Tags: zapier

Benchmark is App-Happy Thanks to Our Zapier Integration

Benchmark is App-Happy Thanks to Our Zapier Integration

Beyond • November 19, 2015

Is there such thing as App Appreciation Day? If there isn’t, then there should be one! We live in a fast-paced tech age where apps make the business world go round. So if you want your company to succeed and catch up with the rest big players in the industry, then get your app on. We at Benchmark are very app-happy. We are not just saying that because we are an email marketing company, but because all business small and big will greatly benefit from apps. Here are some that we love: Gmail – something we all know, love, and have. Gmail has been ranked as the top email service for businesses for their intricate features that makes communicating multiple ways a breeze, searching for old emails easy peasy, and personalization which allows you to organize your inbox to your personal taste. GoToWebinar – Hosting a webinar to demonstrate your product is a terrific marketing strategy for plenty of reasons; you can record your webinar and post on several platforms to expand its reach, share valuable content and show viewers step by step visually how to use the product, engage and answer questions directly, etc. GoToWebinar allows you to manage your webinar with ease and even convert leads to sales. Eventbrite – Hosting an event is hard enough, but having to take the time to promote it, create tickets, and manage sales makes it even harder. Eventbrite saves you all that trouble by implementing everything into three easy steps. You can also simply plug the registration form onto your website. Once finished, you can then post on your social media pages to further promote the event. Wufoo – Collecting data from online surveys and invitations is a crucial part is discovering what your audience wants and needs, and thus improving your product just for them. Wufoo provides an easy way to building contact forms and surveys, share it, and receive real-time report on their progress. LiveChat – Chatting directly with a customer service rep is the newest and most popular way to ask questions to the company. That’s why LiveChat is a necessity for your business, with features such as file sharing, transcripts, after-hours forms, and daily summary reports. With so many apps to improve your business, what better way than to integrate one with your Benchmark account for a powerful boost in your email marketing? Try the Benchmark Email Zapier integration and see for yourself!


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Benchmark Email & Zapier: Integrate Your Apps

Benchmark Email & Zapier: Integrate Your Apps

Beyond • June 8, 2015

In this modern and technology-advanced age, apps are as common as … apples on an apple tree. Honestly, it is almost impossible to run any kind of program, campaign, marketing strategy, etc., without the use of apps! As we know, apps are a piece of software that is designed for a specific function, or to enhance current functionalities. No matter what electronic device you have –desktop, smartphone, tablet, there are bound to be apps scattered all throughout. Have you ever thought much of apps before or after downloading them? Sure you download them because they are the newest and niftiest apps in the market that everyone is scrambling to download, but we are so surrounded by them that do you even know which ones are apps? Apps fall into different categories; some are full-featured while others perform a smaller task. Here are some examples: Starting with the big boys that we find on our desktops: Word processor. The most well-known is Microsoft Word used to write letters, essays, resumes, and other documents. Web browser. Can you imagine living without this? Some computers come with a pre-installed browser, but the most popular ones are Firefox and Chrome. Media players. Music, movies, podcasts…this app is a must have. Evernote. A virtual binder that makes your schedule your professional and personal life much easier to handle. Next are the popular ones for mobile phones: GPS. What everyone has on their phone while driving, but tucked under the steering wheel so cops don’t see! Instagram. For selfies, food pictures, and throw-back Thursdays. Also fast overtaking Facebook and Twitter and most popular platform. Youtube. A great way to pass time while waiting in at the doctor’s office or if you are sitting alone at a café. Don’t forget your earphones! The Weather Channel. Just handy in general! Now, what about apps for email marketing? Email marketing is a complex creature and also has multiple apps to help run your campaigns but also to add some enhancements here and there. Apps to integrate social media, apps to add event location and time to emails, apps to pull CRM contacts into your account, and so much more. Out of all the apps to use, Zapier is a must-have. If you want to pull your contacts from a certain app into your Benchmark account, Zapier can do that in a snap. What’s also great about Zapier is that you can monitor every activity through the main dashboard, and also change which app should be a trigger or an action. You can watch data flow from one app to another without having to haul in some more bulky and time-consuming coding. There are more than 250 apps you can integrate with, and all of them can incorporate with Benchmark email marketing to further your business. As we all know, email marketing is the best way to increase your business. So whichever followers you want to target, be sure that they are well inputted into your Benchmark account.


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Benchmark Email Zapier Integration: CRMs

Benchmark Email Zapier Integration: CRMs

Beyond • February 23, 2015

Nobody enjoys feeling like they’re being marketed to. It makes you feel manipulated. That’s why targeted, relevant marketing is more important than it has ever been. CRM (Customer Relationship Management) allows businesses to collect data and relationship history on each individual customer and lead. This allows you to segment your lists and target the appropriate campaigns at your subscribers. With the new Benchmark Email Zapier Integration, you can connect your Benchmark Email accounts to most of the top CRM tools out there. Benchmark Email already had great integrations with Salesforce, Zoho and Highrise, but this Zapier integration adds many more CRMs to the list. Import to Benchmark Email Perhaps you’re already using one of the many awesome CRM tools that Zapier connects to. You’ve already got that information gold sitting there in your account for that tool. Now when you add a new contact to your CRM, you can import that data directly to your Benchmark email list. You’ve done the organization work and email collection already in your CRM, so take advantage of it for your email marketing. Export to your CRMs from Benchmark Email Say you starting using Benchmark Email before adopting a CRM tool. That’s OK too! Now that you’ve graduated to including a CRM in your marketing repertoire, any new contact can be exported from your Benchmark Email list data to your CRM tool. Putting The Integrations to Use Say you’ve got a segment of your list that prefers one type of products. Your CRM could tell you that information. Maybe it’s a clothing line and we’re talking men’s clothing and women’s clothing. The men don’t need to be updated on the latest women’s trends and vice versa. By targeting these segments with the most relevant data, you can keep your subscribers happy and for longer. On the other side, perhaps you’ve done an excellent job cultivating your email lists. You’ve put signup forms on your website, Facebook page and anywhere else potential subscribers may be. You’ve got names, emails addresses and maybe other valuable data such as phone numbers, names of businesses, etc. That is all useful information to have in your CRM as well ... and Zapier is the easiest way to get them there.


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Benchmark Email Zapier Integration

Benchmark Email Zapier Integration

Beyond • February 12, 2015

Take a glance at your desktop. How many app icons do you see? 1, 2, 3…50? Let’s see, there’s Google Docs, Evernote, Salesforce, Twitter, Everbrite, Benchmark Easy List, and more. All these apps are necessary for your business, and each own has their own specific function to carry out. Wouldn’t it be great if you can somehow merge one with another so they can work together at the same time? It would be so convenient and has benefits of both applications. Well that is where the Benchmark Email Zapier integration comes in! Zapier is a nifty program that syncs two complementary apps together so that you can utilize both at the same time! No need to bring in an expensive developer to do all the coding for you that will take who knows how long. Zapier will streamline all your online activities in two simple steps. When an activity occurs in one app, it will automatically trigger the other app. For example, let’s say that you want to integrate your Eventbrite app with your Benchmark app. With Zap, each new attendee on your Eventbrite account will automatically be added onto a contact list on your Benchmark account. Got some GoTo Webinar attendees that you would like to continue a relationship with? You can also connect their contact information straight to your Benchmark account too. It’s an easy two-step process where there is a trigger and action. When something happens in the first app (trigger), it will then prompt the second app to act. What’s also great about Zapier is that you can monitor every activity through the main dashboard, and also change which app should be a trigger or an action. You can watch data flow from one app to another without having to haul in some more bulky and time-consuming coding. There are more than 250 apps you can integrate with, and all of them can incorporate with Benchmark email marketing to further your business. As we all know, email marketing is the best way to increase your business. So whichever followers you want to target, be sure that they are well inputted into your Benchmark account. After you sign up for your Zapier account, go to the main dashboard and choose the Make a New Zap button. Use the drop-downs to choose which app you want for your Trigger, and which one for Action. Next you\'ll choose which account for the trigger and action app you want to use. The drop-down will have all the account connections you\'ve made for that app, plus the option to add a new account connection. This next step will let you set up filters so that not all the instances of your trigger will trigger your zap. Some triggers have pre-existing filters you\'ll choose from a drop-down. You can also choose a custom filter. You\'ll create the object that will be added to the action app each time your zap triggers. by clicking the \"Insert Fields\" button on the right of a field, you\'ll bring up a list of fields you can include in your zap. After choosing a field, a placeholder for that field will be inserted, like \"email\" in the above screenshot. The last thing to do is give your zap a name. This only matters for identifying your zap in the dashboard. After that, you can click to \"Turn Zap On\" and your zap will be On!


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Social Media Integrations with Zapier

Social Media Integrations with Zapier

Beyond • February 9, 2015

It surprises me every time I hear the question, “should I be doing email marketing or social media?” Sure, I’m close enough to the subject to be taken aback that a business wouldn’t already be doing one or both. The answer I always give, is that it is not a matter of either/or. The answer is all of the above. Benchmark has long offered awesome social media integrations. Our new super integration with Zapier allows for even more. Now you can use your email to boost your social media efforts and vice versa. Let’s take a closer look at some of the things you could do. LinkedIn With the LinkedIn integration, you can automatically invite your contacts to connect with you on LinkedIn. That means you can extend your reach past your email list and onto LinkedIn. Now your subscribers will see your latest updates on one of your social networking channels as well. Then they may like it, share it and it could reach into their connections on LinkedIn as well. Flex that power!


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Benchmark Email’s Super Integration With Zapier

Benchmark Email’s Super Integration With Zapier

Beyond • February 4, 2015

In every great comic book, our heroes have an origin story. The bioengineered spider that bites the boy or a being from another planet. Benchmark Email has recently acquired some super powers of our own. This is thanks to a new ability to integrate your account with tools such as Eventbrite, PayPal, GoToWebinar and more. That’s our super garb in place of a cape and tights ... or Mjölnir. So what brought upon these new powers? It’s all made possible thanks to a super integration with Zapier. What is Zapier? Well, it’s a company helps to make you an email marketing hero by connecting you with more than 300 websites and tools that you\'re all ready using for your business. Integrating with Eventbrite You can create a Zap, which is what Zapier calls its integrations, to have your event attendees added to an email list. This allows you to do follow up with ease. Now you can let them know about upcoming events, share slides and photos from past events and keep your business top of mind. Integrating with PayPal With this Zap, you can have an action in your Benchmark Email account trigger a payment in PayPal. You can also have a payment in PayPal add that contact to a list for you. This could be useful with autoresponders. A payment can trigger a thank you email, or even set up email reminders for future payments. Integrating with GoToWebinar This is super useful for adding webinar attendees to an email list. Much like the the Eventbrite email, you can follow up with your attendees, send slides from the webinar and let them know about new webinars you will be offering down the line. This helps to get the most out of your webinars ... giving them powers of their own. How to Integrate with Zapier Sign up for a free 14 day trial on Zapier to try it out. If you like it, you can sign up for a paid account. Create a Zap, which is a task made up of two things: a Trigger and an Action. Each Zap involves the web services. One serving as the Trigger and one serving as the Action. Take your new email marketing super powers out for a spin.


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