Your business works best when all the members of your team are working together. Right?
Why would it be any different when it comes to your business tools and apps?
Email marketing is at its most powerful when it’s integrated with all your other cloud-based SaaS products.
Connecting your email marketing account with your other business tools and apps has many benefits.
Here are a few reasons to integrate your Benchmark Email account:
- Grow your list faster
- Use automation to create better engagement
- Increase efficiency and sales
Let’s look at some of the top areas with which you should focus on integrating your email marketing.
List Management Integrations
Growing your list doesn’t begin or end with email.
Even before you began email marketing, you likely began amassing a list of contacts through one, or many, of your other business tools and apps.
If you’re using a CRM tool or any other SaaS product to manage your list, you can easily import your contacts to your Benchmark Email account.
Here are some tools you can connect with thanks to our partnership with PieSync:
If you’re using a CRM to manage your contacts, you should be using email marketing to follow-up with automation that will lead to conversions.
PieSync current connects to these CRM tools:
- 1CRM Cloud
- Act! 365
- Act! Premium Cloud
- Base CRM
- Bitrix24 CRM
- ConnectWise Manage
- Contactlab Marketing Cloud
- Efficy CRM
- Follow Up Boss
- Less Annoying CRM
- Livespace CRM
- Microsoft Dynamics 365
- Odoo Online
- Propeller CRM
- Vtiger CRM
- Zoho CRM
By paying attention to the types of products or services your customers are interested in, you can segment your list based on that information.
Here are the eCommerce tools that PieSync connects with:
- Contactlab Marketing Cloud
Integrate to Sell More
Generate more sales with email marketing when you connect your Benchmark Email account to your eCommerce, CRM and accounting tools.
You can trigger an automation when someone makes a purchase, follow-up with them on related products, ask for feedback and reviews and keep them in the buying cycle with well-timed promos.
Aside from the eCommerce and CRM mentioned above, there are some accounting tools that PieSync connects with that can help you sell more:
- FreshBooks Classic
- Invoice Ninja
- Sage Accounting
- Sage Financials
- Zoho Books
- Zoho Invoice
Maximize Your Administration and Project Management
You can save yourself time and increase business efficiency by connecting your email marketing account to your administration, project management and accounting tools.
That means that billing reminders, support ticket updates and more can be sent through your email marketing account.
Examples of these types of connections in PieSync:
- Appointment scheduling
- Billing and invoicing
- Document signing
- Payment gateway
- Project Management
Gain Valuable Feedback with Survey Integrations
Feedback from your customers and prospects is crucial for your business.
You need to be sure that you’re creating products and services that your customers want. Let them tell you!
Connect your survey tools to your Benchmark Email account to expand the reach of your surveys and follow-up with respondents.
Benchmark has a SurveyMonkey integration, and our PieSync partnership will also let you connect with SurveyGizmo.
Connecting your email marketing account to your other business tools and apps lets you accomplish more than you may have believed was possible.
As a reminder, you can sync up to 2,000 contacts for free thanks to our partnership with PieSync.
For details on how to integrate your Benchmark Email account with PieSync, we’ve created a helpful FAQ.
We’ll be co-hosting a webinar with our friends at PieSync. It’s called “How to Save Time And Quickly Grow Your Most Valuable Marketing Asset: Your List.” Register today.
What tools have you integrated your email marketing with? Share your tips and success stories in the comments below!