Do You Update Your Contact List Regularly?

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Keeping your email list up-to-date is an important step in avoiding spam complaints and is a vital step in the success of your email marketing efforts. When you don’t do this, you may wind up with some confused subscribers, un-targeted messages and all sorts of other issues. Today I had a run-in with someone who had me on an outdated list.

I noticed I had a voicemail on my lunch break. It was from the Indiana University Athletic Department. They wanted to know if I wanted to renew my football season tickets for next season. Mind you, I graduated from IU in 2007. Sure, I had season tickets from 2003-2006, but I have barely been back to Bloomington since I graduated…much less a football game. I really had to laugh. Clearly they never removed me from the student list. I briefly doubted whether or not I had actually graduated, until I remembered I’d seen my diploma.

If this happens in an email campaign, you could wind up with some unhappy subscribers. Many variables could change for a client that would result in a lack of targeted campaigns. I was amused by IU Athletics lack of an updated list, but it also made me miss college. A lot. The consequences could be far more severe for your company.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

Content & Social Networking Manager

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