Tags: website

Why Your Website Needs A Blog

Why Your Website Needs A Blog

Beyond • July 15, 2013

Having a blog on your website is now an essential component of your online marketing strategy. With the changes that Google has made in recent months with the Panda and Penguin updates, having a solid content strategy is more important than ever before and your blog is the central hub for your websites content development. Regularly updating and adding posts to your blog is the catalyst for many of your marketing strategies. This is the prime reason why you need to have a blog. Here are some other important reasons why a blog is a must: It provides SEO benefits. Content is still king and your blog is one of the most effective ways to continuously add fresh content to your website, which will help you maintain your search ranking.   It’s an easy way to add content. Blogs make it easy to add content. Rather than having to create new pages on your website, all you have to do is log in and add the content. With the simplicity of blog platforms today, if you know your way around Microsoft Word you can easily add content to a blog.   Establish yourself as a thought leader and expert. The more you blog and the more you write about topics within your industry, the better chance that you have of being an expert in your industry.   It will increase website traffic. Having a blog gives people a reason to come back to your website on a regular basis, thus helping to increase new and repeat traffic.   It is great sharable social media content. Ever struggle about what to post on Facebook or Twitter? A blog can easily fix this problem. Once you add a blog post to your website, your next step should be to share it on your social media profiles.   It helps with user engagement. Blogging not only helps to increase traffic to your website, it also gives users another way to engage with your company. Don’t be afraid to ask questions and encourage users to comment on your posts. This will create discussions and get people more involved with your brand. These are only a few of the dozens of ways that a blog will benefit your website and your brand as a whole. If you don’t already have a blog on your website, you need to seriously consider adding one. Remember, having a blog is only the beginning. Once you add it to your website, you need to create content and post regularly to maximize its effectiveness. Happy blogging!


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10 Ways to Build an Opt-In Email List

Beyond • November 14, 2009

As an email marketer, your first job is to build an opt-in email list. Without this list there is no way to send out your email newsletters. If you are building an opt-in list for the first time, don’t worry. Take a look at some great tips to help you compile a fantastic opt-in list! 1. Create a website Creating a website is a pretty simple thing to do. It can even be done for free. Once you create your website you can request visitors to register with you and thus get them to sign up. 2. Prominent Opt-ins Place prominent opt-in forms where ever you think potentials may see it. People do not have to time to hunt for your sign in forms. Place these forms in easy to see locations. 3. Write an E-book or E-report An E-book or E-report is a great way to get potential customers to visit your website. In this way they will be motivated to sign up for your newsletter. 4. Guest-write blogs A lot of blogs permit guest writers to place articles on their blogs along with a link leading to their website. This technique is excellent for gaining publicity. 5. Use ezine directories Get yourself listed in ezine directories. The best part is, this option requires no subscribers and is usually a free service! So make the most of it and get listed now! 6. Give out freebies Give out free stuff to your potential clients. Give away free screensavers, games, ebooks and more on your website. Place a sign up box on your website so that people checking out your freebies know they can register for your newsletters. 7. Submit your writing Make use of online magazines that accept your writing and if possible place a link leading to more information. You can also publish an online newsletter. There are lots of services that help you do this. 8. Provide quality information Your newsletters should contain interesting and well written quality content. Good content is the best motivator for getting people to sign up. 9. Provide quick opt-out Provide a simple and quick process for opting out. This encourages people to take a chance on signing up. 10. Find a partner It could be beneficial if you found a partner with similar interests to build an opt-in list with. This could lead to shared expenses, sharing of the list and better profits. Can you think of any more tips to build an opt-in email list? Tell us about them!


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Using a website Poll to build traffic

Using a website Poll to build traffic

Beyond • August 22, 2009

There are a number of effective ways to stir up traffic on a website. Some of the most frequently used methods include creating a contention, a heated debate or starting a discussion on issues. The underlying factor of all these methods revolves around emotion. This does not mean that websites need to post insulting or vulgar content on their sites; the aim here is to invoke visitors’ interest, inform them about new and interesting thoughts and opinions and draw them into the discussion that is taking part on your site by playing on their genuine interest. 1. So when it comes to polls, what type of questions should you ask? The best type of question to ask is those that do not have a right or wrong answer. These are perfect for starting interesting and intense debates which will draw in a lot of different opinions, views and thoughts. Such questions are great for starting continuing discussions as they are open to all types of interpretation. You can also provide your visitors with a specific scenario and then ask them what they would do in such a situation. Such questions are great for generating a full scale debate. 2. Let your visitors take the reins Give your visitors the lead when it comes to your website. Website polls are a superb way to get their opinions on what their preferences are when it comes to blog posts, pictures, videos or even exciting challenges. Avoid open ended questions; provide your visitors with a variety of alternatives that they can select from. Try and make your options as fascinating and out of the box as possible; uniqueness draws a lot more attention than normal boring options! 3. Use polls to test products It is not an easy or inexpensive task to test how well your product will sell. However with polls you can benefit by asking your visitors targeted and explicit questions as well as questions designed to give you important feedback. This will give you a good idea of what they expect from your product and will help to significantly lower your risk. Asking visitors questions like would they would prefer a pink umbrella to a purple one gives you valuable information when it comes to selling your product. Once the basic questions have been answered you can evaluate your feedback and create more defined questions. The answers to your questions can then be tested in other ways to ascertain their accuracy; the final feedback can then be used. 4. Follow up on your poll Always let your visitors know what’s going on with your poll. If you have placed a debatable question on your poll, ensure that you place a sensible and intriguing comment that responds to it within a short span of time. Similarly, if you asked your visitors for feedback with regards to a particular product, be sure to inform them about the results of their feedback and how you are going to use their responses. Whatever contributions your visitors have made in terms of answers, feedback and opinions, you need to let them know the effect that their responses have had. This helps your visitors feel like they are a part of your experience and makes them feel like they have a bond with you and your website. 5. Start your own poll now! Don’t take our word for it. Create a poll for yourself and watch it take off! Our website poll is: Free! Can be created in minutes! Requires no coding or installation! It’s extremely easy to use and is absolutely worth a shot! So try it out now!


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