Tags: list

Email Marketing: What’s in it for you?

Email Marketing: What’s in it for you?

Beyond • July 15, 2009

Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to get your hands on the ultimate treasure – a bigger email list! Here are some potential treasure spots for you to place your sign-up form: 1. Email marketing allows you to make an impression: Email marketing is an inexpensive way to stay in touch with your customers. You can send your readers frequent emails, newsletters, offers and announcements and stay in touch with them constantly. It enables you to provide adequate attention to your clients, which might result in increased loyalty towards your business. This might also lead to a surge in the number of customers as your readers may refer you to their friends and family. As a sidenote, research indicates that on average, readers require to see your email message approximately seven times before they decide to conduct business with you. It makes it possible to maintain two-way communication with your readers. You can interact with them by reading feedback, sending follow-up emails and replying to their queries. So how do you benefit? 2. Email marketing enables quick updates Email marketing makes it possible for you to closely monitor your comments, queries, feedback and messages. It also makes it simple to update your list because you can add readers who want to subscribe or remove those who wish to unsubscribe, immediately. Thanks to the opt-in/ opt-out link that you must place in every email! It allows you to filter customers who are genuinely interested in receiving your emails. So, how do you benefit? 3. Email marketing enables focussed marketing Email marketing allows you to use special tools to generate data such as click-through rates and conversion rates that provide you with accurate feedback about the effectiveness of your campaign. Once you receive the data, you can use the information to build customized lists. It lets you target audiences according to location, age, income and other specific parameters. Best of all, you don’t need an email marketing expert to do this- you can manage the marketing independently from the comfort of your bedroom! It lets you target prospective customers individually by personalizing email messages. You can place the recipient’s name in the subject line and also design each reader’s email according to personal preferences. You can use graphics, video clips, songs or even games to reach out to each customer personally. So, how do you benefit? As you can see, email marketing has a wide range of benefits! Give it a shot and let us know what you think!


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Email marketing delivery: reviving an old email list

Email marketing delivery: reviving an old email list

Beyond • May 26, 2009

From time to time, we come across a customer that has a list they\'ve been hanging on to for years. At some point the people on that list opted-in, but for some reason these people have not been contacted or sent an email in a long time. The customer, naturally, wants to revive the list and start using it again. The truth is, there is no easy way to make an old list new again. But here are some guidelines if you absolutely must find out who\'s still interested in receiving emails from you. If the email address on the list is more than a year old, ditch it. Around 1/3 of email addresses change each year so if you\'re working with a list within a year, it\'s kind of a gray area. But if your list is older than that, count on 2/3 or practically the entire list being unusable. Set up a free account to send re-confirmation emails from if your list is small. If you have a smaller list and can comfortably send less than 200 emails a day and get your answers within a few weeks, set up a free account with a name that sounds similar to your newsletter. For example, if you usually send from joe@joesgardeningreport, you might want to set up an account like joesgardeningreport@yahoo.com Use your free account, if possible, to send emails asking people to re-confirm their subscription and interest. This email might say something like: “We\'re updating our database and want to know if you still want to receive Joe\'s Gardening Newsletter. Click on the link if you still want to receive emails from us”. Make certain that the email is plain text. Plain text emails have a far better chance of getting through spam filters than fancy ones with graphics. The main reason you want to send from a free account is to protect your regular sender account if your re-confirmation emails get blocked. It\'s quite possible you will get many spam complaints when you send the re-confirmation email. This way if you send from your free account and you get put on an email blacklist, it won\'t affect the account that you normally send your email and newsletters from.


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Managing email unsubscribes that don’t follow protocol

Managing email unsubscribes that don’t follow protocol

Beyond • May 12, 2009

Have you ever sent out an email marketing campaign with an obvious unsubscribe link at the bottom – and found that a handful of people choose to ignore it and instead bounce back an email with the word “unsubscribe” in the subject line or body? If you have, you understand how maddening this is. In a perfect world, everyone follows the rules and hits the unsubscribe link. As email marketers, we\'ve done everything we can to give people an easy out. However, one has to wonder why a customer would take the less-used route. Here are a few reasons why: They got your email on their smart phone and aren\'t seeing the link They find the old method to be faster than scrolling to the bottom of your email They\'re just plain vindictive They\'re stuck on using older unsubscribe methods So, what can you do about these three scenarios? Nothing, really. But rather than opening up your master unsubscribe list and adding them by hand, you can do the following to save time. Open the email response from the person unsubscribing. Check to see if your email is still attached. Most people who unsubscribe tend to keep your email intact when they ask you to add them to your master unsubscribe list. Scroll down to the bottom of the response email and hit the unsubscribe link on their behalf. This sends you to the unsubscribe page as a customer rather than in an admin capacity. Doing this is much faster than opening up your HTML newsletter or email master unsubscribe list and adding the contact by hand. Truth be told, there may always be one or two people who fail to follow the unsubscribe rules. Clicking on the link in the email they send back can save you lots of time in the long run.


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Managing Email Bounces

Beyond • March 20, 2009

Emails sent in campaigns can bounce for a number reasons. Common reasons could be \"user over quota\", \"recipients server temporarily unavailable\", \"content rejected\". These bounces are classified into soft bounces and hard bounces. Soft Bounce: When the email has bounced with a reason indicating short term issues with the recipient, they are flagged as soft bounce. These email addresses could later be available in future campaigns. They include reasons like \"Quota exceeded\", \"Too much sessions in a connection\", \"Temporary local problem\", \"Out of Office Auto Reply\" Hard Bounce: When the email has bounced with a reason indicating permanent issues with the recipient, they are flagged as hard bounces. Chances that these emails could later be available for future campaigns is less. The reasons for such bounces could be : \"Mailbox not found\", \"unknown user\", \"mailbox is no longer active\", \"incorrect domain\". Benchmark email recommends cleaning up such emails to improve your statistics for future campaigns. In case the same contact has hard bounces in three consecutive campaigns, Benchmark email automatically flags the contact as a \"Confirmed Bounce\". A \"Confirmed Bounce\" contact will be excluded from your active contact count, and will not be sent any email, if the contact list is selected again. In case a previously bounced email is opened in another campaign before it has been flagged as \"Confirmed Bounce\", the contact\'s bounce counter is reset to zero. This allows bounced emails, to remain in the active contact count and not be flagged as \"Confirmed Bounce\". The \"Confirmed Bounce\" contacts are listed separately in your contact list.


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