Tags: tips

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Beyond • June 15, 2015

If you’re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they’ve boasted $8 million in sales on a Shark Tank update. No, we didn’t decide to interview Tipsy Elves for a Christmas in July piece. We’d melt wearing an ugly Christmas sweater here in sunny Southern California in July. They also have an awesome patriotic clothing line that’s perfect for the 4th of July. With that in mind, we knew they’d be the perfect company to offer some 4th of July marketing tips from one enterprise level company to yours. We’ll get to that. First, I had to fanboy a bit and got some other great tidbits out of Evan Mendelsohn one of the founders of Tipsy Elves. On how their marketing has changed since Shark Tank: “We focus more on capitalizing on PR opportunities. Pre Shark Tank, SEO was one of our largest drivers to the site. If you Google “ugly Christmas sweater” we ranked in the top two position. Now it’s more about maximizing the benefit we get from any sort of PR, press opportunity, TV appearance and that sort of thing.” On the best advice they’ve received from their Shark: “Robert always has the mentality that you have to be all in on your business. The difference between being all in and being half in will make all the difference in how quickly you can grow your company and ultimately how successful you will be.” On why 4th of July is a prime opportunity to sales and promotions: “There seems to be a huge surge of patriotism. People have always been proud to be an American, but it seems more so now than ever. Speaking to people during the key American holidays with unique and fun products has been a big success for us. People always want to wear something fun and stand out during the holidays.” Without further adieu, here’s the four patriotic marketing tips from our friends at Tipsy Elves: Remember what Independence Day is all about We often find our e-commerce counterparts forget about the meaning behind various holidays in lieu of whatever special they are promoting. Independence Day or “Fourth of July” celebrates our independence from Great Britain and marks the nationhood or “birth” of our country. Knowing this can lead to some fun email subject lines that will resonate better to the recipient. Rather than a boring subject line that reads “Independence Day Sale,” try “Celebrate Our Country’s Birthday With Our Biggest Sale Yet.” Something more fun will likely lead to higher click through rates and better conversions. Know your customer and speak to him/her You can’t be everything to everyone. A key to our success at Tipsy Elves has been to know our customer and speak to them, and continue to make new and unique products that speak to them. We’ve of course been tempted to expand our product lines in a thousand different directions, but our best product lines and strategies have been the ones that speak to our core demographic. Dig into analytics, attend tradeshows, and really understand your customer so that you can adopt a voice and product or sales strategy that speaks to these customers. You don’t know what you don’t know While this philosophy applies to many things in life, we’ve found it especially true with marketing channels. There are so many marketing channels out there and new ways to bring customers to your website. Try them all. We didn’t even have an email list last year and now email marketing is one of our key channels. Some will fail, and some will succeed. But you have to try them all to know which are best for your business. Sometimes it’s when you aren’t trying to sell, that you sell. Keep it fun. Sometimes the harder you try to sell, the worse you sell. And the opposite holds true. Some of our best emails from a conversion standpoint have been the ones that tell a story or keep things fun and lightweight. Rather than list product links in your email, tell a fun story about your products. This is especially helpful during a fun holiday like the 4th of July. People want to be entertained more than they want to shop. If you can be both their source of entertainment and shopping, you’ve got a good thing going on.


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Top 10 Tips From Wedding & Event Planners

Top 10 Tips From Wedding & Event Planners

Beyond • May 28, 2015

Twitter is a special thing. We were so inspired by our chat with Dee Gaubert of No Worries Events on the Heart of Business podcast, that we decided to reach out to some other wedding and event planners that we admire. What resulted was countless great tips and advice from some of the best the industry has to offer. It wasn\'t easy, but we whittled it down to the top ten tips from wedding and event planners. These are in no particular order … it was hard enough only picking ten. @BenchmarkEmail I would say paying attention to the details. — Melissa Conroy (@SweetHartCo) May 19, 2015 @BenchmarkEmail keep cool, stay ahead and make sure you give your client full confidence in you and your team #1 😀 — Events Eleanor (@RedPepperEvents) May 13, 2015 @BenchmarkEmail lists. lists. lists. Get your list in order and get to it! Having a plan and a back up plan is the only way to win — Kisha (@kisha_renee) May 12, 2015 @BenchmarkEmail Always under-promise and over-deliver. — TINSEL & TWINE (@tinseltwine) May 12, 2015 @BenchmarkEmail Hi! My no. 1 success tip for the #wedding industry is to be focused & consistent. Know what you deliver and do it well! — Jasmine Cianflone (@JasmineTMEvents) May 12, 2015 @BenchmarkEmail having a savvy production team and amazing excel sheets! #producerslife — AdeeDrory (@EventProsLA) May 10, 2015 @BenchmarkEmail communication, clear strategy, defined roles and objectives, and smart technology tools to share our creative vision. — Talmadge Powell (@talmadgepowell) May 9, 2015 @BenchmarkEmail Do it with passion or not at all! You must be passionate about what you do. Only then can you do it well. — Zainab Alsalih (@Zainab_Alsalih) May 9, 2015 @BenchmarkEmail-- Keep a running “to do list” and update as the day goes on then review each night for the following day. — Park Avenue Events (@hesterparks) May 8, 2015 @BenchmarkEmail taking notes and putting things on the calendar as soon as they are confirmed pic.twitter.com/FZTB4nMEOU — Ashleigh N. Freda (@photoambition) May 8, 2015


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The Top 7 Online Event Production Tips

The Top 7 Online Event Production Tips

Beyond • April 3, 2014

Producing an online event presents its own particular challenges, so follow these top seven tips and you’ll be giving your event the best possible chance for success. Reach out through all channels. Don’t limit your invitations to a single channel as you might think that all you have to do is to post it on your social media presences and watch them all pile in through the virtual door. You have to leverage every single possible vector to your potential attendees over and above social media, such as sending emails, texting them, or even calling them… remember the phone? It was once a primary event marketing method and it can certainly become one again! Crystal clear vision. There is essentially very little point to holding an online event unless you have an absolutely crystal clear vision as to what your goals are that you want to achieve in the event presentation. Are you seeking to share a specific opportunity with the attendees, encourage them to join a network, or even just looking for bottom line sales? Make sure that you communicate to everyone involved exactly what the event is all about so that the attendees know exactly what they can expect. Fun, exciting & family friendly. Far too many online event presentations offer all the fun and excitement of a three day conference on observing drying paint. If your invites are dry as toast and just as thrilling, you’re going to be putting your potential attendees asleep even before your equally stultifying online event starts. In order to grab the attention of an online audience you need to promise them an event that will truly engage every aspect of their personalities, not just their intellect. Just keep it clean and family friendly! Give away an ebook or a Rolls. If you’re not giving something away through your invitations you’re missing out on really turbocharging your entire online event. No matter what your event is dealing with or what industry sector it’s in, you can always figure out something to provide to the attendees at no cost. It can be something relatively simple as an ebook download link or access to a “secret video” or you can go all the way to the maximum extreme and enter them all into a drawing for a new Rolls-Royce. Whatever it is, make sure that you focus your invitation strategy on the giveaway! Don’t be all things to all people. Your event will teach attendees how to get a promotion at their job, improve their self-esteem, drive a nicer car, get whiter teeth, be irresistible to the gender of their choice, and live to be 150 years old in perfect health. Congratulations, you’ve just overwhelmed your entire potential audience and lost them all in one fell swoop. You have to concentrate on one simple, readily communicable key factor that your online event is all about and then direct all your efforts to making it the best possible. Not an university level course. An online event is not like a five day symposium where you can provide the equivalent of an university level course on hydraulic slurry pump impeller engineering. You have to get to your point quickly and allow your audience to derive the maximum value in the shortest possible time. If your event is going to run over 30 minutes you’ve already way exceeded the attention span of the vast majority of your online attendees, so you’d be wise to keep it under 20 minutes at most. Stick around. Don’t be the online event producer equivalent of the individual who engages in passionate flagrante delicto then gets dressed and leaves without a word. Once your event is over you’ll be surprised at how many attendees still have questions or didn’t even share them during the event itself, preferring the less-crowded milieu of the post-event. You have to be available for at least a half hour or more after the end of the event to provide personal attention, assistance, and answer any remaining questions. Happy (and successful) online event producing!


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Galvanizing Success Tips For Event Organizers

Galvanizing Success Tips For Event Organizers

Beyond • March 20, 2014

No matter what type of event you’re presenting, it’s quite likely that you have several competing producers who are also creating similar events in your niche. In order to stand head and shoulders above the crowd to allow your potential attendees to identify your event as the one where they are most willing to invest their time and money, you need to galvanize your audience. Attracting them is not enough, as you need to completely rivet their attention through these critical techniques. Blow viewers away with your video, don’t just try to sell You don’t have to allocate five and six figure budgets to create an outstanding video. The concept is everything when it comes to videos going viral and the budget is very rarely, if ever, an important factor. When you craft a video to appeal to a wide audience due to its uniqueness, educational, and entertainment value, it will promote your event to such a degree that it could possibly go viral and provide more visibility for your event than you could ever have dreamed of. One of the best tips for creating a viral video is the quirkiness of the concept. You’ll find that the event promotional videos which are as dry as toast and exist for no other reason than to hawk your tickets will fall flat on their faces, while the ones which tie into your event’s promotion almost in a peripheral manner, but are primarily driven by a really amazing concept which literally forces your viewer to be blown away and then share it with their entire social circle with a message along the lines of “you gotta see this” are the ones which become runaway viral hits. Provide $2 value for each $1 spent on tickets Exactly what is the prime driving reason for your attendees to show up at your event? You need to ensure that you have a crystal clear picture of what that reason is and that you are able to communicate that to your entire potential audience. Whether it’s an advanced, targeted educational event designed to illuminate and motivate business attendees, perhaps with a well-known professional as an expert speaker, or if it’s a consumer event set in a party atmosphere with plenty of entertainment in between the product demos and giveaways, you need to be vividly aware of the connection you are forging with your audience based on providing them exceptional and unique value. What will your audience be learning, what will they be experiencing, and what are you doing to give them at least two dollars of value for every dollar they spend? Focus on the Relation part of Press Relations It is an indelible part of the event organizer’s life that there is no option but to deal with the media and sometimes that experience can be positive, uplifting, edifying, and bring your event plenty of positive publicity, and some other times it becomes nothing more than an exercise in infuriating frustration. Just because you believe that your event is worthy of news coverage does not necessarily translate into any one particular journalist or blogger sharing your enthusiastic view of your event. It can be extremely maddening when your press releases and media contacts end up getting your event little more than a three line listing buried in some obscure event calendar somewhere, when events you believe don’t come close to matching yours are gathering the lion’s share of media attention. The media professionals you so desperately need to support your event are busy people with constant deadlines and can’t always provide the level of coverage that you would prefer, so if you want to give your event the best possible chance of becoming a success, you must nurture those relationships with the press and media in order to convince them that your event is worthy of their immediate and in-depth attention. Electrify your potential attendees and get them to be magnetically drawn to your event. Once you are able to do that successfully, then everyone engaged in your event will benefit, from the audience who will attend a wonderful event... to your box office take!


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7 Content Ideas to Fuel Your Inbound Marketing Strategy

7 Content Ideas to Fuel Your Inbound Marketing Strategy

Beyond • March 18, 2014

It is becoming abundantly clear that companies need to change their approach to marketing – outbound is out and inbound is in. With consumers becoming savvier to traditional marketing tactics, it is clear they are no longer buying what companies are selling with their outbound campaigns. With this shift in approach to inbound marketing comes with it a need to focus more on content development and creating content to feed inbound campaigns to provide value to customers and keep them coming back time and time again. 7 Content Ideas to Fuel Your Inbound Marketing Strategy Think of your inbound marketing strategy as a vehicle and your content as the fuel that makes it run effectively. Successful campaigns always keep the tank full of fuel by offering their customers high quality and diverse content across multiple touch points online. To keep your inbound marketing strategy well stocked with content to engage users and nurture your relationship with customers, here are a seven effective ways to keep your content flowing: Blogging: While this may seem obvious, there are still thousands of companies that are not blogging and missing out on its SEO and inbound marketing benefits. Guest Bloggers: Who says you have to write all the content yourself? Guest blogging are a great option for adding another voice and perspective. However, make sure that you use bloggers who add value to your blog and can offer information that your users are interested in reading. Guest blogging for the sake of guest blogging will prove ineffective over time. Answer Questions: Your customers ask you questions all the time. Use these questions to create content. It is simple content to create. All you have to do is listen! Summary/Resource posts: If you find a blog post or article interesting, then it is likely your customers will as well. Keep a list of links to resource your readers would find interesting and put them into a summary post each month. Email Newsletters: Email newsletters are a great way to maintain regular contact with your blog subscribers. The content you can provide is endless – blog posts, promotions, news and announcements, and anything else you think is relevant. eBooks and How To Guides: If a blog post just won’t do a specific topic justice, then perhaps it makes sense to dig deeper into the topic and create an eBook or How To Guide. Fact Sheet/Checklists: Who doesn’t love fact sheets and checklists, right? They are multifunction, diverse, and you can use them for a variety of purposes - features, advantages, benefits, highlighting new products, and anything else you think your users would find interesting. Don’t forget to get social and share all the great content you create for your inbound marketing campaign. Sharing will just help to extend the reach of your campaign that much further.


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The Top 15 Mission-Critical Mobile Marketing Mastery Tips

The Top 15 Mission-Critical Mobile Marketing Mastery Tips

Beyond • February 24, 2014

In just a few years mobile marketing has evolved from just another technology on the marketing horizon which might have some future potential to the single most important factor in any brand strategy. Apply these mission-critical tips and become a mobile marketing master! Lawyer up first. Every mobile marketer is aware that contests and sweepstakes are one of the best ways to build consumer engagement but never launch a draw of any kind without obtaining expert legal guidance. Ne pas au Quebec, S.V.P. When you’re promoting a mobile contest throughout the USA and Canada make sure that you specify that it is not valid in Quebec. You do not want to get on the wrong side of that province’s Draconian regulations. Honolulu luaus... zzzzz. Geographically personalize your mobile marketing but don’t resort to hackneyed stereotypes. There’s more to New Orleans than Jazz and Mardi Gras, and Honolulu isn’t built exclusively on hula dancers and luaus. Never waste a checkout minute. Your brick and mortar store customers can be facilitated in the process to sign up for your various loyalty and other promotional programs through their mobile devices as they wait for checkout. Instant gratification rocks. Your physical retail outlets should be festooned in scannable QR codes and other means to allow the mobile customer to access coupons and other offers which can be redeemed right there and then. Discount it right now. Everyone wants to save money, whether they’re shopping for a child’s toy or a Rolex wristwatch, so one of the preferred methods to encourage mobile subscribers is to offer an immediate discount. Stop selling so much. The majority of your mobile missives should follow the same rule as your social media posts: Have them focus on topics of interest while veering away from hype hype hype. I want it all & I want it now. Mobile customers demand an immediate reply to their queries, so there is no choice for the mobile marketer but to devise a response strategy which works in real time. One thing at a time. Mobile marketing is not the place for educating your consumer to the Ph.D. level, so keep your information packets short and sweet, while never making the fatal error of focusing on more than one message at any one time. Txt shrthnd nvr. You can use txt shorthand when you’re ready to lose your job and drive your company into bankruptcy court. The necessity to keep messages short does not imply that you should write like an illiterate pre-teen. Apply action verbs. What is the action that you want your mobile customer to take, and have you explained it clearly and powerfully enough? Use terms as Save, Sell, Buy, Run, Jump and similar verbs to capture their attention and inform them of what you want them to do. Check the time. There is data within your customer database which can show you what times of day they are most active, so adhere to that behavior information. Your customer with small children is likely in bed by the time your night owl is getting ready to go clubbing. Permission first. Never send an unsolicited SMS or email unless you have already gained full formal permission as not only you will be alienating your prospect but you may be breaking the law. Marketing restrictions apply to kids. While you’re adhering to the legislation regarding permission make sure that you are also in compliance of the regulations regarding sending messages to individuals under the age of 1 No need for an app. You don’t have to be one of the first on the bandwagon to develop your own app. By all means wait for mobile to develop further so that it’s integrated into teleportation and interstellar spaceships. If you don’t recognize the sarcasm in this tip then you really should be looking for another line of work. Mobile marketing is a multi-billion dollar business which is growing daily. Get your share of the pie!


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The Top 7 Unique Event Marketing Tips

The Top 7 Unique Event Marketing Tips

Beyond • February 20, 2014

Event organizers are always looking for unique ways to promote their events and you can’t do much better than these top seven! Unique hashtags. Far too many event organizers create a totally generic hashtag and therefore lose the vast majority of the value which they could have had if their Twitter identifier had been more specific to their event. Is #BigNewYearsEveParty the best you can do? Do you realize that there have to be hundreds if not thousands of other events all over the country and even the world that will use that hashtag? Take careful steps to craft your hashtag so that it is unique to your event by including critical identifiers such as the city, venue name, or other information which allows it to be directly identified on Twitter. Value videos. Not all of the videos that you create for your event have to push the event’s attendance at a fever pitch, as the most effective videos to share on social media are the ones which provide information and entertainment about topics which are relevant to your event but don’t even necessarily mention it outright. If you’re presenting a trade show on square tires, your most effective video would not be centered around “Show the world you’re a square by attending the square tire convention” but more along the lines of interesting tidbits about square tires, such as the life of the illustrious inventor of this pneumatic phenomenon, and the best way to fit a kidney belt to keep square tire motorists from hemorrhaging. Free Bees. You don’t have to give away bees, but you can certainly draw in event attendees with ample amounts of honey by giving stuff away, and entire hives of it. You can be assured that no one is really going to be motivated by a cheap ballpoint pen embossed with your event’s logo, so ensure that your freebies have a notable perceived value. No one is asking you to give away Rolexes to each participant, but it sure wouldn’t hurt to have an online contest for a giveaway of one of these super expensive mega bling watches. Even if you don’t go the big prize contest route, you can create a wide variety of incentive promotional give aways such as VIP tickets, discount ticket vouchers, free refreshment coupons ... it’s only limited by your imagination and marketing savvy! Polls work. It’s not true that the only ones who have the right idea about polls are dogs, as there are very few other marketing strategies available to event producers and promoters than effective surveys. Tie in the successful completion of an online survey to a valuable prize or give away and reap the benefits. Scarcity strategy. One of the best ways that event promoters can build a sense of urgency surrounding their events is to place a firm limit to the time and date which the tickets to the event can be purchased, or similarly have a limit to the number of tickets available. This “when they’re gone, they’re gone” approach can convince a potential attendee to act now while they still have the chance to be at the event. Last minute availabilities. When you as an event promoter make a group of tickets available just days or even hours prior to an event, the success of your strategy will strictly be keyed into your social media effectiveness. If you are able to create a great deal of interest around this ticket availability through an explanation that these tickets had been sold but were subject to last minute cancellations, or due to overwhelming demand you were able to reconfigure the seating in some way to accommodate more people, you will find that last minute tickets can be a considerable sales driver. Thank everything & everyone. Before, during, and after the event, strive to be a thanks factory. Thank everything that moves and even a few things that don’t and establish your reputation as a caring, considerate, and appreciative event organizer. Engage your potential attendees in these unique ways and your box office take will thank you!


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Remote Control: 4 Tried & Tested Tips For An Epic, Productive Power Nap

Remote Control: 4 Tried & Tested Tips For An Epic, Productive Power Nap

Beyond • February 19, 2014

Spain does it. China does it. South Italy, India and Vietnam do it. What am I talking about? Naps. While many highly productive countries encourage workers to shut down for a short while during the day, the United States has no such nap culture, despite countless scientific studies that tout the benefits of the siesta. Whether you work from home or toil away at an office, having a short, regenerating nap can make all the difference between great work and sub-par output. Rebooting your brain can be done in a bed, on the floor of an office, or in the reclining seat of a car, but here are ways to fall asleep quickly and get maximum benefits from a 20 or 30 minute window: 1. Aim for 10 or 20 minutes, not 30 Recent studies have debunked the myth that 30 minutes is the optimal time period for naps. Instead, 10 or 20 minutes can deliver a huge boost to cognitive function, alertness, and even memory. To hit this sweet spot, give yourself an extra 10 minutes for your siesta. You’ll probably need five minutes to fall asleep and a few minutes to get yourself together afterward, so tack on a few minutes just for these things. 2. Use a sleep app with earbuds Many sleep experts say you should shut off or silence any electronic devices during a nap, especially mobile phones. In my experience, your cell phone can actually be your best friend during sleep breaks. Download any free or paid sleep or power nap app, grab some earbuds, and set up your program. Even free sleep apps offer a 10 or 20 minute power nap sequence, and you can use the sounds of crashing waves, rain, or even a crackling fireplace to lure yourself to sleep. 3. Develop a sleep scene Is there a particular scenario that you think of that makes you sleepy? If not, come up with a sequence that accompanies the sound of your nap app. I call this a sleep scene. For me, I think of walking down a Hawaiian beach, and eventually lying down in the warm sand in front of the ocean. With an accompanying app featuring sounds of crashing waves, I can typically fall asleep just about anywhere – on a train, in my car on a cold day, or even during a KISS concert. Yes, that actually happened. Don’t judge. 4. Drink caffeine before you nod off When I first read about this theory, I immediately thought it was a dumb idea. Why would you hop yourself up on caffeine before you settle down to sleep? Apparently, the joke was on me. Caffeine takes around 20 minutes to kick in, so drinking coffee before your power nap can make you highly alert just minutes after you wake up. For anyone who nods off during the day, a short nap is not just a life-saver, it’s the only way to power through afternoon tasks. Some of the tips above might seem a bit odd, but as a work from home warrior who has tested almost every nap theory, I can confirm that a caffeine filled, sleep app-accompanied, sleep scene-induced 10 minute break is exactly the nap you’re looking for.


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The Top 10 Handiest Responsive Email Design Tips

The Top 10 Handiest Responsive Email Design Tips

Beyond • February 12, 2014

Responsive design has taken over today’s email layouts so implement these top ten tips and prove to your users that you are a layout master! Don’t icon, font it. Many responsive email designs require some form of icon somewhere in the layout and since Retina Displays and most other high density pixel devices scale fonts with far greater sharpness than an image, all you need to do is to find the icon you want on some Dingbats font somewhere and use it instead. It will render beautifully and look super sharp. Fingers not styluses. In the famous words of Steve Jobs “nobody wants a stylus” and that’s why today’s mobile screens are designed for fingers and even (gasp!) thumbs. Unfortunately most human digits are not capable of pixel accurate selections so you have no choice but to adhere to the Apple standard of minimum 44 px square for any link or button. Mind the font gap. It seems a paradox that while Apple’s Retina Displays are among the most pixel dense, highest resolution screens in the industry, the iPhone limits any fonts displayed on it to a minimum of 13 points. You can risk turning your well thought out layout into a dog’s breakfast if you use any smaller text as iOS will upscale it regardless of the fact that it won’t fit into your design. Keep it narrow. Limit the single column layouts to no more than about 500 px in width for the best display on mobile screens. The extra added advantage to this width limitation is that if there is a display problem it will be less catastrophic than if you had a much wider layout of 800 px or more. Focus your media queries. You don’t have to limit yourself into designing your responsive emails around a specific pixel range of heights and widths when you can also design for the actual orientation of the screen as well as pixel ratios. Note: You can go crazy and spend hours figuring each one out or you can select the lowest common denominators and call it a day. Input type your forms. One of the biggest headaches with iOS is that special characters can be difficult to find but if you use input type=”email” on your email address form the standard keyboard will give way to a special one that features the special characters you want most, including that all important @. None display:none. When you use display:none to hide the images that don’t fit on the screen you’re actually telling the mobile device to download the image but not display it which is a total waste of bandwidth. You’re far better off implementing one of the CSS or Java based image loading techniques which key the display to where the user scrolls on the layout. Test everything all the time. Even the most code-adept responsive web designers can’t possibly divine every feasible display and that’s where great testing sites such as the one on mattkersley.com are absolutely indispensable. All you need to do is to place your design onto any URL (even a non-public one) and see the results on width only and device sizes as well. Obviate the HTML spec delay. It seems as if the grand poobahs who determine the HTML specifications have been dragging their feet for centuries on integrating responsive images into the holy entrails. You don’t have to wait forever to achieve the desired result, as you can apply any number of JavaScript solutions that get the job done properly. The Jobsis Phenomenon. Daan Jobsis is a designer who discovered a very weird effect during image compressions in Photoshop: Take any image, resize it to 200%, compress it to 25% of the original quality, resize it back to 100% in the browser and the resulting image file size will be smaller and fully optimized for high DPI displays because it retains its doubled pixel density. Strange, but handy! Responsive email design continues to evolve and the brands riding the wave’s crest will be the ones obtaining the best metrics!


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Email Marketing Tips and Social – the Weekly Recap

Email Marketing Tips and Social – the Weekly Recap

Beyond • November 12, 2010

I usually say this every week, but this week I REALLY can\'t believe it\'s almost the weekend (a sentence I\'m sure my bosses will love to read). Perhaps the beginning of the NFL on Thursday nights brought these feelings on. I had to scramble to check my fantasy football team (on my lunch break) to make sure my line up was ready for this evening\'s Ravens-Falcons game. Now that I\'ve potentially offended my bosses with this talk of the weekend and fantasy football, I should probably get back to business. Sounds like I could take a page from one of our blogs this week. What Email Marketers Can Learn from Keith Olbermann\'s Apology Whether you agree with what happened or not, there is a lesson to be learned from Olbermann\'s mea culpa. Upon his return to his MSNBC hosting gig, Olbermann immediately apologized. He also ran a mash-up of all the late night jokes about the situation. Email marketers should pay attention. Check out What Email Marketers Can Learn from Keith Olbermann\'s Apology. How The EU\'s New Email Privacy Laws Might Affect Your Campaigns New revisions to EU email privacy laws may affect you if your subscribers are from an international audience. These developments bear close scrutiny by any email marketer with subscribers within the EU\'s member nations, as the fines for violation could be considerable. Learn about How The EU\'s New Email Privacy Laws Might Affect Your Campaigns. New Toys! Add the Facebook \'Like\' button to your Emails Now your subscribers can \'Like\' your email campaigns on Facebook. This feature is designed to make your email go viral, leading to more views of your email campaign. Who doesn\'t like the sound of that? Find out how to Add the Facebook \'Like\' Button to Your Emails. That\'s all for this week, folks. I\'m surprised I made it this far. Sometimes my brain turns off when the word weekend gets mentioned. Don\'t forget, it\'s not too late to put together a great Thanksgiving email campaign. Read my Thanksgiving blog for some inspiration. Ok, too much talk about the weekend and now Thanksgiving (re: food) - now I\'m really done.


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