“The money is in the list. Email is the most valuable channel when it comes to marketing.” – Neil Patel

As Neil Patel rightly points out, your contact list is the lifeblood of your email marketing efforts.

Growing your list is an important part of that, even though it’s not the size of your list that matters. It’s quality over quantity.

Certainly, you’ve seen signup forms on every website homepage, blog page or even eCommerce store you’ve visited across the Web. However, that’s not the only way to grow your list.

Each tool or app you’re using for your business can be a new opportunity to grow your list thanks to integration.

Top Integrations to Grow Your List

Growing Your Email List Doesn’t Begin or End with Email

After all, email likely isn’t the only touch point or interaction you have with your customers. You need to make sure that all your tools and apps work together to create one positive user experience across all platforms, tools and apps.

Email is simply the tool that you can send to large segments of a list to communicate your messages. It can also be used when an automation is triggered based on customer actions.

Besides, even before you began email marketing, you likely began amassing a list of contacts through one, or many, of your other business tools and apps.

You’d be silly not to take advantage of the work you’ve already done!

Use Integrations to Grow Your List

If you’re using a CRM tool or any other cloud-based SaaS product to manage your list, you can easily import your contacts to your Benchmark Email account.

This has been made easier than ever before with Benchmark Email’s partnership with PieSync thanks to the ability to sync up to 2,000 contacts for free.

Let’s take a look at some of the tip integrations to grow your list:

Contact Repository Integrations

Perhaps you’ve previously been keeping a list of contacts somewhere like iCloud or Google Contacts. You can easily integrate those tools with your Benchmark Email account and import those contacts.

Taking these steps will help you do things as simple as seeing who opened your emails and what links they clicked on, among many of the other advantages offered by email marketing.

Here are the contact repository integrations currently available with PieSync:

  • Contactlab Marketing Cloud
  • iCloud
  • Office 365 Outlook.com
  • FullContact
  • Microsoft Exchange
  • Google Contacts Nimble

eCommerce Integrations

We’ve already discussed how email marketing is a very good friend of your eCommerce store.

Integrating the two will help you create loyal customers and repeat business.

There are all sorts of opportunities for marketing automation when you integrate your email marketing and eCommerce. You can trigger purchase confirmations, review requests, cart abandonment emails and more based on the subscriber’s engagements with your email campaigns and website.

Here are the eCommerce integrations currently available with PieSync:

  • Shopify
  • Contactlab Marketing Cloud
  • BigCommerce

Helpdesk Integrations

Your customer support is another touch point that can help you grow your email list.

After all, your interactions with your customers shouldn’t solely exist when they’re encountering an issue or have a question.

With a helpful integration and the use of marketing automation, you can follow-up with customers to make sure their issues were solved, to request a review of your customer support or offer additional resources.

These are the Helpdesk integrations you can put to use thanks to PieSync:

  • Clarabridge CX Social
  • Crisp
  • Desk
  • Freshdesk
  • Front
  • Groove
  • Help Scout
  • Intercom
  • Kustomer
  • Mojo Helpdesk
  • Teamwork Desk
  • Zendesk

CRM Integrations

Your CRM should be the ultimate tool for growing your email marketing list.

It’s the hub of all the data you collect on your customers and opportunities.

Use email marketing to help turn those leads into customers and the ones who do convert to make a purchase into return business.

Plus, all the data in your CRM can help you easily segment your contacts for targeted marketing campaigns that will deliver sales.

Here are all of the CRM tools available for integration thanks to PieSync:

  • 1CRM Cloud
  • Act! 365
  • Act! Premium Cloud
  • AllClients
  • amoCRM
  • Apptivo
  • Base CRM
  • Batchbook
  • bexio
  • BigContacts
  • Bitrix24 CRM
  • Bpm’online
  • Capsule
  • CompanyHub
  • ConnectWise Manage
  • Contactlab Marketing Cloud
  • Contactually
  • Copper
  • Drip
  • Efficy CRM
  • EspoCRM
  • Follow Up Boss
  • Freshsales
  • Highrise
  • HubSpot
  • Insightly
  • LeadMaster
  • Less Annoying CRM
  • Livespace CRM
  • Membrain
  • Microsoft Dynamics 365
  • Nimble
  • Nutshell
  • Odoo Online
  • OnePageCRM
  • Pipedrive
  • Pipelinedeals
  • Pipeliner
  • Podio
  • Propeller CRM
  • Salesflare
  • Salesforce
  • Salesforceiq
  • Salesmate
  • SalesSeek
  • Sellf
  • SugarCRM
  • Teamleader
  • Vtiger CRM
  • Weclapp
  • Workbooks
  • Zoho CRM

Other Common Business Tools That Can Help Grow Your List

There are numerous tools available to you to help build your email list.

If you’re getting an email address as a part of the process with any business tool or app, you can be using that to grow your email list.

And you should be doing that.

Why waste the efforts you’re making in those apps? You’ve already done the work to get the contact. Put it to use!

Here are a few other types of tools you may want to consider integrating with for email marketing:

  1. Payment Gateways
  2. Document signing
  3. Website chat
  4. More!

Wrapping Up

Simply put, if you’re not integrating your email marketing account with as many other business tools and apps as possible, you’re missing opportunities to grow your list.

Why leave something on the table?

Don’t forget, you can sync up to 2,000 contacts for free thanks to our partnership with PieSync.

You can learn more about how to integrate your Benchmark Email account with PieSync, in this helpful FAQ.

If you’ve put integration to use for the betterment of your email marketing efforts, we want to hear about it!

Share your tips and tricks in the comments below.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

Content & Social Networking Manager

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