This is a crucial time of the year. Sure, it’s the homestretch for your holiday marketing. It’s also the time you need to make the key decision to eat healthy between Thanksgiving and the rest of the holidays, or just let loose and start anew in the New Year. Today I can help you with one of those things. The Internet Industry Opposes SOPA: Is It Too Late? SOPA sounds like a delicious restaurant. I wish it were, and not the Stop Online Piracy Act. See why The Internet Industry Opposes SOPA: Is It Too Late? How to Generate B2B Content It’s not as easy as turning a crank on the ol’ content machine (because they don’t exist). Check out these easy tips on How to Generate B2B Content. Facebook Dominates amongst India’s Social Media Users Did you know that Facebook Dominates amongst India’s Social Media Users? Benchmark Releases New Email Marketing Manual for Consultants If you were to consult with me, I\'d say you should check out our new email marketing manual for consultants. That’s right, Benchmark Releases New Email Marketing Manual for Consultants. How Facebook’s Privacy Policies Freely Sold User Data Oh no! Find out How Facebook’s Privacy Policies Freely Sold User Data. Why Video Is Dominating the Market and How you Can Get in on It I want to make a joke about dominating being in two separate headlines this week, but I also like my job. Make your own, then discover Why Video Is Dominating the Market and How you Can Get in on It. Try These Great Email Marketing Holiday Tips for Your E-Commerce ...but where are my tips on how to get more presents? Work on those, and Try These Great Email Marketing Holiday Tips for Your E-Commerce. How a Maverick Took on the Online Privacy Violators & Won Oh. So that’s what the Dallas Mavs are doing during the lockout. What? What do you mean not that type of Maverick? See How a Maverick Took on the Online Privacy Violators & Won. Self-Publishing to Get You Noticed and Build Your Brand This is also known as the Kardashian Method. Learn about Self-Publishing To Get You Noticed and Build Your Brand. 2011 Christmas & Holiday Email Templates from Benchmark Email See what has me cheery this holiday season (I know you’re all dying to know). Check out our 2011 Christmas & Holiday Email Templates from Benchmark Email.
The holiday season is a time of year most of us welcome with open arms. In our personal lives, we look forward to spending time and sharing special moments with our loved ones. As businesses, we embrace the wonderful marketing opportunities that accompany the season. However, trotting out a campaign just for the sake of it will not guarantee you the milk and cookies. If you want to go into the new year on a roll, you need to prepare and execute a strategy your audience will respond to. Lucky for you, we have put together a list of tips that will help you make the most of your holiday marketing efforts. Add Some Holiday Spice When it comes to looking the part for the season, brands tend to go all out with their designs. Not only is this something that is relatively easy to do, it is also an effective tactic that can add a nice personal touch to your brand message. Don’t hesitate to give your email campaigns and website a holiday makeover, and if the moment calls for it, incorporate a theme that matches the occasion. For example, if you are trying to sell a product or service, something along the lines of the “12 Days of Savings” could be an ideal theme to get people to pay attention. Adding a little holiday spice will give your message visual appeal and make you appear much more approachable to the consumer. Prepare for Shipping Cart Abandonment Not all consumers finish the purchase process they start on a website. It is very common for a visitor to place all the items they want in the merchant’s shopping cart, and then bail out for one reason or another before purchasing them. This act is known as shopping cart abandonment, and it happens even more during the holiday season when consumers are bustling to compare prices in their mission to get the best deal possible. A shopping cart abandonment strategy is needed to address this issue, and here is what a good one looks like: Follow up fast - The timeliness of your abandonment strategy is crucial. Ideally, you want to follow up in anywhere from 24 to 72 hours after the cart was abandoned. Anything longer than that and the sale typically becomes unsalvageable. Personalize it - This is your chance to change the visitor’s mind and convince them to complete the purchase process. Don’t blow it. Personalize your follow-up message by including their name, and referencing the item they left behind. Make it tasty - Personalizing your shopping cart abandonment emails may not be enough when approaching some people. Realizing this, you should consider incentivizing your strategy. Who knows? It could be a generous discount, exclusive offer or free shipping that re-engages the lost visitor and persuades them to follow through. Don’t Forget Those Subject Lines Many of us are in such a rush to put our holiday email campaigns out there that we wait until the very last minute before even considering our subject lines. Sadly, some are never able to get it right no matter when they start giving them attention. It pays to treat your subject lines like the important element they are, because your ability to succeed during the holiday rush will largely depend on your ability to stand out in an inbox that is much more crowded than usual. Your campaign could be gold on the inside, but without a compelling subject line that makes it attractive on the outside, it will never have a chance to work its magic. Have you put together your holiday marketing strategy? If not, you better get on it right away. Time is winding fast, and pretty soon there will be no opportunities left for the latecomers.
June 21st is the Summer Solstice, or the day with the longest period of sunlight for all of us in the Northern Hemisphere (Summer Solstice occurs in June for you Southern Hemisphere folk). Sure, in Alaska that might not seem like a big deal, but it is for the rest of us. Especially for those of us that crave those UV rays (and not in a Jersey Shore fake bake sort of way). To illustrate how important it is for me, we’ll have to go back a few years. Back when I was living in Chicago, I managed a cafe that hired and trained individuals with developmental disabilities. It was one of the most rewarding experiences of my life. The only problem was the hours I kept. Some days during the winter I would work from before sunrise until after sunset. The only reason I would know that the sun even rose was because it would taunt me from the large picture window at the front of the cafe. Now I’m working a job that allows me to see the light of day. I can’t stress enough how great that is. I can’t be the only one that appreciates as many hours of sunlight as they can get. Your subscribers may also be excited for Summer Solstice. Customize a Benchmark Summer Solstice Email Template and regale your subscribers with bright newsletters. Perhaps share your favorite activities for when the sun is shining or even some safety tips for spending a lot of time outside in the sun. Regardless, enjoy the longest day of the year (in terms of sunlight), because it only gets shorter from there.
If there weren’t health implications, I might eat a hamburger every single day. In the almost two years since I’ve lived in Los Angeles, the single biggest thing I’ve missed about Chicago is Kuma’s Corner (sorry, family). Playboy named their burger the best in the country. I say the world. To me, making a burger isn’t just cooking. It’s an art. So it is with great pride and excitement, that I can tell you that May is National Hamburger Month! How awesome is that? While I’ll be pining for a Kuma Burger all month long, I’ll surely be celebrating anyways. Burgers will all sorts of toppings are a staple in my kitchen. I’ll probably also make a trip to my west coast burger mecca, Slaters 50/50. It’s a hamburger that’s 50% bacon and 100% awesome. Celebrate National Hamburger Month with your subscribers. Customize a Benchmark HTML email template and let your subscribers know how you’ll be honoring this very special month. I would love love love it if some of you shared your favorite burger joints or even cooking tips and favorite toppings.