Tags: service

Too Busy for Email Marketing? Now We Do It For You.

Beyond • August 25, 2010

We live in a busy world. In the hustle and bustle of it all, people don\'t always have the time to do things that they know are important, in both their personal lives and in business. It\'s the reason quality restaurants and fast food places are so popular: It\'s great to have someone else do the work for you. Then there are some things you just need to do yourself. Nobody is getting healthy by watching someone else exercise for them. And up until now, email marketing has been like that too. Even with a service as great and easy like Benchmark Email, you still have to get in there and do it. Here at Benchmark Email, we understand you don\'t always have time to do everything yourself. That\'s why we are proud to introduce our new and exciting service: We Do It For You. Our email marketing experts will do all the email marketing steps for you. With an email concierge team at your disposal, you can have all the benefits of email marketing without the worry. Just like the Showtime Rotisserie, you can set it and forget it. Just send us what you want to say in a doc, pages or text file and send it to us along with any pictures or logos you want in your campaign. We\'ll do the rest! At only an additional $149.95 per month, Benchmark Email\'s We Do It For You email marketing service is a no-brainer for people who are really busy. You get all our standard features, but we actually do the steps for you. This includes up to two email marketing campaigns - from start to finish - each month (additional campaigns can be added for just $35). Plus, you get final say before the emails are sent out. You get a total subscriber management solution. We\'ll upload and even segment your lists for you. Our team will create an online sign-up form that automatically builds your subscriber list for you. We\'ll even set up your account with auto-responders so welcome messages will greet all your new subscribers automatically. The service doesn\'t end there. You\'ll have great customer feedback channels when we build customer surveys and polls for you. And because the social space is where it\'s at in 2010, you won\'t be left out. We\'ll publish your newsletter to your Twitter account as well as other social media services. Most importantly, we\'ll make sure you look professional. Your emails will sparkle with images, text and video to enhance the appeal. We\'ll refine one of our award-winning templates to fit your company\'s image for free (there are over 300 to choose from, but we can also design a custom template for 1/2 price - $150). Your email will have a permanent home in the Benchmark Email community, ensuring longevity to your campaigns. The rewards of email marketing cannot be denied. It\'s one of the most cost effect ways to market your company. We understand that running your business is no simple task and that every minute counts. Perhaps you understand the benefits of email marketing, but just don\'t have the time to make it happen. At Benchmark Email, we get that you\'re busy. That\'s why we\'re offering to do it for you. Find out more about Benchmark Email\'s We Do It For You.


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8 email deliverability tips

8 email deliverability tips

Beyond • September 23, 2009

Spam filters play a huge role in affecting the deliverability of emails that subscribers have opted-in for. These filters sometimes prevent mails which are not spam from reaching the inbox of subscribers. This can adversely affect your open and click through response rates by as much as 20-30%. To ensure your requested emails get delivered, take a look at some great tips: Tip 1: Use a trustworthy ESP Using a well known Email Service Provider (ESP) would greatly improve your email deliverability. ESP’s such as benchmarkemail.com allow you to benefit from their reputation, white listings, references, and goodwill with ISPs. It takes years of hard work and dedication along with huge amounts of authentic email marketing for ESPs to build such reputations. A reputable ESP therefore plays a huge rule in ensuring that your emails get delivered. Tip 2: Select ESPs that use Feedback Loops Select an ESP that is registered with ‘Feedback Loops’ on big ISPs like Yahoo, Hotmail and AOL. Every time a recipient reports your email as spam, the feedback loop lets the ISP deliver an unsubscribe mail to your database. This makes it possible for you to prevent the recipient from receiving further mails, thus avoiding multiple complaints. In this way your reputation is also safe guarded. Tip 3: Get Permission Permission is a huge factor in the case of email deliverability. It is vital that you check that the recipients of your email have actually subscribed to your emails. This requires using a confirmed opt-in or verified opt-in process which sends all attempted subscribers a unique link at the time that they ask for information. Such subscribers must click on that unique link before they can be added to your list. By clicking on that link, the prospective subscriber confirms that the email address is his and that he has asked to receive your emails. Tip 4: Maintain your List Maintain your list by immediately removing addresses that cause your emails to bounce. An email address that causes your mail to bounce with a permanent error 2 or 3 times a month must be taken off your list. Remember that ISPs keep an eye on the number of emails that bounce; constantly sending emails to undeliverable inboxes will result in your ISPs blocking your mails. Tip 5: Keep the same \'From\' information Always use the same information in your ‘from’ field. The means you must keep the same name and address for all your emails. When you change the details in your ‘from’ field, your subscribers will have to add these new details in their address book. If they fail to do so, your emails may not reach their inbox. Most importantly, keeping the same ‘from’ details goes a long way towards helping your subscribers develop awareness of your brand name. Tip 6: Get rid of bounces Ensure that you get rid of every bounce that does not get delivered, on a priority basis. Consistently sending emails that bounce back will make ISPs take action against you and your emails. Tip 7: Stick to a frequency Sending emails at a fixed frequency, i.e., at the same day and time is a great way to get into the good books of your ISPs. It gives the impression that you are a dependable email marketer. It also prevents ISPs from thinking you are a spammer as spam mail is sent at any day and time with no fixed intervals. Tip 8: Send relevant content Always send your subscribers content that is relevant and satisfies their needs. Sending them unrelated information or sales pitches that have nothing to do with the content that they subscribed for, is a sure way to get spam complaints. Email deliverability is of great importance to every email marketer. So before you begin your campaign take a look at these email deliverability tips. They are sure to improve your deliverability results!      


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