Tags: Automation

  • Practical Strategies for List Segmentation & Automation Pro

    Practical Strategies for List Segmentation & Automation Pro

    Practical Marketer • March 16, 2017

    List segmentation with email automation is the best way to send targeted, relevant content to your customers that will create a feeling of personalization for each individual subscriber. Being able to follow-up with subscribers based on their interactions with your email campaigns and website while combining that with list segments, creates multiple levels of personalization…

  • Automation: The Practical Tool for Marketers

    Automation: The Practical Tool for Marketers

    Beyond • March 10, 2017

    Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three new subscribers You send out a separate campaign to welcome your new subscribers You notice someone has unsubscribed: You send out a separate “hey why did you leave/come back” campaign You notice 5 people haven’t…

  • drip marketing webinar

    Marketing Webinar: SaaS Drip Campaigns Using Automation Pro

    Beyond • February 25, 2017

    You can learn about basic drip campaign strategy and how to use it for your SaaS business in a new webinar we are excited to announce will be held on March 1st at 5:30 PM IST (4:00AM PST). Benchmark’s Automation Pro has been helping customers to get their drip marketing inline with their sales goal.…

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…