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April Fool’s Day Pranks & Templates

April Fool’s Day Pranks & Templates

Beyond • March 18, 2010

Although April Fool\'s Day brings out the skeptic in us all, using it as an email marketing opportunity is no joke. We can\'t pull these pranks for you, but we can make April 1st a bit brighter for you with an April Fool\'s Day email template. After all, laughter is the key to your heart. No fooling! 4 free April Fool\'s Day email templates from Benchmark Email View all Holiday Email Templates April Fool’s Day Pranks for the Office from April Foolzone Musical Chairs Take the fancy chair out of the boss\'s office and switch it with the ugliest chair you can find. The previous occupant of the ugly chair will be happily surprised to see their great \"new\" chair, and the boss will probably be too embarrassed to come and take it back. Of course, you\'d better make sure your boss has a good sense of humor! Invisible Ink Go to your coworker\'s office and locate all of their pencils and pens. Next, paint the tips with clear nail polish. When your victim tries to write, not a single one will work! After the prank is revealed, the nail polish can be removed by dipping the pens and pencils in polish remover. Kidnapped Take an often-used item from the victim\'s office (like their favorite coffee cup, stapler, pencil cup, etc.). Take a picture of it and leave it in the exact place of the original item along with a \"ransom\" note. Under Pressure Under your victim\'s office chair, tie a piece of cord to the lever that adjusts the chair height. The chair will bottom out when your victim sits down, but rise all the way up as soon as they stand up. All those ups and downs will drive the victim crazy. Where Do I Go? This trick works great if you work in an office building that has two entrances. Print up two signs that say \"Please Use Other Door.\" Put one on each door with arrows pointing toward the opposite door. While You Were Out Leave a phone message for the victim that says that a \"Mr. Lyon\" called (\"Mr. Behr\" also works) and wants to be called back. Then list the phone number of the local zoo. Benchmark\'s April Fool\'s Day template will surely boost open rates as your customers share in the laughs. Pass on these pranks in your April Fool\'s Day email campaign and be sure to have your email list chuckling. Don\'t miss out on any of our existing holiday email templates and be sure to stay tuned for exciting new ones.


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10 Ways to Build an Opt-In Email List

Beyond • November 14, 2009

As an email marketer, your first job is to build an opt-in email list. Without this list there is no way to send out your email newsletters. If you are building an opt-in list for the first time, don’t worry. Take a look at some great tips to help you compile a fantastic opt-in list! 1. Create a website Creating a website is a pretty simple thing to do. It can even be done for free. Once you create your website you can request visitors to register with you and thus get them to sign up. 2. Prominent Opt-ins Place prominent opt-in forms where ever you think potentials may see it. People do not have to time to hunt for your sign in forms. Place these forms in easy to see locations. 3. Write an E-book or E-report An E-book or E-report is a great way to get potential customers to visit your website. In this way they will be motivated to sign up for your newsletter. 4. Guest-write blogs A lot of blogs permit guest writers to place articles on their blogs along with a link leading to their website. This technique is excellent for gaining publicity. 5. Use ezine directories Get yourself listed in ezine directories. The best part is, this option requires no subscribers and is usually a free service! So make the most of it and get listed now! 6. Give out freebies Give out free stuff to your potential clients. Give away free screensavers, games, ebooks and more on your website. Place a sign up box on your website so that people checking out your freebies know they can register for your newsletters. 7. Submit your writing Make use of online magazines that accept your writing and if possible place a link leading to more information. You can also publish an online newsletter. There are lots of services that help you do this. 8. Provide quality information Your newsletters should contain interesting and well written quality content. Good content is the best motivator for getting people to sign up. 9. Provide quick opt-out Provide a simple and quick process for opting out. This encourages people to take a chance on signing up. 10. Find a partner It could be beneficial if you found a partner with similar interests to build an opt-in list with. This could lead to shared expenses, sharing of the list and better profits. Can you think of any more tips to build an opt-in email list? Tell us about them!


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How to Get More Clicks in Your Email Campaigns

Beyond • August 10, 2009

Every email marketer looks for ways to constantly improve his click through rates. Why? Because the more clicks you get in your email campaign, the better your sales and your ROI! So here are a few tips to help you get more clicks! Tip 1: Put in links Links are a great way to increase those click through rates. You can link your images, headlines, offers and even your videos to your product! When it comes to images especially, readers expect to be taken to a new place when they click on an image; satisfy their expectations by linking your image to additional information relevant to your offerings. Tip 2: Intrigue your readers Intrigue your readers by giving them a taste of the information to come. Draw your readers in by giving them part of the story and placing a link that takes them to the complete article. Placing a line like \'Click here to get the whole story\' is a good way to make your readers\' eager to read more. Just the way the synopsis of a book grabs a reader\'s attention and makes him want to read the whole book, a little information will go a long way towards intriguing your reader and will make him want to know more. Tip 3: Educate rather than advertise Your copy should be informative, educative and compelling. This means it is important that you write about interesting and relevant topics and at the same time ensure that you have adequate writing skills. Your email copy should not simply blatantly advertise whatever you are offering. Provide your readers with a valid reason to make them want to read more. Tip 4: Provide free gifts but with an expiry date Free gifts are a great way to increase your click through rate. Statements such as \'click on this link for your free gift\' are very effective ways of getting readers to click on your links. However, it is important that you place an expiry date on your free offers as this encourages readers to take instant action. If you are interested in increasing your click through rate, make sure that you read through all these tips and implement them in your email campaign! If you know of any more tips to raise click through rates, do let us know!


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Tips to avoid spam filters

Beyond • June 5, 2009

As an email marketer, you\'ve probably felt the frustration of knowing that because your emails are competing against thousands of others, there\'s no guarantee they\'ll get the attention they deserve. A big reason for this is spam: recent studies show as much as almost 70% of email sent out is spam. That\'s the main reason the spam filter was created. The spam filter, in its most pure form, is supposed to weed out the spam emails so all that\'s left in your inbox is opt-in emails that you\'ve subscribed to. Unfortunately, with so many factors affecting the job spam filters do, sometimes good email gets blocked with the bad. Despite making mistakes like blocking good emails, spam filters are here to stay. And it would probably help you tremendously as an email marketer to understand exactly how they work. First off, spam filters can be set up a few different ways. They can either be set up to follow certain rules, or used exactly as programmed. Because there are so many ways they can be set up and used, it\'s quite common to have one email get to the inbox with one email service, and one be placed in the junk file with another. Here are some tips to get your emails to the inbox, regardless of the spam fiilter used: Good HTML code matters. Period. If your capaign layout features sloppy code that makes your emails or newsletters look strange in different email service inboxes, expect it to be blocked. And missing code? That\'s bad too. Make sure you spell words correctly. Bad spelling is the hallmark of spammers. Use a spellchecker to prevent misspellings. Title your email properly. Any email without a title will raise the ire of spam filters. Don\'t send an email that only features an image. Many spammers use a single image in their emails. Use both text and images in all your emails. Send a plain text version along with your standard, HTML version of your email. By sending a plain text version, your mobile phone and PDA-using recipients can also read your emails. Make certain your plain text version of your email matches your HTML version as much as possible. DON\'T USE CAPITAL LETTERS. This will trick spam filters into thinking you\'re sending out spam. Don\'t use non-standard colors, italics or large-sized fonts. Try to personalize your emails by calling your recipients by name. If you don\'t have their names, feel free to use sir and madame. Don\'t use the word “free”. The word free is a big fave when it comes to spammers. The use of the word free can land your emails in the trash bin, especially when you\'ve used all capitals to spell out the word you want to write. Other spammy words and phrases ito avoid are: No risk, risk free, click here, click below, order now, money back guarantee, guarantees, click to remove from mailing list, home loan, bad credit, buy now. Avoid bringing up spam or spam legislation in your campaigns. Spammers use spam legislation as a way to try and dodge filters. Don\'t fall into this trap. So, what\'s the solution? If you\'re not sure if you\'re sending out spammy emails or not, your best bet is to use a spamchecker. For the record, Benchmark Email features a spamchecker tool that analyzes your email and not only shows you which words and phrases will set off spam filters, but gives you an overall score showing your chances of getting to the inbox. Another technique is to set up free accounts with Yahoo!, Gmail and other email services, and sending your campaigns to these accounts as a test. If they make it through, chances are your overall campaign will. If not, you have some work to do.


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