I must be getting old. I went from my usual pop culture references to dad jokes in this weekly wrap. I even make a “This Land Is Your Land” reference. What is happening? Designing Email Templates for Men and Women I started to write a “men are from Mars, women are from Venus” joke here, but then I realized it wasn’t ten years ago and it probably wasn’t going to be funny (or maybe that’s just my excuse for not coming up with a good enough joke). Gender is a good factor to take into account when segmenting your email campaigns. Learn about Designing Email Templates for Men and Women. Email Personalization? Only if You Know Me, Please It sounds to me like Paul is starting to notice that Big Brother is watching and he doesn’t necessarily like it. Oh yeah. That was a 1984 reference (not the outdated TV show). I swear I’ll work in a more current reference soon. Until then find out what had Paul saying, Email Personalization? Only if You Know Me, Please. The State of Email on Its 50th Anniversary in 2015 You may say, how can Hal possibly know what it’s going to be like in 2015? If you frequently read Hal’s posts on our blog, you would know it’s entirely possible that he has these capabilities. He never ceases to amaze us with his knowledge and wit. I’m saying he might be able to see the future. You don’t need any other reason to read about The State of Email on Its 50th Anniversary in 2015. Support Update: What Is the Benchmark Free Edition? We’re telling you there’s a free edition of Benchmark Email. Do I even need to say something witty to get you to read about it? Check out Michelle’s latest Support Update: What Is the Benchmark Free Edition? How Small Businesses Can Attract Quality Recruits A friend was just telling me that her roommate has Rubik’s Cube Expert listed on their resume. I’ll leave it up to you to decide if that would qualify as a quality recruit in your book. Children’s toy experts aside, find out How Small Businesses Can Attract Quality Recruits. Telltale Games Hires Knotice: Video Games and Email Marketing True story: I almost failed out of college my freshman year due to excessive playing of Halo. So you could imagine my excitement when I read a headline involving video games. For all my fellow video game nerds, check out Telltale Games Hires Knotice: Video Games and Email Marketing. Walgreens’ Autoresponder Campaign Has My Order Backwards I was very proud of my internet prowess the other day, until Walgreens almost had me pulling my hair out. Thankfully, the end result was not bald Andy. I would end up getting my autographed photo of Earth, Wind and Fire, but not before Walgreens’ Autoresponder Campaign Had My Order Backwards. Encourage Your Patrons to Share Your Restaurant Email Content You might drink too much tequila if you see the word patron in the context of a restaurant and don’t think of customers. It doesn’t even make sense as the tequila when you make it plural. Nevertheless...that just happened. While I hang my head in shame, find out how to Encourage Your Patrons to Share Your Restaurant Email Content. Yahoo Mail’s New Ad Targeting Software Puts the User in Control Sometimes you can hear a word a thousand times and never think twice about it, but then you really look at it and it just seems so weird. Yahoo is one of those words for me. My apologies if you waste the next 20 minutes of your life staring at the word Yahoo. When you get done with that, see how Yahoo Mail’s New Ad Targeting Software Puts the User in Control. New Event Marketing Manual from Benchmark Email! This land was made for you and me and, according to Pierce in this article, email marketing was made for event planning. I guess I missed that part of the song. It must be true though. Pierce hasn’t ever given me a reason to doubt him. Check out the New Event Marketing Manual from Benchmark Email!
Today I marveled at the things that the internet allows me to do. I realized that I forgot to send the original file of a photo I had taken of Earth, Wind and Fire to a friend who was invited to a meet and greet with the band. I was at work and the photo was on my external hard drive back at my apartment. This was the first opportunity I’ve had to have a photo I’ve taken signed. Thinking quickly, I remembered that I could download the photo from Flickr. My friend wasn’t sure how to go about getting the photo printed. Rather than leaving it up to him (which I knew would result in the photo not getting printed), I used the Walgreens website to have the pictures printed in Austin, TX and ready for him to pick up in an hour. If only the Walgreens autoresponder campaign that my purchase triggered was as on point. First, I was surprised that I didn’t receive a welcome email when I signed up for an account on the Walgreens website. I didn’t even get a confirmation email telling me my purchase went through. This worried me, so I left the browser window open that confirmed my purchase. I finally received an email from Walgreens informing me that my photos were ready. That provided some relief and I forwarded the email to my friend so he would know to go pick them up. Should be the end of the story, right? Over an hour after receiving an email that my photos were ready, I received another email. This one was informing me that my order was being processed. This was the email I should have received when I first ordered the prints. Except since it came so late, I started to worry that it didn’t all go right. I was concerned the photos weren’t going to be ready on time and that my friend wouldn’t be able to get them before leaving for the meet and greet. Don’t send your subscribers into a panic. Make sure your autoresponder campaigns are sequenced properly and that your system is sending them out as planned. Otherwise, even though everything went according to plan, you may cause some unnecessary worry. At least I can’t be the only neurotic one that would have reacted this way. Right? RIGHT?!?!