Tags: Email Marketing

When the Marketing Stops: The Death of bin Laden

Beyond • May 2, 2011

I can’t speak for everyone out there, but my inbox was noticeably empty today. Aside from the daily emails that arrived as normal, only an email or two from friends trickled in throughout the day. Simply put, there was no good way for an email campaign to be sent today. On the day after President Obama announced that Osama bin Laden had been killed, it feels a little weird to go back to business as usual. One approach would be sending a regular campaign as scheduled. There really isn’t anything majorly offensive about this and I’m sure very few subscribers would have any complaints. For me, it seems weird to not acknowledge it at all. My Twitter feed is still abuzz with the latest news, so it’s still fresh on my mind. Finding a great online deal is not. Even if it didn’t offend me, I may wind up ignoring an email campaign today. The other approach would be saying something about it. The first issue is coming off as capitalizing on something like this. That would be such a major turnoff and PR disaster for a company. Any sales and promotions must be avoided. There are a wide variety of reactions to this news. Despite large crowds at Ground Zero and outside the White House, a celebratory email may also not be well received. This event could trigger more terrorist attacks and it certainly did not end the War on Terror. Without getting too political, you can see how issues would arise. If you feel very strongly that you would like to say something about it to your customers, stay away from your own reaction. The best approach here would be to let those affected by 9/11 know that your thoughts and prayers are still with them, even almost 10 years later.


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The (Belated) Weekly Wrap

Beyond • May 2, 2011

This week\'s wrap has a ton of great email marketing information, and the five albums I would want with me if I was deserted on an island. This wrap also caused me to consider how ridiculous of a question that is. Do deserted islands even have CD players? Or power? Email Marketing Software: How Our RSS to Email Feature Works This post taught me that RSS stands for Really Simple Syndication. Am I the only one that thinks that\'s a little bit condescending? Regardless, check out our new Email Marketing Software: How Our RSS to Email Feature Works. Why SEO Matters I better not make any jokes about SEO. I don\'t want any of our SEO team to erase my existence from the internet (not sure if that\'s even possible, but that\'s why I don\'t do SEO). I\'m sure there\'s plenty of good reasons as to Why SEO Matters. How International Robinson Lists Can Impact Your Email Marketing Instead of thinking about what I should write for this summary, I pondered the 5 albums I\'d bring with me if I were on a deserted island. Beatles - Rubber Soul; Jimi Hendrix - Electric Ladyland; The Band - Rock of Ages; Black Crowes - Shake Your Money Maker; and Red Hot Chili Peppers - Blood Sugar Sex Magik. When you\'re done appreciating my awesome picks, read about How International Robinson Lists Can Impact Your Email Marketing. How Email Templates Can Be Used on a Personal Scale Sure, email marketing may be a mass communication tool, but it\'s often at its most effective when it feels like the message was crafted for each individual recipient. One way to do that is with your templates. Find out How Email Templates Can Be Used on a Personal Scale. Top 5 SEO Best Practices for Your Winery Email Newsletter Content Number 6 would have been \"make sure your subscribers haven\'t consumed too much wine to be able to read your newsletter\". Possibly with a caveat that they could drink enough to make them more likely to purchase more wine. For all those of you shaking your heads out there, that\'s why Hal wrote this one and not me. Learn the Top 5 SEO Best Practices for Your Winery Email Newsletter Content. Arbor Day Email Templates for April 29th! If this post inspires you to do one thing, I hope it\'s to go back and read The Giving Tree. If it inspires you to do two things, I hope it\'s to use our Arbor Day Email Templates for April 29th. Social Media Marketing: Facebook vs. Twitter What\'s all this talk about versus? Why can\'t we be friends? Why can\'t we be friends? Why can\'t we be friends? Why can\'t we be friends? Sometimes I don\'t speak bright, alright. But yet I know what I\'m talking about... Before I bust out into song in the middle of the office, read about Social Media Marketing: Facebook vs. Twitter. Customize an Email Template for May 4th! Pierce thought I made this holiday up. I\'m not that clever. I am, however, that big of nerd that I wanted to write about it. So, May the 4th be with you. Be sure to Customize an Email Template for May 4th! Support Update: Upgrade and Billing Cycle Issues I wish I could tell you the first place my mind went when thinking of an anecdote for this post, but Pierce might take away my writing privileges. Before I shoot myself in the foot, check out our new Support Update: Upgrade and Billing Cycle Issues. Top 5 Ways for Restaurants to Encourage Forward to a Friend Dangle a carrot dessert in front of me and I\'ll forward to as many people as you want. Perhaps everyone doesn\'t have a sweet tooth. There\'s other ways, such as the Top 5 Ways for Restaurants to Encourage Forward to a Friend. Online Marketing: It\'s about Them, Not You The headline almost sounds like a breakup line, but it\'s not. In fact, it\'s quite the opposite. This is about building relationships. Learn the ins and outs of Online Marketing: It\'s about Them, Not You.


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Support Update: How to Copy Mailing Lists

Support Update: How to Copy Mailing Lists

Beyond • December 24, 2010

The Problem Let\'s face it, sometimes this email stuff is a piece of cake. Sometimes it\'s rocket science. And sometimes the only thing that separates the two is a quantum of time or sleep your brain has been denied. When that happens it doesn\'t matter whether this stuff is cake or rockets. You just need to know how to make it work. That\'s why I write the support updates. And that\'s why we\'re talking about copying lists. The copy list feature is an integral part of the Benchmark Email software but we occasionally get calls from users who can\'t quite find it. Follow along and we\'ll solve this enigmatic geography. The Fix Log into your account Mouse-over the arrow next to the Email icon Select Contacts from the drop-down menu Click the list name of the one you want to copy over Under Contact List Activities, select Copy List Select the dial next to New List or Existing (and select the desired list from the drop-down menu) Click Submit


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Making Great Email Videos Part 2: Enough Sound, Let’s Discuss the Visual Aspect

Making Great Email Videos Part 2: Enough Sound, Let’s Discuss the Visual Aspect

Beyond • December 22, 2010

Video in email can be a strong tool when used properly. For it to be successful, you need to look and sound good. The visual aspect can be broken down into two important parts: being engaging and looking professional. The Setup Video can be done all by yourself, or you can hire a crew. Not everyone can afford a production team, so this blog will mostly focus on the DIY path. I will say that if you do go with a professional, find a price that fits your budget and a production team that you are comfortable with. Watch reels and do your due diligence. You need to be confident in putting your brand reputation in someone else\'s hands. Coming to You Live Are you comfortable speaking in front of a camera? If so, great. Set up in front of your webcam or grab a camera man to operate a FlipCam (heck, even the iPhone 4 offers HD video). Make sure that you articulate your words and smile plenty. If you look like you\'re having a good time, your viewers will as well. Pay attention to what is in your background. Don\'t show the world the clutter on your desk or office. If you are going to go in front of the camera to represent your company or brand, be sure you look the part. People will react to how you dress. Helpful Tools If you\'d prefer not to be on camera there is another option. Use a program such as Power Point or Keynote to create a slideshow. Use captivating images and make sure that the slideshow is paced well. Play around with transitions and make sure there is a good flow to the video. Record a voiceover to match. Another off-camera option is to use screen capturing software to give a demonstration. Most programs come with editing software that will allow you to cut out any pauses or speed up time (I mean give the illusion of time going faster - these programs aren\'t time machines). You can also spotlight points on the screen to draw the eye to specific places. You don\'t have to stop there; you can add images and other graphics on top of the screen captured video. Be creative. Be Proud of the Product In the end, don\'t make a video just for the sake of making one. Be proud of the product you are putting out there. Make sure whether you are in front of the camera or behind it, your video looks professional and engages the viewer. Put that together with the rest of the audio tips and you will have a successful video email.


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Email Outperforms Many Online Activities Across Age Groups

Email Outperforms Many Online Activities Across Age Groups

Beyond • December 22, 2010

The Pew Research Center has recently issued its 2010 Generations Online, a fascinating report on the internet habits of various generations that confirms email as the dominant form of online activity. One of the most remarkable findings is that the number of teens blogging has actually been cut in half in the last few years and many internet users under the age of 33 have dropped blogging to a large extent. Even virtual world visits have plummeted! Email Is Many Times More Popular than Blogging or Virtual Worlds Many of the activities that are popularly believed to leech away online time and interest in all age groups scored shockingly low. Just 4% or fewer adults visit a virtual world and even among teens the rate is only 8%. Blogging is a surprising second lowest with only 14% of teens and 18% of young adults bothering to work on their own blog. Email proved to be the single most popular online activity with adults 18 and over. The percentage of web adults who use email shows nearly total saturation. Percentage of All Adults Using Email Age 18 to 33: 96% Age 34 to 45: 94% Age 46 to 55: 91% Age 56 to 64: 93% Age 65 to 73: 90% Conspicuous is the email usage by teens 12 to 17 which at 73% belies the \"conventional wisdom\" that this age group is abandoning email in favor of social networking and instant messaging. This statistic proves that teens are still very engaged in email activities. All Ages Including 12 to 17 Engage in Email More than They Do Shopping or Blogging Teens engage in email usage more than all of the \"youth activities\" which are generally assumed to be the most popular in this age group. In fact, from the 93% of 12 to 17-year-olds who reported they go online, 73% were doing so to send or read email. Compare this with the 57% who watch videos, the 48% who shop, and the 8% who visit virtual worlds. Teens\' Use of Social Networking Sites & Email Is Exactly Equal Amazingly, social networking is tied with email usage among teens - with both activities scoring 73%. Instant messaging\'s penetration is still lagging far behind email. Email was used more often than IM in each and every age group. Percentage More Engaging in Email More Often than IM, by Age Group Age 12 to 17: 9% Age 18 to 33: 44% Age 34 to 45: 81% Age 46 to 55: 260% Age 56 to 73: 310% Combining Email Marketing with Health Info Is a Winning Strategy There are many pearls of online wisdom which may be gleaned from this study. Right after email usage among all adult age ranges was search, but the universal third most popular online activity was not shopping, reading news or watching videos as many might suspect: it is obtaining health info! All adults from 18 and up rank getting health information online as the number three activity they engage in. The proportion of adults aged 18 to 64 who seek health-related data averages out to 84.5%. If your brand is considering a new vector or a different email campaign direction, you might want to consider that health-related subjects are hot! Email continues to be a dynamic and unparalleled online communications method. These statistics prove that even with the cascade of all the new technology and the exponential rise in popularity of social networking, there is nothing that can compare to the power of email.


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Choice, Fat Inboxes, a Glitch, Google and Class – The Weekly Wrap

Choice, Fat Inboxes, a Glitch, Google and Class – The Weekly Wrap

Beyond • December 18, 2010

I\'m proud of this week\'s wrap up. We spoofed a song, used the term \"staying classy\" without making a single Anchorman reference (why did I decide that was a good thing?) and I only had one bad ADD moment. Need something to keep your attention? How about a top secret sounding laptop from Google? Everyone got in on the fun this week. Our Sales Manager, Support Manager and Deliverability Manager got in on the action and learned us all on some email marketing business. Speaking of support...give your customers great support and they will become evangelists for your brand. Who Can Fatten Your Inbox? The Spammer Man Can (Part 1) Sing it with me: Who can take your inbox (who can take your inbox) Fatten it with spam (fatten it with spam) Fill it up with nonsense and a blatant lie or two The Spammer Man (the Spammer Man) Oh, the Spammer Man can (the Spammer Man can) A look at some high risk industries that are the instigators of most of the world\'s spam. Find out, Who Can Fatten Your Inbox? B&H Photo Keeps Its Subscribers Happy by Staying Classy This reputable photography company won me over with each and every point in their communications. With great permission requests, sign up forms and welcome emails, it\'s easy to see how B&H Photo Keeps Its Subscribers Happy by Staying Classy. Getting Great Info - Google Shows the Way Do you know about the new laptop from Google? I bet you\'ve heard about it. It just sounds so cool, with a top secret name like CR-48. See how all of it ties into email marketing when Google Sets an Example for Effective Email Marketing. Why Choose Email Marketing? Our Sales Manager, Daniel, answers all the questions you should be asking about email marketing. Starting with, Why Choose Email Marketing? HTML Tips & Tricks #2 - Basic Font Attributes The Benchmark Email Editor covers almost all of your HTML needs. But for those of you out there who like to get inside the machine and see what makes it tick, we\'re going to mess with our font attributes. Get ready for HTML Tips & Tricks #2 - Basic Font Attributes. Turning Your Customers into Evangelists It may seem like great customer service is going extinct, but it\'s not too late. Save it before it goes the way of the Dodo Bird. Give your customers great customer service by treating them like family and you will discover the benefits of Turning Your Customers into Evangelists. Email Newsletter Awards: Most Interesting Content All the helpful hints, tips and tricks in the world are all well and good, but sometimes it takes seeing the finished product to put it all together. Take a look at this week\'s Email Newsletter Awards for Most Interesting Content. Support Update: The Copy & Paste Junkyard Disgrace Here\'s my problem: the third word of this blog is \"glitch.\" Perhaps it\'s just my generation, but I can\'t see that word and not think of the Matrix. Then I went on an ADD mental tangent about that. Read this blog. It\'s got a cool headline and our support team is excellent. Pay attention to all of the Support Update: The Copy & Paste Junkyard Disgrace. Lots of great info this week! Thanks for reading, and we\'ll do it all over again next week. Deal?


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Who Can Fatten Your Inbox? The Spammer Man Can (Part 1)

Who Can Fatten Your Inbox? The Spammer Man Can (Part 1)

Beyond • December 16, 2010

How many of us have received an email from an online casino, or some grand tale of how a certain individual made millions and millions of dollars by following an unorthodox formula; or how you can lose twenty pounds without exercise or changing your diet (a tapeworm doesn\'t count, folks); or if you take this pill you\'ll become the ultimate bedroom casanova; or you can have an actual Louis Vuitton purse at a fraction of the cost? I can go on and on... This week we are going take a look at some high risk industries that are the instigators of most of the world\'s spam. Now, most industries that engage in email marketing best practices are not high risk, but there are a few that, even while using best practices, cannot lower their risk. It\'s the nature of the beast. So, without further adieu, here\'s the list: Gambling (online casinos, sports book) Stocks and Investment advisories Sub-Prime Mortgages Pharmaceutical Media or services of an adult nature Celebrity Get-Rich Quick Schemes Luxury Designer Goods (non-authorized, usually counterfeit) Diet Methods We have all seen an email from one or perhaps even all of these industries. How these emails are being sent is interesting to say the least - and you may be an unknowing accomplice...but we will investigate that next week. This week, try to keep track of how many of these spammers show up in your inbox (but steer clear of clicking on any of them). Remember what tipped you off when you chuck them into your trash. Chances are there are little hairs on the back of your neck that rise, instinctively, when you see their subject lines wriggle across your screen. Where do they come from? And how are they finding you? We\'ll cover that and more in next week\'s installment. Stay tuned.


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