Getting a person motivated enough to signup is hard enough. Getting them to signup when the form is complicated and confusing is nothing but an exercise in futility. The moral of this story is - make sure your signup forms are easy to use! So if you are looking for guidance on how to simplify your signup form, or are simply clueless about what a good signup form is – you can stop worrying! Take a look at some great tried and tested tips that are sure to help you create an excellent and easy signup form! 1. Motivate your subscriber If you were a subscriber what would get YOU to signup? Most likely you would only be motivated to signup if there was something in it for you – a motivating factor, some sort of incentive or a valuable return of some sort. Consider the fact that when you ask subscribers to signup you are basically asking them to give you entry to their time as well as their privacy. Surely they should get something worthwhile in return. For this reason you should ensure that you give them something in return that is valuable enough to compensate them for giving you their confidence and attention. 2. Provide a short & simple signup form When it comes to a signup form there is only one very basic fact to keep in mind – the reason for your signup form. All you need to remember is that your form has a purpose – and that is to get people to opt in. In order for this to happen all you need is their email address. At the most you could ask for their name as well. So if all you really need is an email address, what possible excuse could you have for creating a signup form that goes on forever? None. There is no excuse for not keeping your signup form simple and to the point. Not to mention the fact that people have an immediate reaction to walk away from something that looks lengthy and boring. A long signup form defeats your purpose and is a sure shot way to repel even those subscribers who were actually considering signing up. So make sure you keep your form short and simple. So when u decide to go about creating your signup form keep these tips in mind! If you have any more suggestions do let us know! We would love to have your feedback.
Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to get your hands on the ultimate treasure – a bigger email list! Here are some potential treasure spots for you to place your sign-up form: 1. Website Pages: The most preferred location to put up a sign-up form is your homepage. Surely, people interested in your business will browse through your homepage. Preferred locations also include your website sub-pages. Place your opt-in form on every page of your website. Don’t worry if you can’t fit the actual form on all your pages – placing a link that takes you to the sign-up form is good enough. Lastly, place your sign-up forms on your website blogs. Keep in mind that all users do not subscribe to RSS feeds for blog information. Therefore, it’s a good idea to provide the sign-up form or a link to the form to build your email list. 2. Online Business Pages: Hopefully, most online businesses include online purchases. In such cases you are bound to have purchase confirmation pages. When a purchase is confirmed, act immediately and ask purchasers if they’re interested in joining your email list. Pop up windows are an excellent way to target online purchasers and general visitors. Your sign-up form can pop up automatically when a purchase is confirmed and when a visitor exits your site. However, remember such forms are applicable only to those customers who don’t use pop-up blockers. 3. Email Marketing Campaigns: Include links to your sign-up forms in all your outbound emails Place a sign-up form link, as well as a ‘Forward to a Friend’ link as a part of your email marketing campaign. Place sign-up forms on your landing pages (reference and transactional) because it’s worthwhile taking a chance when you’re building your email list. Transactional landing pages are used to make purchases whereas reference landing pages only display relevant information. Placing sign-up forms on either will be beneficial. 4. Physical Locations If you run an actual shop, place a sign-up book prominently on your counter for visitors to enter their email addresses. If your business requires you to make appointments with your customers, ask them to enter their email addresses in a dedicated appointment book. If you participate in trade shows, keep sign-up forms or a sign-up book with you to jot customers’ email addresses.
\"Please sir, can I have some more?\" does not apply only to Oliver Twist. Email marketing requires spending quality time on strategies to expand your email list. Unlike Oliver, however, you don’t need to beg! Here are some quick tips to help you develop your email list: Use multiple, conspicuous locations. People interested in your business are bound to browse through your website. Take advantage of this opportunity and place registration boxes, sign-up forms or even registration links at multiple, prominent locations within your site. Website visitors are potential subscribers so don’t lose out on getting their email addresses. Place sign-up forms on your office stationery. If you have a physical presence and run an ‘actual’ shop, there is tremendous scope for you to hand out sign-up forms to all your visitors. You can distribute sign-up forms with invoices, statements or even remittance slips. Use pop-up windows. Pop-up windows are a slightly different yet effective way of getting people to sign up. If done well, pop-up windows can bring you great results. Sign-up boxes should automatically pop up when visitors leave your site. A drawback is that users might activate pop-up blockers, in which case they will not be able to see the sign-up forms. Place sign-up forms with free downloadable such as whitepapers and articles on your website. Before accessing these resources, visitors should sign up. You could also request other websites that attract similar audiences to send their subscribers your resources, and, in exchange, do the same for them. This way, you can open the door to a host of new subscribers and expand your database considerably. Create incentives. A free gift could be what the doctor ordered when it comes to tipping the scales in your favour. People usually jump atthe chance to get a freebie and are more than happy to sign up in exchange for a little something. A free gift is not necessarily expensive. The key while sending mass emails to offer incentives is to ensure people understand their addresses will be added to your email list once they sign up.