Generate 320% More Revenue With Welcome Emails: Strategies That Don’t Require Luck

Practical Marketer - Reading Time: 9 Minutes

Generate 320% More Revenue With Welcome Emails: Strategies That Don’t Require Luck

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Why market to women? Because of these jaw dropping marketing stats

Why market to women? Because of these jaw dropping marketing stats

Beyond • May 31, 2016

Several years ago the business world was buzzing about the rise of women bloggers. These were women who had something to say and they were taking to platforms like blogger and tumbler (now Instagram) to say it. What people missed out in all that conversation is that these women didn’t suddenly develop voices – they’d always had them. The only thing that changed was a medium through which to share that voice. Since then, the female market has completely dominated the scene. In some cases, entire new businesses have sprouted around women and their vision, while in other cases, companies have recognized the benefit of catering to this demographic. How a women chooses to express herself also comes through in her spending choices, which means women respond well to choices that reflect their interests. The most obvious group here is moms, who represent a $2.4 trillion dollar market. Beyond that… Women account for 85% of all consumer purchases including everything from autos to health care. Women make 80% of healthcare decisions and 68 percent of new car purchase decisions. 75% of women identified themselves as the primary shoppers for their households. Women influenced $90 billion of consumer electronic purchases. Nearly 50% of women say they want more green choices, with 37% are more likely to pay attention to brands that are committed to environmental causes. There’s also the lesser considered fact about women’s increasing earning power: The average American woman is expected to earn more than the average American male by 2028. 51% of U.S. Private wealth is controlled by women. Women account for over 50% of all stock ownership in the U.S. Women control more than 60% of all personal wealth in the U.S. While it may be younger women who are they primary target, businesses shouldn’t forget about the buying clout of older women. According to Mary Brown and Dr. Carol Orsborn, in their book titled Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman, the the Baby-Boomer generation, born between 1946 and 1964, “…represent[s] a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.” It doesn’t end there. Move the needle further and there’s still yet another unexplored marketing. The lesser known market that’s completely revolutionized itself in the last year alone is the senior market. If you look at the way media and even senior magazines features aging individuals, you’ll see that they’re treated with dignity and a chance at a second life. It’s also a smart business move. According to Mass Mutual Financial, senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. If you’re convinced, the next move is figuring out how to apply this to your growing business. The mistake would be to just blanket-target women. Rather, look at your female demographic in your industry, and even some of your female clients. How have you already been catering to those needs and how could you improve on that in your products, services and marketing?


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Online shopping: To market to moms, first you need to understand their lives

Online shopping: To market to moms, first you need to understand their lives

Beyond • May 26, 2016

The image of the modern mom has completely changed. Whether we’re working moms or stay at home moms, there’s one thing moms have in common, and that’s to reserve time and energy. As a mom and a marketer, I’ll let you peek into the mind of a mommy and show you exactly how we think and what we want. In the film I Don’t Know How She Does It, lead mom Sarah Jessica Parker is the quintessential career mom with a husband and two small children – and all the expectations to be the perfect colleague, wife and mom. It feels impossible, but moms do it. There’s a scene in the movie that gives you a hint into how she does it. She’s up late at night, laying in bed thinking about the long, borderline manic, list of things she needs to do. And there you have an inside look at the mind of the modern mom. This is where our mind is at: a long endless list of things that need to be taken care of. That is the life of the average mom. We have a lot to do and we don’t have a lot of time to do it. However, time alone isn’t the only great commodity. The other is energy. Anything we do is factored by two things: time and energy. In other words, how much time will it take and how much energy will be expended. Think of it as the lifeline bar that you see in a video game. With every hit, your guy’s life source gets drained. Moms are a lot like that. Before we engage or commit, we think how much will my energy be depleted by this? Enter online shopping. 
We love online shopping because it gives us control over our lives: It saves us energy. We don’t need to haul the kids, trek over to the shops, try to manage the kids, and juggle between all the choices – only to make the trip back, deal with now cranky children, and lug everything back home. It’s exhausting. It saves time. All that typically takes between 2-4 hours depending on what we’re trying to accomplish. It takes 30 minutes online. It gives control over the math and cost of a thing. Understanding what a mom’s life is like what what’s valuable to us will go a long way in knowing how to craft your marketing to suit our lifestyles. It requires ditching the soccer mom stereotype. For your business, this means catering to moms by offering functional online shopping options. But it goes beyond that. You’ll also need to generate a strong email marketing game so you can directly connect with your moms. And you’ll need to step up your social media effort because if there’s one thing moms are good at it’s being part of a network. Moms rely on social media to multitask and stay up to date on what matters to them. Their network also plays into their need to be efficient. Strong social networks mean that moms don’t have to hunt for information.


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Checklist: how to filter your entire marketing department through how conversion heuristics

Checklist: how to filter your entire marketing department through how conversion heuristics

Beyond • May 23, 2016

Conversion Heuristics – the new formula in marketing – typically looks at your marketing experience with the goal being to drive conversion. But if you’re in marketing, you know that there’s a much bigger picture. Your day to day isn’t about the single point of conversion. 
Your day to day is about wrangling the beast that is your marketing department. So the question is how do you do apply the genius that is conversion heuristics to your entire marketing department? Contrary to how we’ve been talking about Conversion Heuristics so far, when it comes to your marketing department, you’re not going to be looking at the whole formula, but rather parts of the formula, with “a” and “f” being divided by the other variables in order to get c. So there’s a little bit of algebra and reshuffling of values, but the values are still the same. So now we have anxiety and friction as the first figures we tackle. The question is how do you tackle that in your department? In the consumer sense, “anxiety is defined as any psychological discomfort that a user experiences when they are visiting a website at any stage of the buy cycle. Anxiety results in no conversion action taken.” Your department can still be seen as a consumer, in the sense that your team members are consuming the back end of your brand – and that brand is defined by the day to day running of the business. I’ve worked in at least 3 different marketing agencies and I’d say that psychological discomfort is a pretty big player in any dysfunctional marketing department. That’s not to say that the feeling reflects your brand, company, values or even capacity. It means that if your marketing team is suffering psychologically – through stress, uncertainty, misdirection, etc. – then you’ve got an anxiety problem. Anxiety is still the symptom of a greater problem, and that great problem is friction. If your marketing department suffers from friction, then you’re going to have more than just anxiety to deal with. Other results of friction in this integral department include reduced sales, unhappy clients, and lowered productivity. Marketing departments are the mitochondria of any business; if it suffers so does the entire cell. So what exactly causes friction in a marketing department? Luckily, the answer to this is quite simple: processes. Processes, a necessary structure in even the most creative environments, allow for seamless communication between different parts. People know what to expect, how to behave, who to turn to. A process is a guide or a template of behavior that really takes the guess work and frantic communication – and subsequent errors – out of the equation. You know where you can be creative in marketing, and that’s in actually doing the work and coming up with the ideas. But a bulk of marketing work isn’t about being creative – it’s about managing creativity and expectations, and that’s where processes come in. Having a process in place reduces a lot of the anxiety among team members in a marketing department. They’re not being drained by what’s essentially unreasonable and unnecessary worry. Chances are you have a highly talented team, but anxiety in your department is going to hold back potential. Tackle the friction and you’ve tackled the anxiety.


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“The life-changing magic of tidying up”: 2 Rules you should follow

“The life-changing magic of tidying up”: 2 Rules you should follow

Beyond • May 23, 2016

On any given day, I’m working on at least three different projects from my home office – and I’m also often working remotely. Spring cleaning your work space takes on a whole new meaning for me. Recently, I heard about The Life-Changing Magic of Tidying Up, a book that takes the Japanese principles of reductionism and applies it to your life. Of course, the scenario is a little different since I’m not trying to sort out my day to day home life; but the rules still applied to my business life. Before You Start, Visualize Your Destination One of the pieces of advice shared in the book was to visualize your destination. When you spring clean your home – as just about everyone has – you know you imagine how you want it to look. The same goes for your workspace, but it should be about more than how you want it to look. It should be about emotion and aesthetic. Ask yourself how you want to feel when you’re in your office? What do you want to be able to do better? It a change in the space going to be about how something looks, feels, or how it can be used – and maybe all of the above? Personally, when I’m sorting through my space, it’s always about function too in a digital space. For me, it’s going to mean adding on some new organizational tools to help my day to day process flow better. Or maybe I need more digital storage space so I can archive and digitally access everything I need? Discard First Visualizing your destination can also involve how you do business. Perhaps you’re trying to improve productivity or efficiency? If that’s the case, then policies and processes that don’t work for you need to be discarded. This is easier for start-ups and harder as start-ups move into enterprises. Yet even at an enterprise level, you should still be flexible enough to experiment with new ways of doing things. Throw out what doesn’t work so you have room to try something new. One of the key principles in the book was to give yourself greater joy in life. The same should hold true for your work space. And if that’s the case, get rid of what doesn’t give you joy. If for some reason, that joyless aspect of business is an imperative, then find a way to make it a bit more fun and personal. The Life-Changing Magic of Tidying Up mentions that you can’t tidy up if you never learned how. If that’s your case, start somewhere and start small. If that isn’t the case for you, then know that keeping the process of discarding as a regular activity in your business is something that will help you stay flexible. When it comes to tidying up your business, do what works for you – and enjoy the process. This is about you and what you want in the year ahead and it a process that should be enjoyed.


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“The life-changing magic of tidying up”: 3 Rules you should ditch

“The life-changing magic of tidying up”: 3 Rules you should ditch

Beyond • May 23, 2016

When I picked up The Life-Changing Magic of Tidying Up, I read it with the intent of sorting out my personal space. I have pleasantly surprised that plenty of the tips could be something that I could take to my business space as well. Something else was even more noteworthy: some rules were great for a business application and some rules were just the polar opposite. So if you have read my other post on how to apply these rules, then this one follows next; this post is on what not to do. Previously we had a chat about what rules to follow, and they included visualizing where you wanted to end up and also getting comfortable with discarded what doesn’t work. Now here are two rules from The Life-Changing Magic of Tidying Up that you definitely should not apply to your business. The first rule is to avoid being dead set on is “visualizing your destination.” You might be a bit confused. How can this rule be included here when it was included in a rule to follow in the prior post? It’s simple. The idea of a destination is troublesome for some people. Some of us can imagine a rough framework of where we want to go, and we can bend and be flexible as we move forward. Then there’s the rest of us. While some of us are flexible, others are dead set on a path and it’s hard for them to find flexibility. Say you’re sorting out your space, either spatially or digitally, and you find that something just doesn’t work anymore. You may have a plan, a set visualized destination, but as you’re going through old files and thinking about your work, you realize there might be a new idea. It would be a new way of doing something simple or it can be a side pet project that you want to explore. Whatever it is, being flexible gives you the chance to explore it. A fixed mindset is definitely not something you want; you want a growth mindset. This is typically true in business and personal development, and it’s no less true in our scenario here. This brings us to our second point: aim for perfection. You definitely do not want to aim for perfection. The fact is, perfection doesn’t exist. When you’re aiming for perfection, try instead to aim for quality control that sets some standards versus the business equivalent of a Mona Lisa. The third piece of advice you should ditch is, “don’t change the method to suit your personality.” You should absolutely change the method to suit you. After all, your business is about you. If in the last year something hasn’t worked for you, why would you stick with it? Whatever didn’t fit you last year in business, needs to go so you can make room for new inspirations, new processes, and new ways of exploring your business. If you’ve read The Life-Changing Magic of Tidying Up is there any other tip you thought would work great for your work environment? We’re curious to hear your thoughts!


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Top 10 sales email subject lines to increase open rates

Top 10 sales email subject lines to increase open rates

Practical Marketer • May 20, 2016

You invest time drafting a perfect sales email pitch, inserting the perfect links and crafting the perfect CTA (call-to-action) for your emails. Is your time well spent? All this is a waste if nobody even bothers to open your email. This is where the importance of a subject line becomes the topic of discussion. Email marketing is still among one of the best method of communication with prospects, leads and customers. In the era of the crowded email inbox, before your prospects, leads or customers reads your email ... it has to be opened first. That’s why the subject line of a sales email plays a vital role. The more people that open your emails, the increased probability for sales. Hundreds of billions of sales emails are sent every day to grab the attention of the customer. How many unread emails are there in your inbox? 200? 500? Probably 1,000 if you have subscribed to countless mailing lists. People today get many emails daily and most of them go unopened. People are flooded with more information than ever before and have less time to soak it all in. Most of the emails are simply ignored ... unless they have a rocking subject line. According to a study on email statistics, 35% of recipients open emails based on the subject lines alone and 69% of the recipients report an email as SPAM based on the subject line of the email alone. There isn’t a silver-bullet subject line for a given subject, because what works for one business might not work effectively for another. Just think about this: will you open an email that has a subject line “Open Me” or “Hi” or “URGENT” or “Register to win FREE iPhone 6S+” or something similar? All such emails directly land in your SPAM folder. A bad subject line will get 5x less customers that open and read your emails. The best sales email subject lines should be creative, igniting the interest in the customers. They should have a curiosity seeking subject that is relevant to them, all while also being informative. Looking for some interesting and provoking subject lines for your sales emails that scream out “Open Me Now?” Then here are best sales email subject lines that will boost the open rates of your emails: “Need My Help?” or “Hoping to Help” The best sales people today are the ones who can help their customers solve problems. If your email lands in the inbox with an open-ended subject line like “Tell Me What You Have Been Struggling With” or “Tell Me Everything That You Have Tried and How Can I Help You” or something like “Hoping to Help” there is an increased chance for your emails being opened. Prospects get an idea on your willingness to be of service to the customers. “[Name of the Prospect], do you have 15 minutes for a conversation?” These kind of subject lines distinguish your emails from other marketers, because you’re asking a question directly in the subject line which addresses the person with his or her name. Personalized subject lines with a question in the subject help increase open rates. “We found you through [Name of the Referral]” or “[Name of the Referral] suggested that we connect” If someone referred you to a prospect, make sure to use their name in the subject rather than saving it for the body of the email. Using the name of the referral in subject line grabs a prospect’s attention right away and also gives automatic credibility to the sender for leveraging an existing connection of the prospect. A Subject Line With A Reply “Re” Many marketers use a “Re:” or “FW” in their email subject lines with an eye towards increasing their open and conversion rates. This is a clever tactic, as it exhibits a personal relationship with the prospect that you know them. However, once a prospect open the email and gets to know that they have been tricked and have not had any prior conversations with you this kind of an email subject line will not impress them. If you have actually spoken with them before and this is a factual reply then you can try removing the subject line as a whole and just including “Re” to increase the response rate of your sales emails. Email Subject Lines That Convey An Idea The Prospect Cares About If you are a blogger, an email with a subject “Idea for increasing unique visitors to your [blog name]” may intrigue you enough to click through the email and read it. Nobody wants to miss out on a free idea and the probability that prospects will open an email is greatly increased. Listicle Subject Line With Tips Or Ideas Listicle subject lines in sales emails are an effective and simple way to attract the attention of prospects.  If you are an email marketer, a subject line with “10 Best Email Subject Lines to Increase Your Open Rates by 80%” will attract you more than a subject like “Email Subject Lines To Increase Open Rates.” Using numbers in the subject line makes a prospects aware of what they are going to read. Personalized Email Subject Lines with a Question: “Hi [Name of the Prospect], [Question the prospect is looking to solve]?” If James is a content writer, then an email with a subject line something like “Hi James, Do you know how to write compelling content that boosts traffic?” will surely motivate James to open the email as it addresses his problem. Subject lines with a question are a great way to compel people to open your emails, as prospects are promised that the email content is intended to guide them and help achieve a goal. “Don’t Open This Email” Human Psychology works just the opposite way. If someone refrains you from doing something, you always are keener on doing it. This subject line is the most simple and effective means to create curiosity among the prospects to open your emails. Email Subject Lines That Benefit the Prospect= “A [Benefit] for [Prospects_CompanyName]” If a company, “ABC Inc.,” has recently launched a blog and is looking to increase its subscriber base, then a sales email subject line like “Get your first 2000 subscribers to the ABC Inc. Blog” will invoke the self-interest in opening the email to find out what’s in store to increase the number of subscribers for the blog and help it grow. That level of personalization in the subject line is likely to catch the eyes of the prospect. Email Without A Subject Line / A Blank Subject Line Email Yes, you read it right. If you cannot think of any subject line and have been scratching your head for quite some time, then just type in your email body and hit SEND. According to a study by Sidekick, emails with an empty subject line are opened 8% more often than the emails that contain a subject line. Remember getting your sales email subject lines right or wrong can actually be the difference between your emails being opened and converting to customer or lying dead in the spam folder. The ultimate goal is to make your sales email subject line stand out. These are just some of the convincing sales email subject lines that will increase your email response rates. How you customize these subject lines based on your niche in order  to increase your open rates and click-through rates is up to you. What are your favorite sales email subject lines that have stood out for your email marketing campaigns? Chime in your thoughts in the comments below!


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“The life-changing magic of tidying up”: Your sacred office space

“The life-changing magic of tidying up”: Your sacred office space

Beyond • May 17, 2016

In the last post, I talked about how I read The Life-Changing Magic of Tidying Up, where I found inspiration for a new way to look at content. As I was going through the chapters, I also found inspiration for my office space. An office space is really important to me. It’s where you spend the highest ratio of your day. It’s where you invest your time and energy. For me, I feel like that should really be reflective of who you are and it should be treated as a space for creation. This is why I’m a little horrified when I walk into a dull space or a place with harsh overhead lighting and industry carpeting. Is this really the best we can do for ourselves? We’re not machines. We’re living, breathing people. We’re organic beings that need to be in a space equally organic. I would say that while not everyone agrees with this rather new-age way of thinking about working spaces, it is the driving idea behind why we’ve seen a rise in creative office spaces: it’s a collective attempt to take back our space and inject humanity into the workspace. The Life-Changing Magic of Tidying Up helped with that. As someone who works in content, physical content rises up around me in to form of books, magazines, journals, papers and more papers. It’s never ending. Earlier this year I decided to take back control and slowly started digitizing as much as possible. But still, it’s a losing battle most days. The Life-Changing Magic of Tidying Up helps with that problem. Surprisingly, the book didn’t advocate spending a few minutes everyday tidying up, arguing that if that’s the case you’ll be tidying up forever. I thought that was rather refreshing. Instead, it recommended purging what hasn’t been used and isn’t necessary. It also taught you to look for red flags in your own thought process. So for example, if you’re saying “I’ll get to that soon…I still want to learn from it,” in response to some seminar material from years ago, that should be a red flag for “you’ll never get to it.” As a rule, we don’t revisit materials like that. Same goes for convention or expo materials, including flyers, business cards, brochures, print outs (and I’d say, even magazines and journals that we try to learn from). If you don’t get to it in a timely way, you’ll never get to it. This brings to me process. As a writer, I cannot just throw away very good articles and journals I could be learning from. I’m sure most of you have the same problem in some way or another. So this is my solution: make time for it daily. If that’s a collective meeting hour you all set aside to get together in one room to do this, then make it happen. If going through material needs to be your morning coffee ritual, then make that happen. The bottom line is, you’ve got to figure out a way to make your space your own, and functional in a way that doesn’t overwhelm you. And that involves humanizing and personalizing the process too, but turning process into ritual. For me, that includes treating the space with the love and care I would my vanity or bedroom. And that is another tidbit from the book: decorate your space with special items. When you’re treating your space with respect, whether through cherished pieces of furniture, pictures, or knick-knacks, you’re personalizing that space. Once you’ve personalized it, that space becomes harder to violate even by you. It’s no longer just a spot to work in from 9-5; it’s a place for your craft, and it should inspire joy.


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“The life-changing magic of tidying up”: Tidying your content strategy

“The life-changing magic of tidying up”: Tidying your content strategy

Beyond • May 17, 2016

As a veteran content strategist, it’s always refreshing to come across new content inspiration that can get you thinking differently about content. When shuffling through The Life-Changing Magic of Tidying Up, I was surprised to find my newest source of content inspiration: tidying up. While I love things to be organized, I really take zero joy in domestic spring cleaning. I see it as a necessary annual burden that has to be suffered through. Reading through the pages on tidying up your closet, I immediately started thinking of content. When it comes to clothing, the book pitches a principle that serves as sort of a bottom line litmus test for every piece of clothing. The idea is that your clothing should inspire joy. Most of my clothing would fail that test. Clothing is just clothing to me. Content, now that’s a different ball game. When looking at my content game, I’m thinking, “Which of these pieces inspired joy.” Which piece, even after years of it sitting around after I was first excited about it, still inspires joy. So while obviously you might not delete old content like you would discard an item of clothing, the pieces of content that gave you joy are points on a map that guide you to what you’re really passionate about. Is there a running theme in what speaks to you the most? What did the process for putting that piece together look like? What made it so enjoyable and how would you love to revisit that? You might find that the act of collaborating sparked the most joy. Or perhaps you prefer creative or more technical pieces. Just like with clothing, it’s up to the individual, but either way you should start seeing a pattern in where you’re finding joy On the other hand, as you’re going through content, you could very well delete old content. There’s a very good reason why you might want to do that. As your content game has grown, you’ll find that your voice has changed along with your caliber as a writer or a content team. Some pieces just might not fit anymore. So you can either discard them and move on with the content that does appeal to you and reflect who are you as a brand. A third option is updating pieces. You may hate a jacket but might love to see that jacket turned into a vest; so you alter it. Same goes for your content. You might have been on the right track with a piece of content, but the work you put into it isn’t up to par with who are now. Instead of just deleting it, you could edit it. If you do take that route, be sure to indicate that the item has been edited.  I would say that you’ve already put so much time and effort into a piece and at some point that mattered to you – and it will still matter to someone else. Rather than just deleting it, just breath some new life into it so that it’s still reflective of you and your brand, and still repurposed enough for someone else to benefit from it. With the average content piece taking about 4-6 hours, it would be a shame to just throw it away as if it didn’t have any more value.


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How conversion heuristics applies to email marketing content 



How conversion heuristics applies to email marketing content 



Beyond • May 17, 2016

Earlier this month, we introduced a new marketing formula introduced at the 2016 MarketingSherpa Summit. It’s called Conversion Heuristics, and it’s defined by the end goal: conversion. C = 4m + 3v + 2(i-f) – 2a The best way to understand the formula though isn’t by the “C” for conversion – it’s at the opposite end; 2a is where the formula starts and the “a” stands for anxiety. So what does anxiety mean exactly? 

When it comes to email marketing, you can’t sell products in an email; you can only sell a click. So when a consumer is at your email campaign, it needs to make sense. All efforts need to get toward the conversion point. And in email marketing, that big “C” looks a little different than it does, say, on your web page. When your reader is in their email, looking at your message, the goal isn’t to get them to buy the product. Buying the product would mean they’re on your website, they’ve put things in the cart and are about to check out, or they’re ready to pick up the phone or contact you via email. On your website, that conversion is about the final point of contact before that consumer is now a customer and invested in your brand. In an email marketing campaign, you’re not selling the final point of conversation. In an email marketing campaign, you’re selling that click to the landing page. That landing page can be your website, it can be a further page in the funnel to get them to convert. Whatever it is, you’re selling the click. Our next question is, what does anxiety look like in an email campaign? In an email marketing setting, anxiety comes in the form of a click. The term “heuristic” in “conversion heuristic” is defined as enabling a person to discover or learn something for themselves, and guiding them through a process to achieve that end. In that vein of thought, each symbol in the equation guides marketers to consider all elements of decision making before conversion is secured. Not having this means your reader is reaching (or has reached) a point of anxiety – in other words, uncertainty. The anxiety can be driven by a number of factors. The most common points of anxiety in an email marketing campaign is content. People think it’s design or brand, but no it’s content. First and foremost your content shouldn’t need Sherlock Holmes to figure out what you’re saying. Your content should be clear and concise, answering the questions of what, why, and who. While some companies answer this question, they lose all imagination when it comes to this. Email marketing is no different than any other kind of marketing when it comes to delivery – which means people still want to be courted. You should dump the info on a plate and push that slush up to your reader, either through a tone that evokes laziness or hurried panic. Neither is appealing, but both do trigger anxiety. Keep your message short and sweet and let the template, graphics and overall design tell someone about the “who.” All you need to worry about is what and why. If your content is longer than the usual email, then give the person the courtesy of providing a direct URL above so they can visit the page or save it for future reading. Offer a list of bullet points at the top or a summary that defines key points in the piece. The idea is that just because you have your reader’s attention, doesn’t mean you don’t owe them the courtesy of treating them like a guest in your digital space. Value their presence and their time to reduce any friction in their experience with your brand.


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New template integrations: eBay, Etsy, LinkedIn, Twitter, Pinterest, Facebook Events

New template integrations: eBay, Etsy, LinkedIn, Twitter, Pinterest, Facebook Events

Lean Journey Product & Design • May 16, 2016

Often, the novice marketer asks a question that goes something like, “should I be doing A or B in my marketing efforts?” No matter what A or B represents, the answer is never either/or … but all of the above. All our marketing channels are strongest when used in conjunction with one another. Our Benchmark Email template integrations make that incredibly simple. We’re excited to announce new template integrations for eBay, Etsy, LinkedIn, Twitter, Pinterest and Facebook Events. eBay Bring more attention to your items for sale on eBay. Either promote one or multiple items with the eBay template option. That means you’re not limited to just the audience of eBay, but can also advertise to repeat customers, subscribers and more. Etsy Share the items in your Etsy store with your subscribers. Promote up to 15 of your most recent offerings with the Etsy template option. Help drive repeat business, get more eyes on the crafts in your Etsy store and sell more. LinkedIn Turn your subscribers into LinkedIn followers by sharing recent updates. Your company’s information and three most recent updates are included with the LinkedIn template option. Your LinkedIn followers won’t always be your subscribers and vice versa. This helps to close that gap. Twitter Convert your email subscribers into Twitter followers by sharing recent tweets. Up to five of your company’s most recent tweets are included with the Twitter template option. Even if your subscribers are already following you on Twitter, they may not be seeing all your tweets. Be sure they’re seen with the help of this integration. Pinterest Turn your subscribers into Pinterest followers by sharing your boards. Get more eyes on your boards and expand your reach beyond the platform with the Pinterest template option. Facebook Events Increase attendance to your Facebook Events by promoting them with email marketing. Advertise one or more Facebook Events with the Facebook Events template option. Plus, you get the added advantage of Benchmark Email’s real-time reports. That way you’ll be able to better gauge interest in your events.


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