We already know about effort. In fact, we’re probably overdoing the effort part. We already work way too many hours; even if you’re just working four hours a day, chances are you’re thinking about work for another four. So with the effort box comfortably checked off, let’s move on to cultivation. Cultivation is what you do between the actual work part, and it’s 100% DIY. This is serious business and it’s a game changing plan that some of the most successful PR firms I know incorporate into their business culture. Some others will do it in part without thinking about it – a sloppy approach that just gets you sloppy, inconsistent results.
Here’s what no one tells you, what most companies don’t even consider as part of “work,” and what requires total independent initiative and relentless persistence. Don’t think of this as what you need to do; think of this as what you need to do differently. The fact is you’re already doing all these things, but you’re doing them in an offbeat way.
Channelling Change Agents
Answer the following:
- Who do you socialize with?
- Who’s in your peer network?
- Where do you eat?
- What do you read?
- What do you watch?
- Who do you listen to?
If the totality of your life outside of business doesn’t do anything to evolve your business, you’re failing as an entrepreneur and a leader. Any successful entrepreneur lives and breathes their business. This doesn’t have to mean that you have a borderline rabid obsession with all things business to the point of alienating those around you. What it means is you’re taking independent initiative (i.e. DIY) to a collective business life.
After all, what is a “business life?” For most of us, aren’t business lines blurred between home, work and social environments? If these outside, traditionally non-business elements are doing nothing to challenge you or progress your business, you’re doing yourself and your business a great disservice.
Channelling the right change agents is what will get you the connections you need to increase sales, network with prosperous associates, gain mentorship and other opportunities. It’s what’s going to get you to be a better-rounded human being that attracts positive attention, to get people to flock to you, who seek you out above others. It’s what gets you social clout. It’s what opens you up to new and improved ideas, what sparks innovation and prevents stagnation.
So when you’re answering these six questions, consider…