Tags: Automation

Free Holiday Email Templates

Free Holiday Email Templates

Practical Marketer • November 7, 2018

The season to be jolly is right around the corner! That’s right! Holiday cups are back at Starbucks, Christmas music is already playing in every store you walk into. Decorations are right around the corner. It always feels too early to start celebrating the holidays, but it’s never too early to plan your holiday email marketing. After all, email marketing accounts for 20 percent of holiday sales, according to Mailcharts. Holiday Email Templates Who doesn’t enjoy spreading some holiday cheer? Benchmark Email helps you get your email marketing in the holiday spirit with dozens of festive holiday email templates. Here are some things to keep in mind when using a holiday email template: Stay true to your branding. Don’t make your logo a color your subscribers have never seen it before, just to match the holiday motif. Same goes for buttons and other colors that are consistent across your email campaigns. Dress it up for the holidays, but don’t become something unrecognizable to your subscribers. Keep it simple. Don’t overdo it. You don’t want to be the house on the block with lights covering every square inch of the exterior and lawn with lights. You can’t look at that house without sunglasses. Don’t limit it to the template. Extend the holiday cheer to your subject line as well. That way it won’t be a surprise when your subscribers open your holiday email. Don’t just promote your sales. Promote your products too. A common mistake many businesses make is to only inform their subscribers of their promotions. That assumes they know everything you offer. Be sure to highlight your products too. The promo and the product together are the knockout combo you want. Templates To Automate Aside from the great holiday email templates available to you, we’ve also created strategy templates to let you automate your holiday email marketing. You can send a promotion and follow-up with your subscribers based on if they opened the email, clicked a link or visited a specific page on your website. Don’t wait for 2018 to take your email marketing to the next level. Get a head start on your New Year’s resolution and close out 2017 strong. We also put together some tips and ideas for your Christmas and Chanukah marketing campaigns to be automated. Holiday Email Marketing Tips Now that you know how to pick the right template and what to do with it, let’s look at some strategies and suggestions for your holiday email marketing campaigns. Make A Plan Everything will go smoother for your holiday email marketing if you start with a good plan. Holiday emails campaigns sent in the first half of November tend to get the best open rates, according to GoDaddy. The first step in creating a holiday email marketing plan is to know which holidays you should be creating campaigns for. These are the big ones: Thanksgiving, November 22 Black Friday, November 23 Small Business Saturday, November 24 Cyber Monday, November 26 Giving Tuesday, November 27 Hanukkah, December 2-10 Christmas, December 25 Figure out which of those holidays make sense for your business. Don’t contort to uncomfortable, Stretch Armstrong-esque lengths to make all of these holidays work for your brand. You may also not have the time or resources to do campaigns for all of them. Be reasonable and focus on the ones that will work best for your goals. What emails should you be sending for any (or all) of these holidays? A sequence of three emails is your best bet for successful holiday email marketing: First, you should send an email to announce your holiday promotion. You can send this up to two weeks prior to your sale. Next, you’ll want to send a reminder for your holiday promotion. If you sent the first one two weeks out, the follow-up email should go out a week later (one week before your sale). Lastly, you should send an email the day off the promotion. This one should really create some urgency and get your subscribers to act now. Segment Your List(s) Relevance is key with any emails you send, but especially so with your holiday email marketing. Most inboxes are even more crowded during the holiday season making it all the more important to stand out. Email list segmentation or targeted emailing are your best bets for sending targeted, relevant content to your subscribers. You can use purchase history, click history, demographic or location data to sort your list in order to send the best possible content to each subscriber. Holiday Email Marketing Content Ideas Giving gifts to our loved ones can be difficult. We want to give them something that will feel personal and picked out just for them. But where to start? Many businesses create gift guides to help their subscribers choose the right gift for everyone on their list. One way to create a gift guide is to sort it by price. Here’s a holiday email campaign from Bed, Bath & Beyond that sorts their campaign into sections by cost. It makes it easy to find the right item for everything from office holiday parties to something for your loved ones. Another way to organize your gift guide is by who the gift is for. It can be gifts for him or her, your kids, parents, etc. If you sell products for kids big and small, you can even create a gift guide sorted by age groups, from newborns to those of us with an inner child that still burns strong. This holiday email from Target shows how you can make it easy to find gifts for all your nieces, nephews, sons and daughters. Outside of gift guides, there are plenty of other holiday sales you can use email marketing to promote. Some companies offer a special gift to the first group of customers through the door in the morning. For some businesses, this results in customers camping out to receive the free giveaway! What better social media buzz than a line of anxious customers braving the elements to come to your store. This Black Friday from Chan Luu executes this strategy well: Other than giving customers a percentage off their total, you can also offer free shipping for your online shoppers. That’s what J Crew did with a recent Cyber Monday campaign: J Crew also creates a sense of urgency by telling their subscribers that free shipping deal is for that day only. One additional way to boost your holiday email marketing efforts is to include a charitable component with your promotions. If all of the proceeds from certain items or total sales are donated to charity, it increases the likelihood that a subscriber will make a purchase. PayPal itself wanted to inspire everyone to donate to charities during the holiday season. They announced that PayPal would add 1% to any donation made to a charity during the month of December. In 2017, more than $8.5 billion was donated through PayPal, in part due to this holiday promotion. Share Your Tips Have you run a successful holiday email marketing campaign in the past? Or maybe a favorite one you’ve received? Share your tips in the comments. We love to hear them!


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The Do’s and Don’ts of Engagement Tracking

The Do’s and Don’ts of Engagement Tracking

Practical Marketer • October 12, 2018

You’ve probably been the beneficiary of engagement tracking before and didn’t even realize it. Have you ever been doing some late night online shopping, but avoid the impulse purchase and go to bed only to wake up the next morning with an email for a discount on the product you were viewing the night before? That’s engagement tracking at work! Email marketing is all about nurturing relationships with your most valuable marketing asset: your contact list. For many of those contacts on your email list, that relationship began at the moment they opted-in through one of your signup forms on your website, social media pages, in-store or at events. It’s important to remember that while you may have a one-size-fits-all signup form on your homepage or elsewhere, that not all subscribers are created equal. There are real people on the other side of those email addresses. Those individuals have their own wants and needs. The problems they seek your products or services to solve will also vary. When it comes to email marketing, relevance is the key to your success. The ability to follow-up with subscribers based on their interests and engagements with your email campaigns and website is how you can achieve relevance and it will help you nurture better relationships. Engagement tracking, that begins at the signup form, will help you follow-up with the right subscriber at the right time, with the right message. When done correctly, engagement tracking will help your subscribers feel seen by you. Their needs will be met. The emails they read will be relevant. Value delivered. However, there are some engagement tracking don’t to add to the mix. Here are the Do’s and Don’ts of engagement tracking, as well as how you can do engagement tracking with Benchmark Email: The Do’s of Engagement Tracking Engagement tracking can help you nurture relationships with your customers when done properly. There are some very simple “do’s” that you can put into action that will help those relationships flourish. Do: Be Transparent Transparency begins directly on the signup form. Tell your subscribers what they can expect from your emails right there on the form. This includes the type of content they should expect and how often they should expect to hear it. Let them know that you’re going to send them information related to their interests. Granted, this example from the New York Times is likely for several different lists, but the points still stand. They tell you what kind of content to expect to receive and how often they will receive it. If that’s too much copy to put on your signup form, which it very well might be, you can continue to set expectations in your Welcome Email. If you’re crystal clear about what you’ll be sending your subscribers from the get-go, they won’t be surprised when they receive an email that speaks to their interests thanks to successful engagement tracking. Do: Send with Consistent Frequency It’s an email marketing best practice to send with enough frequency to stay top of mind with your subscribers. You want your company to be the first thing a subscriber thinks about when they’re in need of the types of goods or services you offer. Additionally, if your subscribers haven’t heard from you in a while, it may be odd if they visit a page and an automated communication is triggered. That’s when engagement tracking can start to feel like Big Brother. Here is a graph from databox that shows how often marketers are sending to their list: Do: Consider Your Subscriber’s Experience It’s important, when doing email marketing, to see things from your subscribers perspective. It’s easy to lose sight of things like the number of emails you’re sending and how having more than one automation created can result in an overflow of emails in your subscribers’ inbox. Sometimes, you’re too close to it to see you’re doing it. That’s why it’s helpful to have a friend or coworker who hasn’t helped create all your emails to signup to receive your emails as if they were new subscribers. Ask them questions to see what kind of experience they had with your emails. A potential email overload isn’t the only thing you should look out for on behalf of your customers. You should also create subscriber personas, to get to know who your subscribers are. Consider things like what their needs and wants are, where else they may be spending time online, the car they drive, etc. This will inform you of how to talk to your subscribers and what type of content you should be sending them. With all this information, you can do successful engagement tracking, because you know that you’re servicing your subscribers’ needs and not just your businesses’ desire to sell more. Do: Tell a Story Storytelling is one of the most effective marketing tactics around. The experience from your signup forms, welcome email, newsletters, website and other email communications to work together to tell one complete story. If the signup form is the “once upon a time” each subsequent email is another breadcrumb that leads your subscribe to their “happily ever after.” Let’s take a look at what that fairytale might look like for your business: A website visitor encounters your signup form. They see your promise to send relevant product updates and offers as well as a 10% off discount in exchange for signing up. They enter their information. An automated Welcome Email hits their inbox shortly thereafter. It should provide a warm greeting to them and continue to set expectations for what email communication from your business will be like. The Welcome Email should also include some resources to help them find their way. Information on various products, tutorials, etc. This is what brings them into the rest of the story. If they clicked through to your website and wound up checking out a specific product, you can follow up a few days later with another email sharing a few customer testimonials. Another chapter in the story you’re telling. If they open that email but have not yet made a purchase, you can follow up again with an email with a video showing how others have put that product to use. It continues to paint the picture of what they’re life will look like with that product. If that email gets opened, but it still didn’t do the trick to get the conversion, you can try sending another email reminding them that they have a 10% off discount to put to use. If they finally make a purchase, it’s the happily ever after you’re seeking. The Don’ts of Engagement Tracking Engagement tracking helps you create a one-to-one feel for your marketing. With engagement tracking, you can ensure you’re always sending timely and relevant communications that help to nurture your relationships with your subscribers. However, there are some “don’ts” that come with engagement tracking. Failure to avoid them will have your subscribers feeling like Big Brother is watching. Don’t: Do One-Size-Fits-All Emailing If you’re simply blasting out the same exact promos to your entire list, you’re not sending relevant emails. That one-size-fits-all approach will net you some sales because there is part of your list that message would be relevant to. However, the rest of your list won’t open, or click, on that email. They’ll go inactive, and if left on your list, will result in bounces and ultimately poor email delivery. According to the DMA, more than half of your subscribers will hit unsubscribe due to irrelevant emails: The good news is that you didn’t even need to let those subscribers become inactive in the first place. Follow the do’s listed above to use engagement tracking to send relevant emails to your subscribers. Don’t: Be Creepy When engagement tracking goes wrong, it can feel a bit creepy. Don’t be creepy. Here are a few things you can do to avoid the creep factor with engagement tracking: Don’t say things like “I noticed you…” and “since you click on…” That goes a little too far. You can send the follow-ups that were triggered by what you noticed or know that they clicked on, but don’t tell them that’s why you’re doing it. Use a send delay. Don’t send the follow-up email based on subscriber engagements immediately. They may start to look for the hidden cameras. Send a day or two later, so that they’ve had time to act without your next email, but not too far away that they’ve lost interest or moved on. Avoid leaving an automation running for too long unchecked. It’s important to check in with any engagement tracking-based automation you create. If it’s running for too long, chances for errors creep in. Your user experience may change on your website, or you may create an email at a different step in the journey that covers a similar topic. Things can go wrong or feel creepy when an automation isn’t working as planned. How to do Engagement Tracking with Benchmark Email With Automation Pro, you can do engagement tracking with ease. The first step is to ensure engagement tracking begins at your signup forms. Here’s a helpful FAQ on how to do it. Next, there is a strategy template waiting for you in Automation Pro called “Promote and Target Opens, Clicks and Website Engagement. This template helps you automate the follow-ups to your subscribers based on whether or not they’re interacting with your emails and what pages they’re viewing on your website. Putting this template to use will help you do engagement tracking with ease. If you have any questions, chat, call or email us!


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Email Marketing vs. Marketing Automation: What Your Business Needs To Know

Email Marketing vs. Marketing Automation: What Your Business Needs To Know

Beyond • August 20, 2018

A lot of people are wondering what email marketing is and how it differs from marketing automation. Are they the same? They also want to recognize if their company is ready to switch.  These are the issues that business owners are facing. And this blog post will try to resolve all of these issues. Most of us understand how useful and vital email marketing is to your advertising toolkit. However, carrying out marketing automation could significantly enhance the performance of the email marketing technique you currently have in place. There are several distinctions between an email marketing and a marketing automation application. An email provider will give you the capability to send out mass emails and track open rates. However, it’s not scalable. With marketing automation, however, you can access effective functions like multiple campaigns, lead analytics, and scoring. These features are useful in making your email strategies far more calculated. In that case, if you solely depend on email marketing without marketing automation, you’ll never meet your expectations. You’re mostly likely confronting a couple of obstacles, especially as you expand. What difficulties could you be confronting with email marketing alone? It Takes Time That’s an email provider is incapable of doing automation or adjusting your campaigns. You need to do a great deal of manual work to make certain that your target market received the email blasts at the correct time. Within marketing automation, you can focus on producing multi-stage, digital campaigns to support your leads while you obtain various other work done. In fact, three-quarters of online marketers agree that the most significant advantage of having marketing automation is to save time. It’s especially true when marketing a rental property. Not just in marketing a property. You can also use it to boost your tenant retention while reducing your workload. With marketing automation, you can set up automated and perfectly timed messages to build better connections with your tenants. No Idea of What Leads to Follow-Up That’s because email marketing on its own cannot provide win-ready leads to your sales teams. The point you are tracking after sending a mass email is click through and open rate, and when your sales groups start doing phone call after the blasts, they could not be obtaining excellent outcomes because the leads you’re getting are not all set to acquire. And for a sales representative, there’s no larger wild-goose chase compared to ferreting out a lead that is not prepared to buy or who isn’t qualified. That\'s because only 25 percent of the leads are legitimate. And 50 percent of your leads are not ready to purchase. If you opt for marketing automation, you can see to it that sales are subsequent with leads that are sure to purchase. Besides, marketing automation systems could score your leads based on how they involve with campaigns or content. According to this study, four out of five users improved their leads through marketing automation software. And 77 percent of those users saw a boost in conversions. Can’t Maintain Leads That Are Engaged with Your Communications You can have a massive data source of leads that you are unable to utilize, and you seem like you’re having difficulty to ensure that they are involved. You send a number of blasts a month. However, you have no idea where your target audience is in the purchasing cycle or if your material is resonating. It takes a lot of time to develop an email blast, how can you be sure that your strategy works? With marketing automation, you can utilize lead nurturing, which enables you to sector out your data source and lead them via your channel by developing automatic campaigns that will maintain your leads involved. Difficulty Scaling Relying on standard email marketing isn’t scalable if you’re an expanding company. The more leads you have in your data source or campaigns you intend to run, the more time consuming it ends up being to develop mass blasts. However, if you integrate marketing automation into your marketing campaign, this issue will be significantly remedied. You could run numerous campaigns, produce lead nurturing programs, score your leads and attribute profits straight to every marketing program. Unable to Associate Revenue with Email Marketing Initiatives You intend to know how marketing adds to the bottom line. Likewise, you wish to know how you could boost your method and strategies each time you produce a campaign. If you are counting on email marketing alone, you are most likely to have a tough time linking your programs to your profits. Marketing automation offers you the functionality that can monitor your initiatives and supplies you with detailed analytics for every campaign. You can also sync up your advertising automation system to your CRM to give a more comprehensive metrics. With all these issues, should your company use marketing automation, too? If you are still unclear whether it is time to use marketing automation system, have a look at your organization and marketing methods. You should consider it if your consumer purchasing process lasts longer compared to a week. If sending out emails alone does not appear to drive sales, then marketing automation must be implemented. Your company might also benefit it if your marketing group requires a less complicated means to develop and send out targeted campaigns with a personal touch. If your marketing division does not have adequate time to do whatever they should do to make it with its existing resources, then marketing automation is needed. Marketing automation is also vital if you market various products to different demographic or if you wish to send out multiple messages to various titles and sectors. You also need marketing automation if your sales individuals are whining about the quality of leads that your marketing group is supplying. Another thing to consider is if you wish to know which campaign is the most reliable. And if you cannot tell if you need to be investing more money in marketing, you have to use marketing automation. Benefits of Marketing Automation This system allows online marketing professionals to prepare expanded consumer communications without calling for manual intervention. Marketing automation firms, like Benchmark, allow you to construct pre-programmed email series by using reasoning. If your consumer opens and reads an email message, then he/she is put right into a series tailored for email opens. Alternatively, if the client overlooks or removes the message, he/she is sent out one more personalized series. Along with email open, consumer activities, like clicking on a link, most likely to a webpage and completing a lead-generation type, immediately sort consumers into series designed to generate multi-step communications. Although email marketing tools can develop that first communication, they’re commonly created to funnel people into the consumer database, as opposed to channel them in and continue engaging with them throughout the sales channel. Takes Interaction Further Another distinction between the two remains how communications are developed. In email marketing, you can use layouts to assist your style and word your interactions Marketing automation tools, on the other hand, offer development tools. But these tools take communications a step further. The series of discussions or workflows can be custom-made. In that case, you can determine who gets what email and when based on client activities. The could be developed employing pre-designed layouts. You may pre-install workflow layouts that map a consumer’s actions from their email open to their initial acquisition to a second deal sent out. Workflow design templates consist of event invites and follow-ups, abandoned cart follow-ups and yearly birthday wishes, or consumer education series that magnify the depth of details supplied to consumers about business, specifically beneficial for B2B sales. Keep in mind that more than 50 percent of companies that use marketing automation outpaced their competition. Mumsnet, which is one of the largest parenting sites in the UK, utilizes marketing automation to personalize its message to the subscriber. Subscribers who registered for the site’s newsletter will receive messages throughout their pregnancy. It uses the subscriber’s due date as its trigger in sending emails. This method takes the interaction with the subscriber even further, from the moment she signed up. Lead Segmenting Marketing automation tools can track and recognize how customers connect with your message. They perform certain functions that email marketing tools can’t provide or don’t do. Marketing automation, for example, designates to your contacts to allow you to recognize how responsive they are to your communications. With these scores, you can segment customers into groups. The highest possible lead rating can be organized into lists that are likely to see more offers regularly. This could seem like an additional advantage. However, as your email list expands, you’ll count significantly on automation to sort and send your messages to your contacts. The smarter your lead score, the more timely your emails will come to be. The capacity to send a targeted message based on what you understand about an individual is excellent for consumers and prospects and business. If a person has a reduced chance of buying your product as a result of the budget, the more you can stay clear of pressing him/her to the sales discussion. Kissmetrics provided examples of marketing automation through lead segmentation. Opportunities to Improve As your automation system provides you with more data about how clients engage with your messaging, you will have the ability to take that knowledge and adjust when you need to send out communications. If a person has the habit of opening up messages at midnight on Wednesday, then your data will advise you to send them an email message at that time. Here’s a guide on understanding your reports to how to find out whether or not your audience is engaging with your messaging. Conclusion Marketing automation encourages multiple channel communications. These channel communications are increasing each day. One of them is your website, where you can release content for different visitors based on context. On-site conversations is another way to communicate with your audience. If you wish an omnichannel that lets you view those things, then marketing automation is your better bet. What do you think of marketing automation and email marketing? Which of the two would you use for your campaign?


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The Beginner’s Guide to Ecommerce Email Marketing Automation

The Beginner’s Guide to Ecommerce Email Marketing Automation

Practical Marketer • August 9, 2018

Email marketing automation is a well-covered subject because there are plenty of benefits which could be derived from proper automation. We know it can be a daunting task for owners of eCommerce websites, but this guide will make your foundation of knowledge rock-solid. In this article, I\'ll discuss the basics of everything from building an email list to the different types of emails that you should be automating. So, grab your notebook, because things are about to get factual. Your Main Email List I’ve observed that a lot of people still don’t know how to build up their email list correctly and this short primer should help you out. Getting People to Give You Their Emails In fact, there are many ways to get customers to give you their email addresses. If they have already made a purchase with you, then this should be a no-brainer. But, what if they happen to be browsing your site and suddenly decide to leave without making a purchase? This now becomes a problem. Fear not, because there are many solutions. You can give them a special offer via an internal ad on your website; this could be in the form of a discount or initial buyer offer. You could utilize some sort of lead magnet tactic where you give something away. If you have an eCommerce store that deals with specialty services or products, you can even have gated content that can only be accessed by giving away an email address. There are free plugins which help you do this, and you can integrate these with the eCommerce platform your store is running on. Segmentation and Varied Campaigns If there is one lesson that we have learned from account-based marketing (ABM), it’s the fact that customized emails work. Your current list or the list you are building also has to be segmented by demographics, buying power, buying propensity, geographical local and so on. This will help with the other automated emails that we will be talking about in the latter part of this article. Remember that people like personalization and custom campaigns. In fact, more than 70 percent of people prefer personalized ads that have been tailor-made for them. Email List Hygiene Practice good email hygiene; there are tools available that can help you with this. Check if the emails that you have are still working and are not just bouncing. This affects the integrity and the reputation of your email address. If it’s terrible, it hurts deliverability. Remember that email addresses are primed. Ensure that the email address of your eCommerce store is primed too and ready to send emails. Double Opt-Ins This is one way of ensuring that the email address that they gave you is valid. It will require the recipient of your email to confirm their email addresses. This way, you don’t send emails to fake addresses. Don’t Forget About the Quality of Your Content This is one thing that a lot of people frequently forget about. Make sure you have at least 500 characters in your email, so you do not get flagged for spam. However, you also need to make sure that your content is not too “wordy” for your ready or you will lose their attention. The trick is to utilize the other characters in your copyright notice or your fine print. Make sure you have enough pictures and graphics to keep the user on your page and make the email read worth their while. Types of Automated Emails Your E-commerce Store Needs to Send Automated emails allow you to properly engage with your customers and increase conversion and CTR sans the hassle. The beauty of automation is it creates a sales system that is automatic and is all-inclusive to make sure that every potential lead is maximized. Here is where the real fun begins. I recommend you use an application to automate the different campaigns that you will be engaging in. Benchmark is a great application that automates different marketing tasks. With software like this, it becomes more comfortable for you to start crafting systems on how to treat different kinds of user behavior towards specific email actions. For example, we see what happens when a user views or ignores an offer message that was previously sent to their inbox. After a particular amount of time, you can automatically send an email depending on the user’s behavior, i.e., if they opened it or not. You just have to set the system up, and you’re pretty much good to go. Systems like this make customer interaction and engagement an easier puzzle to solve. And, those are not the only good things you can do with automation. Here’s the good news. You can customize how much time passes before each action of the automated “email flowchart,” and you can even add a variable number of user actions. It’s a way for you to fully automate the messages that you send out to your customers based on their interactions. What you see is just a simple example of what you can do to automate your email response systems. This can vary per product or service that you have, and in some cases, you can even create flowcharts under your flowcharts. These flowcharts can then be further broken into the different market segments that you might have in your email list. In turn, it makes everything you do for your customers – even the automated emails that they receive – fully personalized. Personalization is the new game in digital marketing, and that is why this is so important. To further emphasize on this, I would even advise that every email that is received from the end of your e-commerce store, is automatically replied to, with an acknowledgment that’s apt to the matter being discussed. Abandoned Carts Just because a customer has left a cart doesn’t mean it’s over. Here’s how you can help them find their way back to you. Send an automated email an hour after they have abandoned their cart. If there has been no response, send an email 24 hours later. You can even include an offer in this email – only in particular cases.   Upsells Here’s an excellent way for you to get additional revenue after a sale has been made. Send an automated email of an upsell offer containing products that are relevant to the purchase that your customer made. If you draw on previous data, you can include items that have been purchased along with the previously purchased item from other customers. Follow Up – Post Purchase Sending an email after the first purchase is an excellent way for you to show your customers that you care about them. Include information about the product that they bought Thank them for their purchase Again, you can include a special discount for the next purchase to increase purchase velocity Follow Up – Engagement If you have customers that have not been engaging with your business for a long time, then you can set your application to send emails to dormant customers. You can include a return offer or the sort. Check out how Pinkberry does it. Something like this and personal always does the trick. VIP Customers Your VIP customers are customers that have had a history of many purchases and are always ready to engage with your business. You have to keep them on a separate list after they have been qualified to give them better promotions for their loyalty. Sending out an email to them now and then helps keep the relationship alive, and is also great for revenue. The welcome series is the essential automated email series that you should send to your customers. It’s the first time that you’ll be sending them an email and naturally, it should be automated. You need to send this as soon as someone subscribes. Remember our tips above? There’s a lot that you can do here. CTAs for social media should be included A special offer for the current season Offer them something to subscribe to your content Value Content This is syndicated content from your blog or team. It aims to inform rather than to sell. Aim to segment who your value content goes to depending on the demographics of the subscriber. Some content will be appealing to another group. You are aiming for brand recognition here. Harness the Feedback At the end of the day, you also want to collect information about the success of your automated email campaigns. It isn’t also wise to start using one campaign with everything, i.e., imagine a sort of response system for the demographics that you cater to. You should still be conducting split tests to determine effective campaigns. This means a couple of things. You will still be looking at your email CTR, your open rates and the overall engagement. So, there you have it- your beginner’s guide to automation. Now that you have the tools to get emails, know what emails to send and have examples of how to go about it, there is no stopping your eCommerce email campaigns.


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How Marketing Automation Helps SEO

How Marketing Automation Helps SEO

Beyond • July 26, 2018

It isn’t easy being a marketer. The economy is always shaky, the customers are fickle, and the technological landscape is always shifting and changing. That’s why we need every single tool we can get our hands on. It doesn’t matter what line of marketing you’re in, it doesn’t matter what product or service you’re promoting, and you need to be on top of your game, all the time. As we said, it ain\'t easy. The whole point of this blog post is to share with you guys one of the best SEO marketing tactics out there – automation. As you may already know, automated marketing is relatively new in the internet marketing world, especially when we compare it to the good old SEO. However, that’s what makes it exciting. Its purpose and design is to automate all those tedious and repetitive aspects of internet marketing, things like email listings, social media posting… Essentially, things that are quite essential, but that are also simple and take up a lot of your time. Marketing automation is here to take on some of the work and help you out. So What Does This Mean To Me? What makes marketing automation great is the fact that it does all the heavy annoying lifting for you, leaving you free to be creative and focus on more challenging tasks. If integrated and connected properly, automated marketing is amazing with SEO. With the latter you can get good lead generation, it will create a foundation, while the former can help you maintain and nurture it. Automated marketing gives you the freedom to focus and to develop your marketing or SEO skills. Many people focus too much on getting leads (which is awesome) but don’t think long and hard about what to do with them once they get them. And while we all know that that is the hardest part of the job, maintenance is still required. Especially if you grow too big to quickly, you may end up collapsing under your weight. Marketing automation can help your SEO efforts directly, or by creating room and time for you to focus on SEO yourself. Helps You Distribute Content You will notice that when you automate everything that the greatest resource you will receive is time. The first place where you will save up some time is in distributing content. When you set up an email list, you will lose a couple of hours (or more). However, if you automate properly, you can avoid any of the annoying stuff by using proper data points. The automation process also relies on and utilizes people’s website behavior. This will then send out the content these people would be interested in. Assists with Link Building Any proper marketer will tell you that link building is one of the major parts of any internet marketing effort. Link building takes up a large portion of any SEO work, and while it is very effective and useful, it’s also quite tedious. Not only is it boring, but it will also take up a huge chunk of your time, and let’s not even mention how annoying it is to get rid of all the spam you can end up with. Just to give you an example, you may have backlinks and connections with a website that was once very effective and professional. However, for whatever reason, this website suffered a significant drop in quality and devolved into a spam-filled hellhole. Now your connection with them just lowers your Google ranking and fills up your inbox with spam. With marketing automation, you can scan and get rid of these easily. A proper tool will notify you immediately if there is some damaging or unhealthy inbound link. As the good folks at Green Web Marketing will tell you, these kinds of websites are pure poison. Any digital marketing company worth its salt will tell you that it takes ages to acquire good, high-quality links and that a poisonous website can ruin all your hard work if left unchecked. More Efficiency, Fewer Mistakes Mistakes happen. We\'re all only human, trying to follow our dreams (and make some money doing it). When you’re trying to make it, when you’re overwhelmed with work and with clients, you will lose focus and will make mistakes, in the name of efficiency and speed. Marketing is not an easy job, and you need to be as efficient as possible. Too few keywords and you’re not as effective as you could be, too many, and you’re oversaturating a post, and Google’s algorithms will punish you accordingly. Knowing what elements you need to employ, knowing what keywords are cool and which are not, is necessary for any successful marketer. Using software that can detect the health and density of your keywords, knowing how many you need, how many is too much, is a godsend. Having to count all that manually will waste a lot of time, but if you get some automated software to do it, you will have more room to focus on other things. We all know how boring and time consuming some of the work can be, and we also know that this kind of work can lead to mistakes. Automated marketing will help you avoid that. Remember that good adage: a job can be excellent, cheap and fast – but you can only choose two? Well, most clients tend to forget this. Automated marketing can help you move closer to this ideal of providing all three, without going crazy or broke. Makes Reputation Management Easier Nothing beats a good reputation. It is a badge of honor, a sign you do what you do well. Reputation is above all cultivated by doing your job well, but it also needs to be maintained. Furthermore, since we are all online, we create our reputation online – word of mouth is almost impossible. This is why reviews and referrals are important. You need to know how to get and how to keep Google reviews. Now, there are many ways to get reviews, but the best possible way is to contact happy customers – and the more influential and powerful they are, the more they build your reputation. Here is also where a stumbling block shows up – how to choose. Namely, if you’ve been in business for a while, you have probably accumulated a lot of happy clients. And the easiest way to get reviews is to ask them. Now, this may have sounded pushy at the beginning, but just remember – if you were happy with some kind of product or service, wouldn’t you want the whole world to know and to give them some traffic? But, contacting them all is impossible. Sifting through your client list and choosing the most important people there is also not the most efficient way of utilizing your time. This is where automation steps in. With proper tools and apps, you can set up a way in which you can have software identify and contact automatically all the people that matter the most. Now, every client is important, but not all of them are influencers. Furthermore, you can also set it up to detect a negative review, giving you an opportunity to respond and fix the issue as soon as possible, before it does any serious damage Gets You More High-Quality Leads All men are created equal – leads, not so much. With proper SEO utilization, you can get a ton of leads to your website. However, this may not lead to any useful or ideal clients. Good SEO attract a lot of people, but it doesn’t filter out all the noise. You will lose time and money on leads that will get you nowhere – and you don’t even need to speak with them at all. The very act of separating the wheat from the chaff consumes money and time that could be invested elsewhere. Proper automated marketing will utilize all the data you feed it and will help you avoid this type of work. It will enhance your SEO strategy by helping you create better and targeted content that gets you only the leads that you want to get, nothing more, nothing less. By doing this separation process, it will free up more time for you to contact these people and set up a deal and helps you do the work you’re passionate about. Conclusion We truly hope this has been useful and informative, and that it will help you along on your journey. Marketing is a harsh environment, but with enough dedication and patience, you will make it. If you have a story or a piece of advice, please feel free to share it and to join the conversation below. Any feedback is welcome, no matter how long you’ve been in this business. Remember, we\'re all in this together!


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