The world may never know how close it was to hearing the entire Benchmark Email staff singing “Mandy.” Okay...maybe that wasn’t close at all. You’re welcome. Looks Like We Made It - Happy Birthday to Barry Manilow Paul wrote a very nice blog post for Mr. Manilow’s birthday. Me? I suggested we record a video of our entire office singing “Mandy.” Somehow Paul’s idea won. Read Paul’s “winning” Happy Birthday to Barry Manilow. Benchmark Email Newsletter Awards: Most Inviting Email In an excellent example of great minds think alike, Jen chose the email covered in baked goods. I’d accept that invitation ten times out of ten. Satisfy your sweet tooth with the eye candy of the latest Benchmark Email Newsletter Awards: Most Inviting Email. Online Tools for Small Business: Free Online PDF Applications Running a business of any size often means loads and loads of documents. In today’s digital, paperless world that can cause a bit of a conundrum. You might not always want the recipient of the document to be able to edit it. Enter the PDF. Check out these Online Tools for Small Business: Free Online PDF Applications. 7 Proven Health Benefits to Include in Your Winery Email Newsletter All Hal’s post was missing was the soundbite from Anchorman of Champ Kind saying “and that’s a scientific fact!” with a “WHAMMY!” for good measure. Health benefits and drinking alcohol. We love Hal for making them good hand in hand. Now if only he’d write one about desserts we could really have some guilt free indulgence. For now, discover the 7 Proven Health Benefits to Include in Your Winery Email Newsletter. Beyond Benchmark Email: Ride with the Pilgrim on the 405 I can’t remember if I made a Buzz Lightyear joke for Jen’s last Beyond Benchmark Email post. I guess the real question is, do you? I’m putting my money on no. To infinity and Beyond Benchmark Email: Ride with the Pilgrim on the 405 (this was actually the original catchphrase #falsemoviefacts)! New Benchmark Feature: Change Recipient Time Zone When You Send This new toy exemplifies the worldwide focus that Benchmark Email has. You can change the timezone you want to send to when you are scheduling your email’s delivery. If you’re anything like me, you’ll jump at the opportunity not to do math. Check out the New Benchmark Feature: Change Recipient Time Zone When You Send. Top 7 Tips for Effective Real Estate Video Emails Moving is a pain in the butt. I wish that I had realtors sending me email campaigns with video tours when I had to move last summer. It would have saved me several trips to awful apartments and houses. Next time I have to move, that problem can be solved with the Top 7 Tips for Effective Real Estate Video Emails. Cablevision Blends Television and Opt-in Email Marketing One of the most obvious pieces of advice in the world of marketing is watch what your competitors are doing. Take note of what works and what doesn’t work. It seems that Cablevision has stumbled onto something that their competitors and everybody else are likely to duplicate. See how Cablevision Blends Televison and Opt-in Email Marketing. Voice Over Internet (VOI) Programs That Can Boost Your Business Not everyone can let their words on a page do the talking for them. For them, there’s Voice Over Internet (VOI) Programs That Can Boost Your Business. Listen to Denise Keller on Inspiration at Work You can hear all about what makes Benchmark Email such a great place to work. Now if we can just get some of those nap stations I’ve read about, we’d really be set. So, Listen to Denise Keller on Inspiration at Work.
Small business owners usually start up their business because they’re great at what they do and passionate about it. Unfortunately there’s that lingering statistic about how most small businesses fail during their first year. Did you ever stop and wonder where this statistic comes from? It comes from the fact that small business owners often lack the means to bridge the investment between establishing the start up and getting it off the ground and making it successful and profitable. Interns and free labor aren’t going to pop out of thin air (and there’s only so much your family will do for you for free and even that’s not worth the hassle most of the time). Small business owners need to invest time into understanding and connecting with the channels that can make their work better and faster. They also need to be aware of free online software that shaves off the cost of expensive store-bought programs. Finding Free Ways of Converting to PDF One software application that I was and continue to constantly be in need of is PDF. I don’t have, can’t afford, don’t want to spend the money on, and don’t want to spend the time learning…(all of the above really)…new software. But I still need to be able to create PDF files quickly in order to communicate invoices and other documents that I would rather not send in as word in order to prevent tampering. My personal solution is PrimoPDF. After wasting a good year on useless online PDF converters – most of which took forever to process files and send them back to you, or were scams trying to get you to purchase the software – I finally found the Holy Grail of free online PDF software. The first thing that gave it away was PrimoPDF’s clean website design that didn’t try to jar my senses with flashy offers. It was clean and simple, just like the application itself. The free version of the software lets you create PDF files on your desktop through either dragging and dropping the file or creating it when you go to print, just like with Adobe. PrimoPDF allows you to convert any file that you would normally print, including Microsoft Word, Excel and PowerPoint. It works with Windows XP and Vista. In addition to just the basics, the software also allows you to secure your documents with passwords and to add document information during the creation process. Small business owners can also scan documents into PDF files, which incorporates well into any “going green” mantra and saves on space. If you need your PDF software to do more, you can test out their Nitro PDF 14 day free trial offer. Nitro PDF offers the same great basics as PrimoPDF, but goes on to also offer: Reverse Conversions: Convert your PDF files back for re-purposing in Microsoft Word. Post Conversion Edits: Fix mistakes and make last minutes changes to your PDF. Create a For-Community-Use Document: Annotate, review and share feedback on PDF documents with easy-to-use drawing tools, text highlighters, stamps and sticky notes. You can also view comments from all participants through the comments module. Form-Filling Made Easy: Fill out PDF Forms, save, print or send back – or use forms for data gathering purposes such as surveys and feedback. Increased Security: Protect your information with passwords and digital certificates. Maintain content integrity with digital signature and document certification. For those of you who want to eye the competition, you can check out PDF XChange Viewer, a free PDF editor/reader that lets you review and edit files similar to PrimoPDF. Per reader reviews, PDF XChange Viewer excels in offering editing options but lacks in customer service.