Latest Posts

  • Spotlight on Benchmark: Have You Seen The Wonderful News?

    Spotlight on Benchmark: Have You Seen The Wonderful News?

    Beyond • May 26, 2017

    “If you could choose just one moment, what would you choose?” That’s what a colleague asked me recently as we discussed everything that’s happened at Benchmark over the years and, honestly, I can’t choose just one. We’ve never really seized the opportunity to tell you all about what we’ve achieved internationally although we have, of…

  • Lean en Espanol

    Lean en Español

    Lean Journey • May 23, 2017

    When they invited me to be part of the Benchmark Lean Squad I was very excited. This new lean concept idea was something that, from the very beginning, made sense in regards to our daily tasks thanks to the many digital tools and software that we use. Now, we are able to simplify them with…

  • Newsletter Templates

    This is What Happens at the Heart of Excellent Newsletter Templates

    Practical Marketer • May 17, 2017

    For many, the gateway to email marketing is via the newsletter. It’s a type of campaign that almost everyone understands and sees in his or her inbox each and every day. In fact, newsletters top the list for types of email campaigns used. According to Pardot, 66% of email marketers send newsletters, followed by promotional…

  • The Best Email Designs Are Based on Your Audience

    The Best Email Designs Are Based on Your Audience

    Beyond • May 16, 2017

    You might want all the bells and whistles when you’re crafting the best email designs for your marketing campaigns. Yet, the best way to go about this project is to step back and think about your audience. If you’re opting for a packing your email campaign with a lot of information, consider whether that’s the…