Have you ever wondered what your customers think about your service or product? Are you sure which products your followers might see in your shop? Are you looking for ways to engage with your subscribers? If you answered yes to any of those questions, you will love to learn these eight advantages of surveys and polls, which are actually included for free in your email marketing account. What is a survey? A survey consists of a series of questions asked to an audience (the larger the better) in order to gather data or to detect statistical tendencies in their opinions about a specific issue. A survey can help to get an idea about how happy your customers are with your service or to understand who they are and what exactly they are looking for. What is a poll? A poll is a mini survey of one or two (at most) questions that may be published on a website to quickly measure public opinion about a topic at a specific moment. Both options are the perfect tools for inviting your audience to speak their minds. The answers may help you to make the necessary adjustments to your products and services or to prepare the right content for your segments that you can create with the information provided. What are the 8 advantages of surveys and polls? Starting a conversation: Sending a survey with open questions is the ideal way to engage with your audience and to open a channel of communication with them. People like it when somebody cares about their opinion. Easy and fast: Create your survey in no time and start receiving feedback from the very moment you sent it to your subscribers. Outsourcing this service would require time and money. Innovative ideas: Seeing your service through your clients’ eyes can help you to improve it. They may be experiencing issues that you are not aware of, or give you new ideas you wouldn’t have thought of. No pressure: People will respond to your poll or survey at the time they consider appropriate, without a time limit and without anyone who can distort their response. Satisfaction: Knowing the level of satisfaction of your customers is essential to growing your business and moving in the right direction. A survey will help you to double check if your perception actually matches the opinion of your customers about you. It\'s like getting a performance review on your service offerings and support just by sending a poll or survey! All-in-one solution: We tend to use more and more different tools with separate logins and functionalities, but surveys and polls are actually included for free in your email marketing account, at least with Benchmark Email, and can be sent to your whole database by email with just one click. No extra costs: Polls and surveys are free: they are included in your Benchmark account at no additional cost. Statistical results: The analysis of results will be quick for all but the open questions. Results will be displayed in percentages that will help you to know the preferences of the majority at just one glimpse. Keys to create a good survey Decide for each question if it is mandatory or not. Some question need to be answered by all respondents and some just make sense for a few of them. Surveys should be easy and quick to answer. According to your audience and the aim of the survey, we recommend not asking more than five questions. Give a benefit in return for the collaboration to respond. People will dedicate some time on answering your questions. They will do this more happily if they receive a little gift (download, discount, etc.) in exchange. Ask closed questions if you want to get specific, quantifiable answers. However, if you need to explore your respondents opinions and feelings a bit more deeply, leave them some space with open questions. For closed questions, make sure you offer all possible answers or include an “others” field if you are not sure. Use the different types of answers strategically: \"One line\" are open but short answers, which allow up to 255 characters. They are ideal to allow the respondent to give a free answer will still be easy to analyze since it’s brief. \"Radio\" responses allow the respondent to select only one of the given options. It is a closed question used for specific and mutually excluding answers. \"Check\" responses look the same as the “Radio” ones but allow several answers. This is useful when more than one option might apply. \"Dropdown\" responses fulfill the same function as the \"radio\" responses, as the respondent will be only able to pick one, but won’t be able to view all answers at once. Dropdowns are mainly used for long lists of choices like “Countries” or “Months”. \"Descriptive text\" responses are similar to “One line” responses but will have no limitation of characters. You can get high quality feedback with these questions, but analyzing the results might take you longer. “Multiple choice” answers allow the respondent to select several options. It is used when the response options are not mutually exclusive. Benchmark Surveys Benchmark surveys are easy and quick to create. You just have to be clear about the goal of the survey and begin to think about the questions. Also if you need a bit of inspiration to get started, at Benchmark we offer you 6 templates for your surveys. Survey Templates Blank Survey: This template is entirely blank. You create all the questions for this survey from scratch. Services Provided: This survey measures customer satisfaction with goods or services and gives participants a chance to suggest improvement. Event Participation: This template gathers opinion on a special event, from prior expectations to whether the event lived up to those expectations. Company Satisfaction: This template measures if customers are pleased with a company or organization, and gathers demographic data from participants. Website Survey: This survey tracks customer opinion on your Website\'s appearance, content and more. In-store purchase: This template not only measures customer opinion on past product purchases, but sets a gauge for future purchases Go ahead and start creating your own polls and surveys and use the information we have shared with you in this post. And… would you allow us to make a small survey with you? How successful was your first survey? It is an open question and you can leave us your experience in the comments section below :-).
Everyone in business knows customer feedback is worth its weight in gold. Who better to ask about your latest feature upgrade than the people paying money to use it. The concept seems simple at first. Email your existing customers or leads, ask them the right questions and implement the changes that best align everyone’s needs. If only it were that simple. The truth is, no matter how much someone loves your business, they simply just don’t have the time or motivation to complete the typical survey. Doing Surveys the Old Way is Hard Studies indicate the average survey response rate hovers around 10-15%. This seems decent, especially if you have a huge email list. But even then you’re still leaving 85-90% of your list with a bad taste in their mouth... tempting them to hit unsubscribe. I faced this exact problem while setting up the email sequences for a startup I was working for last year. We had a tiny list of about 500 people who had signed up for a free trial to our tool. So I decided to create a survey and ask them a few quick questions regarding their experience. The response rate was terrible. Out of 500 emails sent only 50 opened the email, of which only four people completed the survey. To add salt to my wounds, it turned out that six people had opted-out of the list. Luckily, all hope isn\'t lost. By thinking a little outside the box, and using the right tools, it’s possible to turn the entire model on its head. Which means it\'s almost effortless to get high-quality customer feedback from your list. Look At Surveys Through the Eyes of A Customer Although it might seem like an obvious exercise, very few email marketers consider the user’s experience when it comes to customer feedback. You have to assume the people receiving your emails are busy. They\'re probably checking their emails at work. When they are under pressure and stressed out. If you start thinking about things from the person on the other end’s perspective, you’ll quickly realize that time is the most important metric to optimize for. Your customers have very little time to give you, even if they are huge fans of your business. Additionally, there’s all these apps and websites waging war on their attention spans each day. Reading a message from a friend on Facebook probably feels way more enticing to them than answering your boring survey. You need to focus on saving as much time as possible. And if you can do it correctly people will start to love you for it. Surveys Can Help Customers Love Your Business It seems almost strange to think that surveying your customers in the right way could make them like you more. But just think of how comforting it feels when the manager of a restaurant you’re eating at comes over and asks if you have enjoyed your meal. People want to feel like answering your survey makes a difference. The trick is to make your surveys convenient while making it more obvious that your customer’s answer will be heard. How To Do It The two most important factors I consider when setting up surveys in emails: Minimize the obstacles blocking people from answering your surveys. Ask only one question at a time, at the right time. Minimizing Obstacles Typical surveys are filled with many obstacles a potential respondent faces. Usually, there’s a button in the email you send out reading something like “Click to open survey.” The user then clicks this button, which opens an external page that takes some time to load. Then they have to answer each question on a given page and hit next, while they wait for the next page to load. Sometimes they need to fill in their name and email before they can complete the survey and click submit. All of these actions are obstacles. Obstacles that can be easily avoided with a few simple tricks. One Question Surveys It seemed strange at first, but asking only a single question was a huge breakthrough. Not only is it much easier for me to figure out what I want to ask, but response rates to a single question survey are unbelievable. People don’t mind answering something if they know it will take only a few seconds. The single question survey also makes respondents feel like their answer will make a difference. Because well, it does. It’s much easier to act on the results of a single question survey because the results are easy to interpret. You don\'t have to worry about which question you should focus on first because you only asked one question. Timing Is Important One thing to take note is that you need to ask your one question at the right time. Your email list wants to give you feedback more than you think, you just need to time it right. So for example, if you get an email notification that a purchased product has been delivered, you can ask them if the shipping was on time. This will help with your response rates while improving the quality of the data you gather since the experience of interacting with your business will still be fresh in your respondents\' minds. Embedding Survey Questions Directly Into Emails This is where the convenience factor goes to the next level. You can embed survey questions directly into emails so that it takes one click for someone to give you feedback. You’ve probably seen examples of these surveys before. Usually, they come in the form of an NPS(Net Promoter Score) survey - you can see an example of that below. NPS surveys are great, but I find them much less versatile than one question surveys. The cool thing is that the same mechanism that makes NPS surveys work also makes one question surveys work. So you ask a question and have a list of answers that are all hyperlinks. Here’s an example: Then, special tokens automatically capture responses and email addresses when users choose an answer by clicking one of the links. It’s so simple, yet so many email marketers don’t even realize this is possible. After applying the one question limit and embedding my one question surveys directly into the regular emails I sent to my email list, response rates shot through the roof. It was almost as though people didn’t even realize they were getting surveyed. The only problem I had left was that setting up these surveys took a lot of effort. I had to create the surveys manually, with the right links, going to a domain name I had to setup and track myself. YesInsights To the Rescue YesInsights is a tool that takes all the hard work out of setting up and tracking the one question or NPS surveys I mentioned above. You type your question and the answers into a form to create the survey. Then, you just select the email service provider you use, and it automatically creates a snippet you can copy and paste directly into your existing email campaigns. Alternatively, you can also use YesInsights to setup NPS surveys. Many businesses are including NPS surveys in the signatures of their outgoing emails to help them figure out how happy their customers are in general. A Special Offer for Benchmark Email Users By following the outline I gave above and using YesInsights, I am certain you will see a drastic increase in the amount of customer feedback you receive. Feel free to share your own experiences in the comments below. As a special offer from the YesInsights team, I would like to share the coupon code “BenchInsights20” for 20% off your first month at YesInsights for the first 20 people to signup.
It’s been said many times on this blog, in our webinars and other discussions about the benefits of email marketing, but we’ll say it once more: the expected ROI for email marketing is $40 for every $1 spent. A big reason for that is how connected to email your subscribers already are in the first place. For that same reason, surveys serve as a powerful tool when combined with your email marketing efforts. Connect In A Space Engagement Already Exists If you’re using best practices for email marketing and maintaining a clean list, then you should have a list full of individuals who regularly open your email campaigns, click on links and, in general, look forward to receiving communications from you. So, sending a survey via email isn’t exactly a cold call. You’re reaching out in a space where they’re already opted-in to hearing from you. Surveys are just one more approach in the long list of ways you can do great, effective email marketing and maximize that ROI. Gain Valuable Feedback Surveys give a voice to your subscribers. They let you know if you’re delivering on the promises you’ve made and if your customers are happy. Use surveys to gauge the successes and failures of your marketing initiatives, branding and more. They must be used sparingly, as you don’t want to overwhelm your customers, but when sent at the proper times can be highly effective. Learn Your Net Promoter Score You’ve probably been sent a survey in the last year or so by a company looking to determine their Net Promoter Score without even realizing it. The brand likely asked how likely you were to recommend their goods or services to a friend, on a scale of 1-10. They would then subtract the percentage of Detractors (score of 0-6) from the percentage of promoters (9-10) to determine their NPS on a range of -100 to 100. This gives you a read on your customer’s experience and predicts business growth.
This time of year, everyone takes an inventory of the things for which that have to be thankful. Many are braving the grocery store crowds to get supplies to fulfil their favorite Thanksgiving recipes. Others anxiously await the arrival of their loved ones. However, there’s also that section of the population gearing up to sit out in the cold, in long lines, hours (or days) before stores open up for their Black Friday bonanzas. The slightly smarter ones wait and enjoy the savings that Cyber Monday has to offer from the comfort of their own couch. We polled our subscribers to ask if they planned to run promotions for Black Friday, Cyber Monday, both or neither. Rather than using the Benchmark Polls & Surveys tools, we used our email marketing reports to run the survey. By monitoring the links clicked, we received the answers to the question we were asking. Without further adieu, here are the results from our survey: 32.7% said they were doing both Black Friday & Cyber Monday sales 31% said they were running a Black Friday promotion 17.7% said they would have Cyber Monday special offers Here’s some other stats from Google to remember as you’re running your holiday promotions: 30% of all online shopping purchases occur on mobile phones. Searches related to shopping have grown more than 120% year-over-year. 32% of shoppers say they plan to use online video more this year for holiday purchases.