Tags: email templates

Customize an Email Template for Clean Out Your Refrigerator Day!

Beyond • November 7, 2011

The refrigerator in my apartment is basically a glorified mini fridge. It was made for humans much smaller than I to use. As such, items get stacked on top of each other and pushed to the back. Food and condiments get lost. Just last night I was searching for horseradish sauce for a roast beef sandwich. I knew deep down that it existed in my refrigerator. Once I finally excavated it from the deepest, darkest corner of the fridge, I was saddened to find out it had expired...over a year ago! November 15 is Clean Out Your Refrigerator Day. I could use one of those days about once a month. I’m guessing many of your subscribers could as well. While everyone is sure to be getting Thanksgiving, Christmas and other holiday emails, one for Clean Out Your Refrigerator Day is sure to stand out from the pack. What could this email campaign consist of? I suggest a contest to see the oldest expiration date discovered. It will engage your subscribers, and do them good. That way, even if a subscriber doesn’t win the contest, they still receive value. You may have an even better idea. Regardless, save your subscribers from some unwelcome odors and mold. Send a Clean Out Your Refrigerator Day campaign! Benchmark has HTML email templates for any occasion! Check them out by following the link to our custom newsletter page.


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This Weekly Wrap Is Made for You and Me

Beyond • June 17, 2011

I must be getting old. I went from my usual pop culture references to dad jokes in this weekly wrap. I even make a “This Land Is Your Land” reference. What is happening? Designing Email Templates for Men and Women I started to write a “men are from Mars, women are from Venus” joke here, but then I realized it wasn’t ten years ago and it probably wasn’t going to be funny (or maybe that’s just my excuse for not coming up with a good enough joke). Gender is a good factor to take into account when segmenting your email campaigns. Learn about Designing Email Templates for Men and Women. Email Personalization? Only if You Know Me, Please It sounds to me like Paul is starting to notice that Big Brother is watching and he doesn’t necessarily like it. Oh yeah. That was a 1984 reference (not the outdated TV show). I swear I’ll work in a more current reference soon. Until then find out what had Paul saying, Email Personalization? Only if You Know Me, Please. The State of Email on Its 50th Anniversary in 2015 You may say, how can Hal possibly know what it’s going to be like in 2015? If you frequently read Hal’s posts on our blog, you would know it’s entirely possible that he has these capabilities. He never ceases to amaze us with his knowledge and wit. I’m saying he might be able to see the future. You don’t need any other reason to read about The State of Email on Its 50th Anniversary in 2015. Support Update: What Is the Benchmark Free Edition? We’re telling you there’s a free edition of Benchmark Email. Do I even need to say something witty to get you to read about it? Check out Michelle’s latest Support Update: What Is the Benchmark Free Edition? How Small Businesses Can Attract Quality Recruits A friend was just telling me that her roommate has Rubik’s Cube Expert listed on their resume. I’ll leave it up to you to decide if that would qualify as a quality recruit in your book. Children’s toy experts aside, find out How Small Businesses Can Attract Quality Recruits. Telltale Games Hires Knotice: Video Games and Email Marketing True story: I almost failed out of college my freshman year due to excessive playing of Halo. So you could imagine my excitement when I read a headline involving video games. For all my fellow video game nerds, check out Telltale Games Hires Knotice: Video Games and Email Marketing. Walgreens’ Autoresponder Campaign Has My Order Backwards I was very proud of my internet prowess the other day, until Walgreens almost had me pulling my hair out. Thankfully, the end result was not bald Andy. I would end up getting my autographed photo of Earth, Wind and Fire, but not before Walgreens’ Autoresponder Campaign Had My Order Backwards. Encourage Your Patrons to Share Your Restaurant Email Content You might drink too much tequila if you see the word patron in the context of a restaurant and don’t think of customers. It doesn’t even make sense as the tequila when you make it plural. Nevertheless...that just happened. While I hang my head in shame, find out how to Encourage Your Patrons to Share Your Restaurant Email Content. Yahoo Mail’s New Ad Targeting Software Puts the User in Control Sometimes you can hear a word a thousand times and never think twice about it, but then you really look at it and it just seems so weird. Yahoo is one of those words for me. My apologies if you waste the next 20 minutes of your life staring at the word Yahoo. When you get done with that, see how Yahoo Mail’s New Ad Targeting Software Puts the User in Control. New Event Marketing Manual from Benchmark Email! This land was made for you and me and, according to Pierce in this article, email marketing was made for event planning. I guess I missed that part of the song. It must be true though. Pierce hasn’t ever given me a reason to doubt him. Check out the New Event Marketing Manual from Benchmark Email!


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KeyBank’s Direct Mail Templates Can Inspire Your Email Templates

Beyond • June 16, 2011

Templates come with numerous advantages. If you’re an email marketer they can help you save precious time by eliminating many repetitive design (and cost) aspects, making creating the look and feel of your campaigns a heck of a lot easier. Email templates can also help improve response, as I will explain by contrasting a direct mail equivalent in the banking industry. Last year, KeyBank, a division of the Cleveland-based financial institution, found itself with a dilemma on its hands. Like many in this sector, the bank utilizes direct mail as a marketing tool to communicate with consumers and small business clients. With help from Purple@Epsilon, its marketing services provider, it was concluded that too much of the budget and precious time was being spent on the creative aspect of its direct mail initiatives. A lot of this apparently had to do with the fact that the bank sends more than 10 million direct mail pieces on a yearly basis. Apart from losing time and financial resources, Ken Chipman, KeyBank Director of Database Marketing and Analytics, reported that the old method negatively affected the consistency and continuity of its messages. This was all in addition to the steadily declining response rates that have plagued the financial industry as a whole in recent times. KeyBank was in desperate need of a new approach and was able to find the solution to streamlining its direct mail marketing efforts in templates. Inside a Sound but Outdated Template Marketing Strategy Through the use of templates, KeyBank discovered a way to effectively standardize its creative process. The bank rounded up six templates, making sure each was designed with the flexibility to support interchangeable messages and offers. From there, they were printed out in advance and complemented with the copy necessary for each individual campaign. The results: savings across the board.KeyBank saved time by pre-printing its templates. Whenever it was time for a new campaign to go out, the only thing needed was a run through the laser printer for the finishing touches. However, the bank was able to cut back on spending as well, reportedly trimming its cost per piece mailed by 17.5 percent. And because the communications were more targeted, the banking division sent out considerably less direct mail pieces in 2010 than it did in 2009. The move to a template-based marketing strategy enabled it to save $100,000 in creative time and over $1 million on both creative and production collectively. All in all KeyBank was able to maintain response rates amid the changes, lower expenses and increase its ROI in the process. Email Templates Eliminate the Cost and Increase the Response While I have focused on KeyBank’s usage in direct mail templates, this story serves as an excellent example of why email templates are not only superior but will ultimately trump any form of direct advertising.KeyBank saved time by pre-printing its templates, true, but customized email templates can be endlessly modified for no cost whatsoever. And while the bank trimmed its savings by 17.5 percent, your cost will be determined by the volume of your sending - and that will never rack up greater expense than a printed campaign. Finally, while KeyBank should be commended for its targeted list segmentation, results can be achieved in real time and immediately acted upon when sending with a savvy email service provider: you can track opens, clicks, bounces and a whole lot more. Will you see improvements from year to year? Try month to month (or even week to week depending on your sending frequency and reputation). KeyBank’s story should serve as inspiration for all marketers who still need a compelling reason to start putting email templates to use. From saving time and money to boosting productivity, they have the power to make life much easier.


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Email Marketing Templates: The Benefits of Social Network Templates

Beyond • May 24, 2011

We are living in a world where social media reigns supreme. From Facebook to Twitter, this channel is thriving and continually changing the way we communicate via the internet. Understanding how the online marketing climate is shifting, we at Benchmark Email have dedicated ourselves to providing a convenient way for our clients to connect their email marketing efforts with the social web. A perfect example of this can be seen in our social network templates. Whether you choose to go with one of the eight pre-made options or customize your own, you are sure to enjoy numerous benefits when implementing these templates correctly. Immediate Access to a Larger Audience The main reason brands are so attracted to social media is because of the extended reach it has to offer. While it isn’t a platform you want to invest all your efforts into, it is one that can help your business grow and prosper. Our social network templates make it easier to invite your subscribers to join the party and are perfect for a campaign designed to highlight the benefits of connecting with your organization in another channel. Once you start converting subscribers to fans, you will not only have access to an even larger audience but also the ability to engage in ways that just can’t be done via the inbox. Viral Marketing Potential In order to make it in the social realm, a brand must have the support of its target audience. Your brand could be tied to a product, service or worthy cause but if your fans are not engaged and interacting, success is going to be very hard to obtain. It takes a strong message and equally strong presentation to get people to pay attention. With our social network templates, you can create the combination of powerful copy and visual spectacle that not only gets your subscribers to take notice but convinces them to share with others as well. This is what social marketing is all about. A Convenient Path to Integrated Marketing Consumers are interacting across a multitude of channels, so integrated marketing has become more important than ever. Just as many of you followed your customers online, you would also be wise to follow them on this social journey. There is a lot of hard work that goes into integrated marketing and success doesn’t come easy, even when you are combining two effective channels like email and social media. While utilizing social network templates will not guarantee anything, it is a simple way to integrate your marketing efforts and see excellent results with the right execution. Social media is not going anywhere, so why not get involved and seize the moment? Get an early jump while most of your competitors are trying to figure out it if it’s worth their time. Bring your A game and our social network templates will help you get off to a great start!


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A Marketing Tribute to a Macho Man

Beyond • May 20, 2011

Today we were sad to learn about the passing of wrestling superstar Macho Man Randy Savage. It seems like just yesterday Pierce was doing his best impression (actually it was yesterday). Savage hadn’t been a public face lately, but there is a reason that so many people still mourn his death today. He was flashy, he had catchphrases and he was well-branded. I’m pretty sure I even had a Macho Man Randy Savage action figure at one point in my life, and maybe even one of those inflatable things that bob up and down when you hit them. Like I said before, it’s no mistake that Macho Man Randy Savage is one of the few WWF wrestlers we can still recall vividly. He had his “OHHHH YEAH!!!” to hype up the crowd while he was in the ring and “snap into a Slim Jim” when on the TV screen. It is instantly recognizable all these years later. For an email marketer, having something that catchy that will stick with your subscribers can mean the longterm success of your email campaigns. It can be the name of your newsletter or even a catchy or funny video bit. Another thing that made Macho Man Randy Savage so memorable was his flashy clothes. He had colorful outfits, cowboy hats and headbands and sunglasses that said MACHO on them. Those images are forever ingrained in my memory. Do your templates stand out like that? Maybe you need to add some color - a little extra punch. A great design will make your subscribers take notice. We’ll all have to snap into a Slim Jim in remembrance of the great Macho Man Randy Savage today. Seems like a (slightly) safer and less violent tribute than delivering a diving elbow drop to an opponent. We can also honor him by taking what he showed us and applying it to our email campaigns. Sometimes it’s good to be flashy and give your subscribers something they won’t soon forget.


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Celebrating the Holidays with Kwanzaa Email Templates

Celebrating the Holidays with Kwanzaa Email Templates

Beyond • December 8, 2010

I\'ve never really been a spiritually religious person. I enjoy the culture of my religion and the time spent with my family and friends on the holidays. I like the foods that we eat and some of the season\'s rituals. My family hasn\'t always been the closest, but you would never know that if you were a fly on the wall during the holidays. Yet in reading about Kwanzaa, I discovered that connection is really what the week-long festival is all about. It began as a celebration of family and unity. Kwanzaa is celebrated daily from December 26th to January 1st, with each day representing a specific ideal one should work on. These principles include Unity, Self-Determination, Collective Work & Responsibility, Cooperative Economics, Purpose, Creativity and Faith. You don\'t need to be African-American to celebrate Kwanzaa. There are many aspects of African culture that are enjoyed by all Americans, whether it be the music, cuisine, arts, or so much more. I\'m not saying I\'m going to celebrate Kwanzaa this year, but I may just put on some Fela Kuti while I\'m doing my own holiday cooking and remember what others are doing to celebrate their culture. This holiday season, perhaps you can use a Benchmark Kwanzaa email template and share with your list some of your own culture that you enjoy during your holiday celebrations. Bring everyone a little closer together. Announcing Free Kwanzaa Email Templates from Benchmark Email View all Email Templates  


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Get Our Free Great American Smokeout Email Template

Get Our Free Great American Smokeout Email Template

Beyond • November 12, 2010

In the wake of the Prop 19 vote in California, there may be a contingent that giggles when they hear the name \"Great American Smokeout.\" In fact, the day is to honor quite the opposite. Held on the third Thursday of November, this day is to encourage Americans to stop smoking tobacco. The American Cancer Society staged the first Smokeout in 1977. Each year since, it remains a challenge for people to stop smoking cigarettes for 24 hours in the hopes their decision to stop will be for good. As a former cigarette smoker who has lost close ones due to lung cancer, this is a day that I believe in. My best friend lost his mother when we were in high school due to emphysema, but that wasn\'t enough for me to quit. It took losing my grandfather to lung cancer to finally give up smoking cigarettes. Perhaps if this challenge would have been presented to them, they\'d be challenging others today. The Great American Smokeout can even be an opportunity to visit inboxes and challenge your subscribers. Don\'t get preachy or bum people out with statistics. Make it positive. If sent to other businesses, suggest they challenge their employees. Businesses can offer a reward (pizza party, gift certificate, etc) for their employees who don\'t take a smoke break for the whole day. Maybe even offer up healthy ways to quit smoking. At the very least, people might open your email expecting details on a Texas-style BBQ or a new Cheech and Chong movie. Get your free Great American Smokeout email template from Benchmark Email View all Email Templates


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Thanksgiving Email Templates

Thanksgiving Email Templates

Beyond • November 9, 2010

Thanksgiving has always been one of my favorite holidays. Tradition plays a big part in that. My family, along with two other families, has played a touch football game Thanksgiving morning for as long as I can remember. Another tradition began during my college years. I grew up down the street from my best friend, and we went to different colleges. The only time I would see him was during Thanksgiving. We both remained at school during the summers. After we were done with Thanksgiving family obligations, we would toast to our reunion. Once we\'d worked up an appetite for second dinner, we\'d throw all the leftovers from his fridge into a sandwich and chow down. We call it \"the Gobbler.\" A little over a year ago I moved to Los Angeles, leaving my family back in Chicago with the cold winters. I left in search of a new adventure. What I didn\'t know was that one of my favorite quests of the past year would involve a 22-pound turkey In early November, I met up with my family in the Florida Keys to celebrate my grandmother\'s 80th birthday. That being the case, I didn\'t feel the need to return to Chicago a few weeks later for Thanksgiving. I just didn\'t have the money, and I had just been with my family. I was going to make a Thanksgiving dinner myself. My roommate was also planning on staying in LA, and his younger brother was coming out to visit. We decided to invite a couple of other friends over too. My roommate and I went grocery shopping together, but the cooking was all on me. We\'d be ordering out if I let him help. Being a Thanksgiving chef n00b, I bought a 22-pound turkey. Over a two-day period, I managed to throw together enough turkey, garlic mashed potatoes, corn bread stuffing, vegetables, salads, cranberry sauce and pies to feed six people... for three meals. We stuffed ourselves until we couldn\'t eat any more, drank more than our fill of wine, then laughed and told stories about previous family Thanksgiving disasters. I was so proud and full of myself for having pulled off such a feast, and I was filled with joy to share my Thanksgiving with great friends. Alas, this year I\'m going back to Chicago for Thanksgiving. I haven\'t been home in over a year and I miss it. I do, however, feel like I\'m going to miss cooking for Thanksgiving. I know not to mess with my grandma when she\'s in the kitchen. Hopefully it won\'t be snowing yet, but regardless, I\'ll get by on the warm feelings from my first Thanksgiving in LA. Like me, there are many out there that will be kept from their friends and family on Thanksgiving. Share the warmth of the holiday with them and the rest of your email list with a Benchmark Thanksgiving email template. Share some tasty recipes or even your favorite Thanksgiving memory. Get your free Thanksgiving Email Templates from Benchmark Email View all Email Templates   Southern Cornbread Stuffing (recipe courtesy of Paula Deen via FoodNetwork.com) Ingredients • Cornbread, recipe follows • 7 slices oven-dried white bread • 1 sleeve saltine crackers • 8 tablespoons butter • 2 cups celery, chopped • 1 large onion, chopped • 7 cups chicken stock • 1 teaspoon salt • Freshly ground black pepper • 1 teaspoon sage (optional) • 1 tablespoon poultry seasoning (optional) • 5 eggs, beaten Directions Preheat oven to 350 degrees F. In a large bowl, combine crumbled cornbread, dried white bread slices, and saltines; set aside. Melt the butter in a large skillet over medium heat. Add the celery and onion and cook until transparent, approximately 5 to 10 minutes. Pour the vegetable mixture over cornbread mixture. Add the stock, mix well, taste, and add salt, pepper to taste, sage, and poultry seasoning. Add beaten eggs and mix well. Reserve 2 heaping tablespoons of this mixture for the giblet gravy. Pour mixture into a greased pan and bake until dressing is cooked through, about 45 minutes. Serve with turkey as a side dish. Cornbread Ingredients • 1 cup self-rising cornmeal • 1/2 cup self-rising flour • 3/4 cup buttermilk • 2 eggs • 2 tablespoons vegetable oil Directions Preheat oven to 350 degrees F. Combine all ingredients and mix well. Pour batter into a greased shallow baking dish. Bake for approximately 20 to 25 minutes. Remove from oven and let cool. To serve, cut into desired squares and serve with butter. Yield: 6 to 8 servings


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