Getting a person motivated enough to signup is hard enough. Getting them to signup when the form is complicated and confusing is nothing but an exercise in futility. The moral of this story is - make sure your signup forms are easy to use! So if you are looking for guidance on how to simplify your signup form, or are simply clueless about what a good signup form is – you can stop worrying! Take a look at some great tried and tested tips that are sure to help you create an excellent and easy signup form! 1. Motivate your subscriber If you were a subscriber what would get YOU to signup? Most likely you would only be motivated to signup if there was something in it for you – a motivating factor, some sort of incentive or a valuable return of some sort. Consider the fact that when you ask subscribers to signup you are basically asking them to give you entry to their time as well as their privacy. Surely they should get something worthwhile in return. For this reason you should ensure that you give them something in return that is valuable enough to compensate them for giving you their confidence and attention. 2. Provide a short & simple signup form When it comes to a signup form there is only one very basic fact to keep in mind – the reason for your signup form. All you need to remember is that your form has a purpose – and that is to get people to opt in. In order for this to happen all you need is their email address. At the most you could ask for their name as well. So if all you really need is an email address, what possible excuse could you have for creating a signup form that goes on forever? None. There is no excuse for not keeping your signup form simple and to the point. Not to mention the fact that people have an immediate reaction to walk away from something that looks lengthy and boring. A long signup form defeats your purpose and is a sure shot way to repel even those subscribers who were actually considering signing up. So make sure you keep your form short and simple. So when u decide to go about creating your signup form keep these tips in mind! If you have any more suggestions do let us know! We would love to have your feedback.
Effective email marketing is similar to being a detective on a case. You have a mission: bring in subscribers, a game plan: get people to sign up, and clues: tips that lead to you solving the case, i.e., accomplishing your goal, if followed correctly. It is quite obvious that to expand your email list, you need more people to sign up. Clearly, the key to a successful mission lies in the sign up form; here are some clues to create an intelligent form: Clue #1: Choose a prominent location Just like the location of property determines its value in real estate, the location of your sign up form is critical to the success of your mission. Your form should be prominently located and frequently seen. Conventionally, a good location for your form is the top right of the webpage. Discover your form\'s prime location by trying different placements. Also, place multiple forms within your website – don\'t be shy! Clue #2: Ensure you create a simple form Most people have a 10-second attention span when it comes to filling forms. So the rule here is: ensure your form is short and simple. If possible, ask only for the customer\'s email address. Remember, filling your form should be quick and effortless - not an exercise in essay writing. Clue #3: Maintain privacy Imagine this: Mr. X is thrilled with your prominently displayed, super-short form. He is just about to enter his email address...and he hesitates. Why? Because at that moment he thinks (very validly): “what if my email address is misused by spammers?” You can bet on it that Mr. X will just be one such worried prospective customer. Luckily for you, this issue can be solved easily by placing a privacy statement, which clearly mentions you will maintain confidentiality, near the form\'s address field. You\'d be surprised how well this works. Clue #4: Provide a reason to subscribe Remember, your emails are not the only ones that occupy space in your subscribers\' inbox. For your emails to \'reside\' in their inbox, you must give subscribers a valid reason to sign-up. Your job is to make your subscribers see why they cannot possibly do without your emails. Combine the benefits of your emails with visual imagery such as bullet points, bold text, graphics and more. Creatively and clearly explain the benefits of your emails to build subscribers\' expectations and foster committed and trusting relationships.
\"Please sir, can I have some more?\" does not apply only to Oliver Twist. Email marketing requires spending quality time on strategies to expand your email list. Unlike Oliver, however, you don’t need to beg! Here are some quick tips to help you develop your email list: Use multiple, conspicuous locations. People interested in your business are bound to browse through your website. Take advantage of this opportunity and place registration boxes, sign-up forms or even registration links at multiple, prominent locations within your site. Website visitors are potential subscribers so don’t lose out on getting their email addresses. Place sign-up forms on your office stationery. If you have a physical presence and run an ‘actual’ shop, there is tremendous scope for you to hand out sign-up forms to all your visitors. You can distribute sign-up forms with invoices, statements or even remittance slips. Use pop-up windows. Pop-up windows are a slightly different yet effective way of getting people to sign up. If done well, pop-up windows can bring you great results. Sign-up boxes should automatically pop up when visitors leave your site. A drawback is that users might activate pop-up blockers, in which case they will not be able to see the sign-up forms. Place sign-up forms with free downloadable such as whitepapers and articles on your website. Before accessing these resources, visitors should sign up. You could also request other websites that attract similar audiences to send their subscribers your resources, and, in exchange, do the same for them. This way, you can open the door to a host of new subscribers and expand your database considerably. Create incentives. A free gift could be what the doctor ordered when it comes to tipping the scales in your favour. People usually jump atthe chance to get a freebie and are more than happy to sign up in exchange for a little something. A free gift is not necessarily expensive. The key while sending mass emails to offer incentives is to ensure people understand their addresses will be added to your email list once they sign up.