Latest Posts

  • Fear of Marketing Automation (#FOMA): Insufficient Customer Data

    Practical Marketer • January 17, 2018

    Technology can seem intimidating, especially to professionals who lack a strong technical background. However, in today’s competitive marketplace, failing to automate means potentially falling behind. Chances are, your competition has already fully embraced software, and in doing so, they have access to information you don’t have. If you haven’t adopted technology as part of your…

  • Fear of Marketing Automation (FOMA): Lack of Expertise / Know-How

    Fear of Marketing Automation (#FOMA): Lack of Expertise or Know-How

    Practical Marketer • January 16, 2018

    Starting the process of automating your marketing process can be daunting. You’re used to personalizing your approach, and the idea of giving up that level of control likely makes you uneasy. However, automated doesn’t have to mean generic, and as you’ll see, there are plenty of ways to make marketing automation your own. Businesses always…

  • Benchmark Email Zapier Integration

    Benchmark Email Now Integrates With 1,000+ Other Products

    Beyond • January 10, 2018

    Do you remember Captain Planet? The famous line was “by your powers combined!” In case you’re too young to remember, have blocked it out or simply never watched, here’s a refresher: Each person’s powers individually had their strengths, but when combined was when the true heroism began. It was true for that cartoon, but it’s…

  • Fear of Marketing Automation (#FOMA): Lack of Human Resources

    Practical Marketer • January 9, 2018

    Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay if you still don’t fully understand what is involved in marketing automation. To explain it in layman’s terms, once your company reaches a certain point, it’s impossible to have one-on-one contact with…

  • Fear of Marketing Automation (FOMA): Lack of Marketing Automation Strategy

    Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy

    Practical Marketer • January 8, 2018

    Marketing automation can seem scary. “Giving up control to the machines? No way.” “I don’t know. It’s so complicated… I’m probably better off doing this on my own.” Fun fact: Industry stats tell us a very different story. In fact, this study shows that marketing automation increases sales productivity by 14.5% and drives a 12.2%…