Beyond • August 10, 2017
Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential for email marketing is the ability to transform your list from passive readers to active promoters. Brand ambassadors are born…
Beyond • August 8, 2017
Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how they will react. To ensure that…
Practical Marketer • August 4, 2017
In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without understanding the goal for it. What are you…
Practical Marketer • August 4, 2017
Automation is the next frontier of email marketing. Thankfully, automation technology has reached a point where it is accessible to the masses. Automated customer journeys need not look like a toddler hurled a handful of spaghetti at a wall. Automation can be simple, straightforward and easy to build. The best news is: we’re here to…
Beyond • August 2, 2017
I remember the first email I ever got. It was sent and received on the same computer — a test from my parents written to their children’s new shared AOL account. Thanks to both my own and the email marketing world’s immaturity, emails such as that one were the only contents of my inbox for…