We are international. (Benchmark, that is, being an encompassing brand carried from our headquarters here in Southern California to Germany, Portugal, Spain, Mexico, Latin America, Taiwan, India, Italy and Japan.) And, if you\'re a Benchmark customer, chances are you\'re international, too, or at least have a few clients who are. And there are a lot of holidays to account for. Here in the U.S. the biggest holiday is typically Christmas, but there are many religious (and even secular) celebrations that come near the end of the year: Kwanzaa, Bodhi Day, Pancha Ganapati, Hanukkah and, in some years, Eid ul-Adha among them. But no matter where you hail from or what you believe, the internet is spectacularly egalitarian. So whether you plan on email marketing or pulling out all the stops and engaging your customers with cross-promotional PPC, social and ad campaigns, Benchmark Email has a manual for you. Benchmark\'s Holiday Online Marketing Guide: 2011 Edition covers every aspect of this season\'s marketing opportunities: creating dynamic email newsletters, scheduling around Cyber Monday and Black Friday, shipping payment options, promoting with social media, creating PPC campaigns and the pros and cons of daily deals. So download the free PDF today or read it directly from our site. And from our international community to yours, we wish you Happy Holidays!
I\'ve never really been a spiritually religious person. I enjoy the culture of my religion and the time spent with my family and friends on the holidays. I like the foods that we eat and some of the season\'s rituals. My family hasn\'t always been the closest, but you would never know that if you were a fly on the wall during the holidays. Yet in reading about Kwanzaa, I discovered that connection is really what the week-long festival is all about. It began as a celebration of family and unity. Kwanzaa is celebrated daily from December 26th to January 1st, with each day representing a specific ideal one should work on. These principles include Unity, Self-Determination, Collective Work & Responsibility, Cooperative Economics, Purpose, Creativity and Faith. You don\'t need to be African-American to celebrate Kwanzaa. There are many aspects of African culture that are enjoyed by all Americans, whether it be the music, cuisine, arts, or so much more. I\'m not saying I\'m going to celebrate Kwanzaa this year, but I may just put on some Fela Kuti while I\'m doing my own holiday cooking and remember what others are doing to celebrate their culture. This holiday season, perhaps you can use a Benchmark Kwanzaa email template and share with your list some of your own culture that you enjoy during your holiday celebrations. Bring everyone a little closer together. Announcing Free Kwanzaa Email Templates from Benchmark Email View all Email Templates
Some people may wait until the very last minute to get their holiday shopping done, but email marketing campaign planning can\'t be left off until December 24th. Even though the goblins and witches of Halloween have not yet visited our doorsteps, now is the time to start working on your holiday email marketing strategies. The Best Guide to Christmas Future Is Christmas Past The first aspect is to review what you did right (and wrong) last year. Did any particular aspect work well? Was there a particular subject line that resulted in higher open rates, or a specific product or service approach that translated into strong click-through rates and conversions? Chat with your finance department to analyze a report on which product offers or lines were the strongest sellers last season to determine any hidden areas of sales strength. Now take the time to review how your competitors approached their holiday campaigns. Are there any aspects that you can adopt for your benefit this time around? If you start right now, you still have time to collect additional customer data to use for precisely focused targeting. Running a competition or a survey - with a magnetic data collection element that is widely promoted throughout your website and other touchpoints - can provide you with the time sensitive insights that can really boost your holiday results. Your Holiday Cards Should Be Free of Marketing Ploys Everyone loves to receive a holiday card, and your customers will react positively to yours if you don\'t use it as a thinly veiled marketing attempt. You\'re not trying to get an immediate conversion with the card; you\'re building brand recognition and customer loyalty. Wish them a very happy holiday, and let it go at that. Merry Christmas... er... Happy Holidays! While on the subject of wishing \"Happy Holidays,\" the vast majority of email marketing campaign subscriber lists do not include any hint of a customer\'s religion or race, thus the terms of \"Happy Holidays\" and \"Seasons Greetings\" should always be applied rather than \"Merry Christmas,\" \"Happy Hanukkah,\" or \"Joyous Kwanzaa.\" Email Marketing Must Reflect the New Economic Realities Economic realities must be taken into consideration in your holiday email marketing campaign plans. The 2009 holiday season may have been the most depressed in memory for millions of families: It\'s difficult to get excited about the holidays when you\'ve just lost your home to foreclosure. One year later, the situation has stabilized somewhat, but there are still wide swaths of economic misery around the nation. Various sections of South Florida, Michigan, Ohio, Nevada, Arizona, and California\'s Inland Empire are in even worse shape than they were last year. Geographical targeting to isolate these regions for a differing marketing approach is problematic. Barely five miles separate the highest income vs. the lowest income areas in Las Vegas, Phoenix or Detroit. The average salary in Miami\'s 33130 zip code is $15,992, while just less than 2 miles away in 33109, it\'s $533,062! Past behavior can hold valuable keys to whether a particular customer managed to ride out the recession or not. If they were still spending healthily last year, chances are that they\'ll be in the position to do the same this year. Even though this will be at least the second holiday season marred by economic uncertainty, consumer confidence does not seem to have fallen significantly. U.S. consumer sentiment was at 68.2% at the end of September 2010, which is about the same level as it was during the previous autumn. The 96.9% levels celebrated in the halcyon days of 2007 may not return for this holiday season or even the next, but wise email marketers who are sensitive to the new economic realities can still manage to obtain competitive advantages. Check out our full selection of holiday email templates.