Tags: Template

Benchmark Email Survey Monkey Integration

Benchmark Email Survey Monkey Integration

Beyond • September 28, 2015

Are you sending surveys to your customers with SurveyMonkey? Gaining consumer feedback just got easier thanks to a brand new integration with Benchmark Email and SurveyMonkey. This is a template integration, meaning we\'ve got templates designed for the very purpose of integrating with and sending out your surveys to your customers and subscribers. You can integrate your SurveyMonkey account on the Integrations page in the User Menu at the top right. Or you can simply do it during the email creation process. Here are the steps to follow: Log into Benchmark Email Click on Create Email and choose the Drag & Drop Editor Complete step 1: \"Describe\" Complete step 2: \"List\" Click \"Template\" Filter for Integrations > SurveyMonkey Select SurveyMonkey Template When prompted, log into SurveyMonkey Select Template Select Survey and Weblink Click Next Module to continue There are a few template layouts to choose from. While many of the elements are customizable, it\'s important to make sure you don\'t change the URL attached to the button. Another thing to note is that this integration enables you to send your Survey Monkey survey using the power of email marketing with Benchmark Email. However, you\'ll have to login to your Survey Monkey account to view the results of your survey.


Read More

The Holy Grail of Designing Your Email Templates for Conversion

Beyond • July 15, 2015

The ultimate goal of any email marketing campaign is to drive conversion, which is why your email templates are critical to achieving this goal. Consider the following 10 fail-proof tips the Holy Grail of email templates design. Dump the Links. Go for the Buttons The mistake a lot of people make is to stick with the old tired trends. For digital media, websites used to have links guiding people to points of interest. Now it’s buttons. However, email marketing hasn’t quite caught on and the same old strategies are still being employed in email templates. So instead of a link, try having a button instead. It’s more visually appealing and it’s more engaging. When designing your template, some people will prefer designing in Photoshop while others will prefer code. Whenever possible, go for code. HTML buttons will download even if the image doesn’t, which happens more often than not since not all users allow for auto image downloads. Squint Test Last but not least, there’s the squint test. It’s just about as simple as it sounds: squint your eyes to see which parts of the email template stand out the most. Your call to actions should be the most noticeable when you’re squinting. Squinting allows for the same “quick glance” view that most users have when they’re scanning through emails. Think of the seven second rule that websites live by: you have 7 seconds to entice your reader. If you can’t manage to rope them in within seven seconds, then you’ve lost them. The audience is a little more discerning for email marketing campaigns. You’re lucky if you have about half that time, particularly in light of the many emails users still need to get through to reach inbox zero. Follow the Picture You may have heard of logos that have subliminal designs in them design to get you to associate their brand with a direction or a message. Think of the “happy face” that’s created in Amazon’s logo, which also guides you from “A to Z,” which is just about what they cover – everything from A to Z. A picture is more than just a thousand words. A picture, whether in your logo or in your email marketing campaign, can direct a user to what you want them to see. It can act as an arrow. Take the example here by Alex White, who shows you how the picture of a baby in a retail campaign, is actually serving a dual purpose. Even in a squint test, you can clearly see what the baby is looking at –which is what you’re going to be looking at too. The face that images can be used in such a strategic way also underscores a point we’ve made several times here: images are a crucial component of your marketing strategy. The image you select can empower or deflate your campaign long before anyone gets to the content. On that note, the layout and design and equally as important. A great image with a poor design is a defeating move. However, great imagery with a powerful design (and compelling content), is going to get you that conversion.


Read More
HTML Tips & Tricks #4 – Adding Links

HTML Tips & Tricks #4 – Adding Links

Beyond • December 28, 2010

What Is HTML? HTML (HyperText Markup Language) is used by most web pages, especially those using HyperText Transfer Protocols (or HTTP, which is the first part of the web address at the top of this page). HTML is the programming that translates coding into the images that you see, embedding videos and images and scripts, structuring a page\'s content and providing the backbone for Benchmark\'s email marketing software. To properly code with HTML you will use HTML elements called tags. These tags are enclosed inside brackets. For instance, <h1> is the start tag for a large header font. At the end of the header or headline that we are encoding, we place an end tag, which includes a forward slash </h1>. These tags enclose the section or text that you want to format. Think of the start tag as an open channel. The code inside designates what will flow into that channel. The end tag closes the channel and locks the section into the code. The Benchmark Email Editor takes care of almost all of your HTML needs. But for those of you who like to do your own coding, or even for the curious who\'d like to give it a try, these tips will give you a working knowledge of how to code, one tag at a time. Today we\'ll focus on adding links to your email or newsletter. Adding links to websites can broaden the scope of your email or direct your readers\' attentions to your own sign-up boxes or landing pages. It is an invaluable tool when email marketing and today we will cover two methods of linking. First, open your Email Editor (Step 4 when creating a new email) and choose a template, preferably one that doesn\'t have too many colors or crazy designs already added. Find the section you want to edit and click on the pencil icon in the top left corner. Delete all of the body text. This will give you less code to sift through when you start experimenting with your own HTML. Now write a brief sentence with a word you want to use as a link. In my case I\'ll use \"Benchmark Email\". I want my users to be able to click on that word and link directly to my website. Once you have the word (and know which address you want to link to), click on the Code View button under the Insert Additional Elements box. This opens your document in HTML. What we\'re looking at is the same document stripped down to its code. Locate your sentence with the word you want to link. Right after \"Dear Bob,\" you will see two <br> tags. Remember from last week that these are line breaks. Because the code is all mashed together, the <br> tags indicate that I have left a space between \"Dear Bob\" and the body of the email (the body starts at the second line break). Now it\'s time for us to turn our word into a hyperlink. Remember to begin the code at the start of your word, not at the beginning of your sentence. My start tag will look like this: <a href=\"http://www.benchmarkemail.com\">. Leave no spaces between the start tag and your link word and make sure you have entered the full web address between the quotations. Leaving out a quotation at the beginning or end of the url can lead to an incomplete code and you may end up with a broken link. Also key to note is the space between the a and href. At the end of your link word, simply close the code with the </a> tag. See below. Save & Close your HTML window. If your url is accurate your word should now be linked. Always check your link once you have encoded it. First save your email. Then click on the highlighted word. The code we have used is a direct link. This means that when users view your email and click on the link their browser will take them directly to the url specified. This has its disadvantages. Most email marketers will tell you to keep your customers on your page - if you\'re linking to an outside source, a direct link will take them away. However, if you use a direct link at the end of your email or newsletter to take the user to a sign up box or special landing page, it may be exactly where you want them to go. The next code we\'ll use opens the link in a new tab or browser. This is my preferred way of linking. If the user is done with what they\'re viewing they will close or exit out of their first window. But giving them the option to toggle between two tabs leaves them free to navigate between their source page and the linked material. In the end, it\'s a matter of what works best for you. Open your Code View again and find your original start tag. The beginning is written the same, but after the quotation marks around your linked url, leave a space and write target=\"_blank\">. Each one of those elements is important and it\'s easy to skip a space or a quotation (and don\'t forget the underscore before blank). See below for how it fits into the code. If you have input the code correctly the linked word should not look any different. However, when you click on it it should now open in a new tab or new browser (depending on your internet settings). If it doesn\'t, go back to Code View and check your start and end tags. (When creating this blog I found that I had originally written three t\'s in http.) Details matter. And now that I\'ve illustrated how to use links I hope you\'ll give it a try. Until next time, happy coding!


Read More
New Boxing Day Templates for the Holiday of Champions

New Boxing Day Templates for the Holiday of Champions

Beyond • December 21, 2010

I was asked to write a holiday blog for Boxing Day. While I have certainly heard of its existence, I have no idea what Boxing Day is. I do have some guesses. Some make more sense than others. Guess Number One: Logic and Reasoning Lots of holidays involve presents. Lots of presents come in boxes. See where I\'m going with this? Guess Number Two: Too Literal? Boxing has shrunk in popularity in the US but perhaps other countries like it enough to give it its own holiday. Take a day off work and celebrate two red gloved opponents pummeling each other. I\'m for that holiday. Guess Number Three: Is That Really Holiday Worthy? Perhaps Boxing Day is the one day of the year that everyone in the country is supposed to move. They give everyone the day off, you load all your belongings into boxes and move on to your next dwelling. No? Guess Number Four: Date Based, Combined with Guess One Boxing Day takes place the day after Christmas. This is the day that everyone throws their unwanted gifts back into their boxes and takes them back to the store to return them. What Is It Really? There are a few theories on the origins of Boxing Day. One is that workers were forced to work Christmas Day, but could have the following day off. Their employers would give them gift baskets before they went off to their families. Another involves boxes in churches used to collect for charity. However it started, it now often serves as a holiday to honor service workers (mailman, doorman, etc). It\'s a bank holiday and also a day off work in most countries that Boxing Day is celebrated. In the UK, Boxing Day is similar to their Black Friday. Free Benchmark Boxing Day template from Benchmark Email View all Email Templates Whether you celebrate Black Friday or you were as clueless as I was, you can wish your subscribers a Happy Boxing Day (is that even what you say to people?) with a Benchmark Boxing Day template. I think it would be fun if you all made your own guesses and shared them with your subscribers. Also, share them in the comments. I\'d love to hear your guesses. A Merry Boxing Day to you all too! Check out more December and holiday email templates by following the link.


Read More
New Mother’s Day Email Templates

New Mother’s Day Email Templates

Beyond • April 16, 2010

Selecting a Mother’s Day card is always a difficult decision for me. Having to express myself through somebody else’s words is never an easy task. Some people reach for the cheesy, the cliché and the inspirational. Me? I go for the laughs. My mom might fear I was dying if I gave her a serious Mother’s Day card. Everyone shows their feelings differently. If you need some wine with all the cheese your card dishes out, or if you’re more like me, Benchmark Email has you covered. Here are some quotes about mothers from both sides of the spectrum. Drop them in one of our Mother’s Day Email Templates, and show everyone how you tell the mothers in your life how you feel. Free Mother\'s Day Templates from Benchmark Email View all Email Templates “A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” --Tenneva Jordan “If evolution really works, how come mothers only have two hands?” --Milton Berle “There is only one pretty child in the world, and every mother has it.” --Chinese Proverb “Neurotics build castles in the air; psychotics live in them. My mother cleans them.” --Rita Rudner “God could not be everywhere, and therefore he made mothers.” --Jewish Proverb “I want my children to have all the things I couldn’t afford. Then I want to move in with them.” --Phyllis Diller “Mother love is the fuel that enables a normal human being to do the impossible.” --Marion C. Garretty Sample subject lines “Laugh and cry with these quotes about mom” “Mother’s Day quotes from [your company]” “Celebrate Mother’s Day with these quotes” “You don’t need to be a mom to enjoy this offer” “Happy Mother’s Day from [your company]”  


Read More
April & May Holiday Email Templates

April & May Holiday Email Templates

Beyond • April 6, 2010

At Benchmark Email HQ, every day feels like a holiday. With Benchmark Email Holiday Templates, we can keep you celebrating year round as well. Holidays present an excellent opportunity to visit the inboxes of your email lists. Wish your subscribers a happy and a healthy one, provide some interesting facts on the holiday, run themed promotions or just let them know you were thinking of them. April 1: April Fool\'s Day April 4:  Easter Sunday April 22: Earth Day May 5: Cinco de Mayo May 9: Mother’s Day May 31: Memorial Day Does this list make you want to pull pranks while eating cream filled chocolate eggs and wash it down with a cool cerveza while buying your mom a card made on recycled paper? Or perhaps honor a great president or those who lost their lives in service? If so, share the feeling with your email list using one of our great Holiday Email Templates.


Read More
New Industry-Specific Email Templates

New Industry-Specific Email Templates

Beyond • September 30, 2009

In keeping with the Benchmark quest to constantly deliver innovative and exemplary new templates, we are proud to present our latest range of all new industry specific email templates. Each template has been designed specially for you to use in the industry of your choice. No matter what your profession, each one of these templates is sure to satisfy your requirements. So go ahead and give these templates a try! Environment & Non-Profit The \'Environment & Non-Profit\' template has 2 distinct columns which allow you to easily incorporate the latest environmental and non profit industry news. The hill green column color along with the background of rolling hills and soft clouds gives this template the perfect environmental appeal. Dental Service The \'Dental Services\' template lays out a 2 column format with a single column at the bottom. The bright blue border with sparkling white and blue dots gives a cool, minty impression like that of refreshing toothpaste, perfect for the dental industry. Health Spa The \'Health Spa\' template follows a single column format which comprises of four sections. A separate section on contact information is displayed at the end. Its background of soothing water and soft undulating bubbles instantly relaxes the mind and gives the impression of ultimate relaxation. Investment Advisor The \'Investment Advisor\' template has a 2 column area for content and a section at the bottom for contact information. This template with its practical design and subtle colors instantly appeals to all those in an advisor capacity. Personal Trainer The \'Personal Trainer\' template is divided into 2 columns. The bottom section is perfect for announcing current discounts and contact information. With its curvaceous flowing design and vibrant colors, this template makes your energy flow and gets you in the mood to exercise! Law Firm The \'Law Firm\' template contains a 2 column format with a section on contact information at the bottom. This template has been designed with sensible earth tones that give the impression of long standing knowledge and professional expertise. Wealth Management The \'Wealth Management\' template, designed with a 2 column outlook gives the impression of wealth and expertise. The first column is perfect for supplying the latest wealth management news and investment tips, leaving the rest of the template free for other important information like strategy and planning. Veterinary Clinic The \'Veterinary Clinic\' template has a 2 column format with a section for customer information at the bottom. Its design and structure has been specially created to appeal to those in the veterinary industry. We hope you enjoyed the experience of using our latest industry email templates. Rest assured, there are lots more exciting templates on their way! Don\'t miss out on our new templates - keep watching the template gallery! If you have any queries, feel free to contact us at support@benchmarkemail.com. We look forward to hearing from you.


Read More