Tags: tips

Delivering Fewer Insults & More Sandwiches – the Weekly Wrap

Beyond • November 5, 2010

Halloween has passed and the elections are over. Now what are we supposed to do? Thanksgiving isn’t for a few weeks. In terms of email marketing, you should have started planning for your holiday email campaigns already. I spent my time griping about Quiznos inconsistent email promotions, but we’ll get to that later. Let’s get to some more productive topics first. What to Do When Your IP Address Winds Up on a Blacklist Our deliverability specialists break down the steps to be followed when your IP address is blacklisted. Luckily, your email marketing through Benchmark Email isn’t at risk of this. Avoiding the Inadvertent Email Insult Insulting your subscribers is never a good idea - even if it’s an accident or even if you really wanted to. We’re here for you with a list of some instances where you might inadvertently insult your recipients, and we’ll show you how to prevent it. In today’s world, it’s especially important to double check your emails. Make sure you are avoiding the inadvertent email insult. Email Marketing About Town - My Quiznos Promo No-Show If you’re like me, you’re hungry by now (apparently reading three paragraphs is all it takes). Hunger was just what led me to discover the inconsistent email promotions from Quiznos. First they didn’t send the promo at all. Then it was the wrong promo - after being promised a free sub. See how you can avoid email promo inconsistencies. Hope your candy hangover has subsided and you’re already getting excited for Thanksgiving. I know I am. I’ll be returning to Chicago for my first time in over a year, excited to see my family and friends. If your brains aren’t totally on holiday yet, be sure to check out our We Do It For You Email Contest. You can win three free months of our full service email marketing program.


Read More
Halloween Email Templates and Tips – the Weekly Recap

Halloween Email Templates and Tips – the Weekly Recap

Beyond • October 30, 2010

It\'s almost Halloween. Are you excited? I know I am. I\'ve finally figured out my costume. I\'m going this year as Rick Ross. You may have seen him recently in the Nike \"Boom\" commercial in which he is picking up some bling of his face...that\'s wearing bling of his face. In my twist, I\'m making face bling of my own face. I don\'t even remember the last time I did an arts and crafts project. I\'m attending a private party that may have a slightly older crowd, so I hope people get it. The band my brother is in is playing the party dressed as Devo. I arrived home earlier this week to hear three of the band members listening to \"Whip It\" in slow motion, trying to learn all its nuances. Speaking of Halloween... Da Bears, Da Vampires and Da Halloween Templates Bring the tricks and treats to your subscribers with Benchmark Halloween email templates. Since I already told you about Halloween present, read about my Halloweens past and my all-time favorite costumes. My costume idea for double-opt in email still has me laughing. Come reminisce with me and check out our Halloween email templates. Keeping Your Email Marketing Text Neutral & Non-Offensive In today\'s over-sensitive, PC everything world, keeping your email marketing campaigns non-offensive is important. Sometimes, context is everything. You can say \"babe\" referring to Paul Bunyan\'s blue ox or the pink pig who talks to sheep, but definitely not a female subject in your email. Learn all about the importance of Keeping Your Email Marketing Text Neutral & Non-Offensive. I didn\'t purposely follow talk of Halloween with a blog about not being offensive, but hey, sometimes things just work out like that. Keep the submissions coming for our 3 free months of full-service email marketing giveaway. Send those emails for the We Do It For You email contest to contests@benchmarkemail.com. Good luck and Happy Halloween!


Read More
New Templates and New Contests – the Weekly Recap

New Templates and New Contests – the Weekly Recap

Beyond • October 22, 2010

Successes in email marketing are often a result of hard work logged long before an email is sent. Benchmark Email has you covered, whether you wait until the last minute or not. That\'s why our holiday email templates are so great. We\'ve made some plans for the holiday season, and lucky for you, it involves winning three free months of our We Do It For You service. Read on for all the details. Preparing Your Winter Holiday Email Marketing Strategy Don\'t wait until the last minute to begin planning for your holiday email marketing campaigns. The earlier you plan, the stronger your strategy will be. See where your successes were in years past and what your competitors did right. It is also best to try and gather as much information on your clients as possible. How will you Plan for Your Holiday Email Marketing Campaigns? Waited \'Til the Last Minute? We\'ve Got You Covered If you\'re like me, you\'ve procrastinated as much as possible and have left everything for the last minute. That\'s why our Benchmark Email holiday email templates are so great. We\'re here for you in the clutch, with new email templates for Halloween and Diwali, and soon we\'ll be adding Election Day, Daylight Savings Time, and Veterans Day too. Send One Email, Win 3 Free Months of Benchmark Email Sending Them For You Everyone is busier around the holidays. Perhaps it\'s chaotic around the office due to the impending time off. Maybe you\'re rushing about your house, preparing to host family and friends for the holidays. Benchmark Email is here with a contest that will leave you with more time to kick your feet up and relax. Shoot us an email at contests@benchmarkemail.com, and tell us why you should win THREE FREE MONTHS of our great We Do It For You service. Find out the details for our We Do It For You Email Contest. There are plenty of reasons to celebrate this time of the year. Will you be celebrating a holiday or winning three free months of We Do It For You? Perhaps both?


Read More
Getting Social with Benchmark Email – the Weekly Recap

Getting Social with Benchmark Email – the Weekly Recap

Beyond • October 1, 2010

Sesame Street was in the news last week with Katy Perry\'s nixed appearance due to a wardrobe malfunction of sorts. We\'re also talking about one of Sesame Street\'s puppet residents over here at the Benchmark Email blog. Read about that as well as how to win our We Do It For You Twitter Contest, which gives you three free months of Benchmark\'s full service email marketing. Also, do you want an easy way to gain reach and longevity with your email campaigns? Look no further than the Benchmark Email Community. A Cookie Monster That Doesn\'t Like Cookies Yes, you read that right. I\'m not talking about the lovable blue puppet from my childhood. I\'m talking about the European Union, whose new regulations on placing cookies onto EU residents\' computers could prove costly. Email marketers should take note if any of their subscribers live in Europe. Consent must be given, or a sender could incur a fine of around $8,000 for each and every case. Their new law is indirectly a new email marketing regulation. Win 3 Free Months of We Do It For You Full Service Email Marketing If you didn\'t have to worry about taking the time to send out all your email campaigns, you could spend more time reading our blogs! Or even do something crazy, like go outside. You could do all that and more. All you have to do is tweet us @BenchmarkEmail and tell us why you deserve to win 3 free months of We Do It For You email marketing. Getting to Know our Community The Benchmark Email Community is a great and often under utilized weapon in our email marketing arsenal. Not only does it give your email campaigns a permanent home (safe from being deleted from an inbox), it also gives your emails search value. It becomes even more valuable with social networking integration. Read all about how to Extend the Reach and Longevity of Your Email Campaigns with Social Networking Tools and the Benchmark Email Community.


Read More
Getting Social with Benchmark Email

Getting Social with Benchmark Email

Beyond • September 24, 2010

As if going out to the club for my birthday and hearing “Billionaire” four times in a night wasn’t enough, they also had to cover it on the television show Glee this week. If only someone would have told singer Travie McCoy that he could be a billionaire by using email marketing, he wouldn’t have had to sing about what he’d do with all that moolah. Maybe then I could have heard some other tunes on my birthday. (Editor’s note: No, we’re not implying that email marketing will automatically make you billions. Some billion-dollar companies are very effective email marketers, however.) Now that I\'ve gotten \"this week in random thoughts\" out of the way, let\'s move along to this week\'s Getting Social with Benchmark Email. Our Email Marketing Friends are Ninjas I learn each and every single day from my peers in the email marketing community. There are so many intelligent, creative and (most importantly) funny people. Our friends over at The Email Guide were kind enough to RT (retweet) our Twitter We Do It For You Contest, as well as weigh in with their own response. Who\'s gonna top this tweet? @theemailguide \"I\'d like to win because today I managed to catch that fly from hell and release him into the wild. I want kudos for it!\" I quote the great Ron Burgundy here, and I think we can all agree. \"Don\'t act like you\'re not impressed.\" Kudos to you, sir, indeed. We\'d like to give away three free months of We Do It For You to someone who isn\'t already an email marketing expert! More Than Just the Flavor of the Month There are more \"important\" metrics for email marketing than there are flavors at Baskin Robbins. There is one, however, that can surely improve your email campaigns and increase ROI - and few others are using it. RFM shows the value of your subscribers. Be sure to check out the video.  


Read More
Social Networking Recap & Email Marketing Tips Video

Social Networking Recap & Email Marketing Tips Video

Beyond • September 9, 2010

It\'s that time of the week again. We want to thank those of you who have connected with us in the social space in the past week or so. Keep it coming. Hearing from all of you makes my day go by faster! Singing Our Praises I love jingles. So much so that I once told a friend of an idea to start a band that played them exclusively. Yes, that would be annoying. That\'s why I work here on email marketing tips and am not touring the country, invading your minds with catchy tunes. That being said, this compliment via tweet made me especially warm and fuzzy inside. @7million7years \"I use @benchmarkemail I\'ve tried the rest ... but, they\'re the best\" (sic) There\'s a jingle somewhere in there. What are some of your favorite jingles? Why 78% of Your Email\'s Text Is Never Read It isn\'t because of your excellent, helpful ESP! A recent web-use study showed that the percentage of words actually read online is quite small. Watch this video to get some helpful tips on how to increase your percentages. Read the orignal post here:  Why 78% of Your Email\'s Text Is Never Read


Read More
Thanks for the Shout Out

Thanks for the Shout Out

Beyond • August 31, 2010

Are we doing something right? Hopefully there\'s a lot we\'re doing right. Be sure to let us know on Twitter or Facebook. You may even get a public thank you. It\'s not tooting our own horn if someone else is saying it. @GlobalRenCai \"Wow, amazed by @Benchmarkemail customer support team. Tested their competitors; these guys are best. This company\'s gonna go places!\" Question of the Week During one of our email marketing webinars this week, one attendee asked about master accounts and sub accounts. Here\'s the rundown: If you want to manage multiple user accounts from within your main account, you can use our sub-accounts feature. This feature will allow you to create sub-accounts on behalf of your clients. The unique features of a sub-account are: Each sub-account has different contact lists and email campaigns. Sub-accounts are not billed individually for usage. The billing is done only for the main account based on the plan and sum of all the emails sent by the sub-accounts. The owner of the main account can login to the sub-accounts. The owner of the main account can disable or enable any sub-account. You can enjoy the convenience of sub-accounts by contacting our support team @ 1-800 430-4095 or via live chat. Once enabled, you\'ll find it in User Management under the My Accounts tab in your account dashboard. This awesome feature is available at no extra charge as part of your normal paid plan. If you\'re on a free trial or using our Free for Life accounts, here\'s your incentive to upgrade. Benchmark Email Video Blog We know YouTube is more fun than reading for most. It\'s even more fun when you get to pick all the clip art that goes into the videos. Trust me.  


Read More

5 Tips to Lower Your Unsubscribe Rates

Beyond • October 27, 2009

Are you suffering from high unsubscribe rates in your email marketing campaigns? Are you at a loss as to why this is happening? Are you wondering what the reason for this dilemma is? Take a look at some common reasons that cause subscribers to unsubscribe and the solution to these problems! Read on for 5 great tips to lower your unsubscribe rates! 1. Provide alternate ways to stay in touch One of the biggest reasons for recipients’ unsubscribing is because they feel they are being flooded with emails. Unfortunately when this happens they usually land up unsubscribing from the majority of emails they have been receiving. The sad reality of this situation is that these recipients do not consider your email to be anything special. Therefore they do not think twice about unsubscribing from your emails. However, there is a way to salvage this situation. Let them know that there are other ways for them to stay in touch with your business. Provide them with links to your blog, web feeds and any other means of communication. 2. Stop overwhelming recipients with your email Often you are the cause of your recipients’ decision to unsubscribe. This happens when you get carried away and flood your recipients’ inbox with numerous emails. The good news is there are a number of solutions to fix this problem. You can provide your recipients’ with an option to remain subscribed and change the frequency of the emails sent by you. This option should be offered when they click on the unsubscribe link. This option should also be present at the time of sign-up so that your recipients’ can select the frequency most suitable for themselves. You could also consider testing different frequencies and analyzing your recipients’ reactions in order to discover the best frequency to be used. 3. Provide an option for changing the email address Your subscribers may simply want to change their email address. However, if you do not provide them with an option to do so, they will end up unsubscribing. Leading Email Service Providers like Benchmark Email, etc already have such options inbuilt into their application. Failure to do so may result in you needlessly losing subscribers. 4. Give subscribers what they are looking for Your recipients’ subscribed because they expected you to fulfill certain expectations. If you don’t give them what they want, they will have no reason to remain subscribed. Keep an eye on your emails and ensure that they contain what you promised to deliver. If you have promised to send informational emails, avoid placing excessive promotional tactics within your email. Ensure that at least 70% of your information is promotion free. Provide your recipients with a list of topics and subjects and let them select what appeals to them. Also provide them with the option to unsubscribe only from a particular topic or subject. Analyze your reports and make a note of the topics and promotions that get the best response from your recipients and tailor your emails accordingly. You could even think about implementing trigger emails and segmentation in order to better target your audience. 5. Get people to use subscriber preference centers Make an effort to motivate people to use subscriber preference centers. This is a great way for your recipients to let you know what’s lacking so you can adapt accordingly. Unfortunately most people only seem to use this option after they have already decided to unsubscribe. Give them incentives to visit the preference center by notifying them about special offers or requesting them to update their profiles for upcoming events. Do you know any more tips for lowering unsubscribe rates? Do tell us about them!


Read More
Email campaigns and newsletters: 4 good copy writing tips

Email campaigns and newsletters: 4 good copy writing tips

Beyond • June 24, 2009

When you sit down to write your email and newsletter campaigns, do you know if you\'re pleading to your customers\' practical or emotional sides? Is your writing voice passive or active? Are you using basic marketing writing techniques that have survived the passage of time because they\'re so effective? If you can\'t answer any one of these questions, you could most likely use the 4 tips below to make your email marketing writing the best it can possibly be.   Write to your subscriber\'s desire and emotional needs. It\'s well documented: people make purchases based on emotion, not cold facts or schematics. For instance: what\'s more likely to get someone to buy an ice cream cone? Lower sugar, 100% real strawberries and less lactose makes this ice cream cone sweet and easy on the stomach. Or On a hot summer day, nothing soothes and pleases like the sweet, creamy taste of strawberries and cool cream. If you guessed the second one, you would be correct. Look for ways in your email copy to enhance your recipients\' lives. Don\'t bother listing out a litany of boring facts and schematics, really show them how their lives can be more enjoyable or easier by buying your product.   Use an active voice Using an active voice means cutting out the words that tend to slow down what you have to say and make your writing more passive. Active voice is like going from point A to point B, rather than going from point A to point B to point C. For instance: Passive voice The token you purchase enables you to board the train. The train will then transport you to Coney Island. Active voice Buy a token and ride the train to Coney Island The second sentence cuts out the words that stretch out your sentences, but don\'t make them better. Use active voice in your email and newsletter campaigns because it keeps the customer interested. An added bonus? It also saves space.   Define your subscriber and write to who they are. Not all subscribers are alike, but most subscribers to any given list share some things in common. Make a list of these attributes and write in a voice that caters to them. Here are some examples of possible attributes: Practical Frugal Busy Smart Wise Your emails will grab more attention and make you more money if you write to who your customers are in this respect. If you can harness that skill, you will see an interest in sales, guaranteed.   Practice economy of language. To practice economy of language, write your copy and look it over in its entirety. Can you cut out certain words and still preserve the meaning of certain sentences? Can you rearrange sentences to save time and space? Are you getting to the point sooner rather than later? Keep these questions handy when you\'re writing your HTML email copy. Give your email copy a second pass with these questions in mind. Change your copy to make it leaner and more focused and you\'ll see your ROI and interest go up.


Read More

Tips to avoid spam filters

Beyond • June 5, 2009

As an email marketer, you\'ve probably felt the frustration of knowing that because your emails are competing against thousands of others, there\'s no guarantee they\'ll get the attention they deserve. A big reason for this is spam: recent studies show as much as almost 70% of email sent out is spam. That\'s the main reason the spam filter was created. The spam filter, in its most pure form, is supposed to weed out the spam emails so all that\'s left in your inbox is opt-in emails that you\'ve subscribed to. Unfortunately, with so many factors affecting the job spam filters do, sometimes good email gets blocked with the bad. Despite making mistakes like blocking good emails, spam filters are here to stay. And it would probably help you tremendously as an email marketer to understand exactly how they work. First off, spam filters can be set up a few different ways. They can either be set up to follow certain rules, or used exactly as programmed. Because there are so many ways they can be set up and used, it\'s quite common to have one email get to the inbox with one email service, and one be placed in the junk file with another. Here are some tips to get your emails to the inbox, regardless of the spam fiilter used: Good HTML code matters. Period. If your capaign layout features sloppy code that makes your emails or newsletters look strange in different email service inboxes, expect it to be blocked. And missing code? That\'s bad too. Make sure you spell words correctly. Bad spelling is the hallmark of spammers. Use a spellchecker to prevent misspellings. Title your email properly. Any email without a title will raise the ire of spam filters. Don\'t send an email that only features an image. Many spammers use a single image in their emails. Use both text and images in all your emails. Send a plain text version along with your standard, HTML version of your email. By sending a plain text version, your mobile phone and PDA-using recipients can also read your emails. Make certain your plain text version of your email matches your HTML version as much as possible. DON\'T USE CAPITAL LETTERS. This will trick spam filters into thinking you\'re sending out spam. Don\'t use non-standard colors, italics or large-sized fonts. Try to personalize your emails by calling your recipients by name. If you don\'t have their names, feel free to use sir and madame. Don\'t use the word “free”. The word free is a big fave when it comes to spammers. The use of the word free can land your emails in the trash bin, especially when you\'ve used all capitals to spell out the word you want to write. Other spammy words and phrases ito avoid are: No risk, risk free, click here, click below, order now, money back guarantee, guarantees, click to remove from mailing list, home loan, bad credit, buy now. Avoid bringing up spam or spam legislation in your campaigns. Spammers use spam legislation as a way to try and dodge filters. Don\'t fall into this trap. So, what\'s the solution? If you\'re not sure if you\'re sending out spammy emails or not, your best bet is to use a spamchecker. For the record, Benchmark Email features a spamchecker tool that analyzes your email and not only shows you which words and phrases will set off spam filters, but gives you an overall score showing your chances of getting to the inbox. Another technique is to set up free accounts with Yahoo!, Gmail and other email services, and sending your campaigns to these accounts as a test. If they make it through, chances are your overall campaign will. If not, you have some work to do.


Read More
1 2