Tags: holiday

Celebrating the Holidays with Kwanzaa Email Templates

Celebrating the Holidays with Kwanzaa Email Templates

Beyond • December 8, 2010

I\'ve never really been a spiritually religious person. I enjoy the culture of my religion and the time spent with my family and friends on the holidays. I like the foods that we eat and some of the season\'s rituals. My family hasn\'t always been the closest, but you would never know that if you were a fly on the wall during the holidays. Yet in reading about Kwanzaa, I discovered that connection is really what the week-long festival is all about. It began as a celebration of family and unity. Kwanzaa is celebrated daily from December 26th to January 1st, with each day representing a specific ideal one should work on. These principles include Unity, Self-Determination, Collective Work & Responsibility, Cooperative Economics, Purpose, Creativity and Faith. You don\'t need to be African-American to celebrate Kwanzaa. There are many aspects of African culture that are enjoyed by all Americans, whether it be the music, cuisine, arts, or so much more. I\'m not saying I\'m going to celebrate Kwanzaa this year, but I may just put on some Fela Kuti while I\'m doing my own holiday cooking and remember what others are doing to celebrate their culture. This holiday season, perhaps you can use a Benchmark Kwanzaa email template and share with your list some of your own culture that you enjoy during your holiday celebrations. Bring everyone a little closer together. Announcing Free Kwanzaa Email Templates from Benchmark Email View all Email Templates  


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Honor Your Heroes with Benchmark’s Human Rights Day Email Templates

Honor Your Heroes with Benchmark’s Human Rights Day Email Templates

Beyond • December 7, 2010

Holidays are celebrated differently based on religion, culture, geography and countless other factors. But there is one holiday celebrated worldwide that everyone can agree on. Human Rights Day is celebrated each year on December 10. Its message is so universal that the United Nations Prize in the Field of Human Rights and the Nobel Peace Prize are both awarded on that day. Specific themes may be championed, but it\'s a day for the whole world to fight for human rights. The theme for 2010 is human rights defenders who act to end discrimination. Those who put themselves at risk in the face of discrimination will be recognized on this day. Take a moment this December 10, and honor someone you know who may be fighting to put an end to discrimination. These are often unsung heroes, who don\'t ask for, but deserve some recognition. Tell their story and share it with your subscribers using a Benchmark Human Rights Day email template. Tell them to pay it forward. Perhaps it will inspire others to stop discrimination. Check out more December and holiday email templates by following the link. View all Email Templates


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April & May Holiday Email Templates

April & May Holiday Email Templates

Beyond • April 6, 2010

At Benchmark Email HQ, every day feels like a holiday. With Benchmark Email Holiday Templates, we can keep you celebrating year round as well. Holidays present an excellent opportunity to visit the inboxes of your email lists. Wish your subscribers a happy and a healthy one, provide some interesting facts on the holiday, run themed promotions or just let them know you were thinking of them. April 1: April Fool\'s Day April 4:  Easter Sunday April 22: Earth Day May 5: Cinco de Mayo May 9: Mother’s Day May 31: Memorial Day Does this list make you want to pull pranks while eating cream filled chocolate eggs and wash it down with a cool cerveza while buying your mom a card made on recycled paper? Or perhaps honor a great president or those who lost their lives in service? If so, share the feeling with your email list using one of our great Holiday Email Templates.


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Hop to it with a Benchmark Email Easter Email Template.

Hop to it with a Benchmark Email Easter Email Template.

Beyond • March 23, 2010

You can’t give everybody on your list bunnies; the delectable, cream-filled chocolate eggs they lay; and delicious, marshmallow Peeps. But you can give them all an Easter-themed email with one of our free Easter email templates. free Easter templates from Benchmark Email View all Holiday Email Templates Here are some fun Easter facts to share with your email list (from YumSugar.com): When taking a bite into a chocolate bunny, 76% of Americans prefer to first bite off the ears, 5% eat the feet first, and 4% start with the tail. During the Easter season, Americans buy more than 700 million Peeps, making Peeps the most popular non-chocolate Easter candy. 16 billion jelly beans are made specifically for Easter, which is enough to fill a plastic egg the size of a nine-story building. In the old days, pretzels were associated with Easter because the twists of the pretzel were thought to resemble arms crossing in prayer. After Halloween, Easter is the biggest candy-consuming holiday. Use one of Benchmark Email’s Easter email templates and see your ROI multiply like bunnies.


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Email Marketing for Black Friday

Email Marketing for Black Friday

Beyond • November 25, 2009

Black Friday marks the zenith of the year\'s email marketing, and many customers are barraged by countless offers in their inboxes. In order to stand out from the crowd, the savvy email marketer has to ensure that their Black Friday campaign is both innovative and effective. Retailers Hope To Salvage A Slow 2009 In this economy the opportunity to purchase products at deep discounts is the impetus for countless thousands of consumers to line up for hours before a store\'s opening, or to wait patiently at their computers for midnight on Black Friday in order to jump on the outrageous deals being offered. By strongly promoting deeply slashed loss leader products retailers hope to draw customers and pray that they can be redirected to another product with a better margin. With both WalMart and Target selling 32\" flatscreens for an unprecedented price below $250, this Black Friday is shaping up to be the most competitive ever. Quality Trumps Quantity The primary error many email marketers make during the holiday season is that they drastically increase the frequency of their sending. Although this strategy can yield limited short term results, it also leads unsubscribing consumers. In order to differentiate your email from the rest of the Black Friday avalanche, a quality email which is fully relevant to that particular consumer based on their previous purchases and preferences will draw a much greater response than the usual generic coupon. Many consumers dread facing the elbowing and jostling of stores on Black Friday, so they prefer to shop from the comfort of their home computer. Providing these individuals with special Web-only offers keyed to their previous behavior is an effective way to yield positive results. People usually review their inboxes while eating lunch at their desk, so email marketers prefer to schedule their emails to be delivered at that time. Any Black Friday emails which are set to be delivered on Thanksgiving should be instead be scheduled for early morning or late evening, as most people will be engaged in holiday at other times on Thursday. Almost 70% Of Your Emails Arrive Image-Less Many marketers\' emails show up in inboxes as nothing more than a pile of little red Xs, as over two-thirds of all ISPs have their email defaults set to block all images. Ensure your email is comprehensible with and without the images being viewed so that your essential message will still be communicated. All relevant text should be in HTML headings and body Before approving the email make sure to see it image-less Ensure each image tag is clearly labelled Link Your Email To Real-Time Inventory Since marketing efforts on Black Friday focus on the availability of Door Crashers, many emails push items that are already sold out by the time the customer reads them. Link the email to a real time updated promotion residing on your website, so when you\'ve sold out of iWidgets you can push the iThingies you still have in stock. Black Friday emails are overwhelmingly promotional, so stand out by limiting your pitch copy to no more than one quarter of the email, leaving the balance for content that engages the reader, such as quizzes, polls, and quirky editorial content. Urologists use code words when they exchange email as any of the phrases used by erectile dysfunction marketers automatically trigger spam filters. Never use any of the common phrases in your HTML that will provoke a one way trip to the Junk Box. Apply these email techniques and your results from Black Friday will translate into a Rosy Monday bank balance.


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Holiday Email Marketing Strategy Made Easy

Beyond • November 16, 2009

The time has come for you to start working on your holiday strategy! Most successfulholiday marketing takes place in advance of the holiday season. Usually holiday marketing begins gently towards the end of July and gathers momentum by the start of October. November and December see the maximum volume of holiday marketing. When it comes to the strategy behind holiday email marketing, remember that the foundation of this strategy is based on relevancy and frequency. You need to ensure that you provide your customers with relevant offers that interest them on an often enough basis. Target your customers effectively. Analyze the previous purchasing behavior of your customers and inform them of related offers and schemes. So plan your holiday email marketing now and take a look at some simple steps to get your strategy in place! 1. Identify products The first step for your strategy would be to identify and decide upon the products that you want to promote this year. Then decide on the months that they will be promoted on. 2. Define offers and time frames Your promotional offers need to be defined, following which the time frames for them need to be fixed. Get your best offers out in the open way in advance of the holiday season. This allows customers to avail of these offers before they have spent their budgets. 3. Segment your list Use list segmentation as frequently as you can. Track your preference center, read and click rates and analyze past purchases to effectively target your audience. 4. Plot your calendar Your deployment calendar must be planned in a smart way. Study the best and worst performers of your previous campaigns and adapt your strategy accordingly. Follow what worked best the last time and stick to the dates scheduled in your calendar. 5. Effectively design your creative Your creative should be designed in a way that generates the best performance possible. Place your CTA above the fold as well as in the pre-header. This successfully informs people about the content in your email. These five simple steps are sure to get you on the right track with regards to your holiday email marketing strategy. Need a branding facelift? Check out our new holiday email templates.


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Great Ways to Profit from the Holidays

Beyond • November 9, 2009

With the holidays around the corner, you can bet most of the businesses and nonprofits are making attempts to cash in on the holiday season. With so much competition vying for the attention of your customers, you need to ensure that you stand out of the crowd and keep the attention of your subscribers focused on you. For this purpose, take a look at a few tried and tested tips to keep all eyes on your organization: Build solid relationships Focus on building a solid relationship with your subscribers. Provide relevant and interesting content so that subscribers look forward to receiving your newsletters. Some good content ideas that make a positive impact include inspiring stories, helpful tips, interesting facts and how-to articles. Once your subscribers view your emails favorably, they will be much more open towards responding towards your holiday promotional email. Target your audience It is important to target your holiday messages at the right audience. The more relevant your messages are and the more personalized your communication is, the better the response you will receive. Your subscribers will be more interested in buying from or contributing towards your organization if they feel your message is intended specifically for them. Personalize your messages Place a personal greeting in every message. Keep track of all the purchases and donations made by every customer and mention this in the messages sent to them. Thank customers personally for the amount donated by them or the gift purchased by them. Mention their names, the exact amount donated by them and the names of the products purchased by them when possible. Make note of who they plan to purchase for this time and include recommendations for the same. Ask subscribers for information If you do not have information regarding your subscribers purchasing needs and preferences, just ask them for it! You can provide a link to an online questionnaire in your messages. This will get you the information you need, help provide your subscribers with the right information and will also give them the impression that you care. Provide ratings and reviews It would be a good idea to include the rating and reviews of the various products, services and programs offered by you. Online shoppers tend to find reviews and recommendations a lot more useful than plain emails containing marketing content. According to studies, 66% of those who shop online consider the reviews and opinions of other online buyers before making online purchases. So help your subscribers make a well informed decision by providing them with reviews and ratings. Offer a full range of prices and gifts If you provide your subscribers with various options in terms of both price as well as products, you will be able to generate a much wider interest. In today’s economy, people want maximum value for each dollar spent. For this purpose, don’t promote only expensive and luxury items. You need to cater to those with modest budgets as well. Try and offer a full range of gifts that suit all budget types. If you are a nonprofit, avoid asking for a particular donation amount. Give your subscribers different donation amount options and inform them what each amount will result in. Thank your subscribers Always end the holiday season with a thank you to all your subscribers. Send them a simple card expressing your appreciation for them coming to you. This makes a good impression and strengthens your relationship with them. Make a note of what worked well and what needs to be improved on so you can be better prepared for the next holiday season. Can you think of any more ways to profit from the holiday season? Do let us know!


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4 New Thanksgiving Email Templates

4 New Thanksgiving Email Templates

Beyond • November 4, 2009

Benchmark Email has created new andexciting email marketing templates! As part of our holiday email template range, we are proud to launch our highly creative Thanksgiving Email Templates. Check out our four free Thanksgiving Email Templates, now live with Benchmark Email: 4 free Thanksgiving email templates from Benchmark Email View all Holiday Email Templates 3 Simple Steps to use your Thanksgiving templates Take a look at 3 simple steps to use these templates: Start developing your email campaign Choose the template of your choice and select the ‘Holiday’ option Look on top to feast your eyes on the Thanksgiving email templates Watch out for additional exciting holiday email templates Our all new range of warm and festive HTML email templates will be right on time for Christmas and New Year! Don\'t miss out on any of our existing holiday email templates! And be sure to stay tuned for more up and coming templates over the next few weeks. Happy holidays!


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8 Great Ways to Improve Your Holiday Email Marketing

Beyond • October 21, 2009

A lot of people do their shopping at the very last minute. However, as an email marketer you cannot afford to carry out your holiday communication right before the holiday. For effective holiday marketing to take place, you need to send out your emails a while before the start of the holiday season. And that’s not all you should aim for! Read on for some more great tips to improve your holiday email marketing. Begin Immediately Begin promoting your holiday communication well in advance. You can be assured that your competitors will do the same. A good idea would be to start sending holiday communication at least a month or two before the holiday season. For instance, communication for the November-December season should be sent out latest by the first of November. This is the ideal way to reach out to those who like to shop in advance, as well as inform those who plan to shop later, of your presence. Communicate frequently Holiday communication should be sent throughout the holiday season. The frequency of communication should not be so frequent that it makes a negative impression on your customers. At the same time it should be consistent enough to leave a lasting impression and make an impact on your sales. You can reach out to your customers through various different catalogue versions. Each email sent by you can describe a specific product or a special offer. Plan and promote Planning and promotion is a big part of holiday email marketing. You need to decide which products and offers you want to give priority to and promote them accordingly. Make a plan that lays down what you will send as per a fixed time frame and follow it. Select a holiday template of your choice and begin creating your campaigns. Fix a schedule All your special offers should have a specific time frame. Set actual dates for each offer and mark their beginning and ending dates. Place these dates in your schedule. It is important that you mark out the duration of each offer. Based on this schedule you can ensure that you provide customers with information for each offer with enough time for them to avail of it. Segment your list Frequently segmenting your list will result in effective holiday email marketing. Analyze the results of your earlier campaigns, observe your click rate and study previous purchasing behavior. In this way you will be able to successfully target your customers with the right offers. Call to action Place the ‘Call To Action’ in the subject line of your email as well as in your website or landing page. This lets people immediately discover the purpose of your email. Protect your reputation It is essential that your reputation is protected at all times. This can be done by working alongside your email service provider and ensuring that you have a good reputation. You may have the most creative and impressive looking emails but if you have a bad reputation you will not get any results. Take steps to prevent issues; test the deliverability of your email and fix problems as soon as they occur. Tailor your communication mix Your communication mix must be tailored according to the type of industry you are in. If you are in the retail business, you could add certain elements to your marketing mix, such as reminding your customers about gift cards, providing them with different gift alternatives and special offers and informing them about your holiday timings. If you are in the business to business industry you would need to take a different approach; sending personalized greeting cards, invitations to events and making donations are all good options. If you are a non profit you could use your holiday cards to remind people of the joy of making donations as a gift. Give them real life examples of how contributions have changed the lives of those who are less fortunate. Thank previous donors for their contributions and send out emails highlighting the accomplishments of the year. Have you got any more tips to improve your holiday email marketing? Do share them with us! In the meantime , check out our new holiday email templates


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Holiday Email Marketing Strategies

Holiday Email Marketing Strategies

Beyond • September 8, 2009

The holiday season is a great time to step up your email marketing efforts and tighten the loyalty strings of all your subscribers. So make sure you don’t miss out on the perfect opportunity to strengthen your relationship with your subscribers - follow our great holiday email marketing tips and leave your competitors holding onto their empty stockings! Tip 1: The early bird gets the worm The prelude to the holiday season marks the start of festive excitement. With chilly weather comes the desire to make wish lists and buy presents. It is no coincidence that the start of holiday weather also marks the start of decorations, flyers and other prequels to the approaching holiday season. By promoting your goods for the upcoming holiday in advance, you get the chance to reach out to customers when they have the time, money and motivation to buy from you. This is the period where you can get the most out of shoppers, so be sure to cash in on this early bird opportunity. Tip 2: Avoid the urge to overmail In today’s age of extreme competition it is easy to see why you would want to send constant and frequent holiday emails. After all, you don’t want to chance getting left behind. However, it would be wise to remember that it is human tendency to shy away from anything that seems too eager and goes in for a hard sell. Frequent holiday emails will most likely be followed by a quick unsubscribe and an even quicker spam complaint. So if you want to keep your subscribers, make sure you don’t irritate them with too many emails. Tip 3: Cash in on vouchers, gift cards and certificates Offering vouchers and gift cards may seem like small sales but they add up to a good tenth of all holiday expenditure. Also, purchases of gift cards and certificates tend to be exchanged and returned much less frequently than actual products. Another good thing about such gifts is that they appeal to a whole segment of subscribers - your last minute shoppers! Vouchers are the perfect gift for those who have waited till the last second to buy something; with a gift certificate these shoppers are able to hand something to their loved ones even at the last moment. Tip 4: Contribute to a charity Tap into the holiday spirit and contribute towards a charity. You can inform your subscribers that a percentage of your sales will go towards this charitable organization and provide them with details regarding this donation in your emails. Donating towards a good cause has a two fold effect; it lets you contribute towards a worthy cause and also draws in consumers as it appeals to their holiday spirit. Tip 5: Analyze your previous results and plan accordingly Take a look at your strategies and results for the previous years. It would also be helpful to make a note of your competitors’ past strategies and how these worked for them. You can then plan out your strategy and goals for the upcoming festive season, based on the successes and failures of the past. Factors that you can focus on here would be the type and frequency of communication, the success of your template design and ways to ensure that your campaign is ready to be launched in time. Tip 6: Send surveys to discover preferences Surveys are a great way to discover consumer preferences and interests. Once you discover where their interests lie you will be able to target your subscribers with effective email messages that are sure to get you great results. You can even request your subscribers to provide you with customer reviews and feedback. Surveys and feedback provide you with answers to important questions such as what your subscribers are most keen to hear about, do they want to carry out their holiday shopping with you and how often do they expect you to send them holiday email marketing messages. This helps to draw a framework on which your marketing strategy can be built. Tip 7: Plan your email marketing strategy Planning your strategy would include profiling your subscribers and coming up with marketing messages that would appeal best to each segment group. Once you decide what to say, you should come up with a plan on when to say it and how frequently. Make time for messages of appreciation and decide the optimum time to introduce new gifts, upcoming sales and important countdowns. A good idea would be to get hold of a calendar and plot the dates on which you plan to send introductory and follow up emails. Tip 8: Test till you know what works best Testing your holiday email messages is an important way to realize what works best for you. By testing your emails you can fine tune your campaign and hit upon a winning formula for success. Testing allows you to tweak your messages so each delivery makes the maximum impact. It also gives you keen insight into how you can make an impression on your subscribers. It allows you to come up with the most impressive template design and discover the optimum time to start your campaign. Testing lets you reach out to your subscribers in unique yet extremely effective ways that appeal to them (one great way to reach them is through contests and free gifts). Testing also provides you with important statistics such as your bounce and conversion rate. This allows you to keep track of your progress and helps you adjust your deliveries to maximize your results. Tip 9: Continue with your campaign post holiday season The end of the holiday season doesn’t mean the end of your email marketing. On the contrary, this is the best time to tie up your holiday loose ends and draw customers back into your shop for post holiday shopping! This period is perfect for pushing voucher redemptions, cross selling goods and even marketing product upgrades. You can also use this time to make a note of the highs and lows of your overall performance and learn from your experience. The holiday season is a time of festivity, goodwill and joyous shopping! Everyone has something they would like to buy - it is YOUR job to sell it to them! Can you think of any more simple tips to boost holiday profits? Do let us know! In the meantime , check out our new holiday email templates


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