Tags: heart of business

Building Businesses and Molding Your SEO with Clayton Wood

Building Businesses and Molding Your SEO with Clayton Wood

Beyond • May 25, 2018

The Heart of Business has provided me and my menagerie of cohosts the opportunity to speak with so many incredible people who we’d never get the chance to chat with otherwise. However, once in a while we get to talk with someone who we are familiar with and something special happens. You get to ask questions you never would otherwise and find out even more about someone you already know. It’s a treat. That was the case with Clayton Wood. For the better part of the last year, we’ve gotten to see Clayton’s face in our office or hear his voice on a call with weekly frequency. He’s taught us more about SEO than we could have ever imagined possible. It’s always fun to hear where he’s been in the time he’s not with us. He’ll share with us about the events he attends and speaks at. All those lucky audiences! We realized it was time to make our podcast listeners one of those. We got to talk a bit about SEO, how Clayton has founded multiple multi-million dollar businesses and the lessons he’s learned along the way. Plus, we found out how he wound up in Playboy. There seems to be this common thread through people that have this adventurous spirit and I can’t quite put a pin on it, but there’s something about the personality and it’s really interesting that when these people meet each other, something clicks. Even if you don’t talk about the traveling or the adventures that you had ... there seems to be something about the way that people\'s brains work that are looking for some amazing adventure. The best relationships I’ve had are with people with similar mindsets in that regard. 3:30 - Taking the leap to leave the corporate world and pursuing SEO 9:19 - What is SEO? 14:48 - How to proceed when your savings are dwindling and you think you’ve backed yourself into a corner 20:46 - On winding up in Playboy 26:04 - Going from learning from industry experts to becoming a peer


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Rand Fishkin Returns: Igniting SparkToro

Rand Fishkin Returns: Igniting SparkToro

Beyond • May 11, 2018

It was a pleasure to bring Rand Fishkin back to the Heart of Business, as he begins to ignite SparkToro, his latest endeavor. Hear our first conversation with Rand Fishkin, where we talk all things SEO. The invite to return to the podcast went out the day he announced he was leaving Moz and starting SparkToro. We just had to hear what the former Wonderful Wizard of Moz was getting into next. I think the bias toward, ‘you know...hey...there’s only one way to be successful’ is kind of [BS]. So this time around I am intentionally avoiding that. It turns out he’s got some pretty awesome stuff brewing with SparkToro. He told us all about it, and we can’t wait to see what it will become. He also shared details about his newly released book, Lost and Founder. As a Content Manager, my favorite part of his chat with Rand was our conversation about content. We talked about how to create great content and the importance of transparency. 1:28 - What is SparkToro? 4:11 - On life after Moz 7:43 - There’s not just one way to succeed 11:39 - Understanding your audience 20:06 - How transparency can make you the king of content 30:58 - His new book: Lost and Founder


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Living the Fantasy: How Eliot Crist Became a Football Analyst

Living the Fantasy: How Eliot Crist Became a Football Analyst

Beyond • April 26, 2018

I play fantasy football. More accurately, I play a lot of fantasy football. This coming August, I’ll be in Las Vegas for the draft for the 10th year of one of my leagues. The past few years, 10 of us started a dynasty football league. That meant needing to pay closer attention to NFL prospects and the incoming rookie classes. That’s how Eliot Crist came on my radar. His name kept popping up when I was researching draft scouts and football analysts to help me better prepare for my league. He quickly became one of my favorite Twitter follows. I saw him tweet that he wanted to be on any podcast that wanted to have him. The lightbulb turned on. Myself, and many others I know, have dreamed of writing and talking about football for a living. Why not talk to someone on the Heart of Business, the podcast I host where we talk to people who have pursued their passions through business and life? I applied to Pro Football Focus, thinking there was no way in hell ... It was a part time opportunity ... Just grinding all the time, not making much money. But, you know, consistently getting more and more opportunities. 2:44 - How Eliot got started 9:38 - On maintaining a love for your passion when it’s also a job 11:30 - Talking about what goes into analyzing a football player 14:27 - How podcasting has helped him become a better people person 15:59 - The power of social media to connect people 18:14 - Recognizing yourself as a pier to the top individuals in your space 19:55 - Breaking into and standing out in a crowded profession Want to catch up with our 100+ episodes of the Heart of Business? Check us out on iTunes or on Spotify.  


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When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Beyond • April 13, 2018

Hey everybody! Welcome back to the Heart of Business. We’re thrilled to return from our hiatus with the great Chad S. White who is the Research Director at Litmus and the author of Email Marketing Rules. While we’d probably already encountered Chad’s work through Litmus or the Email Experience Council, he came onto our radar when our UX Researcher and Data Analyst, Leticia Mottola, was given a signed copy of Email Marketing Rules at a Litmus event. We quickly purchased a few additional copies and passed them around the office. So, when we knew it was time to bring back our beloved Heart Of Business podcast, Chad was one of the first individuals we reached out to. It was a great conversation, which we’re thrilled to be able to share with you. We talked to Chad about how he found his way into the world of email marketing and the process of writing a book. Chad, Daniel and I also looked back on how we’ve seen email evolve since we joined the industry. On living in a post “email is dead” world: It’s not email vs. social. It’s not email vs. another channel. It’s email WITH social. It’s email WITH all these other channels. 8:33 - The evolution of email 18:09 - Why email is unkillable 22:06 - Inbox overload 28:09 - The value of building and maintaining relationships 29:17 - Writing a book 46:05 - The responsibility of deliverability on the sender Want to catch up with our 100+ episodes of the Heart of Business? Check us out on iTunes.


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Drive Change: Social Justice is a Dish Best Served … Literally

Drive Change: Social Justice is a Dish Best Served … Literally

Beyond • July 12, 2016

It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it\'s food truck, Snowday, on the move with a message. We use our food truck as this living, breathing classroom but also as an advocacy tool. You see, the food truck employs formerly incarcerated young adults and gives them support, on the job training and assistance in achieving the future they desire. Did I mention the food is amazing? I don\'t have to because the awards are piling up ... as are the mentions in every \"Best of NY\" list on food trucks. Drive Change co-founder Roy Waterman and his team deserve all the accolades their food has received and more. In a world of hashtag activism, it seems as important as ever to give a platform to the individuals taking action to work for a better tomorrow. Key Takeaways: Support. Support. Support. Providing support to formerly incarcerated individuals is essential. Harnessing an untapped market in formerly incarcerated individuals and providing them with on the job training has helped them achieve the futures they desire. Turning a negative into a positive is an excellent way to engage an audience. Think outside the box to every possible customer touch point that could help deliver your message.


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1,810 Seconds with 2-Second Lean’s Paul Akers

1,810 Seconds with 2-Second Lean’s Paul Akers

Beyond • June 28, 2016

Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul Akers and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. You really have no clue what lean is until you really start to understand, because it was 1,000x more powerful than I was practicing it. We talked to him about his own company, FastCap, and how they have benefited from implementing Lean. Despite speaking, consulting, authoring books and so much more, we managed to ask Paul one question he said he\'s never been asked before. Plus, we got the scoop on Paul\'s yet-to-be-announced fourth book. This is a must listen for any entrepreneur looking to maximize efficiency and eliminate waste (which should be all of us). Listen and enjoy! Key takeaways: Lean is really about tapping into the true potential of a human being Invest in habitual learning, by meeting for at least 5 minutes every day Build a culture that is comfortable in giving praise to others Teach people to see waste and do something to eliminate it


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So Fresh and So Biokleen Clean

So Fresh and So Biokleen Clean

Beyond • June 14, 2016

Sure, Biokleen was doing natural cleaning products before most. However, it\'s the way in which they accomplished it that sets them apart. Pushed up against a wall, their founder, Jim Rimer, created Biokleen in his garage, cleaning and painting in the evenings to pay the bills. Still a family business, Biokleen has a great brand story that we enjoyed hearing on this episode of the Heart of Business podcast.


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EasilyDo: Stay On Top Of It All

EasilyDo: Stay On Top Of It All

Beyond • June 7, 2016

Think about all of the things for which you use your smartphone. Calls, email and texting, sure, but what else? You calendar, the internet, social media. Shopping? Transportation? Business? These days the list can go on and on. EasilyDo is like having an assistant that lives in your phone. It integrates with all of the tools you use in your life to stay organized and get things done. We had a great talk on how the tools in your life can be used more efficiently. It\'s something all of us can stand to do.


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