Tis the season… ...for beginning your holiday email marketing, that is. I know, I can’t believe it’s that time of year already either. Especially since it’s been 100 degrees here at Benchmark HQ all week. Even if you’ve already begun your holiday planning or have a strategy in place, we’re co-hosting a webinar that will serve as a perfect refresher to make sure you have all of your bases covered. Prepare Your Email Marketing For The Holidays We have partnered with our friends at Kickbox to kick off this holiday season and to make sure your email marketing campaigns are ready for your subscribers to unwrap. We’ll be discussing: Preparing your list and segments for the holiday List cleaning tips and best practices Email marketing tips and best practices Learning how to organize your data after the holiday craziness The webinar will be held on November 14th at 11:00 AM PST. Register today.
It’s nice to write a blog where even the title is already packed full of excitement! It’s not always easy to convey the idea of excitement, even offline. Fortunately, nowadays we have tools at our disposal that can help us do almost anything. Take Benchmark, for example. We have offices all over the world with many of us only having met online. Even so, there are platforms that can make it seem like we’re working side-by-side. We spend more and more time online, especially with our telephones. We receive constant notifications and have a million and one ways to communicate with friends, family, colleagues and customers. Email marketing plays an important role in all this. It’s wonderful that we can engage our clients, tell them about our business, our values, products and services all at the touch of a button. So, why not be able to easily convey your excitement too? That’s where our new integration with Viwomail comes in. Viwomail lets you embed videos in your email campaigns that play directly in the inbox and therein lies the magic. By using this integration, you allow your customers to experience all the excitement of video without them having to leave your email. It’s a seamless and distraction-free experience. Research has shown that videos increase the click-through rate by 173%. Videos make it easier for you and your clients to engage in a way that is more difficult to achieve with links and images alone. For plenty of ideas on taking advantage of this integration, be sure to sign up for our webinar on Thursday, December 15th at 6:00 AM PST. You’ll learn: How to integrate Benchmark with Viwomail Why you should not insert videos directly from YouTube To set goals and metrics Real-life examples to inspire you when creating your own campaigns If you’ve read this far, it’s because you know the importance of staying ahead and standing out from the crowd. This is your link to register. Finally, in case you can’t make the webinar, Viwomail has prepared this page with a step-by-step guide on integrating both platforms. Benchmark + Viwomail INTEGRATION See you there!
This is a very exciting announcement! Not only are we going to be holding a new deliverability webinar on June 23rd at 12:30pm (BST), but it will also be held in conjunction with the Oxford College of Marketing as part of their Marketing in Practice webinar series. This deliverability webinar is free of charge and open to everyone. Just click on the link to sign up. What you will learn Often our thoughts and efforts are consumed by the idea of creating amazing email content which is great and necessary, but your email content is actually only one part of email marketing. Neglecting your deliverability may mean that your incredible content never reaches your subscribers. Having your campaign avoid the spam filter is not about luck and although deliverability is quite a complex topic, this webinar will offer you plenty of helpful tips on improving and controlling yours. In this webinar, Sally Beers, our expert from the UK, will guide you through the following points: What is deliverability? The life of an email: from email creation to the inbox Measuring deliverability Common problems The future of deliverability Questions As with all our webinars, questions are more than welcome. If you can’t wait, use the #BenchmarkWebinar hashtag on Twitter for all your comments and suggestions, before, during and after the webinar. See you there!
Nobody likes feeling like they\'re being marketing to. That\'s why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We\'ve teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It\'s called \"Target Marketing: How To Hit Your Bullseye.\" Insightpool CEO Devon Wijesinghe and Benchmark Email Director of Sales & Marketing Daniel Miller team up to present this very special webinar. Target Marketing in email and social media will be the focus, as Devon and Daniel demonstrate the best ways in which to deliver the most relevant content to your audience. The webinar is on Tuesday, September 15th at 11:00AM PDT. Don\'t miss out! Register for \"Target Marketing: How To Hit Your Bullseye.\"