Can’t be bothered with the long lines and crowds of Black Friday? Is putting the game controller down and venturing out of your mom’s basement for some natural sunlight just too much to ask? Gamers, couch potatoes and people with claustrophobia can now rejoice. For the past five or so years, retailers have seen a major sales boost on the Monday following Thanksgiving. This day has since become known as Cyber Monday. Now deals as good, if not better, than Black Friday go up on the Monday following Thanksgiving.
If Valentine’s Day and the like are holidays created by the greeting card industry, Cyber Monday must have been created by email marketers. Email campaigns for Cyber Monday are destined to be ROI goldmines. With careful planning and targeted email marketing, there is no reason a Cyber Monday campaign shouldn’t be among the most successful of the year.