Tags: non-profit

The Use and Benefits of Email Marketing for Nonprofits

Beyond • November 11, 2009

What is the best way to reach out to clients? What does one\'s target audience require? What method of communication should be used? When it comes to facing these tough questions, nonprofits are no exception. Most corporations and organizations have discovered that the answer to these problems can be found in email marketing. However, for nonprofits, the concept of email marketing is still relatively new. Although email marketing may not be able to provide the solution to every issue, it is an excellent, affordable and convenient tool that helps allow easy communication with customers. Whether it’s to do with membership drives, donations or even carrying out a fundraising event, email marketing provides real value for the time and money you put into it. If you are a nonprofit planning to use email marketing for the first time, take a look at the following tips: Create a strong contact list The most obvious way to build a contact list would be to include links on your homepage, links leading to the subscription center, sign-up sheets, searches that have been paid for and more. However, when it comes to nonprofits, the number one focus should be on creating a strong contact list. This means the list should, as far as possible, consist of those who have specifically asked to receive information from the nonprofit in question. Face-to-face sign ups and website sign-up forms are the best ways to achieve this. Increase interest and awareness Sending out regular newsletters is a great way to keep your signed up members interested and aware of what’s going on in your nonprofit. You can use email marketing to increase the number of your audience to an event, draw in volunteers and bring in donations amongst other things. Each newsletter should provide new, fresh and engaging information. You can also provide news regarding the outcome of previous events. Don\'t provide excess information Avoid bombarding your contact list with excess information. Newsletters should be provided consistently but not too frequently. The information within them should be targeted to satisfy the requirements of your members. Ask your members how often they would like to receive email communication and stick to their choice. Try and place a feedback form in every communication sent and conduct surveys on a regular basis. This helps you keep in touch with the needs and grievances of all those on your contact list. Recognize the uniqueness of email Most nonprofit marketers are familiar with direct mail and have had a good amount of success with that approach. They therefore tend to use their best direct mail pieces in their emails. However email is a unique medium, different from direct mail. For the best response, email needs to be short, to the point and with clearly defined calls to action. Placing direct mail content in email, results in lengthy and confusing content with no clear call to action. It is therefore important to note the uniqueness of email and adapt to it. Benefits of email marketing for nonprofits: 1. Email marketing is relatively inexpensive. With email marketing you can create and send out all sorts of email communication at a cost that is way cheaper than that of direct mail. 2. Email marketing makes it possible for you to use online surveys. This is a great way for you to learn about customer satisfaction and stay in tune with the needs, issues and requirements of your members. 3. With email marketing you can develop, look after, promote and track meetings, fundraisers and other events that have been a success. 4. Members can be informed of the latest news and upcoming events within the span of a few minutes. Email marketing is a great way for nonprofits to raise awareness of charitable events. So if you are a nonprofit don’t miss out on this opportunity to reach out to your members.


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New Industry-Specific Email Templates

New Industry-Specific Email Templates

Beyond • September 30, 2009

In keeping with the Benchmark quest to constantly deliver innovative and exemplary new templates, we are proud to present our latest range of all new industry specific email templates. Each template has been designed specially for you to use in the industry of your choice. No matter what your profession, each one of these templates is sure to satisfy your requirements. So go ahead and give these templates a try! Environment & Non-Profit The \'Environment & Non-Profit\' template has 2 distinct columns which allow you to easily incorporate the latest environmental and non profit industry news. The hill green column color along with the background of rolling hills and soft clouds gives this template the perfect environmental appeal. Dental Service The \'Dental Services\' template lays out a 2 column format with a single column at the bottom. The bright blue border with sparkling white and blue dots gives a cool, minty impression like that of refreshing toothpaste, perfect for the dental industry. Health Spa The \'Health Spa\' template follows a single column format which comprises of four sections. A separate section on contact information is displayed at the end. Its background of soothing water and soft undulating bubbles instantly relaxes the mind and gives the impression of ultimate relaxation. Investment Advisor The \'Investment Advisor\' template has a 2 column area for content and a section at the bottom for contact information. This template with its practical design and subtle colors instantly appeals to all those in an advisor capacity. Personal Trainer The \'Personal Trainer\' template is divided into 2 columns. The bottom section is perfect for announcing current discounts and contact information. With its curvaceous flowing design and vibrant colors, this template makes your energy flow and gets you in the mood to exercise! Law Firm The \'Law Firm\' template contains a 2 column format with a section on contact information at the bottom. This template has been designed with sensible earth tones that give the impression of long standing knowledge and professional expertise. Wealth Management The \'Wealth Management\' template, designed with a 2 column outlook gives the impression of wealth and expertise. The first column is perfect for supplying the latest wealth management news and investment tips, leaving the rest of the template free for other important information like strategy and planning. Veterinary Clinic The \'Veterinary Clinic\' template has a 2 column format with a section for customer information at the bottom. Its design and structure has been specially created to appeal to those in the veterinary industry. We hope you enjoyed the experience of using our latest industry email templates. Rest assured, there are lots more exciting templates on their way! Don\'t miss out on our new templates - keep watching the template gallery! If you have any queries, feel free to contact us at support@benchmarkemail.com. We look forward to hearing from you.


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