Series Posts: Beyond

Top 10 Tips From Wedding & Event Planners

Top 10 Tips From Wedding & Event Planners

Beyond • May 28, 2015

Twitter is a special thing. We were so inspired by our chat with Dee Gaubert of No Worries Events on the Heart of Business podcast, that we decided to reach out to some other wedding and event planners that we admire. What resulted was countless great tips and advice from some of the best the industry has to offer. It wasn\'t easy, but we whittled it down to the top ten tips from wedding and event planners. These are in no particular order … it was hard enough only picking ten. @BenchmarkEmail I would say paying attention to the details. — Melissa Conroy (@SweetHartCo) May 19, 2015 @BenchmarkEmail keep cool, stay ahead and make sure you give your client full confidence in you and your team #1 😀 — Events Eleanor (@RedPepperEvents) May 13, 2015 @BenchmarkEmail lists. lists. lists. Get your list in order and get to it! Having a plan and a back up plan is the only way to win — Kisha (@kisha_renee) May 12, 2015 @BenchmarkEmail Always under-promise and over-deliver. — TINSEL & TWINE (@tinseltwine) May 12, 2015 @BenchmarkEmail Hi! My no. 1 success tip for the #wedding industry is to be focused & consistent. Know what you deliver and do it well! — Jasmine Cianflone (@JasmineTMEvents) May 12, 2015 @BenchmarkEmail having a savvy production team and amazing excel sheets! #producerslife — AdeeDrory (@EventProsLA) May 10, 2015 @BenchmarkEmail communication, clear strategy, defined roles and objectives, and smart technology tools to share our creative vision. — Talmadge Powell (@talmadgepowell) May 9, 2015 @BenchmarkEmail Do it with passion or not at all! You must be passionate about what you do. Only then can you do it well. — Zainab Alsalih (@Zainab_Alsalih) May 9, 2015 @BenchmarkEmail-- Keep a running “to do list” and update as the day goes on then review each night for the following day. — Park Avenue Events (@hesterparks) May 8, 2015 @BenchmarkEmail taking notes and putting things on the calendar as soon as they are confirmed pic.twitter.com/FZTB4nMEOU — Ashleigh N. Freda (@photoambition) May 8, 2015


Read More
Using the Rules of Social to Increase Email Campaign Shares

Using the Rules of Social to Increase Email Campaign Shares

Beyond • May 27, 2015

Emails marketing tends to intimidate many business owners, but email marketing isn’t that far off from blogging and social media. Just like blogging, email campaigns require thoughtful content. And just like social media, you need to craft content that will quickly connect with your readers – and get shared. Getting your email campaign shared is the lesser known goal of a great email marketing. But it makes sense: you’ve spent the time building a campaign so why should it just stop at a click? If you employ the right strategies, you can extend the life of your next email. Recognition One way to get your email shared is to highlight a certain individual, company, or organization. You’ll see this done on Twitter, where people “favorite” or retweet a tweet they were mentioned in. The same rule can be applied to email. Perhaps you have a favorite vendor or local organization you’d like to draw attention to. Recognize that person with a spotlight feature in your email campaign, and you can be sure they’re going to want to share it. Make it Simple to Share Most novice email marketers, along with most readers, don’t know that you that each email marketing piece has a stand-alone link that extends the shelf life of your email. That link can be shared on social, but not so much if no one knows it exists. That said, have clear calls to action in each email that guides people to this action. You can say something like, “Use this link to share this on social,” or “Click here to view URL.” Again, how you phrase it will depend on your audience. Older subscribers, for example might not do too well with the “URL” call to action. Another option would be to include activate social sharing with your campaigns. You can include social media buttons that directly guide readers to sharing that content on select social sites. Give Engagement Options Some people just don’t like to engage on emails, but they love engaging on their preferred social channels. That said, make it possible for people to engage your brand on their preferred platform. Your email campaign can include a button, link or some similar call to action that directs people to where they want to be. Some will prefer Instagram, others YouTube, Tumblr or even a direct landing page. Determining who wants to be where is pretty easy too. You can send out a quick three question survey to readers. You can integrate the top 3 platforms you know your readers are on into each email, which can be time consuming but worth it and tailored in the future based on which options are getting used more than others. The idea is to make it easy for people and get help stimulate exposure of your campaign content to their network. You can also take the first step and ensure that each email campaign is shared on your own social networks. If you’ve included a spotlight mention, make sure you tag the appropriate people. Going a step further, you can also tag people who you feel might be interested in the content, which is a strategy that works remarkably well on Twitter.


Read More
Email Titles that Get Clicked On

Email Titles that Get Clicked On

Beyond • May 26, 2015

You can have the best email marketing design and content, but if your title suffers then so will your click-through rate. The fact is the first thing subscribers are going to look at is that bait called the subject line. If you’re subject line is tired and lacks imagination or a compelling reason to click, then there’s really no incentive for readers to further pursue your email. The art of the email marketing subject line is just that – an art. It takes practice and requires just as much of a thoughtful investment as the rest of your email marketing campaign. So if you’re starting out with your email campaigns or if you’re training others, here’s a handy guide to email titles that get clicked on. Pique Curiosity Just like with social media posts, content that asks a question tends to have a higher click rate than just content that states a fact. Say, for example, that your email campaign is about the hottest trend of the summer season. Instead of just saying simply that in your subject line, “The hottest trend of the summer season,” try switching it out for “You’ll never guess what the hottest trend of the season is!” Offer a Quiz People love quizzes. People love answering questions to things they probably already know the answer to. It’s called self-interest and it almost always gets clicked on. The word quiz in a title definitely piques curiosity, but a quiz also lends to your email marketing strategy. It gives you a concrete idea for at least one of your quarterly campaigns. Your quiz can be designed as a way to cultivate consensus among your audience, helping you find out what their leanings are, what they’re interested in, and what they want to see more of. Stuff This one is all about making an offer. People love stuff. Whether is a free digital download, a mailer or a chance to get something bigger, offering people stuff is another way to appeal to their self-interest. Of course, you have to apply a little bit of wordsmithing when you craft your subject line. The word “free” in there somewhere usually does the trick. You also have to cater to the tone your audience prefers. Some might like enthusiasm in this type of subject line, whereas others might see it as spam. Here’s a good place to run an A/B test to see what type of subject lines your audience drifts toward. Create Scarcity Scarcity makes people act. It also appeals to their curiosity, asking them what is it that I need to know, need to act on, or need to get in on. Here you can keep the subject line simple and stick to the urgency of limited time. You can use subject lines like “Time is Running Out” followed by some indication of what the content is about. You can also write “ACT NOW” followed by a similar brief description. For retail, phrases that indicate some sort of countdown always perform really well: “3 Hours Left for the Biggest Online Sale of the Season.” The rule of thumb for email marketing subject lines is to not think of it as just another email subject line. Rather think of it as a tag or teaser for the email campaign that’s just a click away. You want to appeal to people rather than just inform them. You can also look at your own email behavior and ask yourself which email campaigns you prefer to click on over others. Above all, remember that it’s really about playing with different ideas, running A/B tests to filter audience preferences, and keeping a look out for trending social language that motivates interest.


Read More
Make Your Events Social with Hashtags

Make Your Events Social with Hashtags

Beyond • May 21, 2015

For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event. Outsiders Let In By creating a hashtag for anyone discussing your event on social media to use, you’re not only give a singular place for everyone at the event to converse ... you open up the conversation to the whole world. Perhaps location or financial concerns keep some of your audience from attending your event. With an event hashtag, that can follow the buzz surrounding your event and even create some of their own with their reactions. Individual Speakers & Workshops Get Their Own Hashtags If you’re running a bigger event, sometimes there’s mini events that exist within it. That could be various speakers, workshops or anything else that may bring attention to your crowd. With all that going on, sometimes it may be a good idea to give each section its own hashtag. That way, people on social media can see just the talk about one speaker they were looking forward to and it won’t get lost in all the hype surrounding your whole event. Scavenger Hunt One thing to further engage your event attendees on social media could be to create a scavenger hunt. Have them visit specific booths, speakers, or other goings on at your event and tell them to use the scavenger hunt hashtag, as well as the event hashtag, to be eligible to win a prize. Not only does this incentivize your event attendees to talk about your event on social media, the outside world can get a look at what they’re missing. Don’t Overdo It I know I’ve advised promoting the use of more than one hashtag per social media post. However, it’s important not to do overdo it. If there’s too many hashtags per post, that post will likely get tuned out. Or you’ll become this…


Read More

Summertime Email Marketing Campaigns

Beyond • May 20, 2015

Just like most TV shows, most email marketing campaigns tend to die out in the summer over the mistaken belief that no one is paying attention. People are paying attention. However, they soon won’t be if you’re dying out in the summer as well. Summertime does come with its stereotype that no one is paying attention. In broadcast media, it’s due to the fact that people are out on holiday, vacationing or not sticking to their old routines. While this may have been true in the last century, it’s not exactly the case now. For the most part, people are on the same routines. However the stereotype persists because of the wanderlust that summer brings. People are getting together for barbeques, heading to the beach, staying out later to enjoy the sun and warm weather. For that reason, it’s believed that perhaps they won’t return home for their viewing their favorite shows. However, that has nothing to do with emails – which means that your email marketing campaigns shouldn’t end because of summer has arrived. What it does mean though is that it might be tougher to grab people’s attention during the three months. You can fix that. You can create some unique summer-specific email marketing campaigns that aren’t an intrusion on them, but rather a part of their summer life. Consider a summer series: a series of summer email marketing campaigns on a weekly or monthly basis that exist only for summer and perhaps can be even specific to the season depending on your industry. Ideally, you want to opt for a weekly campaign since a series that lasts only three campaign runs for the summer months is sort of a waste of your creative energy. History Series If you’re doing weekly newsletters, try having the last week of the month be about some ongoing series. If you’re a retailer, have it be about vignettes on the history of retail. But make it fun. Use a lot of pictures and go with stories you know your audience will love, like “What did Coco Chanel Have for Breakfast?” or “What was a woman’s go-to makeup in the 1910s? However, if you’re an interior designer, try having it be about beautiful local interiors, hot spots and historic places, and how to integrate those elements in your home. Take it Out Series This series can be about taking what you do and love…outdoors. If you’re a school, try thinking of creative outdoor opportunities to continue education. If you’re a retailer, have it be about fun Pinterest-inspired summertime outdoor parties you can throw. The idea is to take what you do and love and take it out where everyone else is during the summer. And of course, get lots of beautiful pictures. Road Trip Series If your series is about a road trip, then have it be about the road trip. Any products you might sell are secondary albeit ingeniously integrated into your adventures. Whether your road trip is across the country or weekend adventures, use that opportunity to showcase great local finds, beautiful photography, your personality, and your clothing and accessories. Make sure each campaign is filled with between 3-5 images and gives detailed descriptions of what you saw, what you felt, who you met, and what you wore. If you’re seeing a theme about images and even video, it’s because photography and videography should be a central component to your summer series. It doesn’t have to be expensively done either. The right app (like AfterLight photography and Splice for video editing), the right equipment (like iOgrapher for videos) are compelling tools when matched with the talented creative director – or even someone who has an eye for creative direction. Remember that the goal in your summertime series isn’t to sell. It’s to be present.


Read More
Ghost Adventures’ Jay Wasley: Busting Fears in Life and Business

Ghost Adventures’ Jay Wasley: Busting Fears in Life and Business

Beyond • May 19, 2015

Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he\'s always dreamed of creating. Listen if you\'re a fan of the show or if you\'re looking for a little inspiration to follow your own road less taken. Not only has Jay found a way to go his own way, he\'s been able to do it outside of the major TV and film markets. He gets to follow the dreams he had as a kid and work with friends, run his own company and in a way he sees fit. Listen and be inspired. I know we were!


Read More
Justuno Integrates with Benchmark Email

Justuno Integrates with Benchmark Email

Beyond • May 18, 2015

If you are not incorporating behavioral targeting in your email marketing strategy, then you are not doing email marketing right. These days, we can’t just mass send the same generic cold emails to everyone in hopes that we will gain their business. The right marketer would know their customer’s needs and actions, and will customize their marketing for each customer. Of course as an online business owner you already have the necessities on your site: products, description, payment system, and a sweet thank you email sent to your customers’ inboxes for their business. Those things are just the backbone of your online business. Every other ecommerce has those items too, so how can you make yours not only stand out, but give your customers to keep coming back? It’s all about the special deals. Customers love to get more bang for their buck and if your company offers promotions, coupons…basically where they can get more freebies, then heck yeah they would stay on your site! So that’s why as the business owner need to make sure you have those deals abundantly available for them. There are lot of ways you can do this. Just recall the last time you logged on to your favorite online store. Remember those “Join our mailing list and get a free coupon code “Like our Facebook page for a 10% discount off your next purchase.” Come on, admit it, you know you scurried over to their Facebook page and liked it! On-site promotions have been proven to successfully increase sales and engagement with customers. It’s a fair exchange in which both the company and customers will benefit. That’s why Justuno is a must have tool for every business owner to use. It has features that will give your customers incentive to stay on your site, including special promotions that pop on their screen at the opportune times, free coupon code if they like your social media pages, etc. Even better, Justuno integrates with Benchmark Email, allowing you to automatically add newly acquired email addresses directly to the email list of your choice. Not only are you growing your list with Justuno, but you can also send a customizable follow up email to the visitor containing the promo code. It’s a great way to engage site visitors and provide a way for them to stay on your site and convert sales.


Read More
Dee Gaubert: It Means No Worries … Event Planning

Dee Gaubert: It Means No Worries … Event Planning

Beyond • May 15, 2015

No Worries and events are not often synonymous. Of course, that\'s unless Dee Gaubert is involved. She scratched a creative itch early on, working in the television industry, but soon found a way to combine that with her organizational side for a successful event planning career. Find out how Dee ensures that every event can go off without a hitch. We talked to Dee about film and how she draws inspiration from it. We also talked about managing a successful business, while still finding a balance and hitting that off switch for work from time to time. It was a fun, educational episode. Listen and enjoy!


Read More

Stuck? Here are 7 Awesome Ideas for Your Next Email Marketing Campaign

Beyond • May 14, 2015

If you’re doing weekly or even monthly email or newsletter campaigns, it can be challenging to think of something new and different to say. The next time you’re stuck thinking of how to spin an email campaign, consider some of the ideas here. Awareness Dates There are so many awareness dates in each month that it’s impossible not to piggy back off one of those and craft content around that. If you’ve wondered, for example, why so many people last month were talking about mental health and autism, it’s because there was a mental health awareness week and autism months. These dates trigger conversation, so why not get on board with that and see how it can fit into your business. If you’re a university, talk about the trend of accommodating special needs into your curriculum. If you’re a retailer, maybe have a campaign where either during the month or on a certain weekend a set % of proceeds will go to a related charity. Video Try including a video in your email campaign rather than just another round of copy. Talk about your services, client testimonials, or just a “behind the scenes” look at your day to day life. Rethink the Holidays Rather than have the holidays be about the holidays or your products, try thinking outside the box. For February, embrace a different way of thinking about love for example. Are you offering a gift certificate for a loved one or partnering with other businesses to host a special Valentine’s Day contest? The idea is to get creative so people start talking about you and know that you’re sending more than just self-serving campaigns. Surveys Because people love giving their opinions and you need to know what your customers are thinking. Be sure to offer an incentive for taking the survey. Create a Series If you’re doing weekly newsletters, try having the last week of the month be about some ongoing series. If you’re a retailer, have it be about vignettes on the history of retail. But make it fun. Use a lot of pictures and go with stories you know your audience will love, like “What did Coco Chanel Have for Breakfast?” or “What was a woman’s go-to makeup in the 1910s? Discount Codes What makes your email campaign stand out? Why should your consumers always be checking your emails or even subscribe to them? The answer is simple if you use email to send exclusive discounts. Turn it Over Instead of talking about yourself, how about profiling your favorite customer or vendor? It doesn’t have to be someone who does business with you. If you’re a patriotic company, you can take the opportunity to profile a veteran each month. Some companies have begun opting for quarterly email newsletters in order to make it easier on the backend in gathering ideas and crafting content. Others might opt for this because they don’t want to inundate inboxes. However, it’s important to stay active with your audience and opt for weekly and even monthly newsletters rather than quarterly ones. If you’ve got something important or even interesting to say, you need to say it on a regular basis to stay at the forefront of everyone’s mind. Quarterly newsletters should be reserved for print publication.


Read More
Curt Keller Interview With Benchmark Email Japan

Curt Keller Interview With Benchmark Email Japan

Beyond • May 13, 2015

One of the things we’re most proud of here at Benchmark is our international presence. It’s not rare to walk around the office and see a new friendly face visiting from the furthest reaches of the planet or to regularly have Skype calls at odd hours of the night. Email is global and so are we. Our CEO, Curt Keller, recently visited our offices in Japan. The team there sat down with Curt for an interview. It was a good time and interesting to hear and we thought we’d share it with all of you. It’s in English (in case you press play and are surprised that you can understand Japanese). Enjoy!


Read More
1 40 41 42 43 44 45 46 322