Latest Posts

  • Don’t Sleep on Benchmark Email’s RESTful APIs

    Beyond • March 16, 2018

    You may interact with APIs every day without knowing it. Whether it’s using an app to hail a ride, to order a pizza for speedy delivery, to share photos on social media or to find out when a loved one’s flight gets in, web APIs make it happen. So, what is an API? API stands…

  • cosa sapere sul RGPD e cosa cambia per l'email marketing

    General Data Protection Regulation (GDPR): Everything You Need To Know

    Beyond • March 16, 2018

    The main objective of the new General Data Protection Regulation (GDPR) is to strengthen and combine the handling of personal data from various member countries and adapt them under one European Union (EU) regulation. Currently, the 28 member countries of the EU each have their own data protection regulations and apply those laws to their…

  • 6 Automation Rules to Skyrocket Your Email Marketing Performance

    Beyond • March 12, 2018

    Email marketing is surely the most challenging yet rewarding path towards riches. Every type of business, no matter whether it’s a big brand or a small business, must develop and nurture a close relationship with its customers. And because our current marketplace is slowly becoming 100% digital, email communication is and will continue to be…

  • How to Compose Marketing Emails to Get Replies

    How to Compose Marketing Emails to Get Replies

    Practical Marketer • March 6, 2018

    Sending a sales email is one of the most common ways marketers use to promote any product or service. Using emails for sales is very versatile: you can play with the form and content to make it more attractive and appealing, include some polls or surveys to study public opinion on how to improve a…

  • 5 Hot Tips for a Clean Email List

    5 Hot Tips for a Clean Email List

    Practical Marketer • February 28, 2018

    Ever thought about deleting your entire email list? No? Well, that’s exactly what pub chain JD Wetherspoon did in response to a data breach in relation to one of their email campaigns. As an email marketer you’re probably frightened at the thought of deliberately deleting your entire list, but at the same time, massive penalties…