Tags: knotice

This Weekly Wrap Is Made for You and Me

Beyond • June 17, 2011

I must be getting old. I went from my usual pop culture references to dad jokes in this weekly wrap. I even make a “This Land Is Your Land” reference. What is happening? Designing Email Templates for Men and Women I started to write a “men are from Mars, women are from Venus” joke here, but then I realized it wasn’t ten years ago and it probably wasn’t going to be funny (or maybe that’s just my excuse for not coming up with a good enough joke). Gender is a good factor to take into account when segmenting your email campaigns. Learn about Designing Email Templates for Men and Women. Email Personalization? Only if You Know Me, Please It sounds to me like Paul is starting to notice that Big Brother is watching and he doesn’t necessarily like it. Oh yeah. That was a 1984 reference (not the outdated TV show). I swear I’ll work in a more current reference soon. Until then find out what had Paul saying, Email Personalization? Only if You Know Me, Please. The State of Email on Its 50th Anniversary in 2015 You may say, how can Hal possibly know what it’s going to be like in 2015? If you frequently read Hal’s posts on our blog, you would know it’s entirely possible that he has these capabilities. He never ceases to amaze us with his knowledge and wit. I’m saying he might be able to see the future. You don’t need any other reason to read about The State of Email on Its 50th Anniversary in 2015. Support Update: What Is the Benchmark Free Edition? We’re telling you there’s a free edition of Benchmark Email. Do I even need to say something witty to get you to read about it? Check out Michelle’s latest Support Update: What Is the Benchmark Free Edition? How Small Businesses Can Attract Quality Recruits A friend was just telling me that her roommate has Rubik’s Cube Expert listed on their resume. I’ll leave it up to you to decide if that would qualify as a quality recruit in your book. Children’s toy experts aside, find out How Small Businesses Can Attract Quality Recruits. Telltale Games Hires Knotice: Video Games and Email Marketing True story: I almost failed out of college my freshman year due to excessive playing of Halo. So you could imagine my excitement when I read a headline involving video games. For all my fellow video game nerds, check out Telltale Games Hires Knotice: Video Games and Email Marketing. Walgreens’ Autoresponder Campaign Has My Order Backwards I was very proud of my internet prowess the other day, until Walgreens almost had me pulling my hair out. Thankfully, the end result was not bald Andy. I would end up getting my autographed photo of Earth, Wind and Fire, but not before Walgreens’ Autoresponder Campaign Had My Order Backwards. Encourage Your Patrons to Share Your Restaurant Email Content You might drink too much tequila if you see the word patron in the context of a restaurant and don’t think of customers. It doesn’t even make sense as the tequila when you make it plural. Nevertheless...that just happened. While I hang my head in shame, find out how to Encourage Your Patrons to Share Your Restaurant Email Content. Yahoo Mail’s New Ad Targeting Software Puts the User in Control Sometimes you can hear a word a thousand times and never think twice about it, but then you really look at it and it just seems so weird. Yahoo is one of those words for me. My apologies if you waste the next 20 minutes of your life staring at the word Yahoo. When you get done with that, see how Yahoo Mail’s New Ad Targeting Software Puts the User in Control. New Event Marketing Manual from Benchmark Email! This land was made for you and me and, according to Pierce in this article, email marketing was made for event planning. I guess I missed that part of the song. It must be true though. Pierce hasn’t ever given me a reason to doubt him. Check out the New Event Marketing Manual from Benchmark Email!

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Telltale Games Hires Knotice: Video Games and Email Marketing

Beyond • June 14, 2011

One of the many cool things about email marketing is the fact that it does not discriminate. When used correctly, it can be just as effective for the small business with only a handful of clients as it is for the big brand that needs to cater to thousands of customers. Although it is a mature tactic that has been around for a while, some industries are just recently getting acquainted with email as a marketing tool. A perfect example can be seen in the always bustling gaming sector. In early May, Telltale Games, the video game publisher behind popular titles such as Back to the Future: The Game, Jurassic Park and The Walking Dead announced that it had decided to move in a different direction with its email campaigning endeavors. To get its campaign initiatives off the ground, the company partnered up with Knotice, a direct digital marketing firm that specializes in email marketing among other services. The video game publisher hired Knotice on the recommendation of Steven Allison, Telltale’s Senior Vice President of Marketing. According to reports, Allison became acquainted with the firm while employed by another company in the past. Regardless of how the partnership came about, Telltale stands to benefit tremendously from Knotice’s robust email marketing system, a platform that includes inbox monitoring, comprehensive list management tools, detailed analytics and other powerful features. Utilizing internal data such as site behavior, product interests and purchase history, Telltale now has the ability to target its opt-in customers with communications that are more timely and relevant. Allison noted that the Knotice platform will enable the company’s publishing team to efficiently handle the email side of things, which reportedly entails sending out 200,000 to 300,000 messages per week to roughly one million customers, freeing up its web team to focus on other matters. Email Trending in the Gaming Industry Believe it or not, but Telltale Games is not the only player from the gaming sector to indulge in email marketing. In fact, technology giant Microsoft relies on this method to provide Xbox gamers with news, exclusive offers and free downloads through a newsletter, while video game rental service GameFly uses it to keep its customers updated on the latest releases. These are obviously two well known brands that could survive without email marketing but are probably doing much better with it.Although social is all the rage and mobile is emerging, email continues to be one of the best mediums out there for communicating. The recent deal between Telltale Games and Knotice reminds us that it also one of the most effective marketing platforms. With access to the digital marketing firm’s technology, the video game publisher will not only be able to keep its brand on the mind of the customer, but also target them with relevant communications they are more likely to respond to. Considering that professional email marketing services are the best way for a brand to connect with its target audience, it would not be surprising to hear about other companies in the gaming arena following suit.

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