Tags: target

Big Target Partnership Fuels Pixi Beauty

Big Target Partnership Fuels Pixi Beauty

Beyond • November 19, 2015

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It\'s an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy!


Read More
Heart of Business Round Table: Types of List Segmentation

Heart of Business Round Table: Types of List Segmentation

Beyond • September 13, 2015

In anticipation of our upcoming webinar, \"Target Marketing: How to Hit Your Bullseye,\" we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it\'s an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation. Don\'t miss this very special webinar, being hosted by Benchmark Email Director of Sales & Marketing Daniel Miller and Insightpool CEO Devon Wijesinghe. Target Marketing in email and social media will be the focus, as Devon and Daniel demonstrate the best ways in which to deliver the most relevant content to your audience. The webinar is on Tuesday, September 15th at 11:00AM PDT. Don\'t miss out! Register for \"Target Marketing: How To Hit Your Bullseye.\"


Read More
WEBINAR: Target Marketing: How To Hit Your Bullseye

WEBINAR: Target Marketing: How To Hit Your Bullseye

Beyond • August 31, 2015

Nobody likes feeling like they\'re being marketing to. That\'s why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We\'ve teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It\'s called \"Target Marketing: How To Hit Your Bullseye.\" Insightpool CEO Devon Wijesinghe and Benchmark Email Director of Sales & Marketing Daniel Miller team up to present this very special webinar. Target Marketing in email and social media will be the focus, as Devon and Daniel demonstrate the best ways in which to deliver the most relevant content to your audience. The webinar is on Tuesday, September 15th at 11:00AM PDT. Don\'t miss out! Register for \"Target Marketing: How To Hit Your Bullseye.\"


Read More
Using List Segments to Target your Audience

Using List Segments to Target your Audience

Beyond • December 22, 2009

Benchmark Email\'s List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to:   Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.). Improve response rates with relevant messages and offers. Styles: automotive, fashion, architectural Test offers, subject lines and messages to see which gets the best results before sending to your entire list. Mail smarter! You can decide how detailed (or not) you want to get. Let’s take a look at how it works: Under the Lists tab, click on Segments and Create New Segment. Then choose for which Contact List you want to create a Segment. (Your original list will remain unchanged.) You have two filter options to segment your list. Date Added You can filter contacts based on the date when a contact joins or is added to your list. Just select the condition from the drop down box and then enter the date range. Subscriber Field Any subscriber information from your Contact List (e.g. zip code, email, state or customer type) can be the basis for a segment. If you want to be super specific, you can identify up to 10 filters for a segment. There is no limit to the number of segments you can have. This powerful feature will help you be a better, smarter email marketer. And it’s already in included in your account. So Segment away!


Read More
Writing Compelling Email Marketing Copy

Writing Compelling Email Marketing Copy

Beyond • August 10, 2009

Coming up with effective email marketing copy can be a frustrating experience. The formula that sells is a blend of getting your readers to understand your offer and giving them a clear way to get back to you. To successfully create the perfect formula, here are some tried and tested tips you should be aware of before you begin writing copy! 1 Picture your audience Always keep your target audience in mind. Give your audience a bit of background; picture how they spend their day, what’s important to them, their age, what they have bought from you and their reasons for doing so. This makes your copy relevant and targeted. 2. Follow an objective When you have an objective in mind, you can provide your readers with a clear view about your offers. Your objective should come across casually but firmly and not seem overly formal. Write about your products and services the way you would speak about it with a friend. 3. Explain the benefits One of the most important tips for writing great copy is to highlight the benefits of your offerings. Enlist all the ways in which your offer benefits readers and ensure these advantages stand out in your copy. Your readers are spending precious time to read what you have to say; you have to let them know that it is worth their while. 4. Use subheads and bullets Nobody is interested in reading a page long sermon about what you have to offer. Get to the point, and get there fast. Subheads are a great way to make readers focus on important details. Bullets allow readers to get a quick idea of what you are selling. With subheads and bullets, readers are able to quickly get an idea of what you are talking about by simply glancing at your marketing copy. 5. Use effective Subject Line Pay attention to your subject lines and your headlines. Make sure your subject line communicates your email message precisely. Keep it short and sweet. Ensure your headline is a real attention grabber. Remember, your heading is what compels your reader to read further. Tip: create your subject line and heading after you have finished your email body for better results. 6. Make use of testimonials Customer quotes and testimonials are an excellent way to sell what you are offering! Make sure the customer quote that you include explains why the customer loves your product or service. Also include your customer’s name and other relevant details, as this makes your testimonial more credible. 7. Be unique In this competitive era, the uniqueness of your offering plays a large role in your success. A run of the mill offer will not interest your readers. The more unique your offer is, the more it will intrigue and excite your readers. So make sure your offerings are distinct, one of a kind and stand out. 8. Be positive When writing marketing copy, avoid using words such as \'hope\', \'ish\', \'try\' and \'perhaps\'. Instead, use direct and positive words such as \'will\' and \'can\'. Such words make your readers trust your offers and go a long way towards making them believe in what you have to say. Keep these points in mind and you’re sure to sell your email copy! If you can think of any other pointers, let us know!


Read More
Email Marketing: What’s in it for you?

Email Marketing: What’s in it for you?

Beyond • July 15, 2009

Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to get your hands on the ultimate treasure – a bigger email list! Here are some potential treasure spots for you to place your sign-up form: 1. Email marketing allows you to make an impression: Email marketing is an inexpensive way to stay in touch with your customers. You can send your readers frequent emails, newsletters, offers and announcements and stay in touch with them constantly. It enables you to provide adequate attention to your clients, which might result in increased loyalty towards your business. This might also lead to a surge in the number of customers as your readers may refer you to their friends and family. As a sidenote, research indicates that on average, readers require to see your email message approximately seven times before they decide to conduct business with you. It makes it possible to maintain two-way communication with your readers. You can interact with them by reading feedback, sending follow-up emails and replying to their queries. So how do you benefit? 2. Email marketing enables quick updates Email marketing makes it possible for you to closely monitor your comments, queries, feedback and messages. It also makes it simple to update your list because you can add readers who want to subscribe or remove those who wish to unsubscribe, immediately. Thanks to the opt-in/ opt-out link that you must place in every email! It allows you to filter customers who are genuinely interested in receiving your emails. So, how do you benefit? 3. Email marketing enables focussed marketing Email marketing allows you to use special tools to generate data such as click-through rates and conversion rates that provide you with accurate feedback about the effectiveness of your campaign. Once you receive the data, you can use the information to build customized lists. It lets you target audiences according to location, age, income and other specific parameters. Best of all, you don’t need an email marketing expert to do this- you can manage the marketing independently from the comfort of your bedroom! It lets you target prospective customers individually by personalizing email messages. You can place the recipient’s name in the subject line and also design each reader’s email according to personal preferences. You can use graphics, video clips, songs or even games to reach out to each customer personally. So, how do you benefit? As you can see, email marketing has a wide range of benefits! Give it a shot and let us know what you think!


Read More