An email campaign without pictures is like food without salt, trees without leaves, a woman without makeup, Santa Claus without presents…you get the drift. Colorful and engaging photos breath life into an average email, makes the content ten times more interesting, and overall just completes the email. You can have the best writing skills or the most powerful message in your email, but words on a blank page can only have so much effect on the reader. A good photo will enhance when your message you are trying to share to your readers and leave a more lasting impression. In fact, here are some proven facts about why visual content in email marketing is a necessity. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 67% of consumers are more likely to click on a business whose images appear in search results. The average person only reads about 20% of text on a regular page. 65% of people are visual learners. So as a business owner, what is the best photo sharing service to use in conjunction with your email marketing? Flickr is one of the top sites on the Internet, best rated for its superior editing tools, massive storage space and ease of use. Best of all, you can know integrate your Flickr account with your Benchmark Email account to use together. This simple integration allows you to personalize your email marketing that will tell a story about who you are and what your business does. With a few clicks of your mouse, you can share your Flickr photos with your friends and subscribers, promote company events, spice up your newsletters and spread the fun with one of the most widely used and beloved image hosting sites on the net. Access Flickr via your Benchmark Email Image Gallery, for free! To integrate: On Step 4 of your Email Editor, click on the Image option in your Insert Additional Elements Panel In the Insert Image screen, select the Insert from Flickr tab Log in to your Yahoo account and authorize Benchmark Email to access Flickr images Select the desired image and click the Insert button to add it to your email campaign Sources: Infographic Effectiveness Statistics Why Every SEO Strategy Needs Infographics Create great lead-gen campaigns 9 Informative Infographics To Guide Your Visual Content Marketing
Businesses easily pay thousands each month to marketers and copywriters to make sure they pop up on the first page, so it can be pretty difficult to compete with larger companies for top search engine rankings. Even targeting your niche by focusing on counties and cities can still be challenging. So what can you do if you’re a small dog still trying to get your foot in the door? You can understand how your consumer thinks. We’re a visual society. Images and videos are where it’s at. Consumers also don’t like plowing through search engine results; they don’t like being data analyzers. Google understood this and acted accordingly under their image directory. They started including one row of image results in their web results page and often include a vertical column of other image results (usually e-commerce related) on the right hand side of the webpage. By understanding how consumers search for products based on images, it’s clear image searching can be almost equally as powerful as how high up you pop up in the search result page. Making Image Searches Work Alternate Text – Consumers don’t just rely on first page images under web results. A lot of us go straight to the image results flowing with hundreds of pictures that cater to our visual palette. Often, it’s much simpler to find directly what we need off of an image rather than clicking through sites and their subpages to find what we need.Though Google allows you to submit your site URLs, unfortunately you can’t do the same for images. This is where you take can take advantage of the “alternate text” your uploading server allows you to include for every picture. Google crawls through your website and analyzes the image “alt tag” and the name of the image to include in their image database. Your alternate text should always include keywords that will attract Google crawlers and make your image more relevant. Inspiration Boards – Used primarily by creative types, inspiration boards are popping up in just about every web-based business. Think of a collage and you’ve got a good idea of what an inspiration board is; it can be a collection of photos exclusively or photos paired with text to convey a theme or idea. Inspiration blogs are a great blogging asset that lets you blog with rich visuals that appeal to the eye. People like seeing options clustered together in one board or larger image – allowing them access to more info and content with less work on their part. These entries translate brilliantly across social media sites like Facebook, where links with great visuals will always get clicked on with higher rates than those without image appeal. You can use inspiration boards for photographs, e-commerce items, swatches, etc. You can showcase new items, any collaboration you have had with others, highlight customers wearing your products, or brainstorm ideas. The possibilities are endless. In addition to plugging inspiration boards on your website/blog and using the keyword-rich alternate (alt) text to boost visibility, you should also be plugging these on social media and in email newsletters. Editorial Photos – When using images, make sure you’re using high pixel, saturated, stunning photos that scream editorial and not dated. They should also be relevant to your content. The better the image quality, the higher the visual appeal, the better the chances your image will get clicked on in a search – even if it isn’t exactly what someone was looking for. If you can’t use your own photos, make sure you give proper credit to the source/photographer. You can also use copyright-free photo libraries and Flickr Creative Commons. If you use stock photography, make sure the photos don’t come across as clinical, which is usually the case if it includes people/models. Rule of thumb: it’s always best to create your own photos.