Having a huge number of Facebook Likes and an equally burgeoning email subscriber base doesn’t always translate to brand success in the long term. Imagine that your online business seems to be going well until you notice #yourcompanysucks trending on Twitter. This hashtag starts a chain reaction of negative reviews and general catcalling and you’re suddenly wondering where your entire campaign went wrong. The identity you’ve been trying to valiantly to portray to your audience isn’t always the one that they actually perceive. Brands seeking to establish a long-term relationship with their social media and email customers should focus on user experience, ensuring that the entire experience is as easy, smooth and most importantly as social as possible. Passwords frustrate users Anyone who spends any amount of time online has been witnesses to various security breaches, hacks and account theft... and mostly they are as a result of having an insecure password that is either common or easy to guess. This is the primary reason most of the major brand websites have attempting to encourage their customers into concocting a strong password that is considerably tougher to guess. Restrictions like “a minimum of x numbers, special characters or upper and lower case letters” are now common and the minimum password length gets greater as time goes by. This policy only forces users to come up with passwords that are too long or convoluted and studies show that up to seven out of every ten consumers have admitted that they have forgotten a password because of their complexity. Additionally, security questions, activation by phone and other similar security methods only increase the login/registration frustration and can sometimes even make the user change their mind about registering at all. Make it easy on the customer You should only require the information that is completely necessary to create an account and nothing more. If there aren’t any personally sensitive aspects such as credit card information stored on the account, then don’t bother adding extra levels of security and let your customers pick a password they are comfortable with. Allow users to log in through other accounts like Facebook and Twitter with a single button and if you own multiple websites, as making one account and session work for all of them can save them considerable time and frustration. Encourage user engagement & interaction Netizens are nearly twice as likely to buy something if they have seen a friend recommend it on a prominent social network. A user without a proper way to provide feedback or to share their thoughts about your brand will feel less attracted to it, resulting in less user engagement and proportionately fewer conversions. Every product or page or element that you think someone might even remotely be interested in sharing should have a prominent share button. A comment section or perhaps even a forum can be a launching point to directly interact with your consumers as well as giving them a way to share their experiences with your brand. It’s all about your customers By focusing on the relationship with each customer separately you will ensure that any two given users will not obtain the same experience on your social media or email presence, as they are perceiving that they are having it tailored to their needs, preferences and usage history. Failing to remember their payment information or giving them a generic list of products that they might or might not be interested into will only reduce the loyalty of your customers. If your customer base accepts it, record data of their activities on your online presences that will be used to improve their experience. Where legal, aspects such as product filters and payment information should be remembered through cookies so that your users will immediately feel comfortable on your sites even if they don’t log in first. In any relationship you must ensure that the other party is having a good time, otherwise trouble is brewing. When it comes to relating to your social media and email marketing customer, that’s the only way to make sure that the relationship with your consumer is a long and fruitful one!
We live in a busy world. In the hustle and bustle of it all, people don\'t always have the time to do things that they know are important, in both their personal lives and in business. It\'s the reason quality restaurants and fast food places are so popular: It\'s great to have someone else do the work for you. Then there are some things you just need to do yourself. Nobody is getting healthy by watching someone else exercise for them. And up until now, email marketing has been like that too. Even with a service as great and easy like Benchmark Email, you still have to get in there and do it. Here at Benchmark Email, we understand you don\'t always have time to do everything yourself. That\'s why we are proud to introduce our new and exciting service: We Do It For You. Our email marketing experts will do all the email marketing steps for you. With an email concierge team at your disposal, you can have all the benefits of email marketing without the worry. Just like the Showtime Rotisserie, you can set it and forget it. Just send us what you want to say in a doc, pages or text file and send it to us along with any pictures or logos you want in your campaign. We\'ll do the rest! At only an additional $149.95 per month, Benchmark Email\'s We Do It For You email marketing service is a no-brainer for people who are really busy. You get all our standard features, but we actually do the steps for you. This includes up to two email marketing campaigns - from start to finish - each month (additional campaigns can be added for just $35). Plus, you get final say before the emails are sent out. You get a total subscriber management solution. We\'ll upload and even segment your lists for you. Our team will create an online sign-up form that automatically builds your subscriber list for you. We\'ll even set up your account with auto-responders so welcome messages will greet all your new subscribers automatically. The service doesn\'t end there. You\'ll have great customer feedback channels when we build customer surveys and polls for you. And because the social space is where it\'s at in 2010, you won\'t be left out. We\'ll publish your newsletter to your Twitter account as well as other social media services. Most importantly, we\'ll make sure you look professional. Your emails will sparkle with images, text and video to enhance the appeal. We\'ll refine one of our award-winning templates to fit your company\'s image for free (there are over 300 to choose from, but we can also design a custom template for 1/2 price - $150). Your email will have a permanent home in the Benchmark Email community, ensuring longevity to your campaigns. The rewards of email marketing cannot be denied. It\'s one of the most cost effect ways to market your company. We understand that running your business is no simple task and that every minute counts. Perhaps you understand the benefits of email marketing, but just don\'t have the time to make it happen. At Benchmark Email, we get that you\'re busy. That\'s why we\'re offering to do it for you. Find out more about Benchmark Email\'s We Do It For You.
Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks. The positive personal endorsements are overwhelmingly powerful persuaders, and if harnessed correctly, they can form the core of a trend-setting, innovative email marketing program. Overcoming Customer Resistance To The Email Pitch We have all been barraged by email pitches since the dawn of the Internet era, and there is undoubtedly a certain level of resistance that has evolved among the readers. Even though email marketers today are far more subtle and relevant than they were in the Paleolithic age, the bottom line is that an ad is an ad is an ad. We can try to discuss lifecycle and transactional communications until Steve Jobs buys Microsoft stock, but there is no escaping the latter word in “email marketing.” Harness Your Customers\' Kudos To Win Over More Customers It is interesting to note that any brand that can even remotely be construed as “major” has a remarkable amount of content about it out there on the wild wild web. It has been created not by its marketing department, but by its customers. Your brand’s buyers are chatting about it all the time on social networks, their blogs or forum comments. Granted, much of this content is essentially idle, sophomoric chatter composed of monosyllabic grunting with the odd expletive thrown in for good measure. However, there is content being created by your customers that is not only coherent and comprehensible, but also incorporates a credibility quotient, which your marketing writers can never hope to achieve. It turns out that in the online multiverse where everybody talks about everything all the time, there is nothing more convincing than the kudos from a satisfied customer. A Real Consumer Conversation Trumps Any Synthetic Marketing Ploy Harnessing the power of these everyman endorsements is not a case of just kludging together semi-anonymous one-line testimonials, as that is far too ol’ skool to be effective. Everyone has read the glowing praise Kevin R. from Milwaukee has bestowed on the Wackamatic 3000 and nobody believes it: either the hype or that Kevin actually exists. The proficient way to leverage all of this acclaim floating around cyberspace is to develop a dynamic email template that can cherry pick the best real comments from real people on the social media web and condense it into a consumer conversation that scores off the chart in relevance. Put Your Customers In Control Of Their Own Marketing Messages The crux of social media marketing is developing to be the tenet that an endorsement from the most popular sports or media star of the moment doesn’t hold a candle to Auntie Gladys telling you “this stuff works!” People are always going to give greater credence to real people than to synthetic marketers. Since there are real people out there talking about your brand, why ignore them? After all, their words carry considerably more weight than yours ever will, and they carry with them a guarantee of engagement to an entire sector of consumers who are currently ignoring you! Work out a customized, vigorous, and totally empathic structure where this online commentary about your brand can be successfully applied to your marketing efforts and put your customers in control of their own marketing messages. You will soon realize the momentous benefits of people power working for you! Related Reading: Your Social Network Face
Although April Fool\'s Day brings out the skeptic in us all, using it as an email marketing opportunity is no joke. We can\'t pull these pranks for you, but we can make April 1st a bit brighter for you with an April Fool\'s Day email template. After all, laughter is the key to your heart. No fooling! 4 free April Fool\'s Day email templates from Benchmark Email View all Holiday Email Templates April Fool’s Day Pranks for the Office from April Foolzone Musical Chairs Take the fancy chair out of the boss\'s office and switch it with the ugliest chair you can find. The previous occupant of the ugly chair will be happily surprised to see their great \"new\" chair, and the boss will probably be too embarrassed to come and take it back. Of course, you\'d better make sure your boss has a good sense of humor! Invisible Ink Go to your coworker\'s office and locate all of their pencils and pens. Next, paint the tips with clear nail polish. When your victim tries to write, not a single one will work! After the prank is revealed, the nail polish can be removed by dipping the pens and pencils in polish remover. Kidnapped Take an often-used item from the victim\'s office (like their favorite coffee cup, stapler, pencil cup, etc.). Take a picture of it and leave it in the exact place of the original item along with a \"ransom\" note. Under Pressure Under your victim\'s office chair, tie a piece of cord to the lever that adjusts the chair height. The chair will bottom out when your victim sits down, but rise all the way up as soon as they stand up. All those ups and downs will drive the victim crazy. Where Do I Go? This trick works great if you work in an office building that has two entrances. Print up two signs that say \"Please Use Other Door.\" Put one on each door with arrows pointing toward the opposite door. While You Were Out Leave a phone message for the victim that says that a \"Mr. Lyon\" called (\"Mr. Behr\" also works) and wants to be called back. Then list the phone number of the local zoo. Benchmark\'s April Fool\'s Day template will surely boost open rates as your customers share in the laughs. Pass on these pranks in your April Fool\'s Day email campaign and be sure to have your email list chuckling. Don\'t miss out on any of our existing holiday email templates and be sure to stay tuned for exciting new ones.