Back in our grandparents’ day, it was a common situation for them to drive to a grocery store and realize that they left their grocery list at home, and would have to drive all the way back to house to get it. Nowadays, we have a list directly on our mobile phones so it is hard to imagine a time and place where we don’t have easy access at our fingertips. Even though driving back and forth from grocery store to home is an inconvenience, let’s take it to a larger scale and imagine running a company with just relying on a couple of pieces of paper. It’s just no possible. Not only is there too many things to just cram into one list, but we also live in a mobile world where the best chance of surviving is if you have every required information stored digitally and in one place. Raja Selarka owns Cornet (HK) Ltd, an import-export business that purchases consumer and household goods from China and exports them worldwide. That is a business that requires a lot of micromanaging and organization. For more than a decade, he used Outlook Express to keep tabs on all aspects of his business. We all know Outlook Express, the free application that comes pre-installed with Windows. With an import-export company, do you think Outlook Express can handle all the necessities that Selarka has to keep track of? With client meetings, delivery times, emailing vendors and suppliers, etc., there are just too many things that must be maintained at that same time. Plus, all those information must be with him at all times, so it had to be accessible for Serlarka no matter where he is. Then, Zoho changed his life. He was introduced to the world of CRM and saw how the easy-to-use and highly functional system allowed his day-to-day work life run more smoothly. Specifically for his business, Selarka found the most benefits from contact information and invoicing all in one window, as oppose to having to shuffle through multiple applications. Also for convenience, Selarka can store all of his company’s pricing info in the CRM so that if he comes across a potential customer, he has easy access to it. As a result, he is now a loyal fan of Zoho, stating, “If you have Zoho, you don’t need anything else.” We completely agree. Don\'t forget, with the Benchmark Email Zoho integration you can directly import your Zoho contacts into your Benchmark Email account and further your relationships via email marketing campaigns.
Every company has several departments: sales, content, design, etc. It’s not just for organization sake that a company is separated in this way, but it is because each department has a specific role and that they have in the company. Despite the different roles that they play, each department still has to connect with one another in order to have the company run smoothly and thrive. Imagine the same situation for all of your company’s online data. Before, you probably had various different apps that you bought separately, each from different brands and for different departments, and then you had to take so much time to configure each one to allow it to work with other apps. That doesn’t sound like an easy process and that’s because it isn’t!Sometimes each department just prefers using specific apps, but unfortunately, not every app will get along. The only solution to this would be one project management system that will contain all the apps that your office needs. Call it the company mother ship. In other words, it is the web-based online suite that contains the vitals tools for your business including: word processing, spreadsheets, note-taking, CRM, invoicing, etc. Way more convenient and way more functional to use. Take for example, Raw Engineering, a web and mobile application development firm. With up to 30 users working on 10 projects, they were in dire need of a one-stop-shop program. As CEO Nishant Patel puts it, “Other products are good in specific areas, but they didn\'t integrate as well with third-party apps like Gmail. And they weren\'t providing us with an end-to-end solution. From an admin perspective, it created a nightmare that had us managing three or four different web apps. Zoho Projects brought it all together for us in one solution that\'s really simple, fast, and responsive – easy to use and easy to administer.” Along with Raw Engineering, tons of other companies have experienced the huge advantages of Zoho, not to mention less headaches, misplaced data, and other fumbles. If you want your internal office to run seamlessly and each department to work in harmony, then it will only make sense to use a software that will do the same thing. Plus seamlessly integrate Zoho with your email marketing, thanks to the Benchmark Email Zoho integration.
So you finally took the plunge and you are ready to start your own online business. Congrats! It can be an exciting, yet sometimes bumpy, but still exciting journey. With all these advanced technology and improved strategies, you have all the resources you need to grow your online business. So assuming all you have on your computer is Google Chrome, Word, and some games here and there, it is time to go shopping for softwares and apps to help you start your online business! Yes, there is a good amount of things you need to have on your computer that are necessary for your business: Word processor, CRM, spreadsheets, and so much more. The challenging part, however, is that these programs are often times sold individually and within their own brand. It’s pretty costly to purchase each product from the same brand, and it’s probably even difficult to find all at one time. In the event that you buy each product from different brands, imagine trying to install them all in one computer. It’s like trying to pop a square Tupperware lid onto a round Tupperware bowl (if that makes sense). You can try pressing them down and forcing them to fit, but ultimately it’s going to pop right off because they are not meant to fit. Same goes for certain programs. Fortunately for you and other new online business owners, Zoho has every programs and apps you need in one. It is a suite of online applications that you can sign up for and access online. These services in tracking customers, hosting emails, collaborating on documents, managing projects, are all designed to work together seamlessly. Of course, if you want to add in an extra plugin, you can go ahead and plug it into Zoho’s integrated system. With the Benchmark Email Zoho Integration, you can easily import your Zoho contacts directly into your Benchmark Email account, with no extra setup or downloads required. Nothing is more important to starting an online business than having a good email marketing strategy to create good relationships and expanding your brand name to other potential customers. Here is how to get started: Log in to your Benchmark account Click on the My Account tab Click on the Integration panel and scroll down to the Zoho CRM section Input your Zoho username and password and click Connect Go to the Lists tab and click Create New List Choose the \"Import Contacts from a File\" option and click Save & Add Contacts Click the \"Click here\" link under \"Upload Your File\" Click the Zoho panel in the list that appears Click the Import List button Done!