Tags: templates

How to Pick the Best Free HTML Email Templates

How to Pick the Best Free HTML Email Templates

Practical Marketer • March 1, 2018

We all see beautifully designed emails in our inbox every day. Even local mom and pop shops or kitchen table operations seem to have them. Do all those businesses have a budget for a top-notch designer? They must, right? I mean, look at how awesome those emails look. Nope! They don’t have to. That’s why free HTML email templates exist. With a free HTML email template, you can choose the design elements, graphics and layout that fits your brand. From there, you can customize it with your logo, company updates, product information and more. There are styles of templates for any email marketing need you could possibly have. Newsletters, holiday promotions, press releases, sales, events or anything else you could think of. In fact, perusing the types of templates could even give you inspiration for various types of email marketing campaigns you could be sending! With the help of free HTML email templates, it’s liking having a graphic designer on call 24/7 without paying a retainer or hefty hourly rates. Sorry, graphic designers. There is plenty of work for you to go around elsewhere. We promise. But we digress... Now that you know that free HTML email templates are there for you to take advantage of, let’s take a look at how to find the best one for the job at hand. Types of Free HTML Email Templates There’s an email template for every task. No matter the occasion or objective, you can find a template to help you get the job done. Do you know what to look for? A practical approach for selecting the right template is to gain an understanding of what others are doing well. See what you like, what you don’t like and what you think you can improve upon. The next step in finding the right email template for your campaign is generally pretty simple. Most ESPs will sort their templates into various categories such as newsletters, holidays or even provide options for one, two or three columns. That way you have options for every occasion or even the amount of information you want to share. You can choose a template there, edit it and then easily export it to Benchmark. Newsletter Templates For many, the gateway to email marketing is via the newsletter. It’s a type of campaign that almost everyone understands and sees in his or her inbox each and every day. In fact, newsletters top the list for types of email campaigns used. According to Pardot, 66% of email marketers send newsletters, followed by promotional content at 54% and a welcome email at 42%. For the marketer looking to begin a newsletter, or revamp the one they currently have, it all begins with the newsletter template. We understand that between email marketing, social media, PPC, retargeting and the many other marketing strategies on your plate, you may not have as much time as you’d like to browse the many newsletter templates offered by Benchmark. Let’s look at an example of an effective newsletter as inspiration: Apartment Therapy I’ve finally reached the point of my life where an unmade bed and a pile of clothes does not a bedroom make. So, I’ve been paying extra close attention to the Apartment Therapy daily newsletter. They do a good job of highlighting each new story or idea, with a headline, small teaser and a call to action to read more. Holiday Templates Halloween isn’t the only holiday for which you can adopt a template “costume.” Christmas, New Years, Mother’s Day, Father’s Day, 4th of July and many more are all email marketing opportunities for which holiday email templates exist. We’ve previously put together a blog post dedicated to the best ways to use our holiday email templates, but here’s a refresher: Stay true to your branding Keep it simple Don’t limit your holiday theme to the template Here’s an example of a well put-together holiday email campaign: Etsy For Valentine’s Day, Etsy did a great job of both promoting their gift cards and giving some good gift ideas which could be used by a significant other that very day to avoid the dog house. They used the hero image to promote their gift cards and then split the template into a two-column approach to share gift ideas. Check it out: Templates That Inform If the goal of your email campaign is to provide your subscribers with information, you should be looking for a template layout that will allow you to accomplish this. Here is an example of a design that does a good job of informing: Thrillist This is a daily newsletter, which I read every morning without fail. Because of this frequency, I know that the lead Thrillist story is always the new or top content posted that day. Sometimes I’ve read that story before I even get out of bed. It tells me the best new restaurants that have opened lately, events going on in my city and sometimes there are crazy stories from bartenders, waiters or flight attendants. The template succeeds in sharing content and informing me on what’s available to do come date night. Check it out: Templates That Sell Obviously, everyone wants to get a big Return On Investment with their email marketing. That’s not always the primary focus when choosing a template, but it is sometimes. Here’s an example of a brand picking an email layout that helps them sell more: Bullymake I stumbled upon Bullymake in pursuit of chew toys that my pitbull/lab mix could not destroy in minutes. I quickly identified with the bully breed owner vibe of the company. After two months of my Bullymake subscription, I had acquired a stockpile of indestructible toys and couldn’t see adding to it every month. So, I canceled my subscription to Bullymake but did not unsubscribe to their newsletters. That’s because their template enables them to connect with me on an emotional, dog-loving level... …and if still does a good job of showing me what I could purchase from their website outside of the subscription box model. Not only that, the section below even sells their subscription model. Templates That Engage One problem that email markers face is that they consider their email marketing to be a one-way communication channel. It’s not, nor should it be. It’s important to create quality, ongoing engagement with your subscribers. That’s how you create loyal customers and even brand evangelists. Here’s one company that has done a great job in bringing their customers along the journey of a template redesign, which is sure to create great engagement: ActionRocket This weekly newsletter from ActionRocket is branded as #emailweekly. The template features the same top block with personalized copy that welcomes you each and every week. Next, there are six blocks sharing their favorite email marketing posts from the past week. If I were writing this post two months ago, I’d show you this template and include it in the Templates That Inform category: However, the email marketing geniuses at ActionRocket have taken a turn that engages their subscribers. They’re doing a live, on-going redesign of their #emailweekly newsletter. It should be noted that a long history of quality weekly newsletters earned them the right to try things out with their subscribers. Because of this, I eagerly await each new #emailweekly newsletter to see the latest progress in the redesign. Subscribe to see how to work towards a new newsletter template for #emailweekly. ac What have we learned? A good newsletter template has content that engages above the fold. That hero image, story or general warm welcome that brings you into the newsletter from the get go. It also does a good job of sharing additional content that helps support the goals of the newsletter. How you select the best newsletter template for your business comes down to answering a few simple questions: Does the template support the goal of your newsletter? Can the template be customized to support your branding? Does the layout match that of your website or at least give a similar feeling? Let’s not forget one of the most important facts in email marketing: there is a real person behind each email address. Email marketing must be customer centric. Yes, you want to sell more and create more engagement with your customers, but that is a byproduct of customer centric marketing. You’re not the only one sending marketing emails. They may get a few or a few dozen every day. They key to standing tall in a crowded inbox is to provide value. It doesn’t have to be savings, it can be information or entertainment as well. If you’re adding value to your subscriber’s, it will cut through the noise and they’ll open your email campaigns and possibly even look forward to their arrival. Ready to Put What You’ve Learned to Work? Login or create an account to choose or design the newsletter template for you! Feedback We’d love to hear some tips from you on how you select your templates. Even better, share your own examples in the comments below!


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What Can I Do To Dress Up My Email Marketing Templates For Halloween?

What Can I Do To Dress Up My Email Marketing Templates For Halloween?

Practical Marketer • October 14, 2016

It’s that time of year. Pumpkins aren’t just spicing our lattes anymore. No. They’re everywhere. In the Facebook’s feeds of my friends with kids at the pumpkin patch and they’re carved with the faces of the candidates from the current Presidential election. Halloween is here and it’s everywhere you turn. Does that include your email marketing templates? Try A Pre-Made Template Benchmark Email and all ESPs offer a set of pre-made email templates for every occasion. Pick one of the several available to you and then get to work making sure it still stays true to your brand. Add your logo and anything else you can to maintain a consistency in your branding. This is the store-bought costume route. Adjust Your Current Template The DIY costume option is to put a Halloween spin on your current template. Tweak the color scheme to fit a Halloween vibe. Bring out the orange! You can also add in some extra Halloween graphics to spruce up the template. Drop in a couple pumpkins, a witch or a ghost. Just like when using a pre-made template, it’s imperative not to lose the integrity of your brand within the holiday fun.  


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Video Email Tips & Tricks – The Weekly Wrap

Video Email Tips & Tricks – The Weekly Wrap

Beyond • December 24, 2010

Merry Christmas, everybody. Can you believe it\'s already here? I can\'t. I hope you all have a great weekend with your family and friends - whether you\'re celebrating the holiday or not. At the very least, go eat some Chinese food and see a movie. That\'s what my people do. Speaking of what people do, here\'s what we were up to at Benchmark Email this week. Support Update: Link Directly to Documents Christmas time means new toys for all the good girls and boys...and for our users. That is if you consider a new feature a new toy. We do. Check out our latest support update on how to upload documents into your emails and newsletters. New Benchmark Email Software Features More new toys! Just go with it. Color coded code! Say that 10 times fast. OK, It\'s not that hard, but it seemed like a fun idea. Check out these new Benchmark Email software features. HTML Tips & Tricks #3 - Header Alignment & Breaks There is currently a jackhammer going full blast outside our offices, making it increasingly difficult to write witty summaries for each blog post. It did have me thinking what the annoying thing for jackhammer operators would be, as they are for me. I\'ll take a quick break to ponder that while you read about HTML breaks in our HTML Tips & Tricks #3 - Header Alignment & Breaks. New Year\'s Resolutions for the Savvy Email Marketer It\'s that time of year. Have you made your New Year\'s resolutions yet? I say if you never make them, you can\'t break them. If you do want some goals to achieve, read through our newest guide: New Year\'s Resolutions for the Savvy Email Marketer. New Boxing Day Templates for the Holiday of Champions Do you know what Boxing Day is? I didn\'t. The evidence online was inconclusive. Making up my own answer was more fun. Won\'t you come take a stab at what Boxing Day is? Use a Boxing Day email template, and ask your subscribers what they think it is. ¡Feliz Nochebuena! Customize a Template for the Good Night The real Christmas party takes place in Spain and Latin American countries. Nochebuena is a late night celebration on Christmas Eve that sounds like way more fun than the traditional Christmases I have participated in. Wish your subscribers a ¡Feliz Nochebuena! Customize a Nochebuena email template. Making Good Email Videos Part 1: Why Doesn\'t My Voice Sound Professional? Video can be an incredibly powerful tool in your email marketing campaigns. If they don\'t look and sound professional, they won\'t be. People will often focus on the visual aspect, but how it sounds is just as important. Check out part 1 of making great email videos with Benchmark Email. Making Good Email Videos Part 2: Enough Sound, Let\'s Discuss the Visual Aspect This isn\'t a fashion magazine, it\'s a blog about email marketing. That doesn\'t mean we can\'t talk about looking good. Learn how to make your videos pop, and how to make successful email videos. Email Outperforms Many Online Activities Across Age Groups A study from the Pew Research Center looked at the internet habits of various generations. The results were interesting, and particularly in favor of email. Read on, and see how email dominates each generations\' online activity. Who Can Fatten Your Inbox? The Spammer Man Can (Part 2) Last week I spoofed a song for you and we introduced the top spamming industries. This week, learn how to stop bots from compromising your computer. That\'s more important than song spoofs anyways (a little piece of me died writing that sentence).


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Honor Your Heroes with Benchmark’s Human Rights Day Email Templates

Honor Your Heroes with Benchmark’s Human Rights Day Email Templates

Beyond • December 7, 2010

Holidays are celebrated differently based on religion, culture, geography and countless other factors. But there is one holiday celebrated worldwide that everyone can agree on. Human Rights Day is celebrated each year on December 10. Its message is so universal that the United Nations Prize in the Field of Human Rights and the Nobel Peace Prize are both awarded on that day. Specific themes may be championed, but it\'s a day for the whole world to fight for human rights. The theme for 2010 is human rights defenders who act to end discrimination. Those who put themselves at risk in the face of discrimination will be recognized on this day. Take a moment this December 10, and honor someone you know who may be fighting to put an end to discrimination. These are often unsung heroes, who don\'t ask for, but deserve some recognition. Tell their story and share it with your subscribers using a Benchmark Human Rights Day email template. Tell them to pay it forward. Perhaps it will inspire others to stop discrimination. Check out more December and holiday email templates by following the link. View all Email Templates


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Use Election Day Email Template on November 2, 2010

Use Election Day Email Template on November 2, 2010

Beyond • October 23, 2010

With my family, and I\'m sure many others, there are two things not discussed at the dinner table: politics and religion. My family learned the hard way, with heated arguments and awkward silences. Politics in particular was our hot button issue. Although the two sides of my family could never see eye to eye with politics, both sides knew the importance of voting. Regarding your email campaigns, your company is better off to take a similar stance this Election Day. Visit your subscribers’ inboxes with only a reminder to get out and vote. It’s an opportunity for some patriotic points, up there with the 4th of July, Memorial Day and Veterans Day. Acknowledge this important day for all your American subscribers, and share some of these Election Day insights with your list. Check out Benchmark\'s free Election Day Email Template View all Email Templates Why Election Day Is the Day It Is (via www.internetfamilyfun.com): - November was chosen because it was when the harvest work was finished. - Tuesday was picked instead of Monday because many voters would have to travel the day before to reach the polling place. Travelling on Sunday was off-limits for religious reasons. - Election Day does not fall on the first of the month because many shopkeepers did their bookkeeping from the previous month on the first. Sample Subject Lines: - [Your company], reminding you to vote this Election Day - Our vote is for you to vote this Election Day - Happy Election Day from [your company]


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Trying to Take the Labor out of My Labor Day

Trying to Take the Labor out of My Labor Day

Beyond • August 31, 2010

Labor Day began as a day to celebrate, with parades and festivities, those in the trade and labor organizations. How, may I ask, did it come to signify the end of summer? What a negative connotation for something that began as positive. Sure, some see it as a last hurrah. It\'s one more chance to wear flip-flops, to BBQ with family and friends, and to take it easy in anyway you choose. I always saw it as the start of the school year. Not a positive thing for a youth that enjoyed his leisure time. It got even worse when I was in college. I began my college career with the first day of classes ON LABOR DAY. At least in high school we got the day off. Add to that a monsoon, and I did not begin college on a happy note. I can appreciate Labor Day now that I\'m all grown up (in the eyes of society, not my mind). I love talking about new email marketing features, but thank you long weekend! And thank you to those that this holiday is meant to celebrate. You make this world we live in go \'round. Use Labor Day as an excuse to visit your subscribers\' inboxes. Tell them to honor those that labor, or thank them for their hard work. Enjoy your time off, and I hope you don\'t have to go to any college classes. Free Labor Day templates from Benchmark Email View all Email Templates Labor Day Fun Facts (besides that my first ever college classes were on this day -- yep...still bitter) - Oregon, Colorado, New York, Massachusetts and New Jersey were the first states to declare Labor Day a state holiday. - On June 28, 1894, the first Monday in September was declared Labor Day by President Grover Cleveland. - Labor Day is also celebrated not only in the US, but also in Canada and other industrialized countries. Sample subject lines: You don’t have to labor at these prices! Happy Labor Day from [your company] Celebrate Labor Day with these deals Honoring our laborers with these specials Wishing you and yours a Happy Labor Day


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Great Father’s Day Email Templates

Great Father’s Day Email Templates

Beyond • June 1, 2010

My father and I have always communicated through movie quotes, trash talking about sports rivals, and joke emails. Lines from Caddyshack, Stripes and Monty Python substitute for actual conversation. I don’t call my dad to see how he’s been. I call to complain about the Vancouver Canucks playing like a bunch of goons in their playoff series against the Chicago Blackhawks. Emails with jokes and funny videos are our way of letting the other know we were thinking about them. Father’s Day is always an opportunity for me to do something nice for my dad and show him how much I care. In years past, I have gone with a round of golf at the course he’d wanted to play or concert tickets to a band we both enjoyed. Benchmark Email is here to help you show your dad you care with great new Father’s Day email templates. Put your dad on his own list, or use them to show dads everywhere that you know this June 20th is a special day for them. Free Father\'s Day Templates from Benchmark Email View all Email Templates Top 5 Gifts I’ve Given My Dad: - IPod Nano already filled with his favorite music - Round of golf at a course he’d wanted to play - Tickets to James Taylor - Leaving for overnight camp every year on Father’s Day (i.e. an 8 week vacation from kids) - Vodka of the month membership Sample subject lines for Father’s Day Happy Father’s Day from [your company] Celebrate Father’s Day with this great deal Father’s Day gift ideas from [your company] Thank dad for these great prices Show dad you care this Father’s Day  


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Hop to it with a Benchmark Email Easter Email Template.

Hop to it with a Benchmark Email Easter Email Template.

Beyond • March 23, 2010

You can’t give everybody on your list bunnies; the delectable, cream-filled chocolate eggs they lay; and delicious, marshmallow Peeps. But you can give them all an Easter-themed email with one of our free Easter email templates. free Easter templates from Benchmark Email View all Holiday Email Templates Here are some fun Easter facts to share with your email list (from YumSugar.com): When taking a bite into a chocolate bunny, 76% of Americans prefer to first bite off the ears, 5% eat the feet first, and 4% start with the tail. During the Easter season, Americans buy more than 700 million Peeps, making Peeps the most popular non-chocolate Easter candy. 16 billion jelly beans are made specifically for Easter, which is enough to fill a plastic egg the size of a nine-story building. In the old days, pretzels were associated with Easter because the twists of the pretzel were thought to resemble arms crossing in prayer. After Halloween, Easter is the biggest candy-consuming holiday. Use one of Benchmark Email’s Easter email templates and see your ROI multiply like bunnies.


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April Fool’s Day Pranks & Templates

April Fool’s Day Pranks & Templates

Beyond • March 18, 2010

Although April Fool\'s Day brings out the skeptic in us all, using it as an email marketing opportunity is no joke. We can\'t pull these pranks for you, but we can make April 1st a bit brighter for you with an April Fool\'s Day email template. After all, laughter is the key to your heart. No fooling! 4 free April Fool\'s Day email templates from Benchmark Email View all Holiday Email Templates April Fool’s Day Pranks for the Office from April Foolzone Musical Chairs Take the fancy chair out of the boss\'s office and switch it with the ugliest chair you can find. The previous occupant of the ugly chair will be happily surprised to see their great \"new\" chair, and the boss will probably be too embarrassed to come and take it back. Of course, you\'d better make sure your boss has a good sense of humor! Invisible Ink Go to your coworker\'s office and locate all of their pencils and pens. Next, paint the tips with clear nail polish. When your victim tries to write, not a single one will work! After the prank is revealed, the nail polish can be removed by dipping the pens and pencils in polish remover. Kidnapped Take an often-used item from the victim\'s office (like their favorite coffee cup, stapler, pencil cup, etc.). Take a picture of it and leave it in the exact place of the original item along with a \"ransom\" note. Under Pressure Under your victim\'s office chair, tie a piece of cord to the lever that adjusts the chair height. The chair will bottom out when your victim sits down, but rise all the way up as soon as they stand up. All those ups and downs will drive the victim crazy. Where Do I Go? This trick works great if you work in an office building that has two entrances. Print up two signs that say \"Please Use Other Door.\" Put one on each door with arrows pointing toward the opposite door. While You Were Out Leave a phone message for the victim that says that a \"Mr. Lyon\" called (\"Mr. Behr\" also works) and wants to be called back. Then list the phone number of the local zoo. Benchmark\'s April Fool\'s Day template will surely boost open rates as your customers share in the laughs. Pass on these pranks in your April Fool\'s Day email campaign and be sure to have your email list chuckling. Don\'t miss out on any of our existing holiday email templates and be sure to stay tuned for exciting new ones.


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St. Patrick’s Day Email Templates

St. Patrick’s Day Email Templates

Beyond • March 5, 2010

You won’t need the luck of the Irish to score big with a St. Patrick’s Day email template. It’s never been easier to capitalize on the holidays, with a Benchmark Email St. Patrick’s Day template. After all, everyone is Irish on St. Paddy’s Day. Sláinte! Break out your green shirts, socks and shamrocks and check out our St. Patrick’s Day Email templates. view all holiday email templates 3 Ideas for St. Patrick’s Day themed email campaigns: Offer a discount for customers who comes into your place of business wearing green. Restaurants and bars can promote celebrating responsibly by offering a discount to groups with a designated driver. Even if you don’t run a promotion, use it as an opportunity to visit some inboxes and teach your customers about the symbols of St. Patrick’s Day.  


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