Latest Posts

  • Insights About Spamhaus & SpamCop

    Insights About Spamhaus & SpamCop

    Beyond • February 27, 2017

    In previous posts, we have discussed types of spam traps and how an email marketer can stay out of them. In this article, we are going to talk about the blacklist services Spamhaus and Spamcop. Spamhaus Spamhaus is an international non-profit organization that helps the majority of Internet Service Providers, ESPs, corporations and other security…

  • drip marketing webinar

    Marketing Webinar: SaaS Drip Campaigns Using Automation Pro

    Beyond • February 25, 2017

    You can learn about basic drip campaign strategy and how to use it for your SaaS business in a new webinar we are excited to announce will be held on March 1st at 5:30 PM IST (4:00AM PST). Benchmark’s Automation Pro has been helping customers to get their drip marketing inline with their sales goal.…

  • 5 Psychological hacks to increase the impact of your email campaigns

    5 Psychological Hacks To Increase The Impact Of Your Email Campaigns

    Beyond • February 23, 2017

    It’s not always possible to sit down and logically think about every decision we make, especially given that we make hundreds of them every day. So, we use shortcuts, we rely on how we feel or our emotions to make some choices. For example, in your inbox, you read only those emails which grab your…

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…

  • Benchmark Privacy Shield

    Benchmark: One of Few Privacy Shield Certified Email Marketing Platforms

    Beyond • February 17, 2017

    Transparency and protecting your data has always been of utmost importance to us. Even before the Privacy Shield was ratified, we ensured that we were TRUSTe certified and you can rest assured that the lists that you upload to our platform are yours alone. We will never use, rent or sell your client lists. That…