New Year\'s Day is great. It\'s a fresh start to a new year. Except for the morning after. That\'s leftovers from last year. Hopefully it won\'t last too long into the new year. This past New Year\'s Day, the first day of 2010, was quite interesting for me. I had decided to move halfway across the country to California and pursue a new job only 3 months earlier. I was still rehabbing from a major injury and the surgeries that followed it. I still wasn\'t sure if I had made the right decision. I was sure loving the weather, but most of my friends and family were back in Chicago. I crawled, slowly, out of bed around 2:00 PM. It may sound like I slept in but that\'s actually early compared to the New Year\'s Days of years past. I made my way from my bed to the couch in the living room. My roommate was already out there watching TV. He mentioned that a program on HD Net had played several of the music videos the two of us had worked on (he directed, I produced). We sat there together, watching five of our music videos play in a rotation that also featured Modest Mouse, Chickenfoot (Joe Satriani, members of Van Halen and Chad Smith of the Red Hot Chili Peppers) and an all-star tribute song for Haiti. Granted, it\'s not MTV or any Billboard Chart topping band, but it was something. It was a sign that things may just work out after all. We felt like we\'d officially accomplished something. It was a great New Year\'s Day. Yes, even despite the headache. Welcome your subscribers to a fresh start and the New Year with a customized HTML email design for New Year\'s Day. Share a favorite activity you participate in on the day, even if it\'s just watching Bowl games, or a favorite snack recipe. Oh, and a Happy New Year!
Be honest, how many of you out there really make a New Year\'s resolution with conviction? And how often does that conviction follow through? These hopeful resolutions are often crushed under the weight of our own priorities. Sure, you need to exercise more, but have you allotted a resolution for freeing your schedule? Sure, you could read a book every month, but have you made a resolution to find a book you love? I guarantee you\'ll exercise more when there is a solid goal attached to that resolution. I will work out until I\'ve dropped ten pounds. I will read this book so I can understand why my daughter wants to be a vampire. That\'s motivation. This year, Benchmark Email is providing you with a guide of your own, New Year’s Resolutions for the Savvy Email Marketer. You’ll find it at the bottom of our manuals section. We’ve not only made the resolutions, we’re giving you expert advice on how to follow through and accomplish these goals. For the New Year, check out these resolutions that will teach you how to: - Grow Your Email List - Understand Your Metrics and Put Them to Use - Segment Your List for Target Demographics - Clean Your Email Lists - Get Social - and much more! At Benchmark, we believe in the value of setting goals and following through. But what is more important is fostering the community that can make that happen. By making these resolutions and giving you the steps necessary to achieve them, we will optimize your email marketing and you will have made a New Year’s Resolution you can keep - every year.