Tags: Automation

  • Mistakes To Avoid in Email Marketing Automation

    Mistakes To Avoid In Email Marketing Automation

    Practical Marketer • April 14, 2017

    I am of the first generation to really have grown up with cell phones. Actually, I’m probably just older than that generation but play along for the sake of my point (and feelings). I’m very familiar with using my smartphone and am often guilty of it being seemingly attached to my hands. Due to advancing…

  • Practical Strategies for List Segmentation & Automation Pro

    Practical Strategies for List Segmentation & Automation Pro

    Practical Marketer • March 16, 2017

    List segmentation with email automation is the best way to send targeted, relevant content to your customers that will create a feeling of personalization for each individual subscriber. Being able to follow-up with subscribers based on their interactions with your email campaigns and website while combining that with list segments, creates multiple levels of personalization…

  • Automation: The Practical Tool for Marketers

    Automation: The Practical Tool for Marketers

    Beyond • March 10, 2017

    Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three new subscribers You send out a separate campaign to welcome your new subscribers You notice someone has unsubscribed: You send out a separate “hey why did you leave/come back” campaign You notice 5 people haven’t…

  • drip marketing webinar

    Marketing Webinar: SaaS Drip Campaigns Using Automation Pro

    Beyond • February 25, 2017

    You can learn about basic drip campaign strategy and how to use it for your SaaS business in a new webinar we are excited to announce will be held on March 1st at 5:30 PM IST (4:00AM PST). Benchmark’s Automation Pro has been helping customers to get their drip marketing inline with their sales goal.…

  • Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…