Tags: new

New Feature: Custom Footer

New Feature: Custom Footer

Beyond • December 21, 2015

Benchmark Email continually strives to develop new features and tools to make the email marketing lives of our users as easy as can be. The launch of our Email Designer in 2014 marked a shift in the customization and ease of design for every email marketer creating an email campaign with Benchmark Email. We\'ve continued to add as many new bells and whistles as we can to our beloved drag-and-drop email editor. The latest addition, is the ability to customize the footer in your email campaigns. You can now customize which links appear and the content of the footer in your email campaigns. You can also select which Trusted Email by Benchmark badge appears. Also included in the footer feature blog is the ability to change the color. Really, you now have complete control over the way your footers look. What\'s your favorite Email Designer feature block?


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New York Small Business Expo and Top Tips For Standing Out in NYC

New York Small Business Expo and Top Tips For Standing Out in NYC

Beyond • June 3, 2015

This week we\'re excited to be back at the New York Small Business Expo. We love seeing everybody in the Big Apple year after year and it got us thinking. All those folks we meet, why not ask some of the best and brightest in New York for their #1 tip for standing out as a small business in NYC? We\'re looking forward to sharing some of our own tips too. If you\'re in New York on Thursday, June 4th, come stop by our booth or attend one of our two presentations at the Small Business Expo: 2:15 PM Generate the Highest ROI with Email Marketing 3:30 PM How to Effectively Market Through Email @BenchmarkEmail be innovative and think outside the box while keeping cost minimal. You have to stand out in NYC — Brenda Anshanslin (@Cadillac_Creek) June 2, 2015 .@BenchmarkEmail #1 Tip. Be clear about the direction you want to go, always. You save TONS of time and money. If not you drive in circles. — Tiffany Largie (@tiffanylargie) June 2, 2015 .@BenchmarkEmail - Its all about your network! Check out http://t.co/69InO3u9ZT to learn more about how NY is cnxtng small biz with mentors — Business Mentor NY (@BizMentorNY) June 1, 2015 @BenchmarkEmail - Create amazing content that provides exceptional value & give it away! Oh, and email marketing of course ;) — List Popular (@ListPopular) June 1, 2015 One way.....Either offer something unique and different or be really good or great at what you do... https://t.co/7NFrHolzg3 — The Network Journal (@networkjournal) June 1, 2015 Top tip: @BenchmarkEmail would be don\'t be right, don\'t be busy ... Be productive — Jen Lew (@jenlew) June 1, 2015 @BenchmarkEmail Focus on the value you provide your customers rather than worrying about your competition, happy customers = big growth — Daniel Reitman (@DanielReitman) May 29, 2015 @BenchmarkEmail that\'s more than 140 character response my friend. but one can start with persistence — Jacqueline E (@helpbusinesses) May 29, 2015 @BenchmarkEmail Take advantage of everything 311 has to offer small businesses! Too many don\'t and most services are free or low cost! — Lena West (@lenawest) May 29, 2015 @BenchmarkEmail network with small biz owners & orgs that support local startups like @AlleyNYC. They\'ll offer support and help open doors. — Edgar Collado (@EddieC046) May 29, 2015


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Playlist: Pressing the Reset Button (New Start)

Playlist: Pressing the Reset Button (New Start)

Beyond • March 31, 2014

I moved into a new apartment this past weekend. I’m exhausted and sore, but very excited. It’s a fresh start. A change of scenery. Sometimes, your business needs the same thing. It can be a single project, like your website, or overall business strategy. Once in a while, we just have to hit the reset button and start things anew. Our playlist this weekend is all new music. Some from bands we all know and love and others new bands to the scene. Let it inspire you to try something new this week! “Fever” - The Black Keys “Going to Hell” - The Pretty Reckless “Birth In Reverse” - St. Vincent “FALLINLOVE2NITE” - Prince f. Zooey Deschanel “Water Fountain” - Tune-Yards “Magic” - Coldplay “Recess” - Skrillex “Hunter” - Pharrell Williams “Seasons (Waiting On You)” - Future Islands “Til Tomorrow” - Dwntwn


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Get More Mileage from Your Email Newsletters

Get More Mileage from Your Email Newsletters

Beyond • May 4, 2013

You can extend the life of your email newsletters with our easy-to-use and free ARCHIVE feature. With a few clicks, you can create a webpage that becomes a central location for past email campaigns. This makes it easy to share your past newsletters with your contacts and encourage new subscriptions. You can even tweet the url or add it to your facebook account Here\'s how it works. Under the Emails tab, select Archive at the far right. You will select a url that will become the address for your Archive Home Page. It will look something like this: Select which newsletters you want to include in your archive by clicking on the Page icon under the Tools column. Next, you can create a header and introduction for your Archive Home page and add your logo. You can set fonts and colors and add a sign up box for new subscribers. The last step, which is optional, allows you to create a \"View our Archive\" button to place on your website or in your newsletters.The Archive feature is a great way to share your past newsletters with new subscribers. And it can be done with just a few clicks. No technical expertise is needed. And best of all, it’s a free feature which is already included in your Benchmark Email account.


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According to Your Brain, Social Websites Engage More than TV

According to Your Brain, Social Websites Engage More than TV

Beyond • December 12, 2011

A recent scientific study by NeuroFocus examined the neurological impact of advertising in different contexts and has come up with some startling conclusions about the efficacy of website advertising when combined with the social element. The subsidiary of the giant Nielsen ratings provider, which bills itself as a neuromarketing company, compared the impact of the New York Times, Facebook and Yahoo on test subjects by clinically measuring their brainwaves. If you’re shifting around on your seat from the prospect of marketing researchers tapping directly into your gray matter, you’re not alone. The Brainwave Determination of a Premium Website Experience All three sites were able to garner a greater level of both emotional engagement and overall attention than the average for similar websites. That qualifies them in the vernacular of the researchers to be acknowledged as “premium website experiences.” The qualification as being among the elite premium sites is measured by the researchers as the extent of the neurological response. By measuring the brain wave pattern of the subjects when they were visiting the three sites, they were able to measure: Level of attention Emotional engagement Memory activation These three factors are essentially standalone measurements, as one site may engage a viewer in a powerful emotional manner but fail to make a long term impact and is thus easily forgotten. Therefore it would score highly on emotional engagement but poorly on memory activation. The three sites scored as follows: New York Times – Attention Level: 8.35; Emotional Engagement: 6.2; Memory Activation: 7.25. Yahoo – Attention Level: 8.15; Emotional Engagement: 6.2; Memory Activation: 6.7. Facebook – Attention Level: 8.3; Emotional Engagement: 6.65; Memory Activation: 7.2. We thus see that the New York Times draws a higher level of attention than Yahoo and Facebook but falls to the social network when it comes to engaging the emotions of the website visitor. Yahoo’s content is considerably more forgettable than either Facebook’s or the New York Times, meaning that it fails to make as much of an impact on the centers of the brain that are responsible for filing data away for future recollection. Surprising Gender Findings Although subjects from both genders responded similarly to most of the queries posed by the researchers, there were notable variances. Facebook was seen as resonating more with their own individual needs for men over women (a rather surprising finding), while Yahoo was seen by females as stronger in “advice” and “connecting” functions. Results Are a Boon to Advertisers Everywhere The most significant conclusion of the study is that the websites that creatively integrate social elements into every aspect of their presentations can create a level of emotional engagement that is quite close to the most engaging medium: Television. The budgets required to reach millions of people on television extend into the millions of dollars, with some corporations spending hundreds of millions per year. Therefore, the discovery that an advertiser is able to achieve a similar level of emotional engagement through a channel that is so relatively inexpensive as websites and social media is a major boon to corporate advertisers and small businesses alike. Similar or Greater Emotional Engagement than TV The researchers also measured overall neurological effectiveness to determine “a composite measure of the efficiency of cognitive processing – a weighted combination of attention, emotional engagement and memory activation. One of the most interesting of the various tests was a 30 second advertisement for Visa credit cards that they displayed to the subjects in three different contexts: In a TV pod On a Facebook product page On the Visa corporate website Overall effectiveness was highest on the Facebook page at 6.6, followed by the TV pod display at 6.3, with the Visa corporate site scoring a low 5.8. This significant difference can be attributed to the lack of social engagement in the Visa corporate site over the social network’s page. However, the revelation that the ad in a TV pod is actually less effective than on Facebook is certainly surprising. As creepy as reading brainwaves for marketing purposes may seem, these conclusions are definitely worth examining!


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Occupy Wall Street Spurns Social Media & Online Marketing Attempts

Beyond • October 20, 2011

Recent years have seen reportage on lack of reporting emerge as a growing trend among mass media outlets, and Occupy Wall Street - at least at its outset - largely fell victim to this unfortunate practice. Only after more than 700 people were arrested on the Brooklyn bridge did the movement begin to gain traction with major networks, and still our nation\'s foremost print papers have done a better job of mocking protesters than investigating the source of their unrest. The liberal-leaning Atlantic Wire threw its two cents toward undermining activists, as did The New York Times\' Ginia Bellafante, who condescendingly characterized the occupation of Zuccoti Park as an \"opportunity to air societal grievance as carnival.\" The poor press coverage, in combination with the mismatched multitudes of grievances supplied by protesters themselves, has created a branding issue for Occupy Wall Street, further contributing to confusion about the movement in general. The first step to creating a branding solution is defining the 99%. The School of Public Affairs department at Baruch College recently conducted a survey on more than 1,000 visitors of Occupywallstreet.org. The resultant paper, aptly called “Main Stream Support for a Main Stream Movement: The 99% Comes from and Looks Like the 99%” shows that more than one third of all visitors were over 35, and half were employed full-time, while only 13.1 percent - just above the national average - were unemployed; 70 percent of visitors self-identified as independents, and only about a quarter were full-time students. Both mass media and citizen journalists have attested that the racial makeup of protest crowds is mixed, and men and women are equally as likely to participate. Furthermore, the 99% are not just made up of the 99%: entire blogs have sprung up featuring messages from upper-income earners across the nation asking to pay higher taxes to benefit standards of living for all. The second step is to understand how they communicate their message. In its early stages, a lack of mass media coverage led to a lack of legitimacy for OWS, but kept open the door for citizen reporting and social media. However, though partly inspired by and similar to the Arab Spring, OWS has not seen the same volume of social media interest as that series of revolutions; nor is it characterized by the same type of grassroots enthusiasm apparent in President Obama\'s 2008 campaign. One potential reason lies in the diverse demographic profile of the 99%: they may be older and less likely to have adopted social media presence; they may have limited access to mobile Web technology; or they may not possess the technological savvy to participate. The Baruch College study showed Youtube dominating the expressive modes of the movement, followed closely by Facebook and other blog platforms, with Twitter bringing up the rear. Tumblr is the adopted megaphone for OWS, hybridizing micro and macro blogging platforms to easily share photos, videos and messages across the Web and mobile devices. A final way for activists to establish an OWS brand is to allow an overall ideology to emerge from all the individual grievances: it\'s time to see the forest, not the trees. This is a new type of occupation, drawing upon themes and methods from civil demonstrations of the past, combined with modern media and pared against modern problems. It\'s a difficult - even terrifying - idea for America to wrap its collective head around. By bringing a central idea to the forefront - human rights, for example, or equality as defined by the terms set forth - OWS will become more digestible, palatable and solution-oriented. As media scholar McKenzie Wark put it \"...the most interesting thing about Wall Street is its suggestion that the main thing that\'s lacking is not demands, but process. What is lacking is politics itself.\"


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Benchmark Email New Feature: Add Personal Greetings

Benchmark Email New Feature: Add Personal Greetings

Beyond • December 29, 2010

I hope all of you found some fun new toys under the Christmas tree or Chanukah bush this year (or however else your faith and family may bring you presents). While everyone was sipping on egg nog this past weekend, we were preparing a new toy for our users. We have added the option to insert a greeting into your emails. Holiday season or not, we could all stand to be a little friendlier. A personalized greeting in your email campaigns shows your subscribers that they\'re more than just an address. To include a personalized greeting in your email, first select the block in the editor that you want to add the greeting to. Within the block, click where you would like the greeting to appear. Select Greeting from the Insert Additional Elements section on the lefthand side of your screen. A box will pop up allowing you to customize the greeting. Dear is the default for the Primary Greeting but it can be changed. You can choose First Name, Last Name or both First Name & Last Name. The Primary Greeting will display whatever contact information you set to appear. If there is no information for a particular contact, the greeting will go to the Alternative Greeting. This can be something simple like Greetings! (which is the default). For example, if you choose First Name in the Primary Greeting, the Alternative Greeting will display for any contact who has the first name blank in your contact information. Personalization is a great way to engage your subscribers. People will be less likely to tune out your communications if they feel like an email is tailored exclusively for them. Targeted email marketing takes more than just adding a personalized greeting to an email, but it\'s the best place to start!


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Video Email Tips & Tricks – The Weekly Wrap

Video Email Tips & Tricks – The Weekly Wrap

Beyond • December 24, 2010

Merry Christmas, everybody. Can you believe it\'s already here? I can\'t. I hope you all have a great weekend with your family and friends - whether you\'re celebrating the holiday or not. At the very least, go eat some Chinese food and see a movie. That\'s what my people do. Speaking of what people do, here\'s what we were up to at Benchmark Email this week. Support Update: Link Directly to Documents Christmas time means new toys for all the good girls and boys...and for our users. That is if you consider a new feature a new toy. We do. Check out our latest support update on how to upload documents into your emails and newsletters. New Benchmark Email Software Features More new toys! Just go with it. Color coded code! Say that 10 times fast. OK, It\'s not that hard, but it seemed like a fun idea. Check out these new Benchmark Email software features. HTML Tips & Tricks #3 - Header Alignment & Breaks There is currently a jackhammer going full blast outside our offices, making it increasingly difficult to write witty summaries for each blog post. It did have me thinking what the annoying thing for jackhammer operators would be, as they are for me. I\'ll take a quick break to ponder that while you read about HTML breaks in our HTML Tips & Tricks #3 - Header Alignment & Breaks. New Year\'s Resolutions for the Savvy Email Marketer It\'s that time of year. Have you made your New Year\'s resolutions yet? I say if you never make them, you can\'t break them. If you do want some goals to achieve, read through our newest guide: New Year\'s Resolutions for the Savvy Email Marketer. New Boxing Day Templates for the Holiday of Champions Do you know what Boxing Day is? I didn\'t. The evidence online was inconclusive. Making up my own answer was more fun. Won\'t you come take a stab at what Boxing Day is? Use a Boxing Day email template, and ask your subscribers what they think it is. ¡Feliz Nochebuena! Customize a Template for the Good Night The real Christmas party takes place in Spain and Latin American countries. Nochebuena is a late night celebration on Christmas Eve that sounds like way more fun than the traditional Christmases I have participated in. Wish your subscribers a ¡Feliz Nochebuena! Customize a Nochebuena email template. Making Good Email Videos Part 1: Why Doesn\'t My Voice Sound Professional? Video can be an incredibly powerful tool in your email marketing campaigns. If they don\'t look and sound professional, they won\'t be. People will often focus on the visual aspect, but how it sounds is just as important. Check out part 1 of making great email videos with Benchmark Email. Making Good Email Videos Part 2: Enough Sound, Let\'s Discuss the Visual Aspect This isn\'t a fashion magazine, it\'s a blog about email marketing. That doesn\'t mean we can\'t talk about looking good. Learn how to make your videos pop, and how to make successful email videos. Email Outperforms Many Online Activities Across Age Groups A study from the Pew Research Center looked at the internet habits of various generations. The results were interesting, and particularly in favor of email. Read on, and see how email dominates each generations\' online activity. Who Can Fatten Your Inbox? The Spammer Man Can (Part 2) Last week I spoofed a song for you and we introduced the top spamming industries. This week, learn how to stop bots from compromising your computer. That\'s more important than song spoofs anyways (a little piece of me died writing that sentence).


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Announcing the launch of new Benchmark Email!

Announcing the launch of new Benchmark Email!

Beyond • January 20, 2009

In August 2008, we began a broad, sweeping plan to re-imagine Benchmark Email. We\'re almost ready for launch. The new Benchmark Email will be faster and more powerful, completely redesigned and far easier to navigate than ever before. We\'ve kept the core features of Benchmark Email and added a slate of new ones, taking the things you loved most about the old system and re-packaging them in a dynamite new format. On the back end, every single line of code has been optimized. We\'ve even added a brand new infrastructure to make 100% certain that Benchmark is more powerful, scalable, stable and secure than ever before. We can\'t wait to unveil the new Benchmark and show you what we\'ve been working on, and we\'re certain you\'ll love it as well. Here\'s a list of some of the improvements we\'ve made: New Design and BrandingView Screenshots   Email Creation made very simple One thing we went for with the new email creation module is simplicity. Some of you complained that the old system had too many steps and different elements, making things too confusing to create an email campaign in a flash. We\'ve listened to what you\'ve had to say and streamlined the entire process. We\'ve made things sleeker and faster than ever before. The last system had email creation and email campaigns in two separate sections. You had to go through two sets of steps. For the new Benchmark, we\'ve combined the two processes under one umbrella: \"Emails\" . We\'ve added an extra layer of efficiency to cut back on all those steps. Now you can pop in, select your layout, edit it and schedule your campaign in record time. If you\'re running up against the clock and have to create a campaign on a moment\'s notice, you\'ll now have that option. View Screenshots Surveys made very powerful Our new survey and polling section gives you even more options than before. You have two choices: create an email survey or paste one on your Website. You can even do both at the same time! We\'ve also created a set of pre-made email templates complete with generic questions. You can edit those questions to suit your needs or leave them intact. You can also customize your surveys down to the very last detail, adding your logo, changing the colors and fonts and more. Spreading the word on your survey is easy. Place a link in your email campaigns or paste the code directly on your site. Invite your clients to take your survey with an email invite. With our sophisticated, real-time reports, you can view the answers to your survey immediately after customers complete it, and even track how many surveys were completed. You can now export the survey results to a PDF. View Screenshots Email Campaign ArchiveDon\'t trash your emails after you\'ve sent them – put them online and gain an entirely new audience! With our email campaign archive feature, you can take your emails, gather them in one easy-to-find place, and turn them into Web pages that both your current customers and potential new customers can find. Let your viewers see your past promotions, how-to tips, company emails and newsletters and more, long after you\'ve sent them out to your audience. View Screenshots Graphical ReportsWith the new Benchmark Email graphical reports section, your data never looked so good. View your email campaigns autoresponders as colorful pie charts. See bar diagrams of your surveys and polls. Gain revealing, up-to-the-second insight and feedback via graphics and charts that can be refreshed and updated around the clock. View Screenshots But Wait, There\'s More! Here\'s a list of other changes that we think you\'re gonna like... All new Embed Videos -Embed YouTube videos in your emails. In case the email client does not support embedded videos, we redirect the viewer to a web version of your email to play the video All new \'Segment\' your Lists - Slice and dice your email lists based on any field in your Contact List. You can create a segment based on the sign up date, zip code or customer type. Any field, or combination of fields, can be the basis of your segment. All New Dashboard - The dashboard is now an actual dashboard. You get a birds eye view of your account, with statistics on your last sent Emails, graphs for Emails sent, Image Gallery usage. Revamped Infrastructure - We\'ve improved the underlying architecture of Benchmark to make everything faster, more stable, and even more secure. As a result, you can expect some very powerful new reports and new ways to manipulate your data in upcoming releases. Test Campaigns Work More Like Real Campaigns - In the past, test campaigns had some broken links and merge tags, and looked a little \"broken.\" In the new Benchmark Email, we made significant changes that make test campaigns work a lot more like real campaigns. Compare Email Performance - You can now compare your Email performance based on Opens, Bounces and Clicks. Survey Templates - We now have preformatted templates to kick-start your survey creation process. You can update the questions and options to suit your needs. Export Results to PDF - We now support export of most of your reports in PDF format. We\'ll be posting more about the new Benchmark Email as we get closer to launch. Right now, we’re undergoing final QA. The new Benchmark Email will launch in February, and will be automatic and totally free for all our customers.


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