Tags: genius

Marketing Automation Software Highlights (Part 2)

Marketing Automation Software Highlights (Part 2)

Beyond • December 29, 2011

Last week I introduced the best of the best when it comes to marketing automation software. Because marketing has diversified exponentially over the last five to ten years, marketing needs are now greater than ever. There’s a lot more to do and tons of ways to do it. So it comes as no surprise that businesses striving to meet the needs of marketers are swiftly competing to offer the best automation software, including the three below. Genius: Big Plans, Low Prices Genius – Divided into two main users, Genius recognizes two types of marketers: Small Business and Professional Marketers. Small business needs are unique in that they have the same needs as the big dogs but can’t afford the same price tag. They also are the DIY types that at best have a very small (likely minimally skilled) team to carry out a marketing campaign. “Genius Small Business” ropes in leads with manageable marketing that’s planned and easy to execute with no special training. On the other hand, “Genius Pro Marketer” is a more aggressive marketing outreach that includes social media marketing, tracking, real-time sales alerts and lead nurturing. It’s free to sign up for Genius, but to get more out of it you’ll have to go with a paid upgrade. Their packages range from “Genius Nuclear” ($330/month); “Genius Fusion” ($220/month); and “Genius Custom,” which lets build your own package for an adjusted rate. Pardot: Marketing Time in the Cloud Pardot tells you where to look. A cloud-based solution, Pardo helps your team track where most of your marketing time should go so you can maximize your return on investment (ROI). They also look for “buying signals” both on and off your site to track. They then teach you how to nurture these leads and convert them into sales. Geared for business to business needs, Pardot is designed for those that don’t need any frills, especially when it comes to the price point. You pay for what you need and aren’t committed to any long-term contracts. Small businesses that aren’t willing to pay the price need to step aside to make way for businesses willing to invest in results. Pardot packages start at $1K month – a price that, among other features, includes unlimited users, 50 lead nurturing programs, 100 MB file hosting, 50 Automation rules, social media tracking, 50 landing pages and live weekly training. Marketbright: Optimizing Lead Channels Marketbright – Also a cloud-based software, Marketbright focuses on collecting leads by optimizing all the channels through which leads naturally come your way. This includes your website through signup forms, white paper downloads, event registration and optimized landing pages. The software also empowers your sales team by making it easier for them to make use of marketing content syndication. Everyone knows it takes months to go from a lead to a sale, which includes a lot of courting with back and forth emails and calls. And when you have more than just one lead (as you should), it can be pretty tough to stay on top of it all; something always slips through the cracks. Marketbright’s dialogue automation makes sure that you’re on top of nurturing your leads with automated programs that “deliver a sequence of relevant and personalized communications (newsletters, case studies, white papers or invitations to events) at appropriate intervals.” The really neat feature here is that individual team members can not only quickly access content, but they can do so through their own Act-On accounts. Marketbright also hosts a very comprehensive resources page and a tools page to help you get everything you need out of it. With month-to-month contracts, Marketbright offers an affordable $500 a month price point, which includes all available capabilities. When choosing your budget, especially with a software like Marketbright, it’s important to consider how many leads you plan on contacting each month, including both old and new contacts via email marketing.


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Marketing Automation Software Highlights (Part 2)

Marketing Automation Software Highlights (Part 2)

Beyond • December 29, 2011

Last week I introduced the best of the best when it comes to marketing automation software. Because marketing has diversified exponentially over the last five to ten years, marketing needs are now greater than ever. There’s a lot more to do and tons of ways to do it. So it comes as no surprise that businesses striving to meet the needs of marketers are swiftly competing to offer the best automation software, including the three below. Genius: Big Plans, Low Prices Genius – Divided into two main users, Genius recognizes two types of marketers: Small Business and Professional Marketers. Small business needs are unique in that they have the same needs as the big dogs but can’t afford the same price tag. They also are the DIY types that at best have a very small (likely minimally skilled) team to carry out a marketing campaign. “Genius Small Business” ropes in leads with manageable marketing that’s planned and easy to execute with no special training. On the other hand, “Genius Pro Marketer” is a more aggressive marketing outreach that includes social media marketing, tracking, real-time sales alerts and lead nurturing. It’s free to sign up for Genius, but to get more out of it you’ll have to go with a paid upgrade. Their packages range from “Genius Nuclear” ($330/month); “Genius Fusion” ($220/month); and “Genius Custom,” which lets build your own package for an adjusted rate. Pardot: Marketing Time in the Cloud Pardot tells you where to look. A cloud-based solution, Pardo helps your team track where most of your marketing time should go so you can maximize your return on investment (ROI). They also look for “buying signals” both on and off your site to track. They then teach you how to nurture these leads and convert them into sales. Geared for business to business needs, Pardot is designed for those that don’t need any frills, especially when it comes to the price point. You pay for what you need and aren’t committed to any long-term contracts. Small businesses that aren’t willing to pay the price need to step aside to make way for businesses willing to invest in results. Pardot packages start at $1K month – a price that, among other features, includes unlimited users, 50 lead nurturing programs, 100 MB file hosting, 50 Automation rules, social media tracking, 50 landing pages and live weekly training. Marketbright: Optimizing Lead Channels Marketbright – Also a cloud-based software, Marketbright focuses on collecting leads by optimizing all the channels through which leads naturally come your way. This includes your website through signup forms, white paper downloads, event registration and optimized landing pages. The software also empowers your sales team by making it easier for them to make use of marketing content syndication. Everyone knows it takes months to go from a lead to a sale, which includes a lot of courting with back and forth emails and calls. And when you have more than just one lead (as you should), it can be pretty tough to stay on top of it all; something always slips through the cracks. Marketbright’s dialogue automation makes sure that you’re on top of nurturing your leads with automated programs that “deliver a sequence of relevant and personalized communications (newsletters, case studies, white papers or invitations to events) at appropriate intervals.” The really neat feature here is that individual team members can not only quickly access content, but they can do so through their own Act-On accounts. Marketbright also hosts a very comprehensive resources page and a tools page to help you get everything you need out of it. With month-to-month contracts, Marketbright offers an affordable $500 a month price point, which includes all available capabilities. When choosing your budget, especially with a software like Marketbright, it’s important to consider how many leads you plan on contacting each month, including both old and new contacts via email marketing.


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Apps that Optimize Your Time: IBlueSky, Daily Tracker & More

Apps that Optimize Your Time: IBlueSky, Daily Tracker & More

Beyond • December 15, 2011

On average, people spend about 45 minutes to a full hour a day waiting. You’re waiting for your employees to round up for a meeting. You’re waiting for your boss to make his rounds. You’re waiting for the delivery guy, in line for lunch and the list goes on and on. Just think back to today and how many times you had to wait for something, even if just for a few minutes. Those minutes rack up into months, sometimes years. Add to that estimate that you spend a good third of your life at work. However, business owners know that there is no scrimmage line between life work and play when you’re running your own business. For this type of person, the busy business owner, it becomes imperative to squeeze the juice out of every available minute of free time – and these apps will help you do just that. On an additional plus side, they’re such creative apps that they will surely inspire you to think outside the box…which is another must-have trait for any successful business owner. Mind Mapping with IBlueSky IBlueSky – You probably haven’t heard of “mind mapping.” It’s what you do when you’re creative and connecting thoughts: A subject comes to mind and a sub-point follows it. Nanoseconds thereafter, you’ve thought of a tangent point. This is mind mapping and it’s done by just about everyone. IBlueSky (which goes for just under $10) helps people do this better and track their thoughts without having to rely on memory and a breadcrumb trail of sticky notes. Plan Your Day with Daily Tracker Going beyond just keeping track and making the most of your time, the Daily Tracker app helps you get a grip on your habits. This is pretty much a must-do for everyone, especially with New Year’s around the corner – but if you’re a small business owner you know that time and money are your most valuable resources. With Daily Tracker you can instantly keep tabs on yourself rather than having to jot it down later (if you even remember). Daily Tracker has a planner, a to-do list, notes, an expense list that’s accompanied by a sum alongside the header, keeping you updated on your current tab. You can even use it to keep track of how much you’ve slept – which may sound odd but if you’ve just ditched your day job for your own dream, then the freedom to sleep in is your number one enemy and time-waster. Daily Tracker also runs at just under $10. Jot It Down with Napkin Genius They say the best ideas are often presented on napkins. I’d say this is pretty much true and goes back to my point that innovators are constantly thinking. When your next idea pops to mind, you can take advantage of Napkin Genius to jot it down. This app is best for visually oriented people, like graphic designers, interior designers, etc. It’s also really handy to use as a quick tool to communicate an idea to a colleague or client…and at $1.99 it’s completely affordable. Evernote, SOHO & Diacarta In addition to these note taking and annotating applications, there are Evernote and SOHO, which I discussed in a much earlier blog. Regardless of what specific app you currently use, any successful entrepreneur has a personal calendar/planner system in place - and Diacarta is a pretty popular one among the app community.


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