Tags: opt in email marketing

Cablevision Blends Television and Opt-in Email Marketing

Beyond • June 21, 2011

The more the marketing game evolves, the more evident it becomes that integration is the key to remaining competitive and profitable. It all makes sense when you think about it because the power of multiple channels is much greater than a single medium. While many of us think trendy when it comes to our internet marketing strategy, we often forget that there are viable traditional channels right under our noses. We don’t hear a lot about combining TV ads and opt-in emails, but I recently encountered a story that reveals how much potential this combination has. New York-based cable TV provider Cablevision just launched a new tool its advertising partners are sure to embrace. The feature known as Optimum Select RFI with Email Fulfillment (an update to the Optimum Select interactive TV marketing system the company launched back in 2009) gives marketers the opportunity to increase email subscriptions through their paid television advertisements. Viewers who want to opt-in can do so in a few clicks of the remote control. From there they can sign up to receive product information, special offers, coupons and other content via email. A Little Something for Both Parties Cablevision appears to be onto something with its interactive TV marketing platform, something that works in favor of both marketer and consumer. The marketer gets to tap into the cable giant’s audience of more 3 million interactive TV subscribers; the consumer gets to interact with relevant marketing content and enjoy a richer television experience - all without interrupting their programming, mind you. According to Cablevision, the initial run with Optimum Select RFI with Email Fulfillment has been an overwhelming success. The first campaign, which aimed to drive sales for Voyage Travel Rewards and Royal Caribbean Cruise Line promotions, reportedly generated 3,000 unique email leads in just two weeks. Additionally, the company garnered an impressive offer redemption rate of 24 percent. In comparison to conventional email marketing campaigns, this is even more than the industry average. A New Trend in Marketing? From the looks of it, Cablevision has concocted a marketing trend its competitors are almost certain to follow. Premium television seems to get more interactive by the day, so it would not be surprising to see others in the cable TV arena jump on the bandwagon. Whether or not this trend will catch on with the email marketing community as a whole is up for debate. While the ICE Enterprise was a success, it would be interesting to see the numbers on campaigns geared to reach a smaller, more targeted audience. With that said, Cablevision claims that the Optimum Select platform has a track record of success with its regional and local advertising partners, hinting that this type of marketing could very well prove highly effective for the right brand.


Read More

The Weekly Wrap: A Special Kind of Email Blog

Beyond • June 3, 2011

Writing the weekly wrap, I was reminded that I still need to buy my dad a Father’s Day gift (I was also reminded when I wrote the blog about Father’s Day). This is officially my reminder to you all that Father’s Day is coming up. However, if you need to do some procrastinating before buying your gift, peruse the best of the Benchmark Email blog from this week. Twitter Gets Their Customers Back with a Special Kind of Email Good thing Paul doesn’t have my job. I would have some explaining to do if I was receiving emails from Twitter about a dormant account. At least we can thank Paul’s lax Twitterings for unearthing a great example of a company using email to win back subscribers. Sometimes it’s easier than finding new ones. See how Twitter Gets Their Customers Back with a Special Kind of Email. Support Update: What Is the Difference between Polls and Surveys? Perhaps not so many Benchmark Email employees should admit that they don’t know the difference, but you can count me as one of them. Thanks, Michelle, for clearing it up. Find out, What Is the Difference between Polls and Surveys? 6 Tips to Avoid Phishing (and Other Spam) Scams My dad (more on him later) is constantly assuming he’s going to get scammed on the internet. I’d send this post to him, if I thought he would ever read a blog...or know what a blog is. Everyone else can learn the 6 Tips to Avoid Phishing (and Other Spam) Scams. How to Craft a Great Online Survey Now that you know the difference between a survey and a poll it seems to be as good of a time as any to learn how to make a great one. Convenient, right? Discover How to Craft a Great Online Survey. 6 Ways to Integrate Social Media and Email Marketing Not sure why, but lists of 6 seem to be the theme this week. I only need one reason to tell you why you should read 6 Ways to Integrate Social Media and Email Marketing, though. Because I said so! Email Marketing Services for Your School or PTA In my day, we had to walk to school barefoot...uphill both ways! No not really, but it was long enough ago that email most certainly wasn’t used by the PTA. Don’t sound as crotchety as me. Stay current with Email Marketing Services for Your School or PTA. The Quirks of Japan’s Opt-In Email Marketing Legislation Hal is continuing in his efforts to help you with your international email marketing efforts. Domo arigato, Hal! Discover The Quirks of Japan’s Opt-In Email Marketing Legislation. Father’s Day Email Templates In this post, I reminisced about the good ol’ days of giving your parents finger paintings as gifts. That got me thinking. Why couldn’t I give my dad a finger painting for Father’s Day? Because when your 26-year-old son sends you a finger painting for Father’s Day, you might assume he’s on drugs. That’s why. Whether or not you’ve decided on a Father’s Day gift for the dads in your life, it is time to think about your Father’s Day email campaigns. Check out the Father’s Day Email Templates from Benchmark Email. Is Your Email Marketing Segmentation Bringing in the Goods? That’s what it’s all about right? The goods? Yeah. That or the Hokey Pokey. You don’t have to turn yourself around to do segmentation, but there is work that needs to be put in (just not your right foot). Ask yourself, Is Your Email Marketing Segmentation Bringing in the Goods? Best Note Taking Software: Evernote vs. SOHO Notes For someone that is as scatterbrained (re: ADD) as I am, note taking is imperative. If I don’t write down an idea when I think of it, it will most likely be gone forever. Deciphering what I write down is a whole different story. I’ve been using Evernote for a while now. The compatibility from computer to my iPhone is great. You can decide for yourself. Discover the Best Note Taking Software: Evernote vs. SOHO Notes.


Read More

Lucky Brand Jeans Email List Signup Is a Perfect Fit

Beyond • May 4, 2011

If you love a great deal, then there’s a stop on the road from LA to Vegas that’s almost as imperative as a gas fill up. That’s right, go on past that ghost town detour, resist the urge to stop for milkshakes in Yermo… hey, you might even pass up the chance to eat in a train caboose at the eccentric McDonald’s in Barstow. You’ve got some serious shopping to do at the outlet mall! Our Favorite Stop on Interstate 15 So you’d better bet that my wife and I stopped our Las Vegas locomotion just long enough to have a look see. That’s how they get you, anyway. There you are stopping for gas, then you ponder all that name brand signage you just witnessed coming off the off-ramp. Next thing you know you’re pulling into the outlet’s parking lot instead of back on the 15. Opting-in at the Outlets While my wife ran off to the Coach store to wrestle for purses from the quite literal busloads of wealthy international tourists, I slipped into the Lucky Brand Jeans store to see about replacing the shorts arsenal that mysteriously no longer fits as well as before my wedding. And though it would be twenty minutes before I jotted my name on an opt-in form, I was on the email list from the moment I walked in the door. They Had Me at \"Hello\" As soon as I walked in, there was this nice kid folding shirts right up front. He looked genuinely friendly as he stopped what he was doing to offer a heartfelt “hello.” He didn’t accost me as I wandered about the front of the store, but noticing my pause at certain displays, he offered help at an appropriate time. “If I can help you find any sizes, just let me know.” Perfect. I know my style, I know what I like, but I hate sifting through racks trying to find which one actually fits my aging, awkward body. Last thing I need is someone younger than me reminding me I no longer know what looks good. So as I was browsing some t-shirts a few minutes later, he noticed and offered more assistance. “If you like those shirts, come check out these new ones I’m folding here. We just got them in.” The Email List Signup Is Just a Period to a Well-Written Paragraph And from there it all went swimmingly. In succession I was greeted, sized, walked to my dressing room and rang up at the register by the same employee. Yes, there were more salespeople, but the one employee strategy built trust and rapport. So when the last thing he said was “you should sign up for our emails so you can get more discounts,” I was not going to say no. After all the time this person spent on me as a customer, how could I say no to this simple request? Yes, yes, I’ll sign up. You’re like a cousin to me now! And it really does work like that sometimes. The email list request was only the punctuation to a great overall customer service experience. Take away half of what the kid had done before the list request and I may not be on it. What if there was no greeter? What if people were fake as they smiled or didn’t smile at all? What if a different person handled me at the register and asked about the list? These days, I’m on a lot of lists. I’m looking for excuses to say no but they gave me none. With that, my wife and I were back on the road again. And though we left with shopping bags from at least five stores, we only ended up on one email list. As we passed the signs in the town of Baker for “Alien Fresh Beef Jerky,” I made a mental note to write about my experience on Monday. Well, it’s Tuesday night now and I’m just getting around to it… Vegas, baby. Vegas.


Read More
Benchmark Email Presents: Winery Email Marketing

Benchmark Email Presents: Winery Email Marketing

Beyond • December 30, 2010

The succulent grape, the aromatic red, a dry chardonnay, the eternal fizz of a celebratory bubbly... There is something about wine, its fragrances and varietals, that delights the senses and sends a tingle into even a casual taster\'s tongue. Of course, wine is a communal pleasure and can be enjoyed from every sort of setting whether it comes in boxes or ancient casks. Of an estimated 30,000 wineries around the world, nearly a quarter are based in the United States. They range in size from huge corporate brands to kitchen table mom and pops. Fortuitously, the internet has proven a great equalizer in terms of raising awareness and winery marketing has yet to be distilled to its finest form. If you operate a winery, are thinking of starting your own brand, or even would like to see how an industry takes advantage of focused email marketing, read Benchmark Email\'s free guide on Winery Email Marketing. Commissioned as a white paper and filled with comprehensive details and interviews, Winery Email Marketing covers over 150 wineries to explore how wine makers and distributors are currently using newsletters and marketing metrics (or not) and how email statistics and subscribers can be optimized to their fullest advantage. The guide covers a range of topics including (but not limited to): Individual Winery Approaches to Email Marketing Building Subscriber Lists Winery Email Marketing Short Term and Long Term Goals Conversion Rates Branding by Designing the Message Testing with Varying Content Privacy Policies and CAN-SPAM Compliance Head on over to our Email Marketing Manuals section to discover Winery Email Marketing: The Successes, the Shortcomings, and the Solutions.


Read More