Targeted, relevant content is key for any marketing channel and email especially makes that simple. Properly segmenting your lists and understanding who are the individuals that make up your key demographics go a long way to making your subscribers feel as if each specific email campaign is meant just for them. I\'m sure most of you have sent, or at least scheduled, your Father\'s Day email marketing campaigns to send. However, did you create those campaigns with a researched understanding of what men are looking for as gifts? It\'s not too late to make a few tweaks, or at the very least learn a few lessons for next year (and for any male-centric marketing campaign all year). That\'s why we put together this infographic that is full of Data About Dudes (D.A.D.). Check it out:
Writing the weekly wrap, I was reminded that I still need to buy my dad a Father’s Day gift (I was also reminded when I wrote the blog about Father’s Day). This is officially my reminder to you all that Father’s Day is coming up. However, if you need to do some procrastinating before buying your gift, peruse the best of the Benchmark Email blog from this week. Twitter Gets Their Customers Back with a Special Kind of Email Good thing Paul doesn’t have my job. I would have some explaining to do if I was receiving emails from Twitter about a dormant account. At least we can thank Paul’s lax Twitterings for unearthing a great example of a company using email to win back subscribers. Sometimes it’s easier than finding new ones. See how Twitter Gets Their Customers Back with a Special Kind of Email. Support Update: What Is the Difference between Polls and Surveys? Perhaps not so many Benchmark Email employees should admit that they don’t know the difference, but you can count me as one of them. Thanks, Michelle, for clearing it up. Find out, What Is the Difference between Polls and Surveys? 6 Tips to Avoid Phishing (and Other Spam) Scams My dad (more on him later) is constantly assuming he’s going to get scammed on the internet. I’d send this post to him, if I thought he would ever read a blog...or know what a blog is. Everyone else can learn the 6 Tips to Avoid Phishing (and Other Spam) Scams. How to Craft a Great Online Survey Now that you know the difference between a survey and a poll it seems to be as good of a time as any to learn how to make a great one. Convenient, right? Discover How to Craft a Great Online Survey. 6 Ways to Integrate Social Media and Email Marketing Not sure why, but lists of 6 seem to be the theme this week. I only need one reason to tell you why you should read 6 Ways to Integrate Social Media and Email Marketing, though. Because I said so! Email Marketing Services for Your School or PTA In my day, we had to walk to school barefoot...uphill both ways! No not really, but it was long enough ago that email most certainly wasn’t used by the PTA. Don’t sound as crotchety as me. Stay current with Email Marketing Services for Your School or PTA. The Quirks of Japan’s Opt-In Email Marketing Legislation Hal is continuing in his efforts to help you with your international email marketing efforts. Domo arigato, Hal! Discover The Quirks of Japan’s Opt-In Email Marketing Legislation. Father’s Day Email Templates In this post, I reminisced about the good ol’ days of giving your parents finger paintings as gifts. That got me thinking. Why couldn’t I give my dad a finger painting for Father’s Day? Because when your 26-year-old son sends you a finger painting for Father’s Day, you might assume he’s on drugs. That’s why. Whether or not you’ve decided on a Father’s Day gift for the dads in your life, it is time to think about your Father’s Day email campaigns. Check out the Father’s Day Email Templates from Benchmark Email. Is Your Email Marketing Segmentation Bringing in the Goods? That’s what it’s all about right? The goods? Yeah. That or the Hokey Pokey. You don’t have to turn yourself around to do segmentation, but there is work that needs to be put in (just not your right foot). Ask yourself, Is Your Email Marketing Segmentation Bringing in the Goods? Best Note Taking Software: Evernote vs. SOHO Notes For someone that is as scatterbrained (re: ADD) as I am, note taking is imperative. If I don’t write down an idea when I think of it, it will most likely be gone forever. Deciphering what I write down is a whole different story. I’ve been using Evernote for a while now. The compatibility from computer to my iPhone is great. You can decide for yourself. Discover the Best Note Taking Software: Evernote vs. SOHO Notes.
My father and I have always communicated through movie quotes, trash talking about sports rivals, and joke emails. Lines from Caddyshack, Stripes and Monty Python substitute for actual conversation. I don’t call my dad to see how he’s been. I call to complain about the Vancouver Canucks playing like a bunch of goons in their playoff series against the Chicago Blackhawks. Emails with jokes and funny videos are our way of letting the other know we were thinking about them. Father’s Day is always an opportunity for me to do something nice for my dad and show him how much I care. In years past, I have gone with a round of golf at the course he’d wanted to play or concert tickets to a band we both enjoyed. Benchmark Email is here to help you show your dad you care with great new Father’s Day email templates. Put your dad on his own list, or use them to show dads everywhere that you know this June 20th is a special day for them. Free Father\'s Day Templates from Benchmark Email View all Email Templates Top 5 Gifts I’ve Given My Dad: - IPod Nano already filled with his favorite music - Round of golf at a course he’d wanted to play - Tickets to James Taylor - Leaving for overnight camp every year on Father’s Day (i.e. an 8 week vacation from kids) - Vodka of the month membership Sample subject lines for Father’s Day Happy Father’s Day from [your company] Celebrate Father’s Day with this great deal Father’s Day gift ideas from [your company] Thank dad for these great prices Show dad you care this Father’s Day