Tags: intégrations

What Email Marketing Integrations Deliver Scary Good Results?

What Email Marketing Integrations Deliver Scary Good Results?

Practical Marketer • September 4, 2019

There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who you use, will sometimes have limited resources. Like in a scary movie, you want any tools you can get your hands on to get you get out of a sticky situation. In this case, you’d want all the tools you can get to help you successfully market to your subscribers. So here are some types of email marketing integrations that can deliver life-saving results. CRM Integrations There are many Customer Relationship Management tools out there, Zoho and Salesforce are just a couple out there. Many email marketing services may not provide a comprehensive tool to store and manage contacts. By using CRM, you’ll be able to view and manage your subscribers a lot more easily. Allowing you to create specific segments to target and send to. E-Commerce Stores It’s best to collect contacts organically and what better way to organically build your subscriber base than with an online storefront. E-Commerce, or conducting business online as you can imagine is the way to go nowadays. Integrating your email marketing service with your store, you can collect very strong subscribers who may open your emails and return to your store. Blogging Blogging as an activity is popular among businesses and casual internet users alike. There are also the \"in-betweens\" - casual internet users striving to make a living off blogging. There are others who use blogs as a launchpad to set up other businesses like eCommerce.  Regardless of which segment of bloggers you belong to, building a mailing list is of paramount importance. The idea here is simple - blogging is a high-engagement marketing activity that attracts prospective customers to your website. Integrating your blog with an email marketing platform allows these prospects to subscribe to regular updates from your blog.This presents a lucrative opportunity to build a targeted following that can be leveraged for conversion. Social Media Do you have a social media presence? You can gain a wider audience by posting or releasing your emails to your social media platforms. Integrations may allow you to easily post your emails automatically and You can gain a wider audience for your emails. It’s not trackable who and how many people may read your emails, but it could convince your fans to subscribe to your email.


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How Can I Integrate Social Media With My Emails?

How Can I Integrate Social Media With My Emails?

Practical Marketer • November 9, 2016

In this day and age when we talk about marketing—Digital and Physical—we know that content is a key component to drive results that help us reach our goals. In terms of tactics, we know that Email marketing has an ROI of $40 for each $1 invested and that social media is a powerful weapon when you need to get your content distributed. Another key for said success lays in having a Customer Experience orientation, meaning: creating an environment that allows your customers and the ones that aren’t yet, have the same experience each time they come in contact with your brand, no matter the channel. To achieve that, you need to combine different communication channels and media in an effective and creative way that maximizes your results. But, how do you start? 1. Define Where You’re Standing This is the year 2016 (no, really!), at this point of the game you should know that your email campaigns should contain at least links to your social profiles and that you should have an integration in place to let people sign up to your newsletter from your Facebook Fan Page,  if you’re not doing any of the two, ask yourself: where do you want to start? and what you need to get it rolling? A few ideas to get you started on the basics would be: Insert social media channel icons in your email Add a signup form to your Facebook fan page Define the social media goals that Email can help you achieve and vice versa Define which pieces of your content work better in any of these channels [caption id=\"attachment_2099\" align=\"aligncenter\" width=\"1400\"] An example of social media buttons in an email campaign.[/caption] 2. Facebook ‘Like’ Button Embedded in Your Emails Invite your subscribers to click the Facebook ‘Like’ button for your content, without them having to leave your email campaign. This makes it easier for them to: share your content, refer you to potential new clients and even launch contests based on the total of Likes and Shares for the content you send them. [caption id=\"attachment_2102\" align=\"aligncenter\" width=\"1200\"] The steps to include a \'Like\' Button in your email with Benchmark.[/caption] 3. Upload Your Lists to Linkedin, Facebook and Twitter A highly powerful method, to not only get in contact with your subscribers but to also understand them and get more from them, is uploading your lists to different social media channels. LinkedIn, Facebook, Twitter, and others, allow you to upload your email lists and the possibilities of what you can achieve are as endless as your creativity, some ideas you can try: Create targeted ad campaigns to people that are already interested in your brand Create groups or lists of people so you can send targeted messages and special offers Connect with your clients and understand their online behavior, that way you can keep improving their Customer Experience [caption id=\"attachment_2100\" align=\"aligncenter\" width=\"1400\"] Uploading a contact list to LinkedIn.[/caption] 4. Integrate Your Email With Your Social Media Channels Although there are integrations that automatically tweet or post your emails to your social channels when you send them, there are template integrations that pull your latest posts and data from your social profiles, making it easier for your followers to catch up on your social media activities right inside their inbox. [caption id=\"attachment_2101\" align=\"aligncenter\" width=\"1400\"] Benchmark Email\'s social media template integrations.[/caption] Wrapping up So there you have it, whether you are an experienced marketer or someone who is just getting started you should know that the possibilities are endless especially in the digital world, I would love to hear your ideas and how you have integrated social and email or other questions you might have.


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New template integrations: eBay, Etsy, LinkedIn, Twitter, Pinterest, Facebook Events

New template integrations: eBay, Etsy, LinkedIn, Twitter, Pinterest, Facebook Events

Lean Journey Product & Design • May 16, 2016

Often, the novice marketer asks a question that goes something like, “should I be doing A or B in my marketing efforts?” No matter what A or B represents, the answer is never either/or … but all of the above. All our marketing channels are strongest when used in conjunction with one another. Our Benchmark Email template integrations make that incredibly simple. We’re excited to announce new template integrations for eBay, Etsy, LinkedIn, Twitter, Pinterest and Facebook Events. eBay Bring more attention to your items for sale on eBay. Either promote one or multiple items with the eBay template option. That means you’re not limited to just the audience of eBay, but can also advertise to repeat customers, subscribers and more. Etsy Share the items in your Etsy store with your subscribers. Promote up to 15 of your most recent offerings with the Etsy template option. Help drive repeat business, get more eyes on the crafts in your Etsy store and sell more. LinkedIn Turn your subscribers into LinkedIn followers by sharing recent updates. Your company’s information and three most recent updates are included with the LinkedIn template option. Your LinkedIn followers won’t always be your subscribers and vice versa. This helps to close that gap. Twitter Convert your email subscribers into Twitter followers by sharing recent tweets. Up to five of your company’s most recent tweets are included with the Twitter template option. Even if your subscribers are already following you on Twitter, they may not be seeing all your tweets. Be sure they’re seen with the help of this integration. Pinterest Turn your subscribers into Pinterest followers by sharing your boards. Get more eyes on your boards and expand your reach beyond the platform with the Pinterest template option. Facebook Events Increase attendance to your Facebook Events by promoting them with email marketing. Advertise one or more Facebook Events with the Facebook Events template option. Plus, you get the added advantage of Benchmark Email’s real-time reports. That way you’ll be able to better gauge interest in your events.


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Benchmark Email Tumblr Integration

Benchmark Email Tumblr Integration

Beyond • December 5, 2014

There is nothing more beautiful than a marriage being two people who are perfectly compatible together. No wait, there is. A marriage between two different softwares that will work together to grow your contact list and this increase your business. Benchmark Email is one of the leading email marketing softwares on the web, winning several awards and used by the top companies in the world. Tumblr is one of the fastest-growing blogging platforms today. In fact, TechCrunch had just recently announced that Tumblr overtook Instagram as the fastest growing social app platform. So what can the integration of Benchmark and Tumblr do for you? Using Tumblr will increase the visibility of your company site. As you have heard many times before, social media marketing with content and blogs is no marketing at all. In order to reach out and grab the audience these days, it takes more than a TV commercial or a magazine ad to convince them to use your products. They need content that delivers value and information in a genuine way. How else are you going to promote your blogs and inform your customers that you have new content except through email marketing? By placing a subscribe button onto your Tumblr page, your readers can sign up with their email address to receive updates, blog previews, or anything else that you wish to send out. That is where the magic of growing your email list begins. Having a connection to a core group is vital to increasing your content visibility, which increases visits to your website, which will then eventually increase your business. The key components to remember is provide content that customers will want to read; not in-your-face hard sell, but something informative, creative, and a little humor never hurts! When combined with the power of email marketing, you will able to implement target marketing, where you segment your contact list into different groups depending on how long they have been following you, or if they have specifics interests or needs from you. A surefire way to turn customers off is if you send them things that are too general (looks a little spammy), or something they aren’t interested in. With segmented contact lists, you can customize the campaigns for each group and what they specifically need.


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Benchmark Easy List Ap: Another Great Plugin

Benchmark Easy List Ap: Another Great Plugin

Beyond • April 29, 2014

Legend says that back in ancient times, human beings used to hunt and gather other human’s contact information and record them down on raw materials such as a pen and a paper. The writing tools later evolved onto multiple pieces of paper connected together to make a type of scroll called an address book. In other parts of the world, tribes would snap a paper onto a thick piece of wood with a metal clasp, called a clipboard. These practices continued on throughout history as tribes began to become interwoven into each other’s cultures, and most importantly, their businesses and commerce. Maintaining contact information was vital to providing and maintaining a good relationship, which will then boost sales and branding for each party. Furthermore, contact information can also be spread through the network of businesses so one can gain even more business partners. Now, in this modern day and age, contact information is gathered primarily through electronics. This vastly improved the speed and quantity of gathering phone numbers, email addresses, social media profiles, etc. that business owners can collect from potential customers. What also makes this method astronomically greater is that when using any electronic device, be it a mobile phone, desktop or android tablet, all the information is automatically saved onto the software and then can be stored safely until it is assessed again through log in and password. (There had many accounts throughout history where many companies were sabotaged by competitors because of easy access of sensitive information on physical paper!) A sign-up app like this has been proven time after time to improve businesses’ efficiency in creating a solid customer base. First off, the customers have the choice to sign up or not, since they will be the ones entering their information. This means that they are serious customers inquiring about your services; everything you create and send to them will mostly likely turn into a sales lead. You don’t waste time or money trying to attract those that are simply not interested. Secondly, a contact forms are easy plugins that can be added onto any webpage: main business site, Wordpress blog, forums, etc. Any page you want to expand your business on can be boosted with a simple contact form to get people signing up! We can appreciate our ancestors’ use of ancient pens and papers for their own business, but let’s take advantage of our modern technology and invest in a sign-up app for ours! Use Benchmark-Easy List plugin to see your business go from good to great!


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