Email Newsletter Awards: Best Use of Newsletter Testimonial

Reading Time: 1 Minute Beyond

Color us skeptical, but while metal detectors seem like a great idea, we’ve pretty much heard that all you end up with are soda can tabs and rusty bolts. That’s why we were shocked to find ourselves dazzled by Kellyco’s newsletter testimonial claiming that one of the metal detector supplier’s customers found a $4500 platinum and diamond ring.

Congratulations, Kellyco, you’ve made us believe. For this reason alone, we’re giving you the award for best use of newsletter testimonial.

If you click on the photo of the bling on the finder’s finger, which sits smack dab in the middle of the newsletter, you’re sent back to Kellyco’s website where you can read the lucky treasure hunter’s own account of how they found that precious item. This testimonial, told in first person account and featuring a full photo of the finder, is more than enough to humanize the story and really make it, well, real. Kellyco serves as a great example of how to make a newsletter template personal and enticing.

Interspersed in the website you’ll find exciting stories of customers finding gold nuggets, rare coins, and even an 18-pound bar of silver. If that’s not enough to make us spring for a Teknetics T2 with audio 200 headphones, we don’t know what will.

Check out the award-winner’s email campaign in the Benchmark Community.

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