There is no doubt that social media has changed the internet marketing landscape. People and companies are downright obsessed with social media. We need to stay in the loop and keep up with what people are saying and what is trending online. This situation has changed the role of social signals.
Social signals such as “likes” re-tweets, and shares, are much sought after. They are a sign that what you are posting and the content you are creating is high quality and provide value to the people that see it.
The importance of social signals in internet marketing
- They tell you what content and posts your audience likes
- They tell you what content that your users DON’T like
- They provide you with insights about your targeted users
- They can help you shape and refine your SEO and marketing efforts
Failure to pay attention to these factors could be catastrophic to your marketing campaign. It could cost you a lot of money unnecessarily by failing to see the important role these signals are playing in online marketing.
Why do you think that Google is putting some much emphasis on Google +? They see the value and information that are derived from social signals. When someone “likes” or shares your post, it is an indication that there is something of value that other people might find interesting as well.
If you would like more information about how to implement social signals into your internet marketing campaign, talk to an SEO professional. They will be able to help you determine the best strategy for increasing the virility of your brand online.