Tags: law

How The EU’s New Email Privacy Laws Might Affect Your Campaigns

How The EU’s New Email Privacy Laws Might Affect Your Campaigns

Beyond • November 11, 2010

The European Union (EU) unveiled a series of proposals on November 4, 2010, that significantly revise its notorious Data Protection Directive. The changes could conceivably impact email marketers with subscribers in any of the EU\'s 27 member countries. \"The Right To Be Forgotten\" Also Applies To Email Subscribers The essence of the EU\'s new legislation was covered about a month ago in \"Cookie Monster: How The New EU Regulations Impact Email Marketers\". Since that time, the EU\'s introduced new proposals that include a regulation that can be summed up as \"the right to be forgotten.\" The legislation is directly crafted to apply primarily to social networks such as Facebook where the EU laws would require a simple, bold button that would indelibly and permanently erase all of the user\'s data from the site. This would allow the user to effectively delete any signs of their previous presence on the site when they quit the network. You May Have to Delete All of a Subscriber\'s Personal Data These new regulations impact email marketers as well in that they apply to any customer data held by businesses. It seems as if the EU is heading towards mandating a similarly simple and bold button on each of your outgoing emails that would allow the European customer to not only unsubscribe, but ensure that all of their personal data that is held by you is to be deleted from all of your systems. How the EU would enforce such a mandate on companies that are registered in the United States and have the data on servers outside the EU is not yet clear. These Rules Will Apply Right Across All 27 EU Member Nations To date, the EU\'s various data protection regulations have been implemented in a haphazard manner across the member states. Some countries have chosen to implement modified versions of the laws, while others have not enforced any of them. Many email marketers have not taken this legislation seriously due to the internal discrepancies in its international administration. The EU has taken steps to close those loopholes and thus force its member states to homogenously adopt the rules. The EU\'s latest revisions address those inconsistencies with a clear statement that these regulations will mark a \"consistent application of data protection rules across the Single Market.\" Voluminous Legal \"Consumer Information\" Text On Your Signup Forms The EU\'s revisions also include legislation so that \"collection and use of personal data is limited to the minimum necessary. Individuals should also be clearly informed in a transparent way on how, why, by whom, and for how long their data is collected and used.\" These clauses take the EU\'s regulations beyond any existing laws, as the definition of the information that must be provided to all subscribers upon signup is significantly more extensive than any currently contemplated. This could equate to having to include voluminous legal \"consumer information\" text on your signup forms accessible to all of your European customers. The EU\'s review process for its data protection regulations will end on January 15, 2011, and the laws may implemented as early as just a couple of months later. These developments bear close scrutiny by any email marketer with subscribers within the EU\'s member nations, as the fines for violation could be considerable.


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New Industry-Specific Email Templates

New Industry-Specific Email Templates

Beyond • September 30, 2009

In keeping with the Benchmark quest to constantly deliver innovative and exemplary new templates, we are proud to present our latest range of all new industry specific email templates. Each template has been designed specially for you to use in the industry of your choice. No matter what your profession, each one of these templates is sure to satisfy your requirements. So go ahead and give these templates a try! Environment & Non-Profit The \'Environment & Non-Profit\' template has 2 distinct columns which allow you to easily incorporate the latest environmental and non profit industry news. The hill green column color along with the background of rolling hills and soft clouds gives this template the perfect environmental appeal. Dental Service The \'Dental Services\' template lays out a 2 column format with a single column at the bottom. The bright blue border with sparkling white and blue dots gives a cool, minty impression like that of refreshing toothpaste, perfect for the dental industry. Health Spa The \'Health Spa\' template follows a single column format which comprises of four sections. A separate section on contact information is displayed at the end. Its background of soothing water and soft undulating bubbles instantly relaxes the mind and gives the impression of ultimate relaxation. Investment Advisor The \'Investment Advisor\' template has a 2 column area for content and a section at the bottom for contact information. This template with its practical design and subtle colors instantly appeals to all those in an advisor capacity. Personal Trainer The \'Personal Trainer\' template is divided into 2 columns. The bottom section is perfect for announcing current discounts and contact information. With its curvaceous flowing design and vibrant colors, this template makes your energy flow and gets you in the mood to exercise! Law Firm The \'Law Firm\' template contains a 2 column format with a section on contact information at the bottom. This template has been designed with sensible earth tones that give the impression of long standing knowledge and professional expertise. Wealth Management The \'Wealth Management\' template, designed with a 2 column outlook gives the impression of wealth and expertise. The first column is perfect for supplying the latest wealth management news and investment tips, leaving the rest of the template free for other important information like strategy and planning. Veterinary Clinic The \'Veterinary Clinic\' template has a 2 column format with a section for customer information at the bottom. Its design and structure has been specially created to appeal to those in the veterinary industry. We hope you enjoyed the experience of using our latest industry email templates. Rest assured, there are lots more exciting templates on their way! Don\'t miss out on our new templates - keep watching the template gallery! If you have any queries, feel free to contact us at support@benchmarkemail.com. We look forward to hearing from you.


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