With so many ways to gather intel, the Internet is rampant with often contradictory survey data. So as I wrote this blog post listing out facts about working remotely, it wasn’t hard to find lots of data on the benefits of working outside the office. Although you can find stats on the drawbacks of having work from home employees, most data shows that teleworkers not only get more done, they have better quality of life. Here are some Big Picture stats on the state of telecommuting in general, from both an employer and employee perspective: 1. Telecommuting rose almost 80% between 2005 and 2012 (American Community Survey) This statistic probably was probably driven by two things: The increase in communication technology and the downturn in the economy. Today’s remote workers are available throughout the day (and night) through Skype and other tools, while cash-challenged companies save money on medical insurance and other employee expenses. Everybody wins. 2. Employers save up to $11,000 per remote worker (Teleworkresearchnetwork.com) Anyone who says that workers are the only ones to gain from telecommuting is dead wrong. Between rent and other expenses, employers can save more than $10,000 per employee that works from home only half the time. The same survey says that remote workers themselves save between $2000 and $7000 per year on gas, bus and subway fare, and other transportation expenses. 3. Almost 65% of remote workers now carry tablets (iPass) According to a 2012 survey by iPass, tablets are a huge hit with remote workers. When the survey took place, the most popular telecommuter-friendly devices were iPhones, iPads and laptops, and even though we’re well into 2014, you can bet those stats have probably not changed all that much. 4. Around 40% of remote workers get more sleep (Connectsolutions.com) A small study in 2013 by Connect Solutions, a company that provides Unified Communications tools, found that while remote workers got more done, they also got better sleep. The study also showed that teleworkers were more productive and have a much more positive attitude about life and work in general. In other words, more sleep = better output and happier workers. On the flipside, a rather humorous 2012 survey by Citrix showed that remote workers have done everything from watch movies to drink alcoholic beverages during the workday. For statistically accurate purposes, we’ll just consider those mischievous workers outliers.
In the late Fifties, at a time when email was a futuristic concept only seen in sci-fi, a Japanese engineer and statistician named Genichi Taguchi compiled the basics of a method designed to improve the manufacturing quality of textile mills. Half a century later, Dr. Taguchi\'s method is revolutionizing online marketing through his unique concepts on how to optimize the effectiveness of your email message, landing page layout or any element of your campaign\'s presentation to your prospects. Optimization for Textile Mills Works Just as Well for Online Campaigns Running efficiency tests of various machine configurations in textile, automotive, or other heavy manufacturing factories can entail months of work and millions of dollars of expenditures, so short-circuiting that process through Dr. Taguchi\'s calculations can be of paramount importance to a company\'s profitability. As it turns out, the Taguchi method is just as effective in allowing you to streamline and maximize the layout of your various marketing presentations. Taguchi Determines If A Is Better Than B Times Infinity The essence of the Taguchi method is to understand how many different conditions are required in order to be able to accurately determine whether A is more effective than B, or vice versa. Applying it to the relationship between email marketing campaign elements on a computer screen essentially involves four separate steps: Choose the element in the email message, landing page or other campaign presentation that you wish to maximize for effectiveness. Create a series of alternatives for that element. Devise test concepts that integrate these elements in adherence with Taguchi. Run a multi-variable test. Attempting to manually and sequentially duplicate the barrage of tests that Taguchi can run concurrently on your campaign presentations could take you months or years of frustration until you really \"dialed it in.\" By that time, the campaign might have expired! A single thorough Taguchi test of your landing page, for example, can act as a substitute for several months of jiggling around elements in conventional testing. The Method Is Applicable to Any & Every Element of Your Campaign You can select any visual and functional element of your campaign to Taguchi-ize, including: Headlines Content & calls to action Graphics Font styles Images Backgrounds Colors Presentation order Bullet lists ... and more. One of the great advantages of the Taguchi method is that the efficiency of the system increases as you test more elements. You can determine all the elements you wish to test, create all the alternatives for each and then hit the button. The Cost of Taguchi Tools Range from Thousands of Dollars... to Free! The most famous Taguchi implementation in the online marketing world is the free Google Website Optimizer. Considering that it is available at no cost, it is remarkably robust and effective. However, there is a wide range of more finely tuned and capable options on the market, but they do bear a considerable cost for initial purchase or ongoing subscription. Any of the significant number of Taguchi tools available has its pros and cons. So as not to seem to recommend one over the other, a quick search engine query you can conduct for \"Taguchi multivariate software\" will swiftly bring up all the top services. Fully featured Taguchi implementation is not cheap, but when you consider the level of amelioration it can provide to your campaign in the extremely brief amount of time it takes to arrive at a thoroughly effective optimization, it could be the best campaign investment you\'ve made this year.