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You Can Dance If You Want To … at Dance With Me Studios

You Can Dance If You Want To … at Dance With Me Studios

Beyond • July 7, 2015

Alex Samusevich co-founded Dance With Me Studios with Maksim Chmerkovskiy of Dancing with the Stars. He took a lifelong passion for dance and turned it into a business that also allowed him to share it with others. What started as a conversation about being able to pursue ones dreams in business and in life that was uplifting and inspirational turned into a look at using what you have, creating great content and doing it all with a DIY approach. Alex\'s love for his craft and his business are infectious. What they were able to create by realizing the talent they had on hand is truly impressive. Listen and enjoy.


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Pogo with Vurtego on Indiegogo

Pogo with Vurtego on Indiegogo

Beyond • June 30, 2015

This isn\'t just an Indiegogo success story ... even though it most certainly is that. It\'s also a lifelong dream come true, fueled by the right pieces falling into place and a whole lot of fun. Ian Britt tell us how the desire to create the perfect pogo stick has gone from hobby to a career.


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Top 10 Tips From YouTube Hosts

Top 10 Tips From YouTube Hosts

Beyond • June 26, 2015

This week we had former Big Brother contestant and current web series host of The Weather Channel\'s Brain Storm and his own Nickipedia … Nick Uhas! He offered some amazing advice on following the path presented to you and taking opportunities as they come. We decided to ask some of our other favorite YouTube hosts for their best tips and advice, as well as some things people might not know about doing what they do. Here are some of our favorites: @BenchmarkEmail It\'s all about having a platform where one can express his/her views and opinions with everyone and anyone! It\'s powerful :D — Shimon Das (@shimonips) June 23, 2015 @BenchmarkEmail be patient, create value, connect with your audience, don\'t chase numbers and have fun while growing & learning — Roberto Blake (@robertoblake) June 22, 2015 @BenchmarkEmail thank you! \"Be so good they can\'t ignore you\", never ever give up, stay humble, listen, treat fans like gold, & give back :) — Jenny Kelley (@MissJennyKelley) June 24, 2015 @BenchmarkEmail Deadlines are your best friend and your worst enemy (moreso your best friend) — Alex Hluch (@thealexhluch) June 24, 2015 @BenchmarkEmail Consistency and branding is really important from the start. Having quality equipment / software is a great plus too. — Shane - Shibby (@Shibby2142) June 24, 2015 @BenchmarkEmail I make a list of topics I\'m interested in, then I try to figure out how I would explain that to a fellow friend. — Samuel Molina (@FuKuy) June 23, 2015 @BenchmarkEmail I work, sleep & eat with a small notebook and jot down everything that inspires me. Eventually the ideas start to arrive. — Mark Montano (@MarkMontano) June 23, 2015 @BenchmarkEmail People who watch don\'t know how easy it is to become a YouTube creator. They think it\'s difficult but it\'s not — Ileane Smith (@Ileane) June 22, 2015 @BenchmarkEmail Thanks! Just be yourself, create your unique niche for your channel and engage with your viewers. :) — Austin Null (@thenivenulls) June 22, 2015 What hasn\'t been done, what\'s awesome, who\'s awesome, let\'s all be awesome together! Average is boring😉 #GOTEAM https://t.co/DlVFdRzNEZ — Nicole Arbour (@NicoleArbour) June 19, 2015 Finally, a bonus tip. OK OK … maybe this one was a little tongue in cheek. @BenchmarkEmail Always respond to Twitter @replies from companies or brands asking for advice. — Jeffrey Wisenbaugh (@KoolJeffrey) June 24, 2015 In case you missed this week\'s episode of the Heart of Business with Nick Uhas: Beginnings, Big Brother and Beyond.


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Nick Uhas: Beginnings, Big Brother and Beyond

Nick Uhas: Beginnings, Big Brother and Beyond

Beyond • June 23, 2015

You ask Nick Uhas how he wound up on Big Brother and you first hear about how he started wrestling in Junior High, competitive roller blading and how he crashed a fraternity leadership summit in Mexico. Somehow, it turns into a story of following the path presented to you and gaining confidence in your strengths. This is without a doubt our longest episode to date, but also one of the best ones to listen to for anyone looking to take the leap and pursue your passions. Nick took his turn on Big Brother and turned that opportunity and experience into a career. He now hosts Brain Storm for the Weather Channel as well as his own web series, Nickipedia. This is a great episode for anyone that isn\'t sure what they want to do yet in life or for those hoping to make a change. Listen and enjoy!


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Reel Marketing II: Introduction & GoPro Giveaway

Reel Marketing II: Introduction & GoPro Giveaway

Beyond • June 23, 2015

Great content cannot be faked. Anyone who tells you otherwise is false. It’s also dynamic, engaging and has enough variety to keep things interesting. Blog post after blog post may get stale after a while. One way to spruce things up is with a multimedia approach. You should get real. Reel, actually. That’s right! Our video marketing series, “Reel Marketing” has returned for the sequel. We’ve invited a few more guest video bloggers and have a slew of posts to help you in your video making efforts. Channel your inner Spielberg and enjoy Reel Marketing II. There’s also a giveaway to go along with our series. You can start your own reel marketing on your brand new GoPro HERO3 White Edition video camera. Simply subscribe to our YouTube channel to be entered to win. Good luck!


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Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Beyond • June 15, 2015

If you’re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they’ve boasted $8 million in sales on a Shark Tank update. No, we didn’t decide to interview Tipsy Elves for a Christmas in July piece. We’d melt wearing an ugly Christmas sweater here in sunny Southern California in July. They also have an awesome patriotic clothing line that’s perfect for the 4th of July. With that in mind, we knew they’d be the perfect company to offer some 4th of July marketing tips from one enterprise level company to yours. We’ll get to that. First, I had to fanboy a bit and got some other great tidbits out of Evan Mendelsohn one of the founders of Tipsy Elves. On how their marketing has changed since Shark Tank: “We focus more on capitalizing on PR opportunities. Pre Shark Tank, SEO was one of our largest drivers to the site. If you Google “ugly Christmas sweater” we ranked in the top two position. Now it’s more about maximizing the benefit we get from any sort of PR, press opportunity, TV appearance and that sort of thing.” On the best advice they’ve received from their Shark: “Robert always has the mentality that you have to be all in on your business. The difference between being all in and being half in will make all the difference in how quickly you can grow your company and ultimately how successful you will be.” On why 4th of July is a prime opportunity to sales and promotions: “There seems to be a huge surge of patriotism. People have always been proud to be an American, but it seems more so now than ever. Speaking to people during the key American holidays with unique and fun products has been a big success for us. People always want to wear something fun and stand out during the holidays.” Without further adieu, here’s the four patriotic marketing tips from our friends at Tipsy Elves: Remember what Independence Day is all about We often find our e-commerce counterparts forget about the meaning behind various holidays in lieu of whatever special they are promoting. Independence Day or “Fourth of July” celebrates our independence from Great Britain and marks the nationhood or “birth” of our country. Knowing this can lead to some fun email subject lines that will resonate better to the recipient. Rather than a boring subject line that reads “Independence Day Sale,” try “Celebrate Our Country’s Birthday With Our Biggest Sale Yet.” Something more fun will likely lead to higher click through rates and better conversions. Know your customer and speak to him/her You can’t be everything to everyone. A key to our success at Tipsy Elves has been to know our customer and speak to them, and continue to make new and unique products that speak to them. We’ve of course been tempted to expand our product lines in a thousand different directions, but our best product lines and strategies have been the ones that speak to our core demographic. Dig into analytics, attend tradeshows, and really understand your customer so that you can adopt a voice and product or sales strategy that speaks to these customers. You don’t know what you don’t know While this philosophy applies to many things in life, we’ve found it especially true with marketing channels. There are so many marketing channels out there and new ways to bring customers to your website. Try them all. We didn’t even have an email list last year and now email marketing is one of our key channels. Some will fail, and some will succeed. But you have to try them all to know which are best for your business. Sometimes it’s when you aren’t trying to sell, that you sell. Keep it fun. Sometimes the harder you try to sell, the worse you sell. And the opposite holds true. Some of our best emails from a conversion standpoint have been the ones that tell a story or keep things fun and lightweight. Rather than list product links in your email, tell a fun story about your products. This is especially helpful during a fun holiday like the 4th of July. People want to be entertained more than they want to shop. If you can be both their source of entertainment and shopping, you’ve got a good thing going on.


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Pledgeling: Allegiance To A Donation App

Pledgeling: Allegiance To A Donation App

Beyond • June 9, 2015

Most of us want to be charitable, whether it\'s the loose change in our pockets or a more significant contribution to the cause of our choice. Matt Minnis and Lee Fentress realized there had to be a better way to make that happen. Pledgeling makes giving a donation easy while also protectinng your privacy and taxes in mind. That\'s why we thought it a worthy cause to invite these two gentleman to the Heart of Business. This is a great listen for anyone in the world of non profit, in the tech realm … or really anybody that likes giving. Matt and Lee are working hard for a great cause and we were thrilled to have them join us. Listen and enjoy.


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New York Small Business Expo and Top Tips For Standing Out in NYC

New York Small Business Expo and Top Tips For Standing Out in NYC

Beyond • June 3, 2015

This week we\'re excited to be back at the New York Small Business Expo. We love seeing everybody in the Big Apple year after year and it got us thinking. All those folks we meet, why not ask some of the best and brightest in New York for their #1 tip for standing out as a small business in NYC? We\'re looking forward to sharing some of our own tips too. If you\'re in New York on Thursday, June 4th, come stop by our booth or attend one of our two presentations at the Small Business Expo: 2:15 PM Generate the Highest ROI with Email Marketing 3:30 PM How to Effectively Market Through Email @BenchmarkEmail be innovative and think outside the box while keeping cost minimal. You have to stand out in NYC — Brenda Anshanslin (@Cadillac_Creek) June 2, 2015 .@BenchmarkEmail #1 Tip. Be clear about the direction you want to go, always. You save TONS of time and money. If not you drive in circles. — Tiffany Largie (@tiffanylargie) June 2, 2015 .@BenchmarkEmail - Its all about your network! Check out http://t.co/69InO3u9ZT to learn more about how NY is cnxtng small biz with mentors — Business Mentor NY (@BizMentorNY) June 1, 2015 @BenchmarkEmail - Create amazing content that provides exceptional value & give it away! Oh, and email marketing of course ;) — List Popular (@ListPopular) June 1, 2015 One way.....Either offer something unique and different or be really good or great at what you do... https://t.co/7NFrHolzg3 — The Network Journal (@networkjournal) June 1, 2015 Top tip: @BenchmarkEmail would be don\'t be right, don\'t be busy ... Be productive — Jen Lew (@jenlew) June 1, 2015 @BenchmarkEmail Focus on the value you provide your customers rather than worrying about your competition, happy customers = big growth — Daniel Reitman (@DanielReitman) May 29, 2015 @BenchmarkEmail that\'s more than 140 character response my friend. but one can start with persistence — Jacqueline E (@helpbusinesses) May 29, 2015 @BenchmarkEmail Take advantage of everything 311 has to offer small businesses! Too many don\'t and most services are free or low cost! — Lena West (@lenawest) May 29, 2015 @BenchmarkEmail network with small biz owners & orgs that support local startups like @AlleyNYC. They\'ll offer support and help open doors. — Edgar Collado (@EddieC046) May 29, 2015


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We’re Gonna Need a Better Back: Katherine Krug

We’re Gonna Need a Better Back: Katherine Krug

Beyond • June 2, 2015

Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She\'s made a career of helping people help themselves. It\'s the Better Back now, before it was Everest, an app to help you achieve your goals. It\'s impossible to listen to Katherine Krug and not want to go out and kick some butt. Katherine not only dishes out some great KickStarter advice and what it takes to get proof of product, but so much more. She talks about everything from being elbow deep in a Black Rhino to asking strangers on the street to test her product and beyond. Listen and enjoy!


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