If email marketing is all about making a connection with the people who receive your email, then there is no better addition to your email than a poll. What better way is there to find out what your readers are really looking for than to ask them? When it comes to small business, the more you know about the people you are marketing to, the more successful your business will be. So you want to add a poll to your next email marketing newsletter? Here’s what you should know. It’s All in the Subject Line Email marketing, while seemingly complex, is really very simple to get right. You need to know your audience, you need to give them content that will get them excited and you need to have a killer subject line. Of these three things, nothing is more important than the subject line. If you have a bogus subject line, one that looks too spammy ($$$DEALSDEALSDEALS!!!) or even worse, no subject line at all, your email isn’t going to get opened. If your email isn’t opened you’ve already lost. Pump up your poll in the subject line. Get them excited. If your readers know that taking the poll is in their best interest, they’ll be sure to take it. Set a Realistic Close Date You don’t want your poll to be open forever, but then again, you don’t want to close the poll before everyone who wants to take part can put their two cents in. Use the habits of your readers to your advantage and make sure to give everyone enough time to take part. Give Them Options (but Not Too Many) Make sure to keep the available options for answering the questions in your poll to a minimum. Three seems to be the magic number, four if you include an “other” option. And speaking of that ever popular “other” option, if you choose to include it among the answers to your poll, give the people who take your poll a chance to explain why they chose it. Keep It Short The whole point of an email marketing poll is to let your audience know that you are interested in what they have to say, and to use that to make their experience with your business more efficient and enjoyable. What polls are not meant to be is long and boring. People should have fun taking the poll and it should be over quickly. Keep it short to ensure that people don’t give up on it halfway through. Don’t Forget to Be Polite You already showed your customers that you care about what they think by including a poll in your newsletter. Now take it to the next level. Each and every person who takes your poll should be thanked for their contribution. Even better, give everyone a coupon or discount for products or services. The information you get from the polls will be well worth it and rewarding your customers for taking the poll will only up their loyalty. Remember that email marketing is all about connecting with the customer and proving to them that your company not only offers value but cares about what their customers think. Follow these simple tips and you’ll be on your way to increasing sales.
Every single element of an email – from the permission notice to the footer – plays a critical part in making it to the inbox. However, one carries even more responsibility in getting your message in front of your recipients: your subject line. Short and difficult to manage, this tiny span of less than 100 characters is what your customers and their email clients will see first of your email, sending you on to your customer\'s inbox or the much-maligned junk file. That\'s why perfecting it is mandatory if you want your email marketing campaign to be a success. Here are 6 ways to do that. 1. Clarity of goals Clearly defined objectives set the tone for effective subject lines. Here are some examples of clairvoyant goals, which can be used to write impactful subject lines: Improving open rates Increasing conversion rates Acquiring new customers Promoting products and services By defining your goals early on, you help set the tone for subject line testing. 2. Keep it short Research indicates that readers are likely to find shorter subject lines more credible. Try and keep your subject lines simple and short – preferably four to seven words. 3. Avoid the over-hype You\'re excited about your product and you want your recipients to feel the same: it\'s a fact. But there is a fine line between stirring up excitement and just plain hyping up a product to your customers. Your subject line should speak to the good qualities of your product or service, but avoiding going overboard and making it seem like the end-all-be-all of everything out there. Customers are more shrewd than ever before and they can tell when someone is overdoing it. For this reason, keep your subject line intriguing and exciting, but not too over the top. 4. Just say no to spammy words Certain words and phrases create a negative impression in the readers’ mind and might guarantee instant deletion of messages. Avoid using the following words in your subject lines or your email messages: cialis FREE Reverses aging Free investment levitra Life Insurance valium Your own Multi level marketing Free access xanax Free Samples! For Only Dear Friend Also, don\'t start your subject line with any of these words: Free Hello Buy Buying If you use an Email Service Provider (ESP) like Benchmark Email to send your email, it has a ‘Spam Checker\' tool available for checking your Spam Score for each email campaign. 5. Add a brand name Various recent studies show that email campaigns featuring brand names in subject lines tend to have higher open rates. Use this stat to your advantage. If you\'re promoting three different products, pick the most popular one and feature it in your subject line. You may be surprised at how simple and effective this trick actually is. 6. Be matter of fact If writing your latest email subject line has you tied up in knots, go for the obvious: a generalized description of what your email is or what will be found in it. For instance, “Benchmark Email Bulletin, June 26” is as basic as you can get when it comes to subject lines, but it tells the recipient, probably in the middle of wading through hundreds of spam emails, that your message is the real deal. A straightforward, honest subject line tells recipients that your email, when opened, delivers familiar, trusted content.